Bells Farm Shop

What Bells Farm Shop does

Bells Farm Shop is a family-run farm shop and pick-your-own (PYO) operation located on Worcester Road (A4025) in Hartlebury, near Stourport-on-Severn, Worcestershire, England. The business is owned and operated by Richard Colwill and Son, a family partnership registered at Dingle Farm, Little Witley, Worcester. Founded in 1970 and active continuously for over 50 years, the shop operates 9am to 5pm, seven days a week, year-round, from a single physical location with a large car park.

The core offering centres on homegrown fruit and vegetables cultivated across 40 acres of farmland, available both as pre-picked retail stock and through a pick-your-own experience. The shop also runs an in-house butchery sub-brand, Little Black Pig Butchery, supplying free-range beef, lamb, pork, and chicken. Around these primary categories, Bells Farm Shop curates approximately 304 SKUs spanning fresh produce, butchery, dairy, bakery, frozen, beverages (including local beers, ciders, wines, and spirits), and store-cupboard items (jams, chutneys, sauces, oils, honey). Own-brand packaged products include Bells Dry Apple Cider and Bells Apple Juice (Cox).

The business operates a direct-to-consumer go-to-market, selling primarily through the on-site farm shop with a secondary online ordering channel offering Click & Collect. Pricing is not publicly disclosed on the website; customers are quoted trolley costs upon order confirmation. Marketing is limited to organic social media presence on Facebook (BellsFarmShopPYO) and Instagram (bellsfarmshop), with no paid advertising or content marketing. The shop has received trade recognition through consecutive Farm Retail Awards, including the FRA Awards 2021 (Small Farm Shop) and FRA Awards 2022 (PYO of the Year). Revenue, headcount, and financial details are not publicly disclosed.

Name

Bells Farm Shop

Legal name

Richard Colwill and Son

Website

https://bellsfarm.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Bells Farm Shop is a family-run farm shop and pick-your-own operation in Worcestershire, England, selling homegrown fruit and vegetables, in-house butchery meats, and curated local artisan products directly to local consumers via a physical storefront and Click & Collect.

Ownership category

akta.pro rank

Product category

Farm Shop Retail

NAICS

Specialty Food Retailers (4452), Meat Retailers (44524)

SIC

Retail-Grocery Stores (5411), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Gourmet & Fine Food Stores (CRAHAGAG), Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Farm shop retail
• Pick your own produce
• Free range butchery
• Local artisan groceries
• Fresh farm produce

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales (Farm Shop): Revenue generated through direct retail sales of homegrown fruit and vegetables, free-range locally produced meat, and locally sourced artisan products including cheese, cream, milk, bread, wine, beer, cider, spirits, jams, chutneys, cakes, biscuits, and ice cream. The shop also features a dedicated butchery (Little Black Pig Butchery) selling free-range beef, lamb, pork, and chicken. The shop operates 304+ SKUs across fresh, butchery, store cupboard, frozen, and beverages categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Bells Farm Shop operates a family-run farm shop combined with a 40-acre pick-your-own fruit and vegetable farm, retailing homegrown produce, free-range locally produced meat through its in-house Little Black Pig Butchery, and a curated range of award-winning local artisan products including wines, beers, ciders, spirits, cheese, cream, milk, bread, jams, chutneys, cakes, biscuits, and ice cream. Customers can buy directly at the physical shop or order online for click-and-collect, with 304+ SKUs across fresh, butchery, store cupboard, frozen, and beverages categories.

Product overview

Bells Farm Shop is a family-run farm shop and pick-your-own operation offering homegrown fruit and vegetables across 40 acres, combined with a comprehensive farm shop featuring its own in-house butchery brand (Little Black Pig Butchery) for free-range meat, as well as products from local artisan producers including beverages (beers from Bewdley Brewery and Hobsons Brewery, ciders, wines from local vineyards, and spirits), dairy, bakery, and store cupboard items. The business retails approximately 304 products across multiple categories including fresh produce, meat and butchery, beverages, bakery, dairy, frozen goods (Bennetts Farmhouse ice cream), and preserves. The shop operates both a physical retail location and online ordering with Click & Collect.

Differentiator

Problem solved

Functional benefit

Brands

• Little Black Pig Butchery: On-site butchery providing free range locally produced meat including beef, chicken, lamb, pork, and prepared meats.

Products and services

• Bells Farm Shop (Retail Farm Shop and Pick-Your-Own Operation) Family-run farm shop and pick-your-own operation selling homegrown fruit, vegetables, free-range locally produced meat, and curated products from award-winning local producers (wines, beers, ciders, spirits, cheese, cream, milk, bread, jams, chutneys, cakes, biscuits, ice cream) for local consumers and visitors.
• Little Black Pig Butchery In-house butchery sub-brand providing free-range beef, chicken, lamb, and pork products including steaks, chops, joints, mince, bacon, sausages, and prepared meats to retail customers at the farm shop.
• Pick-Your-Own (PYO) Fruit and Vegetables Pick-your-own experience across 40 acres of farmland where customers harvest their own homegrown fruits (apples, pears, berries, citrus) and seasonal vegetables for personal use.
• Bells Dry Apple Cider (750ml) Own-brand dry apple cider bottled in 750ml format, sold alongside beers, wines, spirits, and soft drinks in the farm shop's beverages category.
• Bells Apple Juice — Cox (750ml) Own-brand apple juice made from Cox apples, sold in 750ml bottles as part of the farm shop's beverage range.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Cannon Hall Farm Shop: South Yorkshire farm shop and farm attraction with on-site butchery and extensive PYO operations. Comparable destination farm retail model combining entertainment, PYO produce, and a curated multi-producer shop.
• Daylesford Organic: Premium UK farm shop and organic food retailer based in the Cotswolds, offering own-grown produce, butchery, dairy, and bakery through a destination retail model. Directly comparable to Bells Farm Shop in farm-to-table proposition and curated artisan assortment.
• Welbeck Farm Shop: Nottinghamshire farm shop operated by the Welbeck Estate, featuring in-house butchery, bakery, deli, and curated local producers. Comparable multi-category farm retail model with emphasis on estate-grown produce and artisan curation.
• Garsons Farm Shop: Surrey farm shop and pick-your-own operation with extensive PYO fruit and vegetables plus a multi-category farm shop. Comparable PYO-plus-retail model operating in southern England.
• Goodwood Farm Shop: West Sussex estate farm shop offering estate-reared meat, dairy, and curated local producers. Comparable premium farm-to-table retail proposition emphasizing provenance and estate-grown produce.
• Kenyon Hall Farm Shop: Cheshire farm shop with pick-your-own fruit and vegetables plus on-site butchery and farm café. Comparable PYO-plus-farm-shop business model targeting family day-trippers and local fresh produce consumers.
• Essington Farm Shop: West Midlands farm shop with PYO, butchery, and farm restaurant, located within driving distance of Bells Farm Shop's Worcestershire catchment. Directly comparable regional farm retail competitor.
• Rhug Estate Organic Farm Shop: Organic farm shop in North Wales with in-house butchery and curated local producer assortment. Comparable to Bells Farm Shop in operating an on-site butchery alongside a multi-category farm shop serving local consumers seeking premium provenance.

Broad incumbents

• Ocado Retail: UK online grocery retailer with growing local and farm-direct product ranges. Indirect competitor for fresh, local-produce spend via online channel that farm shops must defend against with destination experience and click-and-collect.
• Booth's Farm Shop: Northern England supermarket chain with strong local-produce and butchery emphasis, competing with farm shops in the premium fresh and locally sourced segment. Larger incumbent with similar provenance-led positioning but broader grocery assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BellsFarmShopPYO
• Instagraminstagram.com/bellsfarmshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bells Farm Shop