Specialty Tile Products
- Company typePrivate
- Founded1993
- HeadquartersNorcross, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Specialty Tile Products does
Specialty Tile Products (also operating as STP Tile) is a Southeast US-based specialty tile distributor and importer founded in 1993 as a women-owned business. The company inventories more than 800,000 square feet of tile and carries over 1,000 setting material SKUs sourced from roughly 150 vendors worldwide, spanning porcelain, ceramic, glass, mosaic, trim, paver, and seamless porcelain panel categories. Its assortment includes proprietary domestic lines, premium Japanese imports via INAX (including the Lapis fluted collection), and Italian-made products from manufacturers such as Mirage, Ragno, 41 Zero 42, and Edimax.
The business operates a regionally focused physical-and-field-sales go-to-market: three showrooms (Atlanta/Buckhead after the 2025 Norcross consolidation, Orlando opened 2026, and a third Southeast location), two pro centers for professional contractors, and three distribution warehouses. Revenue is generated through one-time product sales — commercial and residential tile plus installation materials — with quote-based pricing for commercial and special-order projects and consultation-driven showroom appointments for residential customers. The model is fundamentally consultative B2B and B2C distribution rather than subscription or recurring-revenue.
STP Tile's customer base is anchored in the commercial flooring segment — architects, designers, and contractors specifying tile for offices, hotels, and retail — supplemented by a residential homeowner channel. Sales are led by 14 outside sales representatives who average about 10 years of industry experience and complete over 50 hours of training upon joining. The company has 70+ total employees, is privately held, and operates exclusively within the Southeast US market.
Specialty Tile Products firmographics
Firmographics- Name
- Specialty Tile Products
- Legal name
- Specialty Tile Products
- Website
- https://specialtytile.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Specialty Tile Products industry classification
Industry- Product category
- Tile Distribution
- NAICS
- Other Building Material Dealers (44418)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)
Keywords
Where Specialty Tile Products is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Specialty Tile Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Tile Product Sales: B2B and B2C distribution of ceramic, porcelain, and glass tiles. Products sold in various formats including tiles, panels, slabs, mosaics, trims, and accessories. One-time purchase model with no subscription component.
- Setting Materials: Sale of setting materials and installation supplies. Over 1,000 setting material SKUs carried in inventory.
- Showroom Services: Design consultation and showroom appointment services supporting product sales to architects, designers, contractors, and residential customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile products sold by unit/square footage with various sizes and finishes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Specialty Tile Products product offering
Product offeringCore offering
Specialty Tile Products is a Southeast US specialty tile distributor and importer that stocks and sells porcelain, ceramic, and glass tiles (floor, wall, pavers, mosaics, seamless panels/slabs, and trims) along with over 1,000 setting material SKUs from 150 global vendors. It serves architects, designers, and contractors on commercial projects while also supporting residential homeowners through bookable showroom appointments in the Atlanta and Orlando markets.
Product overview
Specialty Tile Products (STP Tile) is a Southeast-based specialty tile distributor and importer operating as a women-owned business. The company functions as a specialty tile products retailer rather than a software platform, offering an extensive portfolio of ceramic and porcelain tile products from 150 vendors. Their inventory exceeds 800,000 square feet of tile and 1,000 setting material SKUs. The product portfolio encompasses multiple tile types including porcelain (wood-look, marble-look, stone-look, concrete-look, fabric-look, metallic, terrazzo, solid-color, and terrazzo finishes), ceramic wall tiles, and glass tiles. Key branded product lines include Reside, Weave, Gilded/Wave, Via de Marble, Jeffrey Court (glass sub-brand with 18 themed collections), Lapis/Senio (fluted tiles), Technicolor (41 Zero 42), Memory Oak (Atlas Concorde USA), Soho/Sobu, Glossy Brick (Ragno), Oudh (Mirage), Purity, Naturel (Edimax), and Deluxe 2.0 (Granula). The company also offers Seamless Porcelain Panels/Slabs, Traverse Porcelain Pavers, INAX Japanese Tile collections, and various installation system recommendations from Laticrete, Mapei, Noble, and Schluter Systems. With 3 showrooms, 2 pro centers, and 3 distribution warehouses, they serve architects, designers, and contractors in the commercial flooring industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Reside Porcelain Tile Porcelain floor and wall tile collection featuring stone-inspired aesthetics with options for 24x48, 24x24, 12x24 sizes, 2x2 mosaic sheets, bullnose, and cove base trims. Includes Matrix Reloaded series with metallic-inspired finishes in Iron, Gunmetal, Silver, and Steel colorways.
- Weave Porcelain Tile Modern fabric-look porcelain tile collection featuring soft textile-inspired textures. Available in 6x24, 12x24, 2x2 mosaic formats with bullnose and cove base options.
- Gilded/Wave Porcelain Tile Fresh and graceful porcelain tile collection featuring subtle movement and neutral tones ranging from serene greys to peaceful blues. Offers 24x48 and 12x24 sizes with deco and mosaic options including 2x2, 4x4, and 2x12 formats.
- Via de Marble Porcelain Tile Marble-look porcelain tile collection featuring V3 shade variation with colors including Rainbow, Cloud, Fog, and Storm. Available in 24x48, 24x24, 12x24 formats with bullnose and stair tread options.
- Jeffrey Court Glass Tile Comprehensive glass tile sub-brand featuring multiple themed chapters including Suite Glass, Vintage Studio, Stream Stone, Via, Reef Glass, Cubist, Europa Arte, Pietra Opus, Breakwater, Align, Ashland & Halsted, The Press, Classic Statuario, Park Place, Atlas, and Rotunda collections. Also includes Specialty Brick variants.
- Lapis/Senio Fluted Tile Fluted 3D tile collection made by Senio featuring 6 semi-circles that create ribbed appearance with light and shadow effects. Available in 8x12, 4x12, and various trim sizes with multiple finishes including Craquele, Laccato, Silk, and Metallo options in over 20 colorways.
- Technicolor Porcelain Tile 41 Zero 42 branded wood-texture porcelain tile collection featuring an astounding color palette including Plain, Bright Field colors. Allows one-of-a-kind color combinations and patterns. Available in 2x15 natural finish.
- Memory Oak Porcelain Tile Atlas Concorde USA branded wood-look porcelain tile collection available in 8x40 sizes with Chevron and Spa variants. Colors include White, Ash, Vanilla, Caramel, Brown, and Moka finishes.
- Soho/Sobu Ceramic Wall Tile Sobu branded contemporary ceramic wall tile collection featuring popular plank sizes and traditional subway tile formats. Available in multiple sizes from 8x24 down to 1 hexagon mosaics with various finish options including glossy and matte.
- Glossy Brick Ceramic Tile Ragno branded classic brick-look ceramic tile with modern glossy finish update. Features slight variations in surface pattern for old-world feel with contemporary flair. Available in 4x12 glossy format in White, Beige, Grey, Blue, and Black.
- Oudh Porcelain Tile Mirage branded luxury wood-look porcelain tile collection featuring 7 colorways (Copahu, Elem, Jinkoh, Pino, Laos, Lodano, Cedro) with plank sizes up to 48x110 large format panels. Includes various deco options and 6-20mm thickness options for different applications.
- Purity Ceramic Wall Tile Ceramic wall tile collection available in 4x16, 3x12, 3x6 formats with glossy and matte pressed finishes. Colors include Ice, Ivory, and Breeze options with cove base and bullnose trims.
- Naturel Porcelain Tile Edimax branded porcelain tile collection featuring 10x71 and 3x30 sizes with matte rectified finish. Also offers 12x12 Foglio mosaic options in Clair and Beige colors.
- Deluxe 2.0 Porcelain Tile Granula branded porcelain tile collection featuring marble-inspired aesthetics. Available in 12x24 and 24x24 formats with colors including Perla, Crema, Delorian Grey, and Ocean Storm. Includes polished and matte finish options.
- Seamless Porcelain Panels/Slabs Large format porcelain panels and slabs for seamless installation applications, distributed by Specialty Tile Products as a flagship offering for commercial and residential installations.
- Setting Materials and Installation Systems Sale of tile setting materials and installation products from Laticrete, Mapei, Noble Company, Schluter Systems, and Wedi, offered alongside STP tile products as a one-stop resource for contractors and installers.
- INAX Japanese Tile Collection Premium Japanese tile imports from INAX featuring unique designs including the Lapis fluted tile collection, distributed by Specialty Tile Products to Southeast US architects, designers, and contractors.
- Showroom Design Consultation and Appointment Services Design consultation and bookable showroom appointment services at the Atlanta Buckhead Gallery and Orlando showrooms, supporting product selection for residential homeowners and commercial trade buyers.
Companies that use Specialty Tile Products
Customer profileSegments2 records
Ideal customer profiles2 records
Specialty Tile Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Specialty Tile Products partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- LaticretecoreInstallation systems partner. Laticrete provides tile installation materials and systems recommended for use with Specialty Tile Products tile.
- MapeicoreInstallation systems partner. Mapei provides tile installation materials and systems recommended for use with Specialty Tile Products tile.
- Noble CompanycoreInstallation systems partner. Noble provides tile installation products recommended for use with Specialty Tile Products tile.
- Schluter SystemscoreInstallation systems partner. Schluter Systems provides tile installation materials and systems recommended for use with Specialty Tile Products tile.
- WedicoreInstallation systems partner. Wedi provides tile installation products recommended for use with Specialty Tile Products tile.
- INAXcoreJapanese tile manufacturer partnership. Specialty Tile Products distributes INAX Japanese tile including the Lapis collection featuring unique fluted designs.
- Atlas Concorde USAcoreUS-based porcelain tile manufacturer. STP distributes Atlas Concorde products including Memory Oak wood-look collection.
- RagnocoreItalian tile manufacturer. STP distributes Ragno products including Glossy Brick collection.
- MiragecoreItalian porcelain tile manufacturer. STP distributes Mirage products including Oudh wood-look collection.
- EdimaxcoreTile manufacturer. STP distributes Edimax products including Naturel collection.
- 41 Zero 42coreItalian tile manufacturer. STP distributes 41 Zero 42 products including Technicolor collection.
- Jeffrey CourtcoreUS-based tile manufacturer specializing in residential mosaic and wall tile. STP distributes Jeffrey Court products featuring multiple themed collections.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Specialty Tile Products competitors and assessment
Company assessmentDirect peers
- Tile Shop: Specialty tile retailer with company-owned stores across the US offering porcelain, ceramic, and stone tile to residential and prosumer customers. Comparable curated assortment and showroom-driven sales model.
- Emser Tile: Major US tile and natural stone distributor with showrooms and pro centers serving architects, designers, and contractors. Closely aligned business model to STP with imported tile assortment and B2B specification focus.
- Arizona Tile: Tile and natural stone distributor serving the Western US with showrooms and distribution centers. Directly comparable assortment of porcelain, ceramic, and stone products sold to architects, designers, and contractors.
- Floor & Decor: Largest US specialty retailer of tile, wood, and stone flooring with a national big-box showroom model. Directly comparable as a multi-channel tile distributor selling to both pros and consumers, though at far greater national scale than STP.
- M S International (MSI): Large distributor of flooring, countertop, and wall tile products with nationwide distribution centers. Comparable as a vertically integrated tile and stone importer/distributor selling through showrooms and pro channels.
- Happy Floors: Specialty tile importer and distributor focused on European porcelain collections for the US design and architecture community. Directly comparable as a design-led tile distributor selling premium imported product.
- Walker Zanger: Premium tile and stone slab brand and distributor serving architects, designers, and luxury residential clients. Comparable curation of design-forward imported tile with strong specification relationships.
- Bedrosians Tile & Stone: West Coast-based tile and stone distributor and manufacturer with showrooms across the US. Comparable product range (porcelain, ceramic, natural stone), trade-focused sales motion, and curation of premium imported brands.
Broad incumbents
- Daltile: Largest US tile manufacturer and distributor (owned by Mohawk Industries) offering an extensive ceramic, porcelain, and stone product line through company stores and dealers. Competes with STP via direct manufacturing and broader portfolio.
Others
- Laticrete: Tile and stone installation systems manufacturer (grout, mortars, waterproofing) listed as a core installation systems partner of STP. Adjacent rather than competing — provides complementary setting materials that STP distributes alongside its tile offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Specialty Tile Products social profiles
Digital presenceSpecialty Tile Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Specialty Tile Products leadership team
Management profileNumber of profiles
Specialty Tile Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Specialty Tile Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Specialty Tile Products
What does Specialty Tile Products do?
Specialty Tile Products is a Southeast US specialty tile distributor and importer that stocks and sells porcelain, ceramic, and glass tiles (floor, wall, pavers, mosaics, seamless panels/slabs, and trims) along with over 1,000 setting material SKUs from 150 global vendors. It serves architects, designers, and contractors on commercial projects while also supporting residential homeowners through bookable showroom appointments in the Atlanta and Orlando markets.
Is Specialty Tile Products a public or private company?
Specialty Tile Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Specialty Tile Products founded?
Specialty Tile Products was founded in 1993. It employs 101 to 250 people.
Where is Specialty Tile Products based?
Specialty Tile Products is headquartered in Norcross, United States, in the North America region.
How does Specialty Tile Products make money?
Three revenue lines are on record. Tile Product Sales are the primary driver. The others are setting Materials and showroom Services.
Who are Specialty Tile Products's main competitors?
Direct peers on record are Tile Shop, Emser Tile, Arizona Tile, Floor & Decor, M S International (MSI), Happy Floors, Walker Zanger and Bedrosians Tile & Stone. Daltile is listed as a broad incumbent. Laticrete is listed as an others.
Does Specialty Tile Products have an API?
No public API is recorded for Specialty Tile Products.
What industry is Specialty Tile Products in?
Specialty Tile Products's product category is Tile Distribution. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 44418 and its SIC code is 5211.