Smartfruit

What Smartfruit does

Smartfruit is a US-based private packaged food and beverage company that produces 100% real fruit and vegetable blend purées and refreshers for use in smoothies, juices, cocktails, and foodservice beverage programs. The company was founded in 2015 in the DUMBO neighborhood of Brooklyn, New York, where it operates a small-batch manufacturing facility; its corporate headquarters is in Clifton, New Jersey. Its core technology is a shelf-stable purée formulation that delivers 16 twelve-ounce smoothies or 30 cups of juice per 16oz bottle without refrigeration until opened, achieved without added sugars, artificial colors, flavors, preservatives, or GMOs. Products are certified Non-GMO Project Verified (2017) and produced in an SQF-certified facility (2020), with functional ingredient additions such as electrolytes, prebiotics, antioxidants, aloe vera, oat fiber, and immune-supporting compounds layered onto fruit bases like strawberry, mango, pineapple, and tropical blends. The portfolio spans six Purée Mix SKUs priced at $24.99 per bottle and a four-SKU Refresher line (Revive, Recharge, Replenish, Restore) priced at $19.99 per bottle, launched in October 2022.

Name

Smartfruit

Legal name

Smartfruit Inc.

Website

https://smartfruit.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartfruit produces 100% real fruit and vegetable blend purées and refreshers for smoothies and beverages, sold direct-to-consumer via subscription, to foodservice operators through a B2B program, and through retail channels including Sam's Club.

Ownership category

akta.pro rank

Product category

Fruit Smoothie Purées and Functional Beverages

NAICS

Specialty Canning (311422)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Fruit smoothie purees
• Shelf-stable beverages
• Superfood blend mixes
• Non-GMO fruit purees
• Foodservice smoothie solutions

Headquarters

HQ city

Clifton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): Smartfruit offers subscription plans with automatic deliveries every 2 weeks, monthly, or every 2 months, providing 10% savings off regular pricing. This generates predictable recurring revenue and customer retention.
2. One-Time Purchase:

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Smartfruit manufactures and sells 100% real fruit and vegetable blend smoothie purées and functional refreshers enhanced with superfood boosts such as antioxidants, electrolytes, prebiotics, and immune-supporting vitamins. The shelf-stable products contain no added sugars, artificial colors, flavors, preservatives, or GMOs, and are produced in small batches at an SQF-certified facility in Brooklyn, New York, for both home consumers via e-commerce subscription and foodservice operators via a dedicated B2B sales program.

Product overview

Smartfruit is a food and beverage company that offers a portfolio of 100% real fruit and vegetable smoothie purées and refreshers. The core product line consists of Purée Mixes (Harvest Greens, Superfruit All-Stars, Tropical Harmony, Mellow Mango, Aloha Pineapple, Summer Strawberry) and Refreshers (Revive, Recharge, Replenish, Restore). Each product is enhanced with functional superfood ingredients like antioxidants, prebiotics, electrolytes, and immune-supporting vitamins. The company also sells home use equipment and accessories. Purée bottles typically yield 16 twelve-ounce smoothies or 30 cups of ready-to-drink juice, priced at approximately $24.99 per bottle. Refreshers are priced at approximately $19.99 per bottle.

Differentiator

Problem solved

Functional benefit

Brands

• Smartfruit: Core brand for 100% real fruit and vegetable blend smoothie purées and refreshers with no added sugar, enhanced with superfoods.

Products and services

• Harvest Greens Purée Mix A 100% real fruit and vegetable blend smoothie mix featuring leafy greens and spirulina for detox benefits, with electrolytes from coconut water and antioxidants from superfruits. Targeted at health-conscious home consumers and foodservice operators.
• Superfruit All-Stars Purée Mix An energy-boosting 100% real fruit blend containing pomegranates, blueberries, acai, goji berries, and guarana extract for sustained energy and antioxidant benefits. Designed for home consumers and foodservice operators seeking functional energy beverages.
• Tropical Harmony Purée Mix A hydrating tropical fruit blend of passion fruit, papaya, guava, and pineapple infused with prebiotics and aloe vera for digestive health. For home consumers and foodservice operators serving hydration-focused beverages.
• Mellow Mango Purée Mix An immunity-boosting 100% fruit blend featuring mangoes, fortified with zinc, vitamin C, selenium, and echinacea for immune system support. Targeted at health-conscious home consumers and foodservice operators.
• Aloha Pineapple Purée Mix A prebiotic-rich pineapple blend designed to support digestive health and the natural microbiome, made with 100% real fruit. For home consumers and foodservice operators.
• Summer Strawberry Purée Mix
• Revive Refresher A refreshing beverage featuring green coffee extract, designed to provide natural energy and revitalization. For home consumers and foodservice operators.
• Recharge Refresher An energy-supporting refresher beverage designed to help restore vitality and energy levels. For home consumers and foodservice operators.
• Replenish Refresher A hydration-focused refresher beverage designed to help replenish the body with essential nutrients. For home consumers and foodservice operators.
• Restore Refresher A wellness-focused refresher beverage designed to support the body's natural recovery and restoration processes. For home consumers and foodservice operators.
• Home Use Equipment Blenders and equipment designed for home use to prepare Smartfruit smoothies and beverages, supporting home consumer preparation.
• Accessories Complementary accessories for Smartfruit product preparation and serving, supporting home consumer use.

Quantifiable outcome

• Cost per smoothie: approximately $1.50 per serving
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Innocent Drinks: Innocent (Coca-Cola) makes smoothies, juices, and fruit-based drinks with a clean-label positioning — a broad incumbent in the same functional, fruit-forward beverage category.
• Naked Juice: Naked Juice (PepsiCo) is a mass-market fruit and smoothie beverage brand sold in retail and foodservice channels — comparable category but at significantly greater scale and parent-company distribution.
• Bolthouse Farms: Bolthouse Farms is a large-scale CPG producer of smoothies, juices, and plant-based beverages with broad retail and foodservice distribution — overlapping product category with substantially greater scale.
• Tropicana: Tropicana (PepsiCo) is a mass-market fruit juice and smoothie brand in retail — overlapping fruit-based beverage category with far greater scale and distribution.

Direct peers

• Pressed Juicery: Pressed Juicery produces cold-pressed juices, smoothies, and plant-based frozen treats sold DTC, in its own retail stores, and through grocery — comparable functional, clean-label, premium CPG model.
• Evolution Fresh: Evolution Fresh (owned by Starbucks) makes cold-pressed fruit and vegetable juices and smoothie blends for retail and foodservice, overlapping directly with Smartfruit's fruit purée and functional positioning.
• Daily Harvest: Daily Harvest is a subscription-based DTC brand for smoothies, soups, and bowls built around whole, plant-based ingredients — directly comparable subscription and fruit-forward smoothie model.
• Suja Juice: Suja produces organic, cold-pressed juices and functional beverages targeting health-conscious consumers via DTC, retail, and foodservice — directly comparable to Smartfruit's clean-label fruit blend positioning.

Emerging players

• OWYN (Only What You Need): OWYN produces plant-based protein shakes and functional beverages sold in retail and DTC — an emerging direct competitor in the functional, clean-label beverage space.
• Vibrant Health: Vibrant Health is a smaller functional beverage and superfood brand selling protein shakes and drink mixes online and through health retail — a niche peer in the clean-label, functional beverage category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DrinkSmartFruit
• Facebookfacebook.com/Smartfruit
• LinkedInlinkedin.com/company/smartfruit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartfruit