Wellfleet Student
Wellfleet Student, a Berkshire Hathaway-owned administrator founded in 1993, provides student health insurance plans, stop loss, intercollegiate sports, study abroad, and dental/vision coverage to 200+ U.S. colleges and universities, insuring 150,000+ students through a Cigna-powered provider network and a digital-first member portal.
- Company typePrivate
- Founded1993
- HeadquartersSpringfield, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Wellfleet Student does
Wellfleet Student is a division of Wellfleet Group, LLC, a Berkshire Hathaway-owned insurance administrator headquartered in Springfield, Massachusetts, that has specialized in student health insurance since 1993. The company operates a B2B2C model, selling student health insurance plans, stop loss insurance, intercollegiate sports coverage, study abroad coverage, and dental/vision products directly to colleges and universities, which then make coverage available to their enrolled students. It serves more than 200 client schools and insures over 150,000 students, holding an A++ (Superior) A.M. Best rating through its licensed carriers, Wellfleet Insurance Company and Wellfleet New York Insurance Company.
The company's core technology is a student health insurance administration platform with a digital-first member experience, including a redesigned Student Member Web Portal (launched June 2026), a mobile app (iOS and Android), and WellFinder, a care navigation tool that integrates on-campus, in-network, and virtual care options. Underlying insurance is built on a national provider network powered by Cigna, a student-specific pharmacy solution (Wellfleet Rx) with 50+ medications at $0 copay, an integrated 24/7/365 behavioral health program (CareConnect), and a 9-feature Student Behavioral Health Suite that includes Teladoc, SilverCloud digital CBT, and Hinge Health virtual physical therapy. Dental and vision products are delivered through a strategic partnership with Ameritas, and ancillary services include maternity wellness, travel assistance, and stop loss for self-funded plans.
Revenue is generated through subscription/recurring premiums across fully insured and self-funded student health plans, stop loss premiums, intercollegiate sports premiums, study abroad premiums, and dental/vision premiums. Pricing is quote-based at the institutional level, with True Choice plans offering up to 20% savings versus commercial PPOs through a reference-based pricing model and dental/vision discount plans starting at $5.95/month. Go-to-market is led by institutional sales (VPs of Business Development and VP of Sales & Client Relations) targeting colleges and universities, supported by ACHA conference participation, content marketing via the Campus Health 360 initiative, and partner-driven member experience.
Wellfleet Student firmographics
Firmographics- Name
- Wellfleet Student
- Legal name
- Wellfleet Group, LLC
- Website
- https://wellfleetstudent.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wellfleet Student, a Berkshire Hathaway-owned administrator founded in 1993, provides student health insurance plans, stop loss, intercollegiate sports, study abroad, and dental/vision coverage to 200+ U.S. colleges and universities, insuring 150,000+ students through a Cigna-powered provider network and a digital-first member portal.
- Ownership category
- akta.pro rank
Wellfleet Student industry classification
Industry- Product category
- Student Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers and Related Activities (524)
- SIC
- Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Student Health Insurance Plans (Individual Market) (HLAEABAI)
- akta.pro secondary industries
- Student Health Insurance Plans (University-Sponsored) (FSAIAFAI), International Student Health & Travel Insurance (EDAIAMAA), Student & Study-Abroad Travel/Accident Insurance (FSAJAJAJ)
Keywords
Where Wellfleet Student is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wellfleet Student business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Student Health Insurance Premiums: Revenue generated from student health insurance plans purchased by or for college students through their institutions. Plans are offered as both fully-insured and self-funded options to colleges and universities.
- Stop Loss Insurance: Stop loss insurance for self-funded student health plans, designed and underwritten exclusively for student health insurance. Provides protection against large claims for self-funded institutions.
- Intercollegiate Sports Insurance: Health and accident insurance (base and catastrophic coverage) for student athletes, covering sports injuries during games and practices, physical therapy, and related costs.
- Study Abroad Insurance: Medical coverage and emergency travel assistance services for students traveling overseas on university-sponsored programs.
- Dental and Vision Insurance: Fully insured dental and vision products offered through partnership with Ameritas, available to students nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Careington Individual Dental Discount Plan |
| Subscription | Monthly | Careington Family Dental Discount Plan |
| Subscription | Annual | True Choice Student Health Plan |
| Subscription | Annual | Wellfleet Rx $0 Copay Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wellfleet Student product offering
Product offeringCore offering
Wellfleet Student designs, underwrites, and administers student health insurance plans exclusively for the college student population, sold to higher education institutions as fully-insured or self-funded options. The portfolio includes ACA-compliant student health plans, stop loss insurance for self-funded plans, intercollegiate sports injury coverage, and study abroad medical coverage, supported by national provider networks powered by Cigna and a student-targeted pharmacy formulary (Wellfleet Rx) with 50+ $0 copay medications.
Product overview
Wellfleet Student is a division of Wellfleet (Berkshire Hathaway company) offering a comprehensive portfolio of student health insurance solutions built exclusively for the college student population. The core offerings include Student Health Insurance Plans with national provider networks powered by Cigna, Intercollegiate Sports Insurance, Stop Loss Insurance, and Study Abroad Insurance. Key sub-products and modules include True Choice (reference-based pricing plan), Wellfleet Rx (student pharmacy solution with 50+ $0 medications), and Wellfleet Student Vision and Dental (via Ameritas partnership). The portfolio extends through value-added services including CareConnect (24/7 behavioral health hotline), Student Behavioral Health Suite, Teladoc, Nurseline, SilverCloud digital CBT, Hinge Health physical therapy, Maternity Wellness Services, Travel Assistance, and WellFinder care navigation tool. All services are supported through the Wellfleet Student Mobile App and redesigned Student Member Web Portal. The company serves 200+ client schools with 150,000+ students insured.
Differentiator
Problem solved
Functional benefit
Brands
- CareConnect: 24/7/365 integrated behavioral health program offering student members access to licensed behavioral health clinicians via telephone.
- Wellfleet Rx
- True Choice
- WellFinder
- Nurseline
- Campus Health 360
Products and services
- Student Health Insurance Plans ACA-compliant student health insurance plans built exclusively for the college student population, combining medical, behavioral health, pharmacy, vision, and dental benefits with national provider networks powered by Cigna. Offered as both fully-insured and self-funded options to colleges and universities.
- Intercollegiate Sports Insurance Health and accident insurance (base and catastrophic coverage) for student athletes covering sports injuries during games and practices, physical therapy, and rehabilitation costs. Includes self-funded and fully-insured deductible plans, club sport coverage, and catastrophic coverage.
- Stop Loss Insurance Stop loss insurance designed and underwritten exclusively for self-funded student health plans, providing protection against large claims for self-funded institutions. Includes variable eligibility, extended run-out protection, reduced aggregate corridors, custom specific deductibles with unlimited lifetime maximums, and no laser options upon renewal.
- Study Abroad Insurance Medical coverage and emergency travel assistance services for students traveling overseas on university-sponsored programs. Includes comprehensive medical coverage (hospitalization, physician services, maternity care, mental health, substance abuse, prescriptions) and 24/7 emergency travel assistance.
- True Choice Student Health Plan ACA-compliant student health insurance plan using reference-based pricing without traditional network constraints, allowing students to see any doctor with premium savings of up to 20% compared to commercial PPO plans. Currently available in AL, CO, FL, IN, KY, LA, ME, NC, OH, OK, and TX.
- Wellfleet Rx Student Formulary Student-focused pharmacy solution offering 50+ medications at $0 copay, including generics for depression, anxiety, and other commonly prescribed medications. Designed around student utilization patterns with incentives for generics over brand names and opioid abuse prevention controls.
- Wellfleet Student Vision and Dental (Ameritas) Fully insured dental and vision products offered through partnership with Ameritas Insurance Company, available to students nationwide. Provides comprehensive coverage with expanded provider networks and streamlined administration, replacing the prior Careington Dental and Davis Vision discount programs.
Quantifiable outcome
- 134% improvement in client well-being for partner organization The Dorm's alumni
- +2 more outcomes
Companies that use Wellfleet Student
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Wellfleet Student technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Wellfleet Student partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AetnacoreIn-network partnership with Aetna insurance networks to expand access to mental health services through The Dorm for students in the DC Metro area.
- AmeritascoreStrategic partnership to provide fully insured dental and vision products for Wellfleet-insured students nationwide. Transitioning from previous Careington Dental and Davis Vision discount programs to comprehensive Ameritas insurance products.
- CignacoreNational network of providers powered by partnership with Cigna. Wellfleet utilizes Cigna's PPO and OAP networks for provider access across student health insurance plans. Cigna provides mental health provider networks including 218,279+ psychiatrists, psychologists, APRNs, and therapists.
- ZeliscorePartnership with Zelis, Inc. for online self-service cost comparison tool (Sapphire S365) and Independent Dispute Resolution (IDR) request processing for No Surprises Act compliance.
- CareingtonminorPrevious dental discount program partner. Being transitioned to Ameritas fully insured dental products for 2025-26 plan year.
- Davis VisionminorPrevious vision discount program partner. Being transitioned to Ameritas fully insured vision products for 2025-26 plan year.
- Wildflower HealthcoreMaternity wellness program partner providing doula services (available in AR, CA, CO, LA, and RI) and lactation consultation telehealth appointments.
- AeroflowcoreBreast pump provider and lactation services partner. Provides breast pumps at no additional cost and lactation consultation telehealth appointments to Wellfleet Student members.
- Hinge HealthcoreVirtual physical therapy partner providing personalized support from licensed physical therapists, health coaches, and orthopedic specialists through an app with real-time motion tracking.
- SilverCloudcoreDigital cognitive behavioral therapy partner providing 24/7 self-guided behavioral healthcare to help students develop skills for managing emotions and habits at no cost.
- TeladoccoreVirtual telehealth partner offering 24/7 general medical care, scheduled mental health visits, and dermatology consultations with board-certified practitioners.
- Travel Guardcore24/7 emergency medical and travel assistance services provider for students traveling outside the U.S. Services include evacuation assistance, repatriation, and travel logistics support.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wellfleet Student competitors and assessment
Company assessmentDirect peers
- K&K Insurance Group: Specialty insurer offering intercollegiate sports insurance, accident coverage, and student-related accident products. Directly comparable to Wellfleet's Intercollegiate Sports Insurance line for student athlete coverage.
- Aetna Student Health: CVS Health subsidiary offering student health insurance plans sold through colleges and universities. Directly competes in the same institutional sales channel with comparable plan designs and national networks.
- GeoBlue: Specializes in international student and study abroad health insurance. Directly comparable to Wellfleet's Study Abroad Insurance product with similar coverage for students traveling overseas on university-sponsored programs.
- Blue Cross Blue Shield student plans: Various BCBS plans offer student health insurance products at the state level (e.g., BCBS Texas student plan). Directly compete for university contracts leveraging regional Blue network strength.
- Academic HealthPlans: Specialized student health insurance administrator serving universities and colleges. Offers comparable student health plans with similar B2B2C distribution and similar product breadth including dental and vision add-ons.
- ISO (International Student Insurance): Specialized provider of international student and study abroad health insurance plans. Directly comparable to Wellfleet's Study Abroad product, targeting the same international student segment at universities.
- UnitedHealthcare Student Resources: Largest dedicated student health insurance provider in the U.S., offering comparable ACA-compliant student health plans marketed through universities. Directly competes for the same institutional contracts as Wellfleet Student.
Broad incumbents
- Cigna Healthcare: Major national health insurer that powers Wellfleet's provider network via PPO/OAP partnerships. While currently a partner, Cigna also offers student health-adjacent products and represents both ecosystem dependency and latent competitive threat.
- Markel Insurance: Specialty insurer with scholastic and accident insurance programs serving educational institutions. Overlaps with Wellfleet's intercollegiate sports and student accident coverage but as part of a diversified specialty insurance portfolio.
- Chubb (student & scholastic programs): Global insurance giant offering accident and health products with scholastic/institutional segments. Overlaps with Wellfleet in student accident and institutional health coverage but operates as part of a much broader insurance portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wellfleet Student social profiles
Digital presenceWellfleet Student compliance and trust
Trust signalCompliance1 record
Wellfleet Student financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellfleet Student leadership team
Management profileNumber of profiles
Profiles5 records
Wellfleet Student subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wellfleet Student funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellfleet Student M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellfleet Student
What does Wellfleet Student do?
Wellfleet Student designs, underwrites, and administers student health insurance plans exclusively for the college student population, sold to higher education institutions as fully-insured or self-funded options. The portfolio includes ACA-compliant student health plans, stop loss insurance for self-funded plans, intercollegiate sports injury coverage, and study abroad medical coverage, supported by national provider networks powered by Cigna and a student-targeted pharmacy formulary (Wellfleet Rx) with 50+ $0 copay medications.
Is Wellfleet Student a public or private company?
Wellfleet Student is a private company. It is classified as corporate owned and is currently operating.
When was Wellfleet Student founded?
Wellfleet Student was founded in 1993. It employs 251 to 500 people.
Where is Wellfleet Student based?
Wellfleet Student is headquartered in Springfield, United States, in the North America region.
How does Wellfleet Student make money?
Five revenue lines are on record. Student Health Insurance Premiums are the primary driver. The others are stop Loss Insurance, intercollegiate Sports Insurance, study Abroad Insurance and dental and Vision Insurance.
Who are Wellfleet Student's main competitors?
Direct peers on record are K&K Insurance Group, Aetna Student Health, GeoBlue, Blue Cross Blue Shield student plans, Academic HealthPlans, ISO (International Student Insurance) and UnitedHealthcare Student Resources. Broad incumbents are Cigna Healthcare, Markel Insurance and Chubb (student & scholastic programs).
Does Wellfleet Student have an API?
No public API is recorded for Wellfleet Student.
What industry is Wellfleet Student in?
Wellfleet Student's product category is Student Health Insurance. Its primary akta.pro industry code is HLAEABAI, Student Health Insurance Plans (Individual Market), with a secondary code of FSAIAFAI, Student Health Insurance Plans (University-Sponsored). Its NAICS code is 524114 and its SIC code is 6321.