Beverly Hills Institute of Plastic Surgery

What Beverly Hills Institute of Plastic Surgery does

Beverly Hills Institute of Plastic Surgery (BHIPS) is a private, founder-owned plastic and cosmetic surgery practice founded in 2008 and headquartered in Beverly Hills, California. The practice is led by Dr. S. Saul Lahijani, a board-certified plastic surgeon whose training spans USC, Yale (Chief Resident 2003-2004), Vanderbilt, and an international cosmetic surgery fellowship in Barcelona under Dr. Javier De Benito. The company delivers a comprehensive surgical portfolio organized into three categories — breast (augmentation, lift, reduction, reconstruction, revision, gynecomastia, nipple correction, scar revision), body (liposuction, SmartLipo laser-assisted liposuction, tummy tuck, mommy makeover, arm/thigh/body lifts, Brazilian butt lift, fat transfer, vaginal rejuvenation, hernia repair), and face (facelift, eyelid lift, brow lift, rhinoplasty, lip/chin/cheek augmentation or reduction, otoplasty, earlobe repair) — supplemented by an ancillary skincare product line (Arnicare, Thermal Spring Water, Restorative Skin Cream, Rétrinal+, Scar Supervision, SPF).

The practice operates five Southern California locations (Beverly Hills, Valencia, Upland, Brea, Bakersfield) anchored by the AAAHC-accredited Wilshire Surgery Center, a freestanding ambulatory surgery center with its own operating room, procedure room, recovery room, and pre-op facility. Go-to-market is exclusively direct-to-consumer: patients book consultations via phone, online form, or in-person, with marketing executed through a blog, TikTok, Instagram, YouTube, Yelp (4.5 stars / 93 reviews), Realself, and promotional offers. Revenue is generated from one-time surgical procedure fees with quote-based pricing customized per patient; the practice has built a financing ecosystem with five partners (Cherry, Alphaeon Credit, CareCredit, American Healthcare Lending, Prosper Healthcare Lending) to support higher procedure uptake, and operates out-of-town patient concierge services in coordination with Serenity Aftercare and luxury hotel partners (Four Seasons, Montage, Peninsula). The practice has performed 1,000+ liposuction procedures and serves primarily post-pregnancy women, body contouring patients, breast surgery patients, facial cosmetic patients, and out-of-town medical tourists.

Name

Beverly Hills Institute of Plastic Surgery

Legal name

Beverly Hills Institute of Plastic Surgery

Website

https://bhips.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Beverly Hills Institute of Plastic Surgery is a private, multi-location cosmetic surgery practice led by Dr. S. Saul Lahijani, offering breast, body, and facial procedures from five Southern California locations anchored by an AAAHC-accredited ambulatory surgery center, serving individual elective-procedure patients through direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery
• Cosmetic surgery
• Body contouring
• Breast augmentation
• Facial rejuvenation

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedure Fees: Revenue generated from performing plastic and cosmetic surgical procedures including breast augmentation, liposuction, tummy tucks, mommy makeovers, facelifts, and body contouring. Procedures are priced based on individual patient needs and complexity.
2. Financing Program Partnerships: Partnership with third-party financing companies (Cherry, Alphaeon Credit, CareCredit, American Healthcare Lending) that provide payment plans to patients, enabling higher procedure uptake through installment payments.
3. Post-Operative Products: Sale of post-surgical products including Arnicare Ointment, Thermal Spring Water, Restorative Skin Cream, Retrinal products, Scar Supervision, and SPF products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Beverly Hills Institute of Plastic Surgery is a private cosmetic and reconstructive surgery practice that performs a comprehensive menu of breast, body, and face surgical procedures (including breast augmentation, SmartLipo liposuction, tummy tucks, mommy makeovers, facelifts, and rhinoplasty) at its AAAHC-accredited Wilshire Surgery Center and four satellite California offices. The practice also sells a line of post-operative skincare products and offers financing through third-party healthcare lenders to help individual patients pay for procedures.

Product overview

Beverly Hills Institute of Plastic Surgery is a plastic and cosmetic surgery practice offering a comprehensive portfolio of surgical procedures organized into three main categories: Breast (breast augmentation, breast lift, breast correction/reconstruction, male breast reduction, breast implant revision, breast reduction, nipple correction, scar revision), Body (liposuction, Smart Lipo, tummy tuck, mommy makeover, arm contouring, thigh lift, body lift, Brazilian butt lift, vaginal rejuvenation, hernia repair, fat transfer), and Face (facelift, eyelid lifts, brow lift, rhinoplasty, lip augmentation, chin augmentation/reduction, cheek reduction, otoplasty, earlobe repair). The practice also offers a skincare product line including Arnicare Ointment, Thermal Spring Water, Restorative Skin Cream, Rétrinal+ products, Scar Supervision, and SPF sunscreens. Supporting services include surgery aftercare facility with private duty nursing and out-of-town patient coordination including consultations, travel, and hotel arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation Surgical procedure for placement of breast implants to increase fullness, projection, and symmetry of breasts or restore volume lost after pregnancy or weight loss; offered to individual patients seeking cosmetic breast enhancement.
• Breast Lift (Mastopexy) Surgical mastopexy that raises and firms breasts by removing excess skin and tightening surrounding tissue to reshape and support a new breast contour.
• Breast Correction and Reconstruction Surgical placement of breast implants to improve symmetry or reconstruct breasts after mastectomy or injury.
• Male Breast Reduction (Gynecomastia) Correction of enlarged male breasts through removal of excess fat and glandular tissue.
• Breast Implant Revision Surgical procedure to revise, replace, or remove existing breast implants.
• Breast Reduction Reduction mammaplasty that removes excess breast fat, glandular tissue, and skin to achieve proportional breast size.
• Nipple Correction Areola reduction surgery to reduce the size or change the shape of nipples and surrounding tissue.
• Scar Revision Minimizes scars using topical treatments, minimally invasive procedures, or surgical revision with advanced wound closure techniques.
• Fat Transfer Procedure in which fat is removed from one body area via liposuction and transferred to another for augmentation, such as Brazilian Butt Lift or stem cell breast augmentation.
• Liposuction Cosmetic procedure using a cannula and high-pressure vacuum to break up and remove fat deposits from the thighs, abdomen, flanks, buttocks, back, arms, and neck.
• SmartLipo Laser Liposuction Laser-assisted liposuction using SmartLipo technology to liquefy fat deposits with collagen-stimulated skin tightening, performed under local anesthetic with smaller cannula resulting in less swelling and faster healing.
• Tummy Tuck (Abdominoplasty) Surgical removal of excess abdominal skin with tightening of the abdominal wall muscles, available as a full or mini tummy tuck.
• Mommy Makeover Combination of plastic surgery procedures including breast lift, breast augmentation, breast reduction, tummy tuck, and liposuction to restore post-pregnancy body shape.
• Arm Contouring / Arm Lift (Brachioplasty) Surgical removal and tightening of excess skin on the arms, often performed with liposuction for smoothing and toning.
• Thigh Lift Procedure to reduce thigh sagging and contour the thighs by tightening skin in the thigh region.
• Body Lift Comprehensive procedure improving the shape and tone of underlying tissue supporting fat and skin, treating abdominal, buttock, groin, and thigh areas affected by poor tissue elasticity.
• Brazilian Butt Lift Body-enhancing procedure using fat transfer or buttock implants to lift the buttocks, add volume, and enhance shape.
• Vaginal Rejuvenation Combined cosmetic surgery including labiaplasty and vaginoplasty to restore or improve vaginal appearance or function.
• Hernia Repair Surgical repair of abdominal wall weakness or bulge using conventional open method or laparoscopic technique.
• Facelift Surgical procedure removing excess facial fat, tightening facial muscles, and adjusting neck and facial skin placement for a more youthful appearance.
• Eyelid Lift (Blepharoplasty) Surgical removal of excess fat, skin, and muscle from the lower and upper eyelids to address drooping eyelids and eye bags.
• Brow Lift Forehead lift procedure reducing creases on the forehead and addressing sagging brows through tissue repositioning.
• Rhinoplasty Nose reconstruction surgery for aesthetic improvement and correction of breathing problems, reshaping cartilage and bone.
• Lip Augmentation (Perma Facial Implant) Permanent lip enhancement using the FDA-approved Perma Facial Implant by SurgiSil, a soft solid silicone elastomer implant for tissue augmentation.
• Chin Augmentation Mentoplasty procedure reshaping the chin through enhancement with an implant to achieve facial proportion.
• Chin Reduction Surgical reduction of chin size and reshaping through removal of natural chin tissue to achieve facial balance.
• Cheek Reduction (Buccal Fat Removal) Buccal fat extraction procedure to reduce rounded cheeks by removing fat pads stored in the cheeks.
• Otoplasty (Ear Contouring) Surgical improvement of ear shape and position, repositioning protruding ears closer to the head and resizing them in proportion with facial features.
• Earlobe Repair Surgical repair of stretched, drooping, ripped, or torn earlobes, including re-piercing options.
• Surgery Aftercare Facility Service Private-duty nursing and aftercare services at Serenity Aftercare in Santa Monica for out-of-town and local patients needing personalized post-operative recovery, with transportation coordination to and from the surgical facility.
• Out-of-Town Patient Concierge Service Concierge services for international and out-of-town patients including Skype consultations, travel coordination, and hotel arrangements near LAX.

Quantifiable outcome

• Over 1,000 liposuction procedures performed with thousands of total patient procedures
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Serenity AftercarecoreStrategic or Co-development PartnerPost-surgery recovery facility in Santa Monica staffed by medical professionals trained in plastic surgery recovery. Provides 24-hour nursing care, transportation coordination, and luxury recovery environment for out-of-town and local patients.
• Four Seasons Los AngelesminorOthersRecommended luxury hotel for out-of-town patients, located minutes from the Beverly Hills surgical facility.
• Four Seasons Beverly WilshireminorOthersBeverly Hills luxury hotel recommended for patients traveling from out of town for procedures.
• Montage Beverly HillsminorOthersLuxury boutique hotel recommended for extended-stay patients requiring proximity to the surgical facility.
• Beverly Hills PeninsulaminorOthersLuxury hotel partner recommended for patients requiring accommodation during consultation and recovery periods.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Ideal Image: Largest U.S. med-spa chain offering non-invasive aesthetic services with hundreds of locations. Represents the scaled, non-surgical adjacent competitor that increasingly competes for the same elective-procedure consumer wallet.
• Sono Bello: National body-contouring and cosmetic surgery chain with 80+ locations, focused heavily on liposuction and similar procedures to BHIPS. Represents the scaled, PE-backed competitor that the private practice must compete against for patient acquisition and surgeon talent.

Direct peers

• Spalding Drive Plastic Surgery: Beverly Hills private plastic surgery practice offering comprehensive breast, body, and face procedures. Directly comparable premium-positioning peer within the same micro-market.
• Dr. Cat Plastic Surgery (Dr. Cat Begovic): Beverly Hills plastic surgeon practice offering breast, body, and facial procedures with a strong social media presence. Comparable in solo-surgeon premium positioning and DTC patient acquisition.
• Cassileth Plastic Surgery: Beverly Hills-based cosmetic and reconstructive surgery practice offering breast, body, and face procedures. Comparable in geographic positioning, service mix, and target patient demographic.
• Allure Plastic Surgery: Multi-location cosmetic surgery practice offering breast, body, and facial procedures. Highly comparable to BHIPS in service mix, multi-city footprint, financing-driven patient acquisition, and direct-to-consumer social media marketing.
• Nazarian Plastic Surgery: Beverly Hills-based plastic surgery practice offering breast, body, and face procedures with a board-certified surgeon. Most directly comparable geographically and in service mix to BHIPS.
• Marina Plastic Surgery (Dr. Grant Stevens): Los Angeles-area cosmetic surgery practice with a long-tenured brand, offering similar breast, body, and face procedures. Comparable solo-pioneer model with multi-decade reputation.
• Wave Plastic Surgery: California-based multi-location cosmetic surgery practice (Los Angeles, Irvine, etc.) offering breast, body, and facial procedures with similar digital marketing and financing-driven patient acquisition model.

Emerging players

• Mia Aesthetics: Multi-city cosmetic surgery practice (Miami, LA, Atlanta, others) competing on BBL, liposuction, breast, and mommy makeover procedures. Comparable service mix and direct-to-consumer positioning, with growing scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@beverlyhillsinstituteofpla3007?app=desktop
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/beverly-hills-institute-of-plastic-surgery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Hills Institute of Plastic Surgery