On-Hold Marketing
On-Hold Marketing is a privately held New Zealand audio production company that creates custom on-hold music, marketing messages, voice-overs, and royalty-free music licensing for businesses with telephone systems, serving clients domestically and globally.
- Company typePrivate
- Founded1991
- HeadquartersTakapuna, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What On-Hold Marketing does
On-Hold Marketing is a privately held New Zealand audio production and marketing services company headquartered in Takapuna, Auckland, with a claimed operating history dating to 1999 (firmographic founding year stated as 1991). The company builds custom on-hold audio experiences for businesses operating telephone systems, combining script development, professional voice-over recording, and licensed background music into a three-step Consult-Draft-Record production process. Its core product portfolio comprises four offerings: Music On-Hold, Messages On-Hold, Voice Overs, and Royalty Free Music, with the latter delivered through a strategic partnership with B:HEARD by Epidemic Sound that allows the firm to bundle fully licensed commercial music into client soundtracks.
The underlying technology is conventional professional audio production rather than a software platform: human voice artists with accent-specific capabilities (New Zealand, Mandarin, French, Irish), state-of-the-art recording equipment, and manual script drafting based on client input. No APIs, integrations, mobile apps, or software-as-a-service products are evidenced. Distribution is direct and consultative: clients engage via a toll-free New Zealand number (0800 ONHOLD), email, or the Wix-hosted company website, with light digital marketing presence on Facebook and YouTube.
The business model is professional services plus a managed music licensing resale layer. Pricing is custom-quoted based on client requirements, structured around multi-year contracts rather than disclosed price tiers. Customer segmentation is horizontal — any business that places callers on hold — with the voice-over service reaching global customers internationally. The company is privately held with no disclosed funding rounds, M&A activity, institutional investors, or management team data, and operates with a micro-organization footprint of 1-10 employees.
On-Hold Marketing firmographics
Firmographics- Name
- On-Hold Marketing
- Legal name
- On-Hold Marketing
- Website
- https://onhold.co.nz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- On-Hold Marketing is a privately held New Zealand audio production company that creates custom on-hold music, marketing messages, voice-overs, and royalty-free music licensing for businesses with telephone systems, serving clients domestically and globally.
- Ownership category
- akta.pro rank
On-Hold Marketing industry classification
Industry- Product category
- Audio Marketing Services
- NAICS
- Sound Recording Studios (51224)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Remote Recording & Online Session Services (MPAIAHAL)
- akta.pro secondary industry
- Audio Post & Music for Advertising (Sound Design, Mix, Music Supervision) (MPAAAMAE)
Keywords
Where On-Hold Marketing is headquartered
LocationHeadquarters
- HQ city
- Takapuna
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
On-Hold Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Royalty-Inclusive Music Licensing: Music licensing services where On-Hold Marketing handles all licensing arrangements on behalf of clients through B:HEARD/Epidemic Sound partnership. The company creates customized playlists for business environments and manages ongoing updates.
- On-Hold Message Production: Consultation, script drafting, and voice recording services for custom on-hold messages. The company constructs promotional content using client's unique selling points, services, and sales offers, then records and configures the final audio file.
- Voice-Over Services: Professional voice-over recording services for various applications including auto greeting prompts, website animations, and general audio communications. Services delivered globally since 1999.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
On-Hold Marketing product offering
Product offeringCore offering
On-Hold Marketing produces custom audio content for businesses with telephone systems, including on-hold music soundtracks, marketing messages for waiting callers, professional voice-over recordings with accent-specific capabilities, and royalty-free licensed music for commercial environments. The company delivers these services through a consultative process involving business consultation, script drafting, and professional recording.
Product overview
On-Hold Marketing offers a suite of audio marketing solutions for businesses, centered around music and message on-hold services. The core portfolio consists of four distinct offerings: Music On-Hold (a three-step production process involving consultation, script drafting, and professional recording), Messages On-Hold (marketing messages for waiting customers), Voice Overs (professional voice recording services for various applications with accent options), and Royalty Free Music (licensed background music through B:HEARD/Epidemic Sound). The Music On-Hold and Messages On-Hold products work together to create custom soundtracks that promote the client's business while they wait, while Voice Overs and Royalty Free Music serve as supporting services for creating and enhancing these audio assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Music On-Hold A three-step service that creates custom music on-hold soundtracks for businesses. The process involves consultation to understand the business and target audience, drafting a script based on unique selling points, and recording professional voice talent over background music in the client's preferred format.
- Messages On-Hold Audio marketing messages played to customers while they wait on hold. These messages advertise sales, promotions, unique selling points, and services to cross-sell and up-sell customers before a conversation begins.
- Voice Overs Professional voice-over services for all audio communications including auto greeting prompts, website animations, and accent-specific voicing (New Zealand, Mandarin, French, Irish). All recordings are produced using professional voice artists and state-of-the-art recording technology.
- Royalty Free Music Fully licensed music for business environments provided through B:HEARD by Epidemic Sound. The service handles music licensing, creates business-specific playlists, and provides ongoing playlist updates. Customers choose their preferred genre and the service manages all licensing fees.
Companies that use On-Hold Marketing
Customer profileSegments1 record
Ideal customer profiles2 records
On-Hold Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
On-Hold Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- B:HEARD by Epidemic SoundcoreOn-Hold Marketing has a partnership with B:HEARD by Epidemic Sound to provide fully licensed royalty-free music for business environments. This partnership allows the company to offer music licensing as part of their service, handling all licensing arrangements on behalf of clients. The collaboration ensures businesses can use commercial music without licensing fees or copyright infringement concerns.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
On-Hold Marketing competitors and assessment
Company assessmentBroad incumbents
- Fiverr: Global freelance services marketplace offering low-cost voice-over, scriptwriting, and audio production at scale; an incumbent alternative for buyers who might otherwise use On-Hold Marketing's services, especially for self-serve buyers.
Others
- Epidemic Sound: Royalty-free music licensing platform partnering with On-Hold Marketing via the B:HEARD brand; adjacent ecosystem enabler whose music library directly feeds On-Hold Marketing's licensed-music offering.
- TelcoHQ: New Zealand telecom services company credited with building the On-Hold Marketing website; adjacent telecom ecosystem participant and likely distribution partner for IP-based on-hold deployment in NZ.
Direct peers
- Easy On Hold: US-headquartered specialist in on-hold messaging, music, and voice-over production for business phone systems. Directly comparable in service mix (music on-hold, voice talent, royalty-free music) and target customer (any business with phone hold time).
- The On Hold Company: Specialty provider of on-hold marketing audio, voice-over, and music services to small and mid-sized businesses. Directly competes in the same niche use case (telephone hold-time marketing) with a similar service-led go-to-market.
- Holdcom: US-based on-hold messaging and voice solutions provider offering custom audio, voice talents, and music for PBX and VoIP environments. Closely aligned core offering to On-Hold Marketing's Messages On-Hold and Voice Overs products.
Emerging players
- Voice123: Online marketplace connecting businesses to freelance voice actors for commercials, IVR prompts, and audio content; competes indirectly for the on-hold voice-over budget via marketplace pricing rather than bundled service.
- Voices.com: Global online marketplace for professional voice-over talent including multi-language and accent-specific recording; an alternative procurement channel for the same underlying voice-over service that On-Hold Marketing provides in-house.
Regional players
- Message On Hold Australia: Australia-based on-hold messaging and voice-over producer serving Australian and NZ-deployed phone systems; nearest geographic neighbor with essentially the same product set.
- Telephone Audio Productions: Australian on-hold messaging and telephony audio specialist producing music and voice content for business phone queues; comparable capability set across hold messaging and voice-over with primary focus on the Australasian market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
On-Hold Marketing social profiles
Digital presenceOn-Hold Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
On-Hold Marketing leadership team
Management profileNumber of profiles
On-Hold Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On-Hold Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On-Hold Marketing
What does On-Hold Marketing do?
On-Hold Marketing produces custom audio content for businesses with telephone systems, including on-hold music soundtracks, marketing messages for waiting callers, professional voice-over recordings with accent-specific capabilities, and royalty-free licensed music for commercial environments. The company delivers these services through a consultative process involving business consultation, script drafting, and professional recording.
Is On-Hold Marketing a public or private company?
On-Hold Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On-Hold Marketing founded?
On-Hold Marketing was founded in 1991. It employs 1 to 10 people.
Where is On-Hold Marketing based?
On-Hold Marketing is headquartered in Takapuna, New Zealand, in the Oceania region.
How does On-Hold Marketing make money?
Three revenue lines are on record. Royalty-Inclusive Music Licensing is the primary driver. The others are on-Hold Message Production and voice-Over Services.
Who are On-Hold Marketing's main competitors?
Fiverr is listed as a broad incumbent. Others are Epidemic Sound and TelcoHQ. Direct peers are Easy On Hold, The On Hold Company and Holdcom. Emerging players are Voice123 and Voices.com. Regional players are Message On Hold Australia and Telephone Audio Productions.
Does On-Hold Marketing have an API?
No public API is recorded for On-Hold Marketing.
What industry is On-Hold Marketing in?
On-Hold Marketing's product category is Audio Marketing Services. Its primary akta.pro industry code is MPAIAHAL, Remote Recording & Online Session Services, with a secondary code of MPAAAMAE, Audio Post & Music for Advertising (Sound Design, Mix, Music Supervision). Its NAICS code is 51224 and its SIC code is 7330.