What Grocer.pk does

Grocer.pk operates an online directory platform that catalogs grocery retailers across Pakistan, allowing consumers to discover nearby supermarkets, grocery stores, kiryana (traditional convenience) shops, and online grocery providers by city, neighborhood, and category. The platform functions as a discovery layer rather than a transactional marketplace — no purchases occur on the platform — and its content surface includes neighborhood-level coverage (50+ sub-areas in Lahore alone) alongside an editorial blog targeting location-based search queries such as "grocery stores near me" and "top supermarkets in Karachi." It is accessible via a web-based directory and native iOS and Android applications.

The underlying technology is a self-serve, product-led directory where grocery store owners can list their businesses at no cost through a "Post an ad" feature, and consumers browse structured inventory through filter combinations. The platform classifies listings into four formats (Supermarkets, Grocery Stores, Kiryana Stores, Online Grocery Stores) and supports discovery through city, area, and category paths. Distribution is organic, driven primarily by SEO-optimized location and category pages and mobile app store presence, with no sales-led motion.

Grocer.pk's business model is freemium and, as of the source data, unmonetized in practice — listings are free for store owners, consumer access is free, and no advertising, premium placement, or transaction fees are disclosed as active revenue streams. The company is privately held, founded in 2019, headquartered in Lahore, and operates with 11–50 employees. Geographic coverage spans 16 Pakistani cities, with the deepest inventory in Lahore (638 listings), followed by Karachi (125) and Islamabad (43), totaling 806+ directory entries.

Name

Grocer.pk

Legal name

Grocer.pk

Website

https://grocer.pk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Grocer.pk is a free online grocery store directory based in Lahore, Pakistan, helping consumers discover nearby supermarkets, grocery stores, kiryana shops, and online grocery providers across 16 Pakistani cities via its website and native mobile apps.

Ownership category

akta.pro rank

Product category

Online Grocery Directory

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Local/Regional Grocer Enablement & White-label Delivery (CRAFAFAK)

Keywords

• Online grocery directory
• Local business directory
• Grocery store finder
• Store listing platform
• Location-based search

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Store Listings (Freemium Model): Currently offering free listings for grocery stores to join the directory. Store owners can list their business at no cost with basic listing features. The platform may monetize through featured/premium listings in the future.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Grocer.pk operates an online directory platform that helps consumers in Pakistan discover and locate nearby grocery stores, supermarkets, kiryana stores, and online grocery stores. The platform enables store owners to list their businesses for free via a self-service 'Post an ad' feature and provides location-based search functionality organized by city, neighborhood, and store category. No transactions are conducted on the platform; it serves purely as a discovery and information layer for offline and online grocery retail.

Product overview

Grocer.pk is a single unified platform offering an online grocery store directory service. The core product is the directory itself, which allows users to search for and discover grocery businesses by city, area (sector/location), and category (Supermarkets, Grocery Stores, Kiryana Stores, Online Grocery Stores). The platform also provides a blog with guides about grocery shopping in major cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Grocery Store Directory
• Mobile App (iOS/Android)
• Free Business Listing (Post an Ad)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Others

• AlFatah: One of Pakistan's largest supermarket chains with both physical stores and an online shopping platform. Listed on Grocer.pk as a major supermarket and represents the kind of grocery retailer a directory like this aggregates; comparable in vertical, different in business model.
• Carrefour Pakistan: Major multinational hypermarket/grocery retailer operating in Pakistan with both physical stores and online delivery. Comparable to Grocer.pk in serving Pakistani grocery consumers, but as a large-scale incumbent grocery operator rather than a discovery platform.
• Naheed.pk: Pakistan-based online grocery retailer with storefront and delivery. Operates in the same vertical (grocery retail in Pakistan) and shares Grocer.pk's target consumer, but is a transactional retailer rather than a discovery directory.
• Careem: Pakistan/UAE super-app with delivery, ride-hailing, and increasingly grocery/q-commerce. Adjacent ecosystem player — competes for the same consumer intent (getting groceries quickly) and has the scale and capital to potentially build grocery discovery features that compete with Grocer.pk.
• Sabzi.pk: Pakistani online grocery and fresh-produce delivery platform. Targets the same consumer (households buying groceries online) as Grocer.pk's listed 'Online Grocery Stores' category, but operates a delivery-commerce model rather than a discovery directory.

Direct peers

• Foursquare: Location-based discovery platform for local businesses with directory, ratings, and consumer-facing apps. Comparable to Grocer.pk in core use case (finding nearby stores) and platform approach (mobile-first, location-keyed), though broader in vertical coverage.
• Justdial: India's leading local search directory with city- and category-based discovery, free listings, and SEO-driven content. Operates a near-identical business model to Grocer.pk in the same South Asian regional context, just at vastly larger scale and broader vertical coverage.
• Yelp: Global local business directory with location-based search, free and premium listings, and content marketing — the closest functional analog to Grocer.pk's directory model, though operating at vastly larger scale and across all verticals.
• Yellow Pages Pakistan: Legacy local business directory operating in Pakistan with categorized business listings. Shares Grocer.pk's directory-based model and Pakistani market, though Yellow Pages covers all business verticals and lacks Grocer.pk's modern mobile and SEO approach.

Broad incumbents

• Google Maps: The dominant general-purpose local business directory globally, with free store listings, location-based search, and integrated reviews/hours. It is the most significant competitive substitute for Grocer.pk's grocery-specific discovery use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/grocerpk
• Facebookfacebook.com/GrocerpkOfficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grocer.pk