Ace Promotions

What Ace Promotions does

Ace Promotions is a privately held Western Australia-based promotional products and custom branding company founded in 1994 and headquartered in The Vines, Perth. The company specializes in custom embroidery and printing applied to apparel and merchandise, offering branded uniforms, workwear (including hi-vis and rail-compliant garments), polos, headwear, hoodies and jackets, hospitality attire, and golf merchandise. Blank apparel is sourced from Australian supplier brands including JB's Wear, Bisley Workwear, Biz Collection, Syzmik, Headwear Professionals, TRENDS, and Aussie Pacific, with branding performed in-house using multiple embroidery and branding machines that enable fast turnaround and rush order fulfillment.

The company operates a sales-led go-to-market model, with customer acquisition driven primarily by direct phone sales (0448 333 964), a website-based quote request system, and a small e-commerce storefront. Pricing is structured around four bundled branding packages — New Business ($499), Impact ($1,499), Big Promo ($2,790), and Golf Day ($1,950) — alongside individual product pricing, with free shipping on orders above $500. Customer segments are dominated by small and medium businesses needing branded uniforms and corporate gifts, with secondary reach into hospitality, construction and trades, sports clubs, and occasional enterprise clients such as BGC Housing Group. Distribution is via a nationwide Australian courier network with the strongest customer base concentrated in Western Australia.

Ace Promotions employs 11-50 staff, operates with over 30 years of combined industry experience, and maintains a 4-5 star Google review profile (19 reviews). It positions itself as a 'WA Owned and Proud' business and is a BNI supporter. The company has no disclosed external funding, no patents, no formal AI/ML capabilities, and no identified parent or subsidiary entities in the available data.

Name

Ace Promotions

Legal name

Ace Promotions

Website

https://acepromotions.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Ace Promotions is a Perth-based custom embroidery and branding company founded in 1994 that supplies branded apparel, workwear, and promotional merchandise to small and medium businesses across Australia, performing in-house embroidery and printing on apparel sourced from leading Australian suppliers.

Ownership category

akta.pro rank

Product category

Promotional Products and Branded Apparel Services

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF), Trade Show Giveaways & Event Premiums (BPAFAMAG), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Branded apparel
• Promotional products
• Custom embroidery
• Corporate uniforms
• Workwear branding

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Branded Apparel and Uniform Sales: Ace Promotions generates revenue through the sale of branded clothing including uniforms, workwear, polos, jackets, and headwear with embroidery or printing services. Products are sold as one-time purchases with custom branding.
2. Branded Merchandise and Promotional Items: Sale of promotional products including drink bottles, caps, bags, and corporate gifts with custom branding for events and business promotions.
3. Packaged Branding Solutions: Pre-configured branding packages (New Business, Impact, Big Promo, Golf Day) offering bundled apparel and merchandise with branding at set price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ace Promotions sells custom-branded apparel, workwear, uniforms, headwear, hospitality attire, and promotional merchandise, applying in-house embroidery and printing services to customer-supplied logos. Products are sourced from Australian supplier brands (JB's Wear, Bisley Workwear, Biz Collection, Syzmik, Headwear Professionals, TRENDS, Aussie Pacific) and branded at the company's local WA factory. The company also offers pre-configured bundle packages (New Business, Impact, Big Promo, Golf Day) for small businesses and corporate events.

Product overview

Ace Promotions is a Western Australia-owned promotional products and branding company with over 30 years of experience, offering a comprehensive range of branded apparel and promotional merchandise alongside custom embroidery and printing services. Its core product portfolio comprises business wear, workwear (including hi-vis and safety wear), polos, headwear (caps and hats), hoodies and jackets, hospitality uniforms, and golf merchandise — sourced from Australian supplier brands including JB's Wear, Bisley Workwear, Biz Collection, Syzmik, Headwear Professionals, TRENDS, and Aussie Pacific. The company also offers structured branding packages (New Business Branding Package from $499, Impact Package from $1499, Big Promo Package from $2790, and Golf Day Package at $1950) and provides in-house embroidery and printing with multiple machines enabling fast turnaround on uniform and corporate gift orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Wear Branded apparel category offering tailored shirts, smart jackets, and professional corporate attire customized with company logos for offices and corporate events.
• Workwear Branded workwear category including hi-vis safety wear, shirts, shorts, and traditional workwear from brands such as Bisley Workwear and Syzmik, customized for industrial and trade environments.
• Polos Custom-branded polo shirts for men, women, and children, including corporate polos, sports team polos, and workwear polos sourced from JB's Wear and Biz Collection.
• Headwear Custom-branded headwear including bucket hats, caps, wide-brim hats, beanies, and trucker caps suited to outdoor events, work sites, and everyday wear.
• Hoodies and Jackets Branded hoodies, fleece jackets, soft shell jackets, and outerwear including hi-visibility and rail-compliant safety jackets for team uniforms and corporate apparel.
• Hospitality Uniforms Branded hospitality and food service attire including chef jackets, aprons, dust coats, waiting vests, and chef headwear from JB's Wear for cafes, restaurants, and catering businesses.
• Golf Promotional Products Custom-branded golf merchandise including golf balls, tees, branded apparel, and accessories for corporate golf events and sports team branding.
• New Business Branding Package Starter branding bundle priced from AUD 499, including 5 embroidered polo shirts with logo, 5 branded caps, and 5 stainless steel water bottles for new businesses establishing their brand identity.
• Impact Uniform and Branding Package Mid-tier branding bundle priced from AUD 1,499, including 10 embroidered polo shirts, 10 branded caps, 10 branded stainless steel water bottles, 10 branded takeaway coffee cups, and 20 stubby holders.
• Big Promo Uniform & Branding Package Large-scale branding bundle priced from AUD 2,790, including 20 embroidered polo shirts, 20 branded caps, 20 branded stainless steel water bottles, and 20 branded takeaway coffee cups for larger teams.
• Golf Day Package for 18 Holes Event-specific branding bundle priced at AUD 1,950, including 30 branded caps, 30 branded drink bottles, 30 branded golf balls, and 30 stubby holders for corporate golf days.
• Custom Embroidery and Printing Services In-house embroidery and printing branding services applied to apparel and promotional products, supported by multiple embroidery and branding machines that enable fast turnaround for custom logo orders.
• Paterson Mens Hoodies Individual hooded workwear item from the Paterson range sold at unit pricing for customers needing single-piece or smaller-quantity branded apparel orders.

Quantifiable outcome

• Fast turnaround capability for rush orders with multiple branding machines

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• JB's WearcoreStrategic or Co-development PartnerProudly Australian owned and family run business for over 20 years, JB's Wear provides industry-leading workwear that meets and exceeds all Australian standards, corporate attire, hospitality uniforms, clothing for schools, sporting clubs and casual wear.
• TRENDScoreStrategic or Co-development PartnerOffers Australasia's most extensive range of promotional products and business gifts with a complete suite of in-house branding solutions.
• Headwear ProfessionalscoreStrategic or Co-development PartnerQuality headwear at an affordable price, grown into one of the world's most expansive headwear suppliers, commonly regarded as 'The Headwear Professionals'.
• Biz CollectionminorStrategic or Co-development PartnerManufacturer of quality uniforms, teamwear and promotional apparel. Strictly trade only and does not supply direct to the public.
• Syzmik CollectionminorStrategic or Co-development PartnerManufacturer of workwear for trade and industrial applications.
• Bisley WorkwearcoreStrategic or Co-development PartnerFor nearly 60 years Bisley Workwear has been shaping the Australian workwear industry with unparalleled quality, exceptional service, and value for money.
• Aussie PacificminorStrategic or Co-development PartnerLeading wholesale provider of high quality sports and work garments made from cutting edge materials at an affordable price.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 4imprint: Large publicly listed promotional products distributor offering custom-branded apparel, drinkware, and corporate gifts with strong digital ordering capabilities, comparable as a scaled direct competitor in the promotional merchandise category.
• Halo Branded Solutions: One of the largest global promotional products distributors offering branded merchandise and corporate gifting programs across enterprise customers, comparable as a scaled player in the same product category as Ace Promotions.
• Brand Addition: Global branded merchandise and corporate gifting company serving enterprise clients with promotional products and custom apparel, comparable as a broader incumbent in the same product and service category.
• Workwear Group: Australian uniform and workwear specialist providing corporate uniforms, workwear, and managed apparel programs to enterprise customers, comparable as a larger player in the same branded apparel and uniform space.

Direct peers

• Cubic Promote: Australia-based promotional products and branded merchandise provider offering custom-branded apparel, drinkware, and corporate gifts to SMB and enterprise customers, mirroring Ace Promotions' product portfolio and B2B GTM motion.
• Boost Promotions: Australian promotional products and branded merchandise company offering custom-branded apparel, corporate gifts, and decoration services to B2B customers, directly comparable to Ace Promotions' service offerings and customer segments.
• Identity Promotions: Australian custom branding and promotional merchandise company providing embroidery, screen printing, and corporate gifts, directly comparable to Ace Promotions' services and target SMB market.

Others

• Bisley Workwear: One of Ace Promotions' key Australian workwear suppliers, but also a brand competitor selling workwear directly and through other distributors. Comparable as an industry participant with overlapping end markets.
• JB's Wear: Australian workwear and apparel brand that supplies Ace Promotions but also distributes through its own trade channels. Comparable as an industry participant in the same branded apparel and workwear category.

Regional players

• Totally Workwear: Australian retail chain specializing in workwear, hi-vis, and safety apparel for trades and industrial customers. Comparable as a regional workwear specialist with overlapping product categories for Ace Promotions' trades and construction segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acepromotions-garmentprinting

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Promotions