What Holdcom does

Holdcom is a privately held, founder-operated audio production company founded in 1987 by Harvey Edelman and Neil Fishman and headquartered at 955 Lincoln Ave., Glen Rock, New Jersey. The company specializes in professional voiceover and audio production services for telephone and multimedia applications, with a core portfolio that includes message-on-hold recordings, IVR and auto-attendant voice prompts, multilingual localization, narration for video and e-learning, and licensed overhead music delivered under the Mix Hits brand. Its technical infrastructure combines voice talent management, digital audio editing, music mixing and mastering, telephony file format optimization, and a multi-tiered archival storage system spanning local servers, off-site backups, and cold storage, supported by a proprietary CRM that tracks projects from quoting through scripting, production, and fulfillment. Holdcom also sells complementary telephony hardware (Telink 700 remote-load device and USB Messenger player) and offers end-to-end project management services for both small business and enterprise deployments.

The company serves a diversified customer base across healthcare, financial services, automotive, hospitality, real estate, logistics, legal, retail, and technology verticals. Named clients include Holy Name Medical Center, RWJ Barnabas Healthcare System, Marin Community Clinics, Symetra Financial, Penn Mutual Life Insurance, GNC, Agilent Technologies, and MOL America. Holdcom claims multilingual recording capability spanning dozens of languages and dialects with global deployment reach across Europe, Asia, Africa, Australia, and Latin America. Its revenue model is hybrid: project-based fees for voice recordings ($95 starting for prompts, $111 starting for message on hold), a recurring Mix Hits overhead music subscription at $39 per month with a 1-year minimum, equipment sales, and channel revenue from B2B reseller and referral partner programs (20% commission).

Distribution occurs through a self-service e-commerce audio production store, direct phone sales, and B2B partner channels targeting system integrators, web developers, eLearning providers, and telecommunications resellers. Both co-founders remain in active leadership roles after nearly four decades, with Andrew Begnoché as Director of Operations and Partner Sales overseeing the reseller program and branded Audio Production Stores. Holdcom has not raised institutional capital, has no disclosed acquisitions or subsidiaries, and remains independently owned and operated by its founders.

Name

Holdcom

Legal name

Holdcom

Website

https://holdcom.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Holdcom is a privately held, founder-led audio production company founded in 1987, specializing in professional voiceover services—including message-on-hold, IVR prompts, multilingual localization, narration, and overhead music—for SMB and enterprise clients across multiple verticals.

Ownership category

akta.pro rank

Product category

Professional Audio Production Services

NAICS

Sound Recording Studios (51224), Sound Recording Studios (512240), Sound Recording Industries (5122)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio Mastering & Deliverables (Loudness/Compliance, Printmasters, Stems) (MPAHAEAL)

akta.pro secondary industry

Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers) (HDACAFAM)

Keywords

• Professional voiceover services
• Message on hold
• Telephony audio production
• IVR voice prompts
• Multilingual narration services

Headquarters

HQ city

Glen Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Professional Voice Recording Services: One-time recording fees for voice prompts, message on hold, narration, and other audio productions. Customers pay per project based on word count or duration.
2. Overhead Music Subscription (Mix Hits): Monthly subscription service for business music with 46 channels featuring major label artists. Includes music licensing and custom playlist control via app.
3. Reseller Program: Partners purchase at wholesale pricing and resell to their client base, generating revenue through markup.
4. Referral Program: 20% commission earned on all orders placed with referral promo code.
5. Equipment Sales: Sale of hardware including Telink 700 remote load devices, USB Messenger players, and related telephony equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Holdcom produces professional voice recordings and audio programs for business telephone systems, including Message On Hold programs, IVR/auto-attendant voice prompts, multilingual localization, narration for video and e-learning, and overhead music (Mix Hits). The service spans script writing, voice casting, recording, post-production, music licensing, file archiving, and delivery in telephony-compatible formats, with a 3-business-day standard turnaround. Supporting offerings include commercial production for radio/TV, sound effects/sonic branding, holiday audio remixes, and telephony hardware (Telink 700 and USB Messenger players).

Product overview

Holdcom is a professional voiceover and audio production company founded in 1987, offering a comprehensive suite of audio marketing services centered around telephone and multimedia applications. The core product portfolio includes Message On Hold (custom audio messages with music for callers waiting on hold), Voice Prompts (IVR/auto-attendant recordings), Narration (video/e-learning voiceovers), and Overhead Music (branded as Mix Hits). Supporting services include Scriptwriting, Production (recording/editing/mixing), Sound Effects, File Archiving, Project Management, and Commercial Production for radio/TV. The company also offers equipment products including the Telink 700 (remote-load device) and USB Messenger (USB-based audio player). Partner programs include Reseller and Referral programs for B2B partners. An e-commerce store enables instant online ordering for voice recordings with 3-day standard turnaround. The company specializes in multilingual recordings supporting dozens of languages and dialects for global deployments.

Differentiator

Problem solved

Functional benefit

Brands

• Mix Hits: Overhead music service offering 46 channels featuring major label artists for business facilities, including music licensing and playlist control via app.

Products and services

• Message On Hold Custom professional messages played to callers waiting on hold, combined with music and voice talent to reduce call abandonment and leverage wait time for marketing. Pricing starts at $111 for 100 words or 1 minute.
• Voice Prompts (Phone Menu Prompts) Professional phone menu recordings for auto-attendants, IVR systems, virtual receptionists, and phone trees that guide callers through menu options. Pricing starts at $95 for 100 words.
• Localization (Multilingual Recordings) Multi-lingual voice recordings and translation services covering multiple languages and dialects for global deployments, including language replacement for video.
• Narration Professional voice recordings for video narration, e-learning content, presentation voice overs, and virtual tours. Pricing starts at $95 for 100 words.
• Overhead Music (Mix Hits) Background music subscription for retail and business facilities, branded as Mix Hits, with 46 channels of curated music featuring major label artists, custom playlists via app, and music licensing. Pricing starts at $39/month with a minimum 1-year contract.
• Audio Production Audio post-production services including voice recording, editing, music mixing, mastering, and digital file formatting and compression for telephony and multimedia use.
• Scriptwriting Professional script writing services including proofreading, copywriting, and creative writing for audio productions and telephone recordings.
• Commercial Production Audio commercial production for traditional radio, internet radio, and broadcast/cable TV including script writing, professional announcers, and licensed music.
• Holiday Audio Seasonal holiday music remix and greeting services for phone systems, with generic greetings priced at $99 and custom greetings at $149, delivered within 3 business days.
• Sound Effects Stock and custom sound effects, beeps, tones, and sonic branding (audio logos) for productions and brand identity.
• Telink 700 Remote load device for message on hold with up to 32 minutes of flash memory, remote upload capability via telephone line, and dual impedance output for PBX systems.
• USB Messenger USB-based digital audio playback device for message on hold that plays MP3 or WAV files directly from USB flash drives without special software.
• Reseller Program B2B reseller program for system integrators, developers, virtual tour developers, eLearning providers, and web designers offering wholesale pricing on audio recordings, with no minimums or setup costs.
• Referral Program Referral program allowing partners to earn 20% commission by referring clients to Holdcom's audio production store via promo codes.
• Voice Recording Store Online self-service ordering platform for professional voice recordings including Voice Prompts ($95 starting), Message on Hold ($111 starting), and Narration ($95 starting), with instant pricing and 3-day turnaround.

Quantifiable outcome

• 30+ years in business
• +2 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Sammy's Smile Music (Music Publishing)minorOthersHoldcom partners with Sammy's Smile Music for music publishing services, providing licensed music for message on hold and other audio productions.
• SeeVoxminorOthersSeeVox is referenced as a video services partner offering complementary video services to Holdcom's audio offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Easy On Hold: Easy On Hold is a direct competitor offering message-on-hold recordings, voice prompts, and IVR audio production for businesses of similar size to Holdcom, with comparable per-project pricing and turnaround times.
• OnHold.com: OnHold.com is a direct competitor in the message-on-hold and telephone audio production space, providing script writing, voice talent, and music mixing services to SMB and enterprise phone system customers.
• Soundel Productions: Soundel Productions is a direct peer offering message-on-hold productions, IVR voice prompts, and business music for phone systems with comparable pricing tiers and customer segments.

Broad incumbents

• Mood Media: Mood Media (formerly Muzak) is a broad incumbent offering in-store overhead music, messaging on hold, and digital signage to large retail and enterprise customers, significantly larger scale but overlapping on the Mix Hits-style subscription product.
• PlayNetwork: PlayNetwork provides licensed music, messaging on hold, and audio branding programs for global brands, overlapping with Holdcom's overhead music and commercial audio services but at enterprise scale across retail and hospitality.
• Music Choice: Music Choice delivers multi-channel audio programming (including for business establishments) with licensed major-label music, directly comparable to Holdcom's Mix Hits 46-channel overhead offering.
• Fiverr: Fiverr's voiceover and audio production freelancer marketplace competes with Holdcom on price (often undercutting) for SMB voice prompt, narration, and on-hold projects via a global freelancer pool.
• SiriusXM for Business: SiriusXM for Business provides licensed background music streaming for commercial environments including restaurants and retail, competing directly with Holdcom's Mix Hits overhead music subscription.

Emerging players

• Voices.com: Voices.com is an online marketplace for professional voiceover talent across languages, offering self-service ordering with a much larger talent roster; an emerging alternative that overlaps with Holdcom's narration, IVR prompts, and multilingual services.
• Voice123: Voice123 is an online voiceover marketplace connecting clients with multilingual voice talent for commercials, narration, and telephony, partially overlapping with Holdcom's narration and localization services via a platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Holdcom
• Facebookfacebook.com/holdcom
• LinkedInlinkedin.com/company/holdcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holdcom