Swosh
Vietnamese-language sports betting odds aggregation platform serving Vietnamese-speaking bettors in Southeast Asia, monetizing through affiliate referrals to 10+ partner bookmakers including Vsbet, SBOBET, and Bet365.
- Company typePrivate
- Founded2017
- HeadquartersQuezon, Philippines
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Swosh does
The platform operates as a Vietnamese-language sports betting odds aggregation and information portal serving Vietnamese-speaking bettors across Southeast Asia. It aggregates real-time odds from 10+ bookmakers including Vsbet, SBOBET, IBCBET, CMD368, 188BET, Fun88, BK8, W88, 12BET, and Bet365, and provides live scores, match schedules, league standings, and editorial match analysis articles ("soi keo"). Coverage spans 15+ football competitions including FIFA World Cup, UEFA Champions League, English Premier League, La Liga, Serie A, Bundesliga, Ligue 1, and Vietnamese national league, with 200+ matches tracked daily. The legal entity is Bloodorange.io, headquartered in Ho Chi Minh City, Vietnam, led by CEO Thái Tuấn, operating the website vsbet203.com and a mobile app.
The business model is entirely free to end users. Revenue is generated through affiliate referral commissions from partner bookmakers when users register and place bets on those platforms. The platform also maintains cross-promotion partnerships with adjacent Vietnamese sports data sites (Colatv, Keonhacai5, Bongdalu, Keonhacai88) to expand reach and integrate live streaming functionality. Distribution is asset-light, relying on Vietnamese-language SEO, organic search, and the affiliate network.
Note: firmographic metadata at the top of the source data describes "Swosh" as a Philippine laundry pickup service founded in 2017, but all source-attributed substantive data describes the Vietnamese sports betting platform above. This discrepancy is flagged for the reader.
Swosh firmographics
Firmographics- Name
- Swosh
- Legal name
- Bloodorange.io
- Website
- https://swosh.com.ph
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vietnamese-language sports betting odds aggregation platform serving Vietnamese-speaking bettors in Southeast Asia, monetizing through affiliate referrals to 10+ partner bookmakers including Vsbet, SBOBET, and Bet365.
- Ownership category
- akta.pro rank
Swosh industry classification
Industry- Product category
- Laundry Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123)
- akta.pro primary industry
- Residential Pickup & Delivery Wash-and-Fold (HSAJACAA)
- akta.pro secondary industry
- On-Demand / Express Laundry Pickup & Delivery (HSAJACAB)
Keywords
Where Swosh is headquartered
LocationHeadquarters
- HQ city
- Quezon
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Swosh business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Affiliate/Referral Commissions: Monetizes through affiliate links and referral traffic to partner betting platforms. The site drives users to bookmakers like Vsbet, SBOBET, IBCBET, CMD368, 188BET, Fun88, BK8, W88, 12BET, and Bet365, earning commissions based on referred customer activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to all features and data |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Swosh product offering
Product offeringCore offering
Swosh is a Philippine-based firm that provides laundry pick-up and distribution services to customers. The service is supported by a companion smartphone app that enables customers to engage with the offering. The company operates from Quezon, Philippines.
Differentiator
Problem solved
Functional benefit
Products and services
- Laundry Pick-up and Distribution Service Core laundry service in which Swosh picks up laundry from customers' locations and distributes the cleaned items back to them. Targeted at individual consumers in Quezon, Philippines who need convenient, outsourced laundry handling.
- Swosh Smartphone App Smartphone application that supports Swosh's laundry pick-up and distribution service, enabling customers to engage with and manage their laundry orders.
Quantifiable outcome
- Odds updated continuously from 90 minutes before kickoff through match start, with 30-minute pre-match refresh cycles during high-volatility periods
- +1 more outcomes
Companies that use Swosh
Customer profileSegments2 records
Ideal customer profiles1 record
Swosh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Swosh partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- VsbetcorePrimary affiliate partner and featured bookmaker on the platform. Vsbet is positioned as the #1 odds site in Vietnam, offering 1,200-1,500 matches daily with Asian Handicap odds averaging 0.88-0.94. The platform drives referral traffic to Vsbet for user registrations and betting activity.
- SBOBETcoreFeatured bookmaker recognized as the source of original odds lines for the Asian betting market. Over 70% of intermediary odds sites source data directly from SBOBET. Known for early opening lines with high stability and minimal abnormal fluctuations.
- IBCBETmajorFeatured bookmaker noted for deep betting markets, particularly Asian Handicap and Over/Under. Odds typically show significant movement in the 30 minutes before kickoff, clearly reflecting market money flow. Popular among professional odds movement analysts.
- CMD368majorFeatured bookmaker offering balanced betting odds with typical odds around 0.90 for both outcomes. Known for minimal line shifting through artificially inflated odds, making it easier for bettors to calculate potential returns. Suited for safe, long-term betting strategies.
- 188BETmajorFeatured bookmaker with fast live betting updates and low latency of only 5-7 seconds. Strong in supplementary betting markets including corner kicks and cards with deep market coverage. Live betting odds typically 0.02-0.05 odds higher than market average.
- Fun88majorFeatured international bookmaker covering tournaments from Europe to Asia with approximately 900-1,100 matches listed daily. Asian Handicap and Over/Under lines designed for accessibility to new bettors. Odds generally stable at market average with minimal aggressive fluctuations.
- BK8majorFeatured bookmaker noted for maintaining balanced odds between both outcomes, minimizing line stretching. Helps users avoid unfavorable betting positions when entering late. Particularly strong in European leagues including Premier League and La Liga.
- W88majorFeatured international bookmaker with broad betting market coverage including lower-tier leagues. Odds typically open early and remain stable until match time. Popular choice for pre-match odds comparison among bettors.
- 12BETmajorFeatured bookmaker with intuitive visual odds display for easy monitoring of handicap lines and odds movements. Known for Over/Under lines closely aligned with actual match outcomes with minimal phantom lines. Popular among data analysis and scoring trend-focused bettors.
- Bet365majorFeatured global market leader with particular strength in European 1X2 betting and competitive odds. Odds updated continuously based on global market developments. Also known for intuitive live betting system with visual display and easy tracking.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Swosh competitors and assessment
Company assessmentBroad incumbents
- Laundryheap: One of the largest on-demand laundry pickup and delivery operators globally, with operations across multiple Asian markets. Directly comparable business model to Swosh — app-based scheduling, residential pickup/delivery wash-and-fold — but at much larger scale and geographic reach.
- Tide Cleaners: US-based chain of pickup/delivery and drop-off dry cleaning and laundry locations operated under the Tide brand by P&G. Comparable to Swosh in offering residential P&D laundry and dry cleaning, with a much larger and more established footprint.
Direct peers
- Cleanly: US-based on-demand laundry pickup and delivery service offering residential wash-and-fold via a mobile app. Closely comparable to Swosh in service offering (app-based P&D wash-and-fold) and target customer (urban residential), though operating in a different geography.
- ihateironing: UK-based on-demand laundry and dry cleaning pickup/delivery service operating across multiple European cities. Same digital-first P&D model as Swosh, focused on urban residential customers via an app/website.
- Rinse: North American pickup-and-delivery laundry and dry cleaning service combining residential and B2B (corporate wardrobe, restaurants) demand. Comparable to Swosh's P&D model and demonstrates the B2B expansion path Swosh could pursue.
- Max Cleaners (Philippines): Philippine laundry and dry cleaning chain offering residential and commercial services with pickup and delivery. Comparable to Swosh as a domestic competitor with overlapping P&D offerings in the Philippine market.
Emerging players
- DRYV (formerly Dirty Laundry): US on-demand laundry service operating a hybrid model with partner dry cleaners, focused on residential P&D. Comparable business architecture to Swosh's likely partner-laundry model.
Regional players
- Press (Singapore): Singapore-based on-demand laundry and dry cleaning pickup and delivery service. Closely comparable to Swosh as an app-first P&D player in a Southeast Asian metro market.
- Loop Laundry: Australia-based on-demand laundry and dry cleaning pickup/delivery service. Comparable business model to Swosh with app-based residential P&D in an Asia-Pacific urban market.
- WashHaus: Philippine on-demand laundry pickup and delivery service also operating in Metro Manila. Most directly comparable peer to Swosh as a same-country, same-model competitor.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Swosh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swosh leadership team
Management profileNumber of profiles
Swosh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swosh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swosh
What does Swosh do?
Swosh is a Philippine-based firm that provides laundry pick-up and distribution services to customers. The service is supported by a companion smartphone app that enables customers to engage with the offering. The company operates from Quezon, Philippines.
Is Swosh a public or private company?
Swosh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swosh founded?
Swosh was founded in 2017. It employs 11 to 50 people.
Where is Swosh based?
Swosh is headquartered in Quezon, Philippines, in the Asia region.
How does Swosh make money?
One revenue line is on record: affiliate/Referral Commissions.
Who are Swosh's main competitors?
Broad incumbents on record are Laundryheap and Tide Cleaners. Direct peers are Cleanly, ihateironing, Rinse and Max Cleaners (Philippines). DRYV (formerly Dirty Laundry) is listed as an emerging player. Regional players are Press (Singapore), Loop Laundry and WashHaus.
Does Swosh have an API?
No public API is recorded for Swosh.
What industry is Swosh in?
Swosh's product category is Laundry Services. Its primary akta.pro industry code is HSAJACAA, Residential Pickup & Delivery Wash-and-Fold, with a secondary code of HSAJACAB, On-Demand / Express Laundry Pickup & Delivery. Its NAICS code is 812320.