Alphagenics

What Alphagenics does

AlphaGenics, Inc. was a privately held Maryland-based genomics company (Rockville operations, Gaithersburg financial office) founded in 2003 that commercialized consumer lifestyle products derived from individual genetic profiles. The company's core technology used gene-on-a-chip microarray measurement of approximately 30,000 genes per individual, combined with a proprietary methodology called Directive Genomics that matches dietary inputs to a person's genetic chemistry. Products were built around cheek-swab DNA collection and analyzed against a proprietary gene-profile database intended to become the world's largest within three years.

The commercial product line included MyGene DaVinci, the first DNA test for non-disease traits (testing 50+ attributes including dance, creativity, food taste, athletics, personality, and weight control) priced at $199 for the first 480 beta users versus $499-$699 thereafter, and JeneJuice, a personalized beverage system available via a patent-pending Blend-n-Vend vending machine, national drug-store partners including Walgreens, multi-level marketing, direct-to-consumer drop shipment, and packaged retail SKUs (up to 12 formulations covering 90% of genetic variability). Adjacent personalized nutraceuticals (Health For You, Pink Mammoo, Ace of Hearts) were in-licensed, and out-licensing of database discoveries was planned.

Go-to-market combined product-led growth (self-serve kits), direct-to-consumer e-commerce, and a multi-channel physical distribution footprint. The company was founder-led by Dr. Fredric D. Abramson (President & CEO) and had partnerships with Ariadne Genomics (bioinformatics software) and FreshStartScience.org (community initiative). Available data indicates the company appears to have ceased active operations around 2017, with no evidence of acquisition, funding, or successor entity.

Name

Alphagenics

Legal name

AlphaGenics, Inc.

Website

https://alpha-genics.com

Company type

Private

Founded year

2003

Operating status

Closed

Headcount range

11–50 employees

Short description

AlphaGenics, a now-inactive Maryland-based genomics company, used gene-on-a-chip analysis of cheek-swab DNA to develop personalized consumer lifestyle products including the MyGene DaVinci non-disease DNA test and JeneJuice custom-blended beverages, distributed via vending machines, retail, MLM, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Nutrigenomics and Personalized Consumer Wellness

NAICS

All Other Specialty Food Retailers (445298)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Food And Kindred Products (2000)

akta.pro industry

PRIMARYHLAAALAD

Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics)

Healthcare & Life Sciences/Biotechnology & Biologics/Diagnostics (Biotech-related)

SECONDARYCRADAAAI

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Food & Beverage (Packaged)

SECONDARYAFALAHAF

Identity & Authenticity Verification for Label Accuracy (species, varietal, adulteration)

Agriculture & Food Production/Food Safety, Testing & Certification/Labeling, Nutrition & Allergen Verification Services

Keywords

• Personalized genetic testing
• Nutrigenomics beverages
• DNA lifestyle products
• Consumer genetics services
• Personalized nutraceuticals

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. JeneJuice Personalized Beverages: Sales of custom-blended personalized beverages through Blend-n-Vend vending machines, retail packaged formulations (up to 12 covering 90% of population), and direct-to-consumer drop shipments. Product categories include sports performance, weight management, energy, and anti-aging beverages.
2. MyGene DaVinci Genetic Testing: One-time DNA testing service analyzing cheek cell samples to generate personalized genetic profiles covering 50+ non-disease traits. Beta price $199, regular price $499-$699. Includes access to professional coaches.
3. Personalized Nutraceuticals: Future product line including Health For You (customized vitamin-mineral supplements), Pink Mammoo (breast health product), and Ace of Hearts (natural ACE inhibitor). Each product personalized based on customer's genetic chemistry.
4. Out-licensing Discoveries: Plan to out-license discoveries from gene-profile database analysis to companies with established market channels that can accelerate market entry and growth.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Alphagenics commercializes genomics science into personalized consumer lifestyle products. The core offering combines cheek-cell DNA testing (MyGene DaVinci) to profile 30,000 genes and identify 50+ non-disease traits, with custom-blended personalized beverages (JeneJuice) and personalized nutraceuticals whose ingredient selection and amounts are matched to an individual's genetic chemistry and lifestyle goals. Products are sold direct-to-consumer and through vending machines, drug store partners, retail, and multi-level marketing.

Product overview

Alphagenics is a genomics company that commercializes genetic science into personalized consumer lifestyle products. The core product portfolio centers on MyGene DaVinci™ (DNA testing for 50+ non-disease traits) and JeneJuice™ (personalized genetic-based beverages). These are supported by additional personalized nutraceuticals including Health For You™ (customized vitamin-mineral supplements), Pink Mammoo™ (breast health product), and Ace of Hearts™ (natural ACE inhibitor). The company leverages cheek cell DNA collection and proprietary database analysis to develop gene-based products for consumer lifestyle markets including physical appearance, mental performance, dating, identity security, and personal wellness.

Differentiator

Problem solved

Functional benefit

Brands

• JeneJuice: Personalized, custom-blended dispensed beverages adjusted for an individual's genetic chemistry. The first genetic-based performance beverage using DNA analysis to customize formulations for physical performance, weight loss, and mental sharpness.
• MyGene
• SkyGene
• Health For You
• Pink Mammoo
• Ace of Hearts

Products and services

• JeneJuice Personalized, custom-blended dispensed beverages whose ingredient selection and amounts are based on an individual's specific genetic chemistry and adjusted to match the customer's lifestyle goals. Uses cheek cell DNA analysis to formulate custom-blended beverages for physical performance, weight loss, energy, and mental sharpness.
• MyGene DaVinci First DNA test that exclusively identifies genetic map for normal (non-disease) functions including dance, creativity, food taste, athletics, personality, and weight control. Provides over 50 trait profiles with lifestyle adjustment recommendations.
• SkyGene Genetic relationship matching product that helps individuals understand genetic tendencies and strengths related to personal relationships and compatibility.
• The Authenticator Genetic-based identity verification product for personal security applications. Patents pending.
• Health For You Customized vitamin-mineral supplement based on biochemical profiling, personalized to customer's genetic chemistry. In-licensed product.
• Pink Mammoo Natural breast health product for women, personalized based on customer's genetic chemistry profile. In-licensed product.
• Ace of Hearts Natural ACE inhibitor product, personalized based on customer's genetic profile. In-licensed product.

Quantifiable outcome

• A Stanford University team reduced injuries in triathletes by 44% using genetic blueprint information for physical, psychological and metabolic traits

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ariadne Genomics, Inc.coreTechnology or Integration · 1 February 2006AlphaGenics extended the use of Ariadne's products and utilized PathwayStudio 4.0 software to facilitate development of personalized consumer lifestyle and vanity products that incorporate genetic information. This bioinformatics platform enables gene expression analysis and pathway analysis for product development.
• FreshStartScience.orgminorOthersWellness genetics initiative targeting impact of heredity on normal everyday functions. Helps young single moms find path to education, jobs and great parenting through genetics. Contact: [email protected]

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DayTwo: DayTwo uses gut microbiome and glucose-monitoring data to produce personalized dietary recommendations for blood-sugar and weight control, overlapping directly with AlphaGenics' weight-management and metabolic-personality goals driven by personal biology.
• Viome: Viome sells at-home microbiome and genetic tests that feed directly into personalized nutrition, supplements, and functional beverages. It mirrors AlphaGenics' MyGene-to-JeneJuice logic of mapping personal biology to custom food/nutrition products, making it the closest functional peer in the personalized nutrition + DTC testing space.
• Nutrigenomix: Nutrigenomix is a genetic testing company specifically focused on nutrigenomics and personalized dietary recommendations for health professionals and consumers. It is highly comparable to AlphaGenics' nutrigenomic testing core and shares the science-to-nutrition translation approach.
• DNAfit: DNAfit sells direct-to-consumer genetic tests for fitness, nutrition, and wellness and historically offered personalized supplement formulations. It is a near-direct peer to AlphaGenics' MyGene DaVinci + personalized sports/weight-management beverage concept.
• Habit (Habit LLC): Habit provided at-home genetic and metabolic testing to drive personalized nutrition plans and meal recommendations. It is highly comparable to AlphaGenics' nutrigenomics-to-personalized-food proposition and overlaps on the 'test → custom recommendation' consumer journey.

Broad incumbents

• AncestryDNA (Ancestry.com): Ancestry is the largest DTC ancestry/genetic testing brand, using a similar consumer saliva-kit to DNA-report model. It competes with AlphaGenics for consumer mindshare around personal genetics and shares the trait-reporting format, although it focuses on ancestry rather than personalized lifestyle products.
• 23andMe: 23andMe is the dominant direct-to-consumer genetic testing company, offering ancestry and health-related trait reports. While AlphaGenics explicitly targeted non-disease 'wellness' traits and personalized lifestyle products (versus 23andMe's health-risk focus), the two are most directly comparable on the consumer DNA-kit acquisition model and the same saliva/cheek-cell sample collection workflow.

Emerging players

• InsideTracker: InsideTracker combines blood biomarker and (in some offerings) genetic data to produce personalized nutrition and performance plans. It overlaps with AlphaGenics on the personalized-wellness-for-performance consumer segment while bringing a more validated biomarker backbone.
• GenoPalate: GenoPalate provides a DNA-based personalized nutrition report that recommends foods and nutrients based on genetic profile. It mirrors the MyGene-to-personalized-food pipeline AlphaGenics designed with JeneJuice, and competes for the same health-conscious consumer wallet.
• Orig3n: Orig3n markets non-disease, lifestyle-oriented DNA tests for traits like fitness, nutrition, beauty, and even children's talents. Its positioning is essentially identical to AlphaGenics' 'wellness genetics / normal heredity' framing, making it a directly comparable niche peer in the lifestyle-genetics category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphagenics