f/p design
f/p design is a privately held German full-service design agency founded in 1998, delivering industrial, brand, UX/UI, architectural, and communication design to enterprise clients across medical, laboratory, industrial, office, transportation, and home sectors from eight global studios.
- Company typePrivate
- Founded1998
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What f/p design does
f/p design gmbh is a privately held German design agency founded in 1998 and headquartered in Munich, with additional studios in Berlin, Kyoto (operating through wholly-owned subsidiary f/p design Co., Ltd.), Zurich, Verona, Belgrade, Mumbai, and China. The firm operates as a full-service design agency across six practice areas—brand design, design consulting, industrial design, UX/UI design, architectural design, and communication design—delivering integrated design systems to enterprise clients in six vertical sectors: medical, laboratory, transportation, industrial, office, and home. Its methodology is anchored in German industrial design principles of timelessness, minimalism, and precision.
The company has completed over 750 projects across its 25-plus-year history and has accumulated more than 80 design awards, including multiple iF Design Award Gold awards, G-Mark Good Design Gold awards, German Design Award Gold awards, a Red Dot Product Design Award, and an IUD Best of Decade Award. Named enterprise clients include Lenovo (consumer electronics), Roche Diagnostics (healthcare diagnostics), Morita (dental equipment), Kokuyo and Nurus (office furniture), Linde Material Handling (forklifts), Azbil (industrial controls), Murata (medical CPAP), Inveox (laboratory automation), Takamiya, Gezeiten, and Yamato Scientific, indicating a long-tail of multi-sector enterprise relationships rather than vertical concentration.
Revenue is generated exclusively through project-based professional services engagements quoted on scope, with no public pricing or revenue disclosure. The firm is owned and led by Managing Directors Fritz Frenkler and Wotan Wilden, both named directly in client testimonials, and operates with no disclosed external investors, parent company, or funding events. GTM is sales-led: direct engagement with enterprise clients, portfolio- and award-driven credibility, and referrals from existing multi-year relationships. No AI/ML capabilities, software products, APIs, or mobile apps are part of the offering.
f/p design firmographics
Firmographics- Name
- f/p design
- Legal name
- f/p design gmbh
- Website
- https://fpdesign.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- f/p design is a privately held German full-service design agency founded in 1998, delivering industrial, brand, UX/UI, architectural, and communication design to enterprise clients across medical, laboratory, industrial, office, transportation, and home sectors from eight global studios.
- Ownership category
- akta.pro rank
f/p design industry classification
Industry- Product category
- Industrial Design Services
- NAICS
- Industrial Design Services (541420), Graphic Design Services (541430), Interior Design Services (541410), Interior Design Services (54141), Other Specialized Design Services (54149)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industries
- Brand Experience (BX) & Service Design (BPAFAEAI), Exhibition, Retail & Experiential Design (BPAHAKAL), Space Planning & Workplace Design (BPAHAKAI), Interior Design Services (BPAHAKAB)
Keywords
Where f/p design is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
f/p design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Design Services: Professional design consulting and implementation services for product development, brand design, and design consulting. Revenue generated through project-based engagements with enterprise clients across medical, laboratory, transportation, industry, office, and home sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
f/p design product offering
Product offeringCore offering
f/p design is a German full-service design agency providing professional industrial design, brand design, design consulting, UX/UI design, architectural design, and communication design services to enterprise clients. Engagements span concept-to-production product design, brand identity systems, usability-focused interface design, showroom and facility design, and packaging/print communication work across medical, laboratory, transportation, industrial, office, and home sectors.
Product overview
f/p design is a German full-service design agency offering a unified portfolio of six core design services: Brand Design, Design Consulting, Industrial Design, UX/UI Design, Architectural Design, and Communication Design. The agency operates across six business sectors—medical, laboratory, transportation, industry, office, and home—delivering over 750 projects over 25 years with a timeless, minimalistic, and precise approach to German industrial design excellence.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Design Corporate identity and brand strategy services including visual identity systems, brand guidelines, and brand positioning for enterprise market leaders.
- Design Consulting Strategic design consulting that helps enterprise clients develop cohesive design languages, optimize product development processes, and embed sustainability principles.
- Industrial Design Product design services covering the full development cycle from concept to production, serving medical, laboratory, transportation, industry, office, and home sectors.
- UX/UI Design User experience and interface design services for digital products, focusing on usability, accessibility, and visual coherence.
- Architectural Design Spatial and environmental design services including showroom design, office spaces, and facility planning.
- Communication Design Visual communication design including packaging, print materials, catalogs, and promotional tools.
Quantifiable outcome
- Lower costs, strengthened brand, accelerated time-to-market, and embedded sustainability through cohesive design language
Companies that use f/p design
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
f/p design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
f/p design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KokuyocoreOngoing design partnership with Kokuyo for office furniture products. Co-designed products include Agata/D chair, Artis storage system, and Minamo 2 partition wall and PC-cart. Multiple co-designed products have won design awards including G-Mark Good Design Award and iF Product Design Award.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
f/p design competitors and assessment
Company assessmentDirect peers
- IDEO: Pioneering multidisciplinary industrial design consultancy offering product, brand, and experience design. Directly comparable because IDEO sells the same full-service, enterprise-focused design model across multiple verticals.
- Ammunition Group: Industrial design and brand consultancy founded by former IDEO leadership, serving consumer electronics and product categories. Directly comparable as a premium, multidisciplinary industrial design studio for global brands.
- Designworks (BMW Group): BMW-owned design studio covering transportation, industrial, and lifestyle products. Directly comparable because it competes for the same industrial and transportation design briefs that f/p design serves (Linde, medical mobility).
- Frog Design: Global design and engineering firm specializing in product, brand, and digital design for enterprise clients. Closely comparable on service breadth (industrial, brand, UX/UI) and category focus on medical and consumer.
- Lunar Design: Established industrial design firm with deep medical device and consumer product practice. Comparable for its regulated-vertical depth (medical, lab), enterprise client base, and multidisciplinary design offering.
- Map (Design Studio): International product design studio with offices across Asia and Europe serving medical, consumer, and mobility clients. Closely comparable for its global studio footprint and award-winning industrial design heritage in regulated categories.
- smart design: Product design consultancy serving consumer, medical, and industrial clients with a multidisciplinary studio model. Comparable in its mix of regulated-vertical (medical, industrial) enterprise clients and integrated product design services.
Emerging players
- Studio Proper: Industrial design studio focused on consumer and lifestyle products with a craftsmanship-led aesthetic. Comparable as a smaller, design-philosophy-driven peer in the industrial design category, though narrower in vertical scope than f/p design.
Broad incumbents
- Haworth Design Studio: In-house design organization of office furniture major Haworth, active in workspace strategy and product design. Overlapping with f/p design's office furniture and workplace design practice (e.g., Kokuyo, Nurus engagements).
- Pentagram: Largest independent design consultancy with partners across graphic, product, and brand design. Comparable at the brand and communication design layer but broader/less specialized in industrial design than f/p design.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
f/p design social profiles
Digital presencef/p design financial estimates
Financial estimateRevenue estimate
Valuation estimate
f/p design leadership team
Management profileNumber of profiles
Profiles2 records
f/p design subsidiaries and ownership
Company hierarchySubsidiaries1 record
f/p design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
f/p design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about f/p design
What does f/p design do?
f/p design is a German full-service design agency providing professional industrial design, brand design, design consulting, UX/UI design, architectural design, and communication design services to enterprise clients. Engagements span concept-to-production product design, brand identity systems, usability-focused interface design, showroom and facility design, and packaging/print communication work across medical, laboratory, transportation, industrial, office, and home sectors.
Is f/p design a public or private company?
f/p design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was f/p design founded?
f/p design was founded in 1998. It employs 11 to 50 people.
Where is f/p design based?
f/p design is headquartered in Munich, Germany, in the Europe region.
How does f/p design make money?
One revenue line is on record: design Services.
Who are f/p design's main competitors?
Direct peers on record are IDEO, Ammunition Group, Designworks (BMW Group), Frog Design, Lunar Design, Map (Design Studio) and smart design. Studio Proper is listed as an emerging player. Broad incumbents are Haworth Design Studio and Pentagram.
Does f/p design have an API?
No public API is recorded for f/p design.
What industry is f/p design in?
f/p design's product category is Industrial Design Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541420.