What Al-Fatah does

Al-Fatah is a Pakistani omnichannel retailer operating under the tagline "One Stop Solution." The company runs a direct-to-consumer e-commerce platform at alfatah.pk built on Shopify infrastructure, complemented by a network of physical express stores concentrated primarily in Lahore (8+ locations including Hussain Chowk, Gold Crest DHA, Johar Town, Valencia, Bahria Town, Lake City, DHA 6, Shadman, and Allama Iqbal Town) with additional outlets in Faisalabad, Sialkot, Islamabad (Centaurus Mall), Rawalpindi (Bahria Town), Gujranwala, and Mandi Bahauddin. Customers can opt for home delivery nationwide or self-pickup at any express store, with Cash on Delivery accepted.

The company's assortment spans over 25 departments covering fresh produce (fruits, vegetables, organic herbs), fresh proteins under the "Always Fresh" brand (chicken, beef, mutton, seafood), bakery, breakfast, grocery foods and non-foods, electronics and home appliances, perfumes, makeup, skin care, hair care, baby and maternity care, pet care, men's apparel featuring international premium labels (Tommy Hilfiger, Lacoste, Ralph Lauren, Calvin Klein, Armani, Under Armour, Hugo Boss), ladies fashion, lingerie, shoes and bags, crockery, furniture, fitness equipment, tobacco, phone accessories, pharmacy, toys, and gift items. The store locator, address-based delivery selection, and promotional banners on the website serve as primary customer touchpoints.

Al-Fatah generates revenue through direct per-transaction retail sales at product-level retail prices with no subscription model or disclosed pricing tiers. Marketing operates through the website, social media, email newsletter, and WhatsApp. The company is privately held, domiciled in Pakistan, with no disclosed parent company, investors, leadership team, funding history, or financial metrics. Ownership and corporate structure remain opaque based on available data.

Name

Al-Fatah

Legal name

Al-Fatah

Website

https://alfatah.pk

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Al-Fatah is a Pakistani omnichannel retailer operating a Shopify-based e-commerce platform (alfatah.pk) and a multi-city physical express store network, selling groceries, fresh produce, electronics, fashion, pharmacy, and household goods directly to individual consumers across Pakistan.

Ownership category

akta.pro rank

Product category

Omnichannel Grocery & General Merchandise Retail

NAICS

General Merchandise Retailers (455), Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Halal & Middle Eastern Grocery Stores (CRAHAFAC)

akta.pro secondary industry

Online Bulk & Pantry Staples Retail (CRAHAIAG)

Keywords

• Grocery retail
• Omnichannel retail
• Fresh produce
• Consumer electronics
• Pharmacy retail

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Al-Fatah generates revenue through direct sales of products across multiple categories including groceries, fresh produce, electronics, apparel, beauty, home goods, and more. Products are sold at retail prices with no explicit subscription model, relying on per-transaction revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Al-Fatah operates physical "Al-Fatah Express" convenience stores across multiple Pakistani cities (Lahore, Faisalabad, Sialkot, Islamabad, Rawalpindi, Gujranwala, Mandi Bahauddin) alongside an online storefront selling groceries, fresh produce, consumer electronics, apparel, beauty and personal care, home goods, and pharmacy items, including its own "Always Fresh" private-label line.

Product overview

Al-Fatah is a Pakistani online retail platform offering a comprehensive one-stop shopping experience. The company operates as an e-commerce grocery and general merchandise retailer with both online delivery and physical express store locations across Pakistan. Their product portfolio is organized as a broad e-commerce marketplace featuring multiple product categories including Fresh Produce (fruits, vegetables, organic herbs), Fresh Proteins (chicken, beef, mutton, seafood, bakery), Grocery Foods (oils, dairy, snacks, beverages), Electronics & Home Appliances, Personal Care (perfumes, makeup, skin care, hair care), Baby & Maternity Care, Pet Care, Men's Apparel (branded clothing from Tommy Hilfiger, Lacoste, Ralph Lauren, Calvin Klein, Armani), Ladies Fashion (lingerie, shoes, bags), Home & Household (crockery, kitchenware, decor, furniture), Fitness Equipment, Tobacco Products, Phone Accessories, Medicine/Pharmacy, Toys, and Gift Items. The platform enables customers to shop by department, use home delivery or self-pickup from express stores, and access a wide range of everyday essentials and branded products through their e-commerce website.

Differentiator

Problem solved

Functional benefit

Products and services

• Al-Fatah Express convenience stores

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• GrocerApp: Pakistan-focused online grocery delivery platform operating in major cities including Lahore. Comparable in e-commerce grocery delivery model though narrower assortment than Al-Fatah's general-merchandice breadth.
• Cheetay: Lahore-based on-demand delivery and grocery platform with comparable geographic focus on Punjab. Less breadth in general merchandise but comparable in online grocery and urban delivery.

Broad incumbents

• Daraz: Pakistan's leading e-commerce marketplace, backed by Alibaba/Ant Group. Operates nationwide with marketplace model across similar categories — direct competition in online grocery and general merchandise with greater scale and funding.
• Carrefour Pakistan: Operated by Majid Al Futtaim, Carrefour runs hypermarkets across Pakistan offering groceries, electronics, apparel, and home goods — a larger incumbent with broader assortment and stronger international sourcing than Al-Fatah.

Direct peers

• Naheed.pk: Pakistani online grocery and general merchandise retailer. Comparable in online-first grocery model and assortment breadth though with smaller geographic footprint.
• Imtiaz Super Market: Growing Pakistani supermarket chain with both physical stores and e-commerce offering groceries and general household goods. Direct competitor in Lahore and other Punjab cities with similar one-stop positioning.
• Chase Up: Pakistani retail chain operating hypermarkets and online grocery, including in Lahore and other Punjab cities. Comparable in store format, grocery-led assortment, and omnichannel posture.
• Metro Cash & Carry Pakistan (Habib Metro): Pakistan's leading organized cash-and-carry and wholesale retailer with broad grocery assortment plus general merchandise. Most direct comparable to Al-Fatah in store format, SKU breadth, and B2C/B2B reach across major Pakistani cities including Lahore.
• AlKareem (Punjab Cash & Carry / Hyperstar): Pakistani hypermarket chain offering groceries and general merchandise in Lahore and other cities — comparable store format, category breadth, and omnichannel positioning.

Others

• Foodpanda Pakistan: Pakistan's largest on-demand delivery platform. Adjacent competitor in last-mile delivery and increasingly online grocery/convenience — relevant comparison for delivery economics and customer acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlfatahLahore
• LinkedInlinkedin.com/company/al-fatah

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Fatah