Choice Health Bar

What Choice Health Bar does

Choice Health Bar operates a small, direct-to-consumer plant-based restaurant chain on Maui, Hawaii, founded in 2011 by co-owners Kathryn and Emily Kunz as the island's first dedicated vegan/vegetarian restaurant. The business runs two physical retail sites (a full-menu counter in Paia on Baldwin Avenue and a kiosk at Whalers Village in Kaanapali) plus a third location in Wailea Village under construction for a 2025 opening, supported by a Square-powered online ordering platform for pickup. The menu spans acai bowls, smoothies and protein shakes, savory wraps and toasts, kale salads, warm bowls (burrito, Buddha, Loco Moco), cold-pressed juices and elixirs, sweet treats, superfood lattes, a kids' Keiki Bites menu, and a signature Detox Juice Cleanse program sold by the day.

The core operating technology is small-batch, housemade culinary production built on Maui-sourced organic ingredients, with proprietary in-house items including split pea tempeh (Maui-made and fermented), macadamia nut milk, cashew chèvre, granola, and a suite of signature dressings and sauces. Cold-pressed juice extraction supports the cleanse program and standalone juice SKUs. A network of named local suppliers (Coca Farms, Tambor Acai, Niu Life Kitchen, Prasad Soul Foods, Sol Remedies, Mana Foods, and Kula produce growers) underpins the farm-to-table value proposition, paired with a 40+ article content/blog library, Instagram presence, Yelp reviews, and an email newsletter with a first-order 20% discount driving top-of-funnel acquisition.

Monetization is primarily transactional food and beverage sales at counter, with additional recurring-light mechanics from a points-based loyalty program (1 point per $5 spent), gift cards, group cleanse events led by the co-founders, and a small merchandise channel via an Eco Shop storefront. Customer mix is concentrated between Maui visitors/tourists (Road to Hana traffic, Kaanapali and future Wailea resort guests) and health-conscious Maui residents seeking organic, locally sourced plant-based meals, with secondary segments in families with children and wellness-oriented cleansers. The original Lahaina flagship was destroyed in the 2023 wildfires; the company is privately held, founder-led, has not raised outside capital, is not a franchise, and employs 1-10 people.

Name

Choice Health Bar

Legal name

Choice Health Bar

Website

https://choicehealthbar.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Choice Health Bar is a privately held, founder-led plant-based restaurant chain on Maui, Hawaii, founded in 2011. It operates two retail sites (Paia flagship and Kaanapali kiosk at Whalers Village) with a third Wailea location opening in 2025, serving organic acai bowls, smoothies, juices, salads, wraps, and a daily juice cleanse program to Maui visitors and health-conscious locals.

Ownership category

akta.pro rank

Product category

Plant-Based Restaurant / Vegan Food Service

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

akta.pro secondary industries

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Functional & Wellness Beverage Shops (Shots, Adaptogens, Vitamin/Collagen Drinks) (THAFAKAJ), Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

Keywords

• Plant-based restaurant
• Vegan food service
• Cold-pressed juice bar
• Acai bowl cafe
• Detox juice cleanse

Headquarters

HQ city

Lahaina

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. In-Store Food and Beverage Sales: Revenue from selling prepared plant-based foods and beverages directly to consumers at their Paia and Kaanapali locations. Includes acai bowls, smoothies, wraps, salads, juices, and snacks. Customers order at counter and dine in or take out.
2. Detox Juice Cleanse Program: Daily cleanse packages sold at $55/day, including 6 bottled juices/soup/supplements. No pre-ordering required; customers pick up at either location.
3. Online Ordering with Pickup: Customers place orders through their Square-powered online store for quick counter pickup at either location.
4. Gift Cards: Square-powered gift cards sold for use on food, beverages, and merchandise.
5. Loyalty Program: In-store loyalty program earning 1 point per $5 spent, redeemable for rewards. Excludes Detox Juice Cleanse purchases from earning points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Choice Health Bar operates a plant-based counter-service restaurant and juice bar on Maui, Hawaii, serving organic, locally sourced, housemade vegan and vegetarian foods including acai bowls, smoothies, cold-pressed juices, salads, wraps, warm bowls, and superfood lattes. The business also sells a structured 1-3 day Detox Juice Cleanse program at $55/day and operates a Keiki (kids) menu. Distribution is through physical retail locations in Paia and Kaanapali (with Wailea planned for 2025) and a Square-powered online ordering platform for pickup, targeting both Maui visitors and health-conscious residents.

Product overview

Choice Health Bar is a locally owned and operated plant-based restaurant chain on Maui, Hawaii, founded in 2011. The company operates three physical restaurant locations (Paia, Kaanapali, and a forthcoming Wailea location in 2025), supported by a Square-powered online ordering platform. Its core product portfolio centers on a unified menu of healthy, organic, plant-based foods organized into product lines: Acai Bowls, Smoothies & Protein Shakes, Savory Dishes (wraps, toasts), Salads (kale-based), Warm Plates & Bowls (burrito bowls, Buddha bowls), Cold-Pressed Juices & Elixirs, a Detox Juice Cleanse program (sold by the day), a Keiki Bites kids menu, Sweet Treats, and Superfood Lattes & Coffees. All items are crafted from unprocessed, locally sourced, organic ingredients, with housemade components including macadamia nut milk, split pea tempeh, cashew chèvre, and various dressings and sauces. The company lost its original Lahaina flagship in the 2023 wildfires and has since rebuilt its footprint around Paia (flagship, full menu) and Kaanapali (kiosk at Whalers Village, select menu).

Differentiator

Problem solved

Functional benefit

Products and services

• Acai Bowls Handcrafted acai bowls made with pure unsweetened acai, local and organic ingredients, granola, and fresh island fruit, sold in regular and small sizes to walk-in and online pickup customers at Choice Health Bar's Maui locations.
• Smoothies and Protein Shakes Maui-grown and organic fruit-based blended drinks made with premier superfoods, including high-protein options, sold to walk-in and online pickup customers at Choice Health Bar's Maui locations.
• Savory Dishes (Wraps and Toasts) Plant-based savory plates such as avocado toast, bruschetta toast, and tempeh wraps using housemade ingredients, sold to walk-in and online pickup customers at Choice Health Bar's Maui locations.
• Salads Fresh kale and produce-based salads sourced from Coca Farms organic kale, offered as salads, wraps, or Buddha bowls to walk-in and online pickup customers at Choice Health Bar's Maui locations.
• Warm Plates and Bowls Hearty warm savory plant-based options such as the Burrito Bowl, Buddha Bowl, and Loco Moco variation, sold to walk-in and online pickup customers at Choice Health Bar's Maui locations.
• Cold-Pressed Juices and Elixirs 100% fresh cold-pressed juices and elixirs sold individually or as part of the Detox Juice Cleanse program to walk-in and online pickup customers at Choice Health Bar's Maui locations.
• Detox Juice Cleanse A structured 1-3 day juice cleansing program sold at $55/day that includes six bottled items per day (Charcoal Lemonade, three cold-pressed juices, Red Lentil Soup, and Zeomilk shake) plus supplements, targeted at wellness-focused individuals and visitors to Maui.
• Keiki Bites (Kids Menu) Child-sized portions of healthy plant-based menu items priced under $9, designed for kids and families but available to all customers at Choice Health Bar's Maui locations.
• Sweet Treats Housemade and locally made plant-based desserts featuring raw and organic ingredients, sourced in part from Niu Life Kitchen and Prasad Soul Foods, sold to walk-in and online pickup customers at Choice Health Bar's Maui locations.
• Superfood Lattes and Coffees Specialty beverages including ceremonial cacao iced lattes, iced matcha lattes, organic cold brew coffee, and hot herbal teas, sold to walk-in and online pickup customers at Choice Health Bar's Maui locations.
• Flyin' Hawaiian Seasonal Sip Limited-time summer 2025 blue spirulina superfood slushy made with noni juice, pineapple, honey, and cayenne, available at both Paia and Kaanapali locations.
• Pink Crush Seasonal Sip Limited-time summer 2025 seasonal juice made with purple cabbage, apples, ginger, and citrus, available at both Paia and Kaanapali locations.

Quantifiable outcome

• One plant-based meal saves over 300 gallons of water, up to 16 pounds of CO₂ emissions, and more than 45 square feet of forested land

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Coca FarmscoreOthersLocal organic Maui farm supplying Coca Farms organic kale and other produce. Featured as a key ingredient source for salads, juices, and wellness shots. Partnership enables farm-to-table dining experience and supports local agriculture.
• Tambor AcaicoreOthersKauai-based acai supplier with Brazilian roots. Provides premium, wild-harvested acai pulp in plastic-free bulk packaging. Recently returned as supplier after switching back from a competing brand due to packaging sustainability alignment. Richer, deeper-colored acai for signature bowls.
• Niu Life KitchenminorOthersLocal Maui bakery producing Probiotic Cheezecakes, Blueberry Crumbcake, and Ulu Marzipan Roll. All desserts feature Maui-grown coconuts and raw organic ingredients.
• Prasad Soul FoodsminorOthersMaui-based baker producing Chocolate Chip Cookies and Cosmic Cookies for Choice Health Bar's sweet treats menu. Products are gluten-free and made with quality ingredients.
• Sol RemediescoreOthersKauai-based company providing ceremonial-grade Holy Cacao blend for the Holy Cacao Protein Shake and Holy Cacao Iced Latte. The blend includes medicinal mushrooms and warming spices sourced from Kauai producers.
• Mana FoodsminorOthersLocal Paia grocery store mentioned as a resource for visitors and locals seeking plant-based essentials. Both serve the Paia community with health-focused food offerings.
• Local Maui FarmerscoreOthersPartnership with multiple local Maui farms for sourcing fresh organic produce. Includes Kula farms for strawberries, local suppliers for apple bananas, pineapple growers, and vegetable farmers. Reduces environmental impact of shipping and supports island economy.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Robeks: Established juice and smoothie franchise with a multi-decade footprint across U.S. markets. Overlaps with Choice on cold-pressed juices and smoothie category, though with a more franchised and standardized operating model.
• Jamba: National smoothie and bowl chain with significantly larger scale and broader convenience-format footprint. Comparable core SKUs (smoothies, bowls) but operates with a packaged/convenience model rather than Choice's housemade, restaurant-format approach.

Direct peers

• Veggie Grill: Plant-based fast-casual restaurant chain serving bowls, wraps, salads, and smoothies. Closest direct peer to Choice Health Bar in terms of menu structure (acai bowls, salads, wraps, bowls) and counter-service, plant-based positioning.
• Tropical Smoothie Cafe: Large smoothie and health food franchise combining smoothies with wraps, salads, and bowls. Comparable menu architecture and resort/tourist-area site selection to Choice's Whalers Village kiosk.
• Clean Juice: Certified-organic juice and smoothie bar franchise offering cleanses alongside acai bowls and food. Highly comparable organic-wellness positioning to Choice's 'organic, locally sourced' value proposition.
• Vitality Bowls: Specialty cafe chain focused on acai bowls, smoothies, and superfood-driven menus with a wellness positioning closely aligned with Choice's signature bowls and cleanse offerings.
• Nekter Juice Bar: Multi-location juice and smoothie chain offering cold-pressed juices, cleanses, and acai bowls — directly mirrors Choice's detox cleanse program and cold-pressed juice SKU structure.
• Flower Child: Health-forward fast-casual concept with a similar counter-service model featuring bowls, salads, and plant-based options. Comparable operating format and wellness-driven menu to Choice's Paia flagship.
• Playa Bowls: Acai bowl, smoothie, and health food franchise with a coastal/tourist demographic profile similar to Choice. Directly comparable across core product lines (acai bowls, smoothies) and beach/lifestyle brand identity.
• Frutta Bowls: Acai bowl and smoothie franchise with similar menu breadth (bowls, smoothies, wraps, salads) and quick-casual counter-service model. Operates in tourist and suburban catchments comparable to Choice's resort-area footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/choicehealthbar
• Xx.com/choicehealthbar
• Facebookfacebook.com/choicehealthbar
• LinkedInlinkedin.com/company/choice-health-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Health Bar