Parting Pro

What Parting Pro does

Parting Pro (legal entity Parting, Inc.) is a privately held vertical SaaS company founded in 2017 and headquartered in Torrance, California, that sells cloud-based cremation arrangement and funeral home management software to funeral directors and cremation service providers in the United States. The platform is built around two core products—Case Management (a centralized hub for tracking arrangements, contracts, paperwork, vitals, merchandise orders, and documentation) and Online Arranger (a family-facing digital arrangement portal with e-signature, integrated payments, and a money-back satisfaction guarantee)—and is supplemented by three add-on service lines: managed Google Ads and Local Service Ads marketing, custom website design, and drop-shipping of urns and merchandise.

The supporting technology stack includes payment processing via Stripe, live chat via Intercom, session-replay analytics via Cohere, accessibility tooling via UserWay (WCAG 2.1 AA), and a separate Aftercare texting module for post-service review and follow-up automation. The company's go-to-market is primarily sales-led through demo requests and direct contact, supplemented by content marketing (blog, podcast, YouTube, webinars/AMAs), organic social, and paid search; pricing is subscription-based on an annual cadence but is not publicly disclosed, with customer-reported claims of $50K+ annual staff-cost savings and 15% first-year case volume growth.

Parting Pro reports more than 1,000 funeral-director customers and over 300,000 families served over 6+ years of operation, and it is led by Tyler Yamasaki (CEO and co-founder) with co-founders Will Chang and Albert Chang. The company has raised capital from NFX (2017), 500 Global/Beluga Capital/Mucker Capital (2018), and a 2021 round led by Reformation Partners with Asymmetry Ventures and Oakum Bay Capital, and it holds membership visibility in CANA, ICCFA, and Selected Independent Funeral Homes.

Name

Parting Pro

Legal name

Parting, Inc.

Website

https://partingpro.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Parting Pro is a U.S. vertical SaaS company that provides cremation arrangement and case-management software to funeral homes, supplemented by managed marketing, website design, and urn drop-shipping services.

Ownership category

akta.pro rank

Product category

Funeral Home Software

NAICS

Business Support Services (5614)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

Keywords

• Funeral home software
• Cremation arrangement software
• Case management software
• Online arrangement platform
• Deathcare technology

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Core cremation arrangement software sold as a subscription to funeral homes, including case management, online arranger, and platform access.
2. Online Marketing Services: Marketing services including Google Ads management and digital marketing to drive phone calls and case volume for funeral home clients.
3. Website Design Services: Custom website design and development services for funeral homes.
4. Drop Shipping - Urns and Merchandise: Drop shipping services for urns where Parting Pro manages fulfillment and the funeral home sells without inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Parting Pro provides a cloud-based cremation arrangement software platform for funeral homes and cremation service providers. Its core products are Case Management and an Online Arranger that lets families complete arrangements digitally, supplemented by Online Marketing Services, custom Website Design, and drop-shipping of urns and merchandise.

Product overview

Parting Pro is an all-in-one cremation arrangement software platform for funeral homes, consisting of two core products—Case Management and Online Arranger—complemented by supplemental services including Online Marketing, Website Design, and Drop Shipping for urns. The platform is architected as a unified system where Case Management serves as the operational hub for tracking cases, paperwork, and client information, while the Online Arranger enables families to complete arrangements digitally. Additional add-on services extend the platform's functionality into marketing, web presence, and product fulfillment. The software also includes supporting modules such as Aftercare for post-service engagement, Task Management for workflow automation, and a comprehensive Help Center with video tutorials.

Differentiator

Problem solved

Functional benefit

Products and services

• Case Management

Quantifiable outcome

• 15% case volume increase in first year
• +6 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe processes payment card information and payment transactions for the Parting Pro platform, handling sensitive payment data in accordance with its privacy policy.
• GooglecoreGTM or Marketing PartnerGoogle Ads and Local Service Ads integration for digital marketing services. Parting Pro offers managed Google advertising to funeral home clients to drive at-need phone calls and case volume.
• Cremation Association of North America (CANA)minorOthersIndustry membership association for cremation providers. Parting Pro displays CANA member logo on website indicating industry association.
• International Cemetery Cremation and Funeral Association (ICCFA)minorOthersIndustry membership association. Parting Pro displays ICCFA member logo on website indicating industry association.
• Selected Independent Funeral HomesminorOthersIndustry membership organization for independent funeral homes. Parting Pro displays member logo indicating industry association.

Scale indicators10 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Carriage Services: Carriage Services is a publicly traded death-care operator with proprietary technology and personalization capabilities — a broad incumbent comparable in customer profile and increasingly in software-driven differentiation.
• Batesville: Batesville is a major death-care products and services provider to funeral homes. While primarily known for caskets and merchandising tech, it is a broad incumbent in funeral supplier technology and a potential competitor or partner in software/arrangement tools.
• StoneMor Partners: StoneMor is a large US cemetery and funeral operator; as an incumbent with proprietary back-office and arrangement technology, it competes for end-customer relationships and sets technology expectations across the industry.
• Foundation Partners Group: Foundation Partners Group is one of the largest US funeral home operators; it operates proprietary technology across its network and represents the consolidating-incumbent buyer that competes for the same funeral home customers as Parting Pro.
• Service Corporation International (SCI): SCI is the largest North American funeral, cremation, and cemetery operator; it represents the broad incumbent that increasingly consolidates independent funeral homes and may deploy proprietary or third-party software at scale across acquired networks.

Emerging players

• Cake: Cake is a consumer-facing end-of-life planning platform that helps families with funeral planning, cremation, and related decisions — an emerging player that overlaps with Parting Pro's family-facing Online Arranger experience and may partner or compete for family-side workflows.

Direct peers

• Frazer Consultants: Frazer Consultants provides funeral home website design, marketing, and software solutions to independent funeral homes — a direct peer in the website + marketing + software stack Parting Pro offers.
• Tribute Technology (Passare): Tribute Technology, including the Passare platform, is a direct competitor offering funeral home management, arrangement, and family-facing software — overlapping with Parting Pro's Case Management and Online Arranger in serving the same SMB and mid-market funeral home customers.
• PlotBox: PlotBox provides cloud-based cemetery and funeral management software including case management, mapping, and family-facing tools — a direct vertical SaaS peer with similar functionality and similar SMB/mid-market customer base.

Others

• The Foresight Companies: The Foresight Companies provides consulting, technology, and business services to funeral homes and cremation providers — an adjacent/ecosystem participant that intersects with Parting Pro's target customers and software-buying decisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCG9FhfPWhVO7VNTOJv7VasQ
• Facebookfacebook.com/partingpro
• LinkedInlinkedin.com/company/parting
• Xx.com/partingcares

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parting Pro