Purefi Wealth
PUREfi Wealth, LLC is a Boston-based boutique independent SEC-registered RIA founded in 2023, providing multi-generational wealth planning, investment management, credit, and private capital solutions for high-net-worth individuals, entrepreneurs, executives, and professional athletes.
- Company typePrivate
- Founded2023
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Purefi Wealth does
PUREfi Wealth, LLC is a privately held, SEC-registered investment adviser headquartered in Boston, Massachusetts, operating as a boutique independent wealth advisory firm. Founded in December 2023 by Paul M. Simons, former President of Boston Private, the firm targets high-net-worth individuals and families, entrepreneurs and executives, and professional athletes with multi-generational wealth planning, investment management, credit and lending solutions, private capital and direct investments, and specialized services for concentrated stock positions and business succession.
The firm operates an open-architecture platform delivered through a partnership with Dynasty Financial Partners, providing institutional-grade technology, operations, compliance, and investment infrastructure without legacy bank affiliation. Client-facing tools include a 24/7 client portal (web and mobile), aggregations and performance reporting powered by Black Diamond, goal-based financial planning via Money Guide Pro, and custody through Fidelity and Schwab. Advisory workflows emphasize fiduciary standard of care, tax-efficient portfolio construction, and direct indexing where applicable.
Revenue is generated through investment advisory fees, typically structured as AUM-based recurring fees under standard RIA pricing, with customized engagement quotes provided during initial consultations. Go-to-market is direct advisor-led sales leveraging senior advisors' institutional networks from Merrill Lynch, UBS, Credit Suisse, Bank of America, Boston Private, BNY Mellon, and Wells Fargo, augmented by content marketing (insights, market outlooks, LinkedIn), earned media in Barron's, InvestmentNews, Family Wealth Report, and Investor Magazine, and referrals through Dynasty's network of 55+ RIA firms. The firm has 1-10 employees and a single office at 10 Post Office Square, Boston.
Purefi Wealth firmographics
Firmographics- Name
- Purefi Wealth
- Legal name
- PUREfi Wealth, LLC
- Website
- https://purefiwealth.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PUREfi Wealth, LLC is a Boston-based boutique independent SEC-registered RIA founded in 2023, providing multi-generational wealth planning, investment management, credit, and private capital solutions for high-net-worth individuals, entrepreneurs, executives, and professional athletes.
- Ownership category
- akta.pro rank
Purefi Wealth industry classification
Industry- Product category
- Wealth Management Advisory
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Private Banking & UHNW Wealth Advisory (FSAEABAC)
- akta.pro secondary industries
- Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)
Keywords
Where Purefi Wealth is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purefi Wealth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Investment Advisory Fees: PUREfi Wealth operates as a Registered Investment Adviser (RIA) providing comprehensive wealth planning, investment management, and advisory services. Revenue is generated through investment advisory fees, likely based on assets under management (AUM) or fee-for-service financial planning arrangements typical of fiduciary wealth advisory firms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized wealth advisory services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Purefi Wealth product offering
Product offeringCore offering
Purefi Wealth is a boutique independent Registered Investment Adviser that delivers comprehensive multi-generational wealth planning, investment management, and advisory services to high-net-worth individuals, families, entrepreneurs, executives, and professional athletes. The firm operates on an open-architecture platform with global-scale custodians (Fidelity, Schwab) and earns revenue through investment advisory fees tied to assets under management or flat-fee arrangements.
Product overview
PUREfi Wealth offers a unified wealth management platform combining advisory services with technology-enabled client access. The core offering comprises Comprehensive Wealth Planning and Investment Management services, supported by a Client Portal providing 24/7 access. Additional modules include Performance Reporting & Analytics, Credit & Lending Solutions, Private Capital & Direct Investments, Concentrated Stock Strategies, and Specialized Planning for Professional Athletes. The firm utilizes Dynasty Financial Partners as its underlying WealthTech platform and connects to custodians including Fidelity and Schwab, as well as planning tools including Money Guide Pro and Black Diamond for reporting and analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Wealth Planning Multi-generational wealth planning service including retirement and cash flow planning, charitable giving strategies, and financial education tailored to individual and family needs of high-net-worth clients.
- Investment Management Investment management service establishing recommended asset allocation and investment strategies tethered to financial plans, designed to deliver tax-efficient, risk-adjusted returns for high-net-worth clients.
- Credit & Lending Solutions Banking and lending solutions offering clients liquidity management and credit access to prevent forced selling of volatile or appreciated assets.
- Private Capital & Direct Investments Access to private credit, private equity, and direct investment opportunities providing differentiated returns beyond traditional public market investments.
- Concentrated Stock Strategies Specialized strategies for executives and founders with significant company stock positions, including tax-efficient management and diversification approaches.
- Specialized Planning for Professional Athletes Specialized financial planning services tailored to the unique career cycles, short earning windows, contract structures, and wealth preservation needs of professional athletes.
- Business Succession Planning Planning services for entrepreneurs addressing business sales, mergers, acquisitions, and succession planning needs.
Quantifiable outcome
- Access to $100B+ in client assets across Dynasty network
- +1 more outcomes
Companies that use Purefi Wealth
Customer profileSegments3 records
Ideal customer profiles3 records
Purefi Wealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Purefi Wealth partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Dynasty Financial PartnersflagshipPUREfi Wealth has partnered with Dynasty Financial Partners, a premier WealthTech company at the center of the RIA market that has launched over 55 firms and services over $100B in client assets. Through this strategic relationship, PUREfi provides advisors and clients with comprehensive platform support including technology, operations, compliance, and investment infrastructure without the bureaucracy of large institutions.
- FidelitycoreFidelity serves as one of the global-scale custodians for PUREfi Wealth client assets. PUREfi utilizes Fidelity's custodial platform for safekeeping and administration of client investments.
- Charles SchwabcoreCharles Schwab serves as one of the global-scale custodians for PUREfi Wealth client assets, providing custody, clearing, and administrative services.
- Money Guide Pro (Envestnet)corePUREfi Wealth utilizes Money Guide Pro, powered by Envestnet, for comprehensive financial planning, goal-based planning, and investment proposal tools accessible to clients.
- Black DiamondcoreBlack Diamond provides reporting, portfolio management, and client communication tools for PUREfi Wealth's open architecture platform, enabling comprehensive performance reporting and analytics.
- Goldman SachsminorGoldman Sachs is listed among the additional resources and partners, providing investment research and market insights accessible through PUREfi's platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Purefi Wealth competitors and assessment
Company assessmentDirect peers
- Crestwood Advisors: Boston-based boutique independent RIA serving HNW individuals, families, and institutions with a similar fiduciary, open-architecture approach. Comparable in scale, target market, and boutique positioning.
- Garde Capital: Direct RIA peer operating on the Dynasty Financial Partners platform, serving HNW and multi-family-office clients. Same strategic platform and similar boutique-HNW focus make it a near-perfect comparable.
- Cresset: Independent, partner-owned RIA serving HNW families with open-architecture investment management, family office services, and concierge planning. Closely mirrors PUREfi's boutique fiduciary model at slightly larger scale.
- Biondo Investment Advisor: Independent RIA and member of the Dynasty Financial Partners network serving affluent and HNW households. Shares the partner-owned, open-architecture, Dynasty-backed model with PUREfi.
Broad incumbents
- Bessemer Trust: Private wealth management firm specializing in HNW and UHNW families across generations. Comparable in multi-generational wealth planning focus but operates at substantially greater scale and brand recognition.
- Pathstone: Independent, partner-owned RIA serving ultra-high-net-worth families, endowments, and foundations. Comparable in fiduciary culture and partner ownership but with a much larger AUM base.
- Corient: Large multi-family-office and wealth manager formed from the merger of several independent RIAs. Comparable in serving UHNW clients with comprehensive planning, but at materially greater scale.
- Mariner Wealth Advisors: Large-scale independent RIA serving HNW and UHNW clients across the U.S. with comprehensive wealth, tax, and estate planning. Represents the scaled incumbent that successful boutique RIAs may eventually consolidate into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Purefi Wealth social profiles
Digital presencePurefi Wealth compliance and trust
Trust signalCompliance1 record
Purefi Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purefi Wealth leadership team
Management profileNumber of profiles
Profiles9 records
Purefi Wealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purefi Wealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purefi Wealth
What does Purefi Wealth do?
Purefi Wealth is a boutique independent Registered Investment Adviser that delivers comprehensive multi-generational wealth planning, investment management, and advisory services to high-net-worth individuals, families, entrepreneurs, executives, and professional athletes. The firm operates on an open-architecture platform with global-scale custodians (Fidelity, Schwab) and earns revenue through investment advisory fees tied to assets under management or flat-fee arrangements.
Is Purefi Wealth a public or private company?
Purefi Wealth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purefi Wealth founded?
Purefi Wealth was founded in 2023. It employs 11 to 50 people.
Where is Purefi Wealth based?
Purefi Wealth is headquartered in Boston, United States, in the North America region.
How does Purefi Wealth make money?
One revenue line is on record: investment Advisory Fees.
Who are Purefi Wealth's main competitors?
Direct peers on record are Crestwood Advisors, Garde Capital, Cresset and Biondo Investment Advisor. Broad incumbents are Bessemer Trust, Pathstone, Corient and Mariner Wealth Advisors.
Does Purefi Wealth have an API?
No public API is recorded for Purefi Wealth.
What industry is Purefi Wealth in?
Purefi Wealth's product category is Wealth Management Advisory. Its primary akta.pro industry code is FSAEABAC, Private Banking & UHNW Wealth Advisory, with a secondary code of FSABADAK, Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO). Its NAICS code is 523940 and its SIC code is 6282.