Baking Arts
Baking Arts is a privately held, single-location baking school and specialty retail store in San Mateo, CA, offering hands-on baking classes, specialty baking supplies, and a 9-flavor proprietary spiced cold brew coffee line (Bliss On Tap), with a mobile event coffee cart (Bliss Trike) and a wholesale bulk chocolate channel serving Bay Area consumers and businesses.
- Company typePrivate
- Founded-
- HeadquartersSan Mateo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Baking Arts does
Baking Arts (also operating as Baking Arts & Coffee) is a privately held, single-location specialty retailer and hands-on baking school based in San Mateo, California. The business combines three integrated offerings under one roof at 18 E 3rd Ave: hands-on baking classes, retail sales of specialty baking supplies (bakeware, cake decorating tools, extracts, hard-to-find ingredients such as edible flowers, and gum paste tools), and a signature spiced cold brew coffee program under the Bliss On Tap sub-brand. The coffee program features 9 proprietary spice-infused flavors dispensed from a custom retro tap fridge in 10oz glass jars or compostable cups, brewed for 24 hours with locally roasted beans and locally sourced spices.
The business extends its reach beyond the storefront through the Bliss Trike, a mobile coffee cart deployed at off-site events, parties, work socials, and corporate gatherings for groups of 50 or more, and through a wholesale bulk chocolate channel serving resellers and food service buyers. Ready-to-eat baked goods (cookies, caramels, brownies) are also sold in-store. Customer acquisition relies on the physical location, the company website (bakingartsandcoffee.com), and an email newsletter, with no disclosed paid marketing or technology platform. The company has 11-50 employees, no institutional funding, and no parent company; it operates solely in the United States, serving the San Francisco Bay Area market.
The revenue model is multi-stream but each stream is small-ticket and transactional: one-time class fees, one-time retail purchases of baking supplies, one-time coffee sales (in-store cups/jars or event catering), and wholesale bulk chocolate orders. Pricing is not publicly disclosed. Customer segments span individual baking hobbyists and specialty coffee drinkers (primary), event hosts and corporate event planners (primary via Bliss Trike), and B2B wholesale buyers (secondary). The competitive positioning rests on the unusual combination of education, supplies, and proprietary spiced coffee in one venue, plus a mobile event service that few comparable bakeries offer.
Baking Arts firmographics
Firmographics- Name
- Baking Arts
- Legal name
- Baking Arts & Coffee
- Website
- https://bakingarts.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baking Arts is a privately held, single-location baking school and specialty retail store in San Mateo, CA, offering hands-on baking classes, specialty baking supplies, and a 9-flavor proprietary spiced cold brew coffee line (Bliss On Tap), with a mobile event coffee cart (Bliss Trike) and a wholesale bulk chocolate channel serving Bay Area consumers and businesses.
- Ownership category
- akta.pro rank
Baking Arts industry classification
Industry- Product category
- Baking Education & Specialty Retail
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industry
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Baking Arts is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baking Arts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Baking Supplies Retail: Sale of baking supplies including bakeware, cake decorating tools, chocolates, extracts, and specialty ingredients through the physical storefront. Products sold include sprinkles, chocolate, flour, cake pans, spatulas, cookie cutters, food coloring, fondant, muffin pans, mixing bowls, and baking cups.
- Baking Classes: Hands-on baking classes offered to customers. Classes can be booked through the website and likely operate on a per-session basis.
- Spiced Coffee Sales: Sale of spiced cold brew coffee through in-store tap system and Bliss Trike event catering. Coffee offered in 9 unique spiced flavors. In-store sales from retro tap fridge. Event catering through the mobile Bliss Trike coffee cart.
- Wholesale Bulk Chocolates: Wholesale bulk chocolate products sold to other businesses or for resale.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Baking Arts product offering
Product offeringCore offering
Baking Arts is a combined baking school and specialty retail storefront in San Mateo, CA, offering hands-on baking classes and selling bakeware, cake-decorating supplies, bulk chocolates, extracts, hard-to-find ingredients (such as edible flowers), and ready-to-eat baked goods. The business also operates the Bliss On Tap proprietary line of 24-hour cold-brew coffee brewed with locally sourced spices across 9 unique flavors, served in-store from a custom retro tap fridge and delivered off-site through the mobile Bliss Trike coffee cart for events of 50+ people.
Product overview
Baking Arts & Coffee operates as a combined retail store and classroom, offering hands-on baking classes alongside a full product line of specialty baking supplies and food products. The business is anchored by its Bliss On Tap spiced coffee brand (featuring 9 unique flavors), supported by a mobile coffee cart service (Bliss Trike) and an in-store tap fridge. The retail component includes bakeware, cake decorating supplies, bulk chocolates, chocolate making tools, extracts, and freshly made baked goods like cookies, caramels, and brownies.
Differentiator
Problem solved
Functional benefit
Brands
- Bliss On Tap: Spiced coffee product line featuring 9 unique flavors including Mull It Over, Chicory Treat, Spill the Tea, Give It a Chai, Open Sesame, Turmerickrolled, Dibs on Nibs, The Flowers That Be, and Cayenne You Feel the Love. Also includes a coffee cart service called Bliss Trike for events.
Products and services
- Hands-on Baking Classes In-person baking classes teaching baking, cake-decorating, and confectionery techniques to baking enthusiasts of all skill levels. Held at the San Mateo storefront and booked via the company website.
- Baking Supplies (Retail) Retail line of bakeware, cake-decorating supplies, gum paste tools, hard-to-find ingredients (including edible flowers), extracts, mixing bowls, sprinkles, chocolate, flour, cake pans, spatulas, cookie cutters, food coloring, fondant, muffin pans, and baking cups sold directly at the San Mateo storefront to baking hobbyists and home confectioners.
- Bulk Chocolates & Chocolate Making Supplies Wholesale and retail bulk chocolates and chocolate-making supplies sold to home confectioners and food-service / reseller businesses for confectionery production and resale.
- Bliss On Tap Spiced Cold-Brew Coffee Cold-brew coffee made fresh from locally roasted beans, brewed for 24 hours with locally sourced spices, offered in 9 proprietary spiced flavors (Mull It Over, Chicory Treat, Spill the Tea, Give It a Chai, Open Sesame, Turmerickrolled, Dibs on Nibs, The Flowers That Be, and Cayenne You Feel the Love). Served hot or cold with oat milk, whole milk, or no milk options.
- Bliss Trike Coffee Cart (Mobile Event Catering) Mobile coffee cart service delivering the proprietary Bliss On Tap spiced cold-brew coffee experience directly to off-site events such as parties, work socials, and special occasions, best suited for groups of 50 or more.
- Bliss On Tap In-Store Retro Tap Fridge Service In-store cold-brew coffee dispensing service from a custom retro tap fridge offering all 9 Bliss On Tap flavors served hot or cold with choice of oat milk, whole milk, or no milk.
- Baked Goods (Cookies, Caramels, Brownies) House-baked ready-to-eat confections including cookies, caramels, and brownies sold in-store at the San Mateo storefront for in-shop consumption or takeaway.
Companies that use Baking Arts
Customer profileSegments3 records
Ideal customer profiles3 records
Baking Arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baking Arts partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
Baking Arts competitors and assessment
Company assessmentBroad incumbents
- Hobby Lobby: A nationwide craft and hobby retailer carrying bakeware, cake decorating supplies, sprinkles, and party supplies. Comparable to Baking Arts & Coffee as a broader retail competitor for hobbyist baking and cake-decorating customers, even though it lacks hands-on classes.
- Crate and Barrel: A national home and kitchen retailer offering bakeware, cookware, and occasional in-store cooking events. Comparable to Baking Arts & Coffee in its mid-to-high-end culinary retail positioning with light educational programming.
- Williams Sonoma: A premier national culinary retailer selling cookware, bakeware, and gourmet ingredients with frequent in-store cooking demonstrations and classes. Comparable to Baking Arts & Coffee as a broader incumbent that monetizes culinary education alongside premium kitchen retail.
Direct peers
- King Arthur Baking Company: A baking-focused retailer best known for flour, mixes, and a deep catalog of baking supplies, paired with the King Arthur Baking School for in-person and online instruction. Highly comparable to Baking Arts & Coffee's specialization in baking education plus a curated specialty-ingredients assortment.
- Sur La Table: A national retailer of kitchen tools and bakeware that pairs its brick-and-mortar stores with hands-on cooking and baking classes. Sur La Table is the closest large-scale analog to Baking Arts & Coffee's combination of curated bakeware retail and in-person culinary education.
Regional players
- B Patisserie: A Bay Area patisserie and cafe known for viennoiserie and signature kouign amann, operating a cafe-forward model in the same San Francisco metro. Comparable to Baking Arts & Coffee in its Bay Area cafe-bakery positioning with pastry-led offerings.
- Blue Bottle Coffee: A pioneering Bay Area specialty coffee company with cafes emphasizing freshly brewed, single-origin coffee. Comparable to Baking Arts & Coffee in its Bay Area specialty-coffee culture and craft-credibility, offering a same-region reference point for the Bliss On Tap cold-brew program.
- Tartine Bakery: An iconic San Francisco bakery and cafe recognized for bread, pastries, and seasonal specials. Comparable to Baking Arts & Coffee in its Bay Area cafe-bakery mix of retail baked goods and coffee service.
- Mr. Holmes Bakehouse: A cult Bay Area cafe-bakery famous for its "cruffins" and Instagram-driven novelty pastries. Comparable to Baking Arts & Coffee as a peer Bay Area cafe-bakery with a strong, differentiated brand-led pastry concept.
- Verve Coffee Roasters: A specialty Bay Area coffee roaster and cafe chain recognized for single-origin coffee and modern cafe design. Comparable to Baking Arts & Coffee as a Bay Area specialty-coffee counterpoint whose quality-driven brand identity overlaps with the Bliss On Tap positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Baking Arts social profiles
Digital presenceBaking Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baking Arts leadership team
Management profileNumber of profiles
Profiles1 record
Baking Arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baking Arts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baking Arts
What does Baking Arts do?
Baking Arts is a combined baking school and specialty retail storefront in San Mateo, CA, offering hands-on baking classes and selling bakeware, cake-decorating supplies, bulk chocolates, extracts, hard-to-find ingredients (such as edible flowers), and ready-to-eat baked goods. The business also operates the Bliss On Tap proprietary line of 24-hour cold-brew coffee brewed with locally sourced spices across 9 unique flavors, served in-store from a custom retro tap fridge and delivered off-site through the mobile Bliss Trike coffee cart for events of 50+ people.
Is Baking Arts a public or private company?
Baking Arts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baking Arts founded?
Baking Arts was founded in -1. It employs 11 to 50 people.
Where is Baking Arts based?
Baking Arts is headquartered in San Mateo, United States, in the North America region.
How does Baking Arts make money?
Four revenue lines are on record. Baking Supplies Retail is the primary driver. The others are baking Classes, spiced Coffee Sales and wholesale Bulk Chocolates.
Who are Baking Arts's main competitors?
Broad incumbents on record are Hobby Lobby, Crate and Barrel and Williams Sonoma. Direct peers are King Arthur Baking Company and Sur La Table. Regional players are B Patisserie, Blue Bottle Coffee, Tartine Bakery, Mr. Holmes Bakehouse and Verve Coffee Roasters.
Does Baking Arts have an API?
No public API is recorded for Baking Arts.
What industry is Baking Arts in?
Baking Arts's product category is Baking Education & Specialty Retail. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 445291 and its SIC code is 2050.