Hartlaub Plumbing, Heating, Cooling & Electric

What Hartlaub Plumbing, Heating, Cooling & Electric does

Hartlaub Plumbing, Heating, Cooling & Electric is a private residential home services company founded in 1948 and headquartered in New Berlin, Wisconsin. Following a 2022 partnership with Mr. Holland's Heating, Air & Electric, the company now operates under the brand Mr. Holland's Home Services while continuing to deliver plumbing, heating, cooling, electrical, air quality, and generator services to homeowners across Southeastern Wisconsin. The business maintains two physical offices (New Berlin and Jackson) and an explicitly listed service territory covering more than 80 named communities throughout the Milwaukee metropolitan region and adjacent counties, supported by 24/7 emergency availability and a veteran-owned positioning.

The company's product portfolio spans six core and add-on service lines — Plumbing, Heating, Cooling, Electrical, Air Quality, and Generators — delivered by mobile field technicians dispatched to customer homes. Commercial offerings include the Club 1717 annual maintenance membership (priority scheduling, discounts, scheduled checkups) and a consumer financing product designed to lower friction on high-ticket installations such as HVAC replacements. The go-to-market motion is direct-to-consumer: customers engage via a dedicated phone line, an online booking system, or a website contact form, with no third-party channel or marketplace intermediation. Marketing emphasizes local search-engine-optimized service-area landing pages, online reviews (the company claims 6,500+ five-star reviews), and word-of-mouth referrals.

The revenue model combines one-time professional services fees (repairs, installations) with the recurring Club 1717 subscription, and pricing is quote-based rather than publicly disclosed. The business is privately held under the Mr. Holland's operating umbrella; no funding rounds, investors, parent-company hierarchy, management team, or financial figures are disclosed in available data. Customer concentration is low, as the entire book of business consists of distributed residential homeowners. There is no evidence of AI/ML, proprietary software, patents, or non-trade technology capabilities — the operation is fundamentally a skilled-trades service business.

Name

Hartlaub Plumbing, Heating, Cooling & Electric

Legal name

Mr. Holland's Heating, Air & Electric

Website

https://hartlaubphce.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Hartlaub Plumbing, Heating, Cooling & Electric is a private residential home services company serving Southeastern Wisconsin, providing plumbing, heating, cooling, electrical, air quality, and generator services to homeowners across 80+ communities, now operating under the Mr. Holland's Home Services brand.

Ownership category

akta.pro rank

Product category

Residential Home Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Tankless Water Heater Installation & Service (HSAOACAB)

Keywords

• Residential plumbing services
• Residential HVAC services
• Home electrical services
• Indoor air quality services
• Backup generator installation

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Home Services (One-Time): One-time service fees for plumbing, heating, cooling, electrical, and air quality services performed at customer homes. Services range from emergency repairs to planned installations.
2. Maintenance Plans (Club 1717): Recurring membership program offering scheduled maintenance and priority service for subscribers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Hartlaub (now operating as Mr. Holland's Home Services) delivers residential plumbing, heating, cooling, electrical, air quality, and generator services to homeowners in Southeastern Wisconsin. The company operates from offices in New Berlin and Jackson, WI, and supplements one-time service work with a recurring maintenance membership (Club 1717) and customer financing for major installations.

Product overview

Hartlaub (now operating as Mr. Holland's Home Services) is a home services company offering a unified portfolio of essential residential services. The core offerings include Plumbing Services, Heating Services, Cooling Services, and Electrical Services, which are delivered as a single integrated service team. Additional offerings include Air Quality Services and Generators for specialized needs. The company also provides a membership program (Club 1717) for ongoing maintenance and offers financing options. The company serves southeastern Wisconsin with locations in Jackson and New Berlin.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Professional plumbing services including repairs, installations, and maintenance for residential properties in Southeastern Wisconsin.
• Heating Services Heating system installation, repair, and maintenance services including furnace and boiler services for residential customers.
• Cooling Services Air conditioning and cooling system installation, repair, and maintenance services for residential properties.
• Electrical Services Electrical wiring, panel upgrades, outlet installation, and electrical repair services for residential homes.
• Air Quality Services Indoor air quality assessment and improvement services including ventilation cleaning and air purification for residential customers.
• Generators Generator installation and maintenance services providing backup power solutions for residential homes.
• Club 1717 Annual maintenance membership program offering priority scheduling, discounts, and regular system checkups for residential customers.
• Financing Financing options available for customers to spread payments for services and equipment over time.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mr. Holland's Heating, Air & ElectriccoreStrategic or Co-development Partner · 1 January 2022Hartlaub partnered with Mr. Holland's in 2022, resulting in Hartlaub's operations being rebranded as Mr. Holland's Home Services. The partnership combines Hartlaub's plumbing, heating, cooling, and electrical expertise with Mr. Holland's brand and resources to better serve Southeastern Wisconsin customers. The company now operates under the Mr. Holland's name while maintaining the same service quality and team.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Authority Brands: Multi-brand residential services platform (Benjamin Franklin Plumbing, Mr. Sparky, One Hour Heating & Air, The Grounds Guys, etc.). Comparable as a larger multi-trade home services holding company pursuing similar roll-up strategy.
• Roto-Rooter: National residential plumbing and drain services brand with broad geographic coverage. Comparable as an established multi-trade residential services incumbent with similar emergency/one-time service model.
• Neighborly (formerly Dwyer Group): Franchise platform spanning residential services including plumbing, HVAC, electrical, and home repair. Comparable as a broad incumbent aggregating similar home-services trades under one corporate umbrella.
• ServiceMaster: National residential services company with restoration, cleaning, and home services lines. Comparable as a broad incumbent in residential services with similar technician-based delivery model.

Direct peers

• Benjamin Franklin Plumbing: National franchise brand focused on residential plumbing services. Directly comparable on the plumbing portion of Hartlaub's service mix, with similar on-time/quality guarantees.
• Mr. Sparky Electric: National franchise brand specializing in residential electrical services. Comparable as a directly competing residential electrician brand with similar on-demand service delivery model.
• One Hour Heating & Air Conditioning: National HVAC franchise focused on residential heating and cooling with strong emphasis on punctuality and emergency response. Closely matches Hartlaub's heating/cooling services and 24/7 positioning.
• Mr. Holland's Heating, Air & Electric: Parent/strategic partner that absorbed Hartlaub in 2022. Operates the same integrated residential plumbing, HVAC, and electrical service model in Southeastern Wisconsin.

Regional players

• ABC Plumbing, Sewer, Heating, Cooling & Electric: Midwest-based residential plumbing, sewer, heating, cooling, and electrical contractor. Comparable multi-trade residential services operator in an overlapping geographic footprint.
• South Shore Comfort: Wisconsin-based residential HVAC services company referenced on the Hartlaub/Mr. Holland's website. Comparable regional residential HVAC operator with overlapping Wisconsin geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HartlaubPlumbin
• Facebookfacebook.com/HartlaubPlumbingHeatingAndCooling
• LinkedInlinkedin.com/company/hartlaub-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartlaub Plumbing, Heating, Cooling & Electric