HeyBoss - Build app & sites in minutes

What HeyBoss - Build app & sites in minutes does

HeyBoss AI (legal entity Hee Labs, Inc.) is a Palo Alto-based no-code platform that lets non-technical users build websites, online stores, apps, and other digital products by describing them in natural language to a multi-agent AI system. The product generates production-ready React and Tailwind code, plus copy, images, and SEO-optimized content, and bundles hosting, CRM, email marketing, payments (Stripe/PayPal), and a database into a single subscription. The platform is sold primarily through a self-serve, product-led growth model with a freemium tier and paid plans of $25-$99/month, plus one-time AI Credit costs of $50-$200 per build. Target customers are SMBs, micro-businesses, freelancers, and local service providers who need a professional, mobile-friendly web presence without hiring developers or agencies; the company is explicitly positioning against DIY builders (Wix, Squarespace) and traditional web agencies rather than other AI coders. The company was founded in 2024 by Xiaoyin Qu, a former Facebook/Instagram product manager, and raised a $3.5M seed round led by OpenAI Startup Fund in March 2025. In January 2026, Qu stepped aside and appointed an AI agent, Astra Prime, as CEO, making HeyBoss the first company to publicly claim an AI CEO. The company operates a sub-brand called SkillBoss (a developer-facing AI gateway over 100+ models) and a HeyBoss App Store for third-party integrations.

Name

HeyBoss - Build app & sites in minutes

Legal name

Hee Labs, Inc.

Website

https://heyboss.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

HeyBoss AI is a no-code platform that lets non-technical SMBs and micro-businesses build websites, apps, and online stores via natural-language prompts, generating React/Tailwind code, copy, images, and SEO content, with hosting, CRM, payments, and email bundled into a single subscription.

Ownership category

akta.pro rank

Product category

No-Code AI Website Builder

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• AI website builder
• No-code platform
• Conversational AI development
• AI app builder
• AI business builder

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (AI Credits + Hosting): Monthly subscription plans that include AI credits for building websites/images/content plus hosting, maintenance, and marketing activities. Plans range from $25-$99/month.
2. AI Credits (Build Phase): AI Credits used during the launch/development phase to generate websites, images, and content. Build costs estimated at $50-$200 via AI Credits.
3. Free Tier: Freemium model with limited free access: 5 AI edits/day, 30 AI credits/month, 3 public projects, built-in CMS & database, access to 100+ AI tools, free subdomain.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HeyBoss AI is an all-in-one no-code platform that uses conversational AI to build websites, apps, online stores, landing pages, and internal tools from simple text prompts. The platform bundles development, hosting, AI-powered SEO (GEO), built-in CRM, email marketing, payment processing (Stripe and PayPal), and a built-in database into a single subscription, targeting non-technical SMBs, entrepreneurs, freelancers, and local service businesses.

Product overview

HeyBoss AI is a unified no-code platform for building websites, apps, and online businesses using AI. The core HeyBoss AI Platform serves as the central product, enabling website and app creation through conversational AI. Supporting this are specialized sub-products: HeyBoss AI Agents (a team of AI specialists for different business functions), ChatMode (conversational coding interface), the AI App Store (marketplace for integrations), AI SEO/GEO (optimization tools), Visual Editor (customization interface), Built-in CRM (customer management), Payment Processing (Stripe/PayPal integration), Built-in Database (data storage), and SkillBoss (AI gateway for developers). The Free Tools Suite provides standalone utilities for business planning and content creation. Together, these products form an all-in-one AI business building ecosystem where the main platform orchestrates AI agents and tools to handle the complete lifecycle from design through deployment and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• SkillBoss: AI gateway that gives Claude Code access to 100+ AI models and enables deployment anywhere. One CLI install that turns a coding agent into a full-stack powerhouse.
• ChatMode

Products and services

• HeyBoss AI Platform All-in-one AI-powered no-code website, app, and online store builder that lets non-technical SMBs, entrepreneurs, freelancers, and creators generate production-ready React + Tailwind CSS websites from conversational prompts. Includes built-in hosting, AI SEO/GEO, CRM, email marketing, payment processing, and database in one subscription.
• HeyBoss AI Agents Specialized AI agent team members—CEO Astra, Designer Nova, Copywriter Lyra, SEO Specialist Ethan, Developer Vega, and Brand Strategist Max—that work collaboratively to plan, build, and scale businesses, with each agent handling specific aspects of design, content, development, SEO, and brand positioning.
• AI Visual Design Generator Free standalone AI tool for brainstorming landing pages, marketing visuals, and creative directions using conversational prompts. Generates hero sections, layouts, and component ideas, and translates brand guidelines into visual direction with design-to-dev handoff capabilities.
• Free Tools Suite Collection of free standalone AI-powered tools for business planning and content creation, including Business Name Generator, Business Plan Generator, Blog Post Generator, Ebook Generator, Market Research, Social Media Content Generator, and Visual Design Generator. Each tool is independently accessible without signup.
• SkillBoss AI gateway sub-brand that gives coding agents like Claude Code access to 100+ AI models through a single CLI install. Provides deployment flexibility across environments and turns a coding agent into a full-stack development powerhouse.

Quantifiable outcome

• Website build time reduced to 10-30 minutes vs 2-5 weeks traditional development
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google OAuthcoreTechnology or IntegrationGoogle OAuth authentication for account sign-in, providing basic profile information (name, email, profile picture) for account creation and management.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud hosting provider for infrastructure and data storage. User data is primarily stored in secure data centers with AWS providing SOC 2 compliant infrastructure.
• Google CloudcoreTechnology or IntegrationCloud hosting provider and infrastructure partner. Used alongside AWS for data storage, backup, and disaster recovery services.
• StripecoreTechnology or IntegrationPayment processor for billing and subscription management. Enables acceptance of one-time payments and subscriptions with simple setup.
• DiscordminorGTM or Marketing PartnerCommunity platform for user support, tips, and connecting with other creators. Active Discord community at discord.gg/U9eM6Vn6g7.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webflow: Webflow is a visual website builder targeting designers and SMBs that need custom, professional websites with CMS and e-commerce. It competes with HeyBoss in the professional SMB site-build category and has added AI features to its platform.
• Replit: Replit is a browser-based development environment with AI Agent capabilities for building and deploying apps from natural language. It competes with HeyBoss on AI-assisted app/site creation and hosting, with a broader developer-leaning user base.
• Bolt.new by StackBlitz: Bolt.new is StackBlitz's browser-based AI agent that builds, runs, and deploys full-stack apps from prompts. It targets the same non-coder and founder persona as HeyBoss and competes directly on speed-to-publish and full-stack scope.
• Squarespace: Squarespace is a leading template-based website builder popular with SMBs, creators, and freelancers. It overlaps directly with HeyBoss on portfolio sites, local business sites, and basic e-commerce, and has been layering in AI design assistance to defend share against AI-native builders.
• Wix: Wix is the dominant DIY website builder for SMBs with templated site creation, hosting, payments, and SEO. Both target non-technical SMBs wanting professional websites, and Wix has launched AI Site Generator and AI design tools that directly compete with HeyBoss's conversational approach.
• v0 by Vercel: v0 is an AI tool from Vercel that generates production-ready React/Next.js UI from prompts. It targets developers and technically inclined founders building apps and sites — overlapping with HeyBoss's code-generation thesis and Tailwind/React output stack.
• Bubble: Bubble is a leading visual no-code platform for building web apps and SaaS without code. It overlaps with HeyBoss on app-building for non-developers, though it leans more toward workflows and SaaS than SMB marketing sites.
• Lovable: Lovable (formerly GPT Engineer) is an AI app builder that turns natural language prompts into full-stack web applications. It competes head-to-head with HeyBoss in the 'describe what you want, get a working app' category and has raised significant funding to scale.

Emerging players

• Durable: Durable is an AI website builder aimed at solo entrepreneurs and small businesses, generating complete sites in seconds with built-in CRM, invoicing, and marketing tools. It is a near-direct competitor on the 'AI site in minutes for SMBs' positioning.
• Framer: Framer is an AI-assisted website builder focused on design-led, high-converting marketing sites. It overlaps with HeyBoss on SMB landing pages and design-first sites, and is gaining traction with founders and agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heybossai
• LinkedInlinkedin.com/company/heybossai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeyBoss - Build app & sites in minutes