Nopi

What Nopi does

NOPI LLC (Number One Parts, Inc.) is a privately held automotive lifestyle and motorsports events company founded in 1966 in Atlanta, Georgia, currently headquartered in Snellville, GA. The company organizes multi-format automotive events — car shows, drag racing (via its NDRA subsidiary), drifting, autocross, hydraulics, burnout contests, and sound competitions — held at major U.S. motorsports venues including EchoPark Speedway (Atlanta Motor Speedway), Maryland International Raceway, Cecil County Dragway, South Georgia Motorsports Park, and Virginia Motorsports Park. Its flagship event, NOPI Nationals Motorsports Supershow, was revived in September 2025 after a period of dormancy and is positioned as the anchor of a four-event 2026 schedule.

NOPI's business model is event-driven and multi-stream: primary revenue comes from ticket sales ($25-$250 GA/VIP pricing), vendor booth rentals ($300-$2,000 per booth across 10x10 to 20x40 configurations), corporate sponsorships with aftermarket brands (Viking Bags, Summit Racing, Edelbrock, Holley, and others), and direct-to-consumer branded merchandise sold through its own e-commerce storefront ($20-$30 apparel SKUs including a NOPI CHIC women's line). Ticketing is distributed through channel partners Gearhead Events (flagship Atlanta events) and TheFOAT (regional Mid-Atlantic events). The customer base spans automotive enthusiast consumers (attendees, show car entrants, racing competitors), aftermarket vendor businesses (booth tenants), and corporate sponsors — a horizontal segmentation across persona and B2B segments.

The company is bootstrapped with no disclosed institutional investors, funding rounds, or parent entity. Sam Mahdavi (operator of Mahdavi Motorsports) appears as the primary event organizer. NOPI maintains no proprietary technology platform, mobile app, or AI/ML capability — its competitive position rests on brand heritage, community programs (NOPI Tour, NOPI CHIC, NDRA points series), and venue/channel partner relationships rather than technology. Operating geographies are concentrated in the U.S. Southeast and Mid-Atlantic, with 11-50 employees.

Name

Nopi

Legal name

NOPI LLC

Website

https://nopi.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

NOPI is a privately held automotive lifestyle and motorsports events company that organizes car shows, drag racing, drifting, and autocross competitions at major U.S. raceways, serving automotive enthusiasts, aftermarket vendors, and corporate sponsors since 1966.

Ownership category

akta.pro rank

Product category

Motorsports Event Management

NAICS

Other Spectator Sports (711219), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAGAMAD

Motorsports Events (F1, NASCAR, Rally, Moto)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYTHAJAFAF

Motorsports & Racing Experiences

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAKAGAE

Race Tracks, Circuits & Motorsport Venues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

Keywords

• Automotive events
• Car shows
• Drag racing
• Motorsports competitions
• Vendor booth rentals

Headquarters

HQ city

Snellville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Event Tickets: NOPI generates primary revenue through ticket sales to its automotive events including car shows, drag races, and drifting competitions. Tickets are sold online through partnered platforms (Gearhead Events, TheFOAT) and directly through the NOPI website. Pricing ranges from $25-$60 for general admission and up to $250 for VIP passes.
2. Vendor Booth Sales: NOPI sells vendor booth spaces at its events to automotive aftermarket companies and retailers. Booth pricing ranges from $300-$2,000 depending on event and booth size (10x10 to 20x40 configurations, indoor or outdoor placement).
3. Merchandise Sales: NOPI operates an e-commerce store selling branded merchandise including t-shirts, tank tops, long sleeve shirts, and accessories. Products range from $20-$30 for apparel items. The store features event-specific merchandise as well as ongoing branded apparel.
4. Sponsorships: NOPI generates revenue through corporate sponsorships with automotive aftermarket brands. The company offers promotional inclusion with vendor names featured in social media and television advertisements. Sponsors receive visibility and networking opportunities with automotive enthusiasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NOPI organizes large-scale automotive events including car shows, drag racing, drifting, autocross, hydraulics, and burnout competitions under the NOPI Nationals and NDRA brands at motorsports venues across the United States. The company also operates a direct-to-consumer e-commerce store selling branded apparel such as t-shirts and tank tops, and rents vendor booth spaces to automotive aftermarket companies at its events.

Product overview

NOPI (Number One Parts, Inc.) is an automotive lifestyle and motorsports organization founded in 1966 that operates primarily as an event and entertainment company. The company organizes high-energy automotive events featuring car shows, drag racing, drifting, autocross, hydraulics, and burnout competitions under the NOPI Nationals brand. Additionally, NOPI operates an e-commerce merchandise store selling branded apparel including t-shirts, tank tops, and long sleeve shirts under the NOPI CHIC women's line. The company also provides vendor booth services for automotive industry participants at their events.

Differentiator

Problem solved

Functional benefit

Products and services

• NOPI Motorsports Events High-energy automotive events featuring car shows, drag racing, drifting competitions, autocross, hydraulics, burnout contests, and live entertainment held at venues including EchoPark Speedway, Virginia Motorsports Park, South Georgia Motorsports Park, Maryland International Raceway, and Cecil County Dragway for automotive enthusiasts and consumers.
• NOPI Nationals Motorsports Supershow Flagship annual automotive event combining car shows across 50+ award classes, drag racing, drifting, autocross, hydraulics, vendor marketplace, and live entertainment, targeting automotive enthusiasts.
• NDRA Drag Racing Series Professional drag racing series organized by NOPI featuring bracket, index classes (9.50, 10.50, 11.50), and heads-up competition (XFWD, XAWD vs XRWD, XWorld), with significant cash payouts reaching up to $10,000 for winners.
• NOPI Nationals Car Show Vendor Booth Vendor booth rental service for NOPI Nationals and other events, available in indoor or outdoor placements with sizes ranging from 10x10 to 20x40, priced from $750 to $2,000, targeted at automotive aftermarket companies and retailers.
• NOPI CHIC Tank Top Women's athletic racerback tank top made from 100% polyester with moisture-wicking properties, available in black and pink with NOPI branding, sizes XS-XL, priced at $25.
• NOPI Car Show T-Shirt Commemorative t-shirt celebrating the return of NOPI Nationals featuring the 'Rebirth of the Greatest Show' statement graphic with classic NOPI Nationals logo on front chest, priced at $30.

Quantifiable outcome

• 50+ award categories at NOPI Nationals Supershow
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Viking BagscoreGTM or Marketing PartnerOfficial NOPI sponsor specializing in motorcycle luggage including hard bags, soft luggage, and touring systems. Partners on sponsored content (partner spotlight articles) providing practical information about motorcycle gear while promoting both brands. Viking Bags is featured in the NOPI blog with detailed product guides.
• EdelbrockminorGTM or Marketing PartnerAutomotive performance parts manufacturer and NOPI brand partner. Listed among 'Brands We Trust' on the NOPI website.
• NHOU UndercoatingminorGTM or Marketing PartnerAutomotive undercoating company and NOPI brand partner. Listed among 'Brands We Trust'.
• Summit Racing EquipmentcoreGTM or Marketing PartnerMajor automotive parts and equipment retailer and NOPI brand partner. Listed among 'Brands We Trust' as a trusted supplier in the automotive aftermarket.
• HolleyminorGTM or Marketing PartnerPerformance automotive parts manufacturer and NOPI brand partner. Listed among 'Brands We Trust'.
• Sam's GarageminorGTM or Marketing PartnerAutomotive garage/brand and NOPI partner. Listed among 'Brands We Trust'.
• Mahdavi MotorsportscoreGTM or Marketing PartnerMotorsports business operated by Sam Mahdavi (NOPI organizer). Featured brand partner and organizer contact for NOPI events. Listed among 'Brands We Trust'.
• LokarminorGTM or Marketing PartnerPerformance automotive parts manufacturer and NOPI brand partner. Listed among 'Brands We Trust'.
• Gearhead EventscoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for NOPI Nationals events including the Atlanta Motor Speedway Supershow. Handles all online ticket sales including GA, weekend passes, VIP passes, and show car entries. NOPI links all primary ticket purchases through Gearhead Events.
• TheFOATcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for regional NOPI events including Cecil County Dragway Street Car Challenge and Maryland International Raceway events. All regional event tickets are sold through TheFOAT platform.
• Grip AutocrossminorGTM or Marketing PartnerAutocross competition organizer that runs the autocross events at NOPI Nationals. Provides cash prizes per class at events.
• Hopaholics HydraulicsminorGTM or Marketing PartnerHydraulics competition host for NOPI Nationals events. Organizes multi-class hydraulic car competitions with payouts across Street, Super Street, Radical, Dancer, Bed Dancer, and Truck classes.
• Burn Out WarsminorGTM or Marketing PartnerBurnout competition presenter for NOPI Nationals events. Organizes burnout competitions as part of the event entertainment lineup.
• Bass WarsminorGTM or Marketing PartnerSound competition featuring at NOPI Nationals events as part of the entertainment lineup.
• ZEKNOVA TiresminorGTM or Marketing PartnerTire sponsor for drifting competitions. Registered drifters receive promo codes for 25% off ZEKNOVA tires plus free shipping.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goodguys Rod & Custom Association: Operates a national series of car show events (Goodguys Nationals and regional events) featuring hot rods, customs, and muscle cars with vendor villages, judged classes, and competition. Directly comparable to NOPI Nationals in format, audience, and revenue model (tickets, vendor booths, sponsorships).
• Import Alliance: Organizes import/JDM-focused car show and motorsports events in the U.S., including the Import Alliance Spring Showdown and Holy Guacamole events. Strong overlap with NOPI's import/JDM enthusiast segments (Honda, Subaru, Toyota, Mazda) and similar show-format monetization.
• Carlisle Events: Runs multi-day automotive events at the Carlisle Fairgrounds (Carlisle Ford Nationals, Carlisle Import & Performance Nationals, etc.) with car shows, vendor midway, and on-site competitions. Closely mirrors NOPI's multi-venue, vendor-centric event format and enthusiast audience.
• Barrett-Jackson: Operates premier collector car auction events combined with car shows and vendor experiences in Scottsdale, Palm Beach, Houston, Las Vegas, and elsewhere. Highly comparable event format with ticketed gate, vendor booths, and enthusiast competition around vehicles.
• Formula Drift: Professional drifting series in North America running a national championship with multiple rounds, judged competition, and vendor/sponsor activations. Directly comparable to NOPI's drifting competitions and the NDRA drag racing series as a motorsports competition organizer.
• Mecum Auctions: Operates large collector-car auction events across the U.S. with accompanying car shows, vendor areas, and enthusiast attendance. Comparable to NOPI in operating multi-city automotive enthusiast events with ticket, vendor, and sponsorship revenue.
• Hot August Nights: Annual multi-day classic car event held in Reno/Sparks, NV featuring show-and-shine competitions, drag races, vendor village, and cruise routes. Comparable to NOPI Nationals as a flagship enthusiast event combining car shows, racing, and entertainment.

Broad incumbents

• NHRA (National Hot Rod Association): The dominant U.S. drag racing sanctioning body running national and divisional events with ticketed spectator attendance and sponsor activations. Overlaps with NOPI's NDRA drag racing series in audience and format, but operates at a far larger professional scale.
• SEMA (Specialty Equipment Market Association): Industry trade organization running the annual SEMA Show in Las Vegas, the largest automotive aftermarket trade event globally. Adjacent rather than directly competing with NOPI, but comparable as a centralized automotive enthusiast/aftermarket event platform with significant vendor and sponsor monetization.

Emerging players

• Street Car Takeover: Runs a national touring series of drag racing and street car events at U.S. drag strips with entry-fee-driven competition and vendor presence. Directly comparable to NOPI's NDRA and Street Car Challenge drag racing events in format, audience, and revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61563837582411
• LinkedInlinkedin.com/company/nopi-motorsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nopi