DVM MARKETING UND WERBUNG

What DVM MARKETING UND WERBUNG does

DVM Marketing und Werbung GmbH is a Bad Waldsee-based German marketing services company founded in 1989 and operating as the exclusive agency (Exklusivagentur) of the Versandhaus Walz Gruppe. It is structured as a privately held GmbH and functions as a wholly-owned subsidiary within the Walz conglomerate, led by managing director Manfred Dennenmoser. Its core offerings are direct-marketing services rather than a technology platform: listbroking (single-use address rental across DACH, France, Belgium, and the Netherlands), package and catalog inserts distributed through Baby Walz, Walz Vital, and Die moderne Hausfrau channels (with near 100% delivery rates and no GDPR restrictions), email marketing, invoice enclosures, and bespoke multi-channel "Individuelle Aktionen" packages that combine online shops and physical retail. There is no proprietary software or AI/ML layer described; the company's moat rests on its exclusive distribution relationship and 35-plus years of accumulated address and client data.

DVM monetizes through transaction-fee pricing on each service line, with quote-based listbroking prices exemplified at 185 EUR per 1,000 Baby-DE addresses up to 20 grams and aggressive volume discounts scaling to 70% off list at 50,000+ insert bookings. The go-to-market is sales-led B2B, with direct outreach, website inquiries, contact-team handling, and a downstream partner-agency network (pd direkt, az-direct, Dialoghaus, Globalgroup, Trebbau, Yesindeed, Alpenmedia, Arnold Demmerer Partner, AS Dialoggroup, Dialogwelt, Indima, MCLS, Foxbox, KS Europe, Protagonist) used for broader service delivery. End customers are enterprise retailers and e-commerce operators (Klingel, Hessnatur, Yves Rocher, Shop24direct, Mediashop, Atlas, and others) acquiring new customers through targeted prospecting. The team is small (5 visible members), revenue is not publicly disclosed, and no external funding has been raised.

The most material recent strategic move is the 2026 announcement of exclusive marketing rights for babymarkt bm package inserts alongside Baby Walz, extending branded insert inventory into a complementary baby-retail brand. Earlier activity is dominated by the long-standing Walz exclusive agency arrangement and incremental geographic expansion into Belgium and the Netherlands. Overall, DVM is a niche, relationship-anchored direct-marketing intermediary whose growth ceiling is tightly linked to the commercial priorities of its parent group.

Name

DVM MARKETING UND WERBUNG

Legal name

DVM - Marketing und Werbung GmbH

Website

https://agentur-dvm.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

DVM Marketing und Werbung GmbH is the exclusive marketing agency of Versandhaus Walz GmbH, providing B2B direct-marketing services (listbroking, package inserts, email, invoice enclosures) to enterprise retailers seeking new-customer acquisition across DACH, France, Belgium, and the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Waldsee

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Listbroking (Address Rental): Rental of high-quality addresses for targeted new customer acquisition. Addresses are rented (not sold) and can only be used once per the AGB terms. Addresses cover multiple countries and demographic segments.
2. Package/Catalog Inserts: Advertising inserts placed in packages and catalogs of Walz Group brands (Baby Walz, Walz Vital, Die moderne Hausfrau). Near 100% delivery rate with no GDPR restrictions.
3. Email Marketing: Email marketing solutions tailored to specific target audiences with attractive conditions.
4. Invoice Enclosures: Advertising inserts placed with invoices and payment slips. Black-and-white printing through their data center.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

DVM operates as the exclusive direct marketing agency for the Versandhaus Walz Gruppe, selling listbroking (address rental) and package/catalog insert placement services to B2B clients seeking new customer acquisition. Core deliverables include high-quality targeted addresses across DACH, France, Belgium, and the Netherlands, package/catalog inserts distributed through Baby Walz, Walz Vital, and Die moderne Hausfrau, invoice enclosures, email marketing campaigns, and bespoke multi-channel packages.

Product overview

DVM Marketing und Werbung GmbH operates as a marketing agency and exclusive partner of the Versandhaus Walz Gruppe, offering a integrated suite of direct marketing services centered on address-based customer acquisition. The core offerings include Listbroking (address rental) for targeted prospecting, and Paketbeilagen/Katalogbeilagen (package/catalog inserts) distributed through Baby Walz, Walz Vital, and Die moderne Hausfrau. Additional services encompass Rechnungsbeilagen (invoice inserts), E-Mail-Marketing, and Individuelle Aktionen (custom campaigns) that leverage both online shops and physical retail locations. The company specializes in the DACH region (Germany, Austria, Switzerland) with additional coverage in France, Belgium, and the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Listbroking (Adressvermietung) Address rental service providing high-quality, single-use addresses for targeted new customer acquisition across all age groups in Germany, Austria, Switzerland, France, Belgium, and the Netherlands. Supports precise targeting via postal codes, Nielsen regions, micro-geographic characteristics, age, gender, and product affinity. Designed for B2B clients — retailers, mail-order companies, and e-commerce operators — seeking efficient, low-waste direct marketing.
• Paketbeilagen / Katalogbeilagen Package and catalog insert advertising service placing promotional materials inside parcels and catalogs distributed by Baby Walz, Walz Vital, and Die moderne Hausfrau. Achieves near 100% delivery rates in a private, receptive atmosphere with no GDPR restrictions. Targets young families and other demographics in the DACH region and Benelux markets for B2B clients seeking new customer reach.
• Rechnungsbeilagen Invoice insert advertising service placing promotional materials in DIN A4 format between bills and payment slips in customer packages. Black-and-white printing is handled in-house through DVM's data center. Enables B2B clients to engage consumers directly during the payment process.
• E-Mail-Marketing Email marketing solutions delivering targeted campaigns tailored to specific audience segments, with competitive pricing for wide-reach advertising. Offered to B2B clients as a complement to address-based and physical insert services.
• Individuelle Aktionen Bespoke custom campaigns leveraging the full DVM and Walz Group advertising toolkit — including Baby Walz online shops and physical retail stores — assembled individually or as package offers at attractive prices. Targeted at B2B clients requiring tailored multi-channel new-customer acquisition programs.

Quantifiable outcome

• Near 100% delivery rate for package inserts with no GDPR restrictions
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Versandhaus Walz GruppecoreStrategic or Co-development PartnerDVM is the exclusive agency (Exklusivagentur) for the Versandhaus Walz Gruppe, providing exclusive access to their strong brands including Baby Walz, Walz Vital, and Die moderne Hausfrau. This exclusive partnership is a core foundation of DVM's business model.
• Baby WalzcoreStrategic or Co-development PartnerMajor brand within Walz Gruppe, serving young families with children. Primary channel for package insert campaigns targeting the young family demographic.
• babymarkt bmcoreStrategic or Co-development PartnerPartnership with babymarkt bm for expanded reach to young families. This represents a significant potential expansion for DVM's targeting capabilities.
• REUS s.r.o.minorOthersDelivery address for package inserts (Anlieferadresse für Beilagen). Located in Plzeň, Czech Republic.
• pd direktminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• az-directminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• DialoghausminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• GlobalgroupminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• TrebbauminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• YesindeedminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• AlpenmediaminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• Arnold Demmerer PartnerminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• AS DialoggroupminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• DialogweltminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• IndimaminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• MCLSminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• FoxboxminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• KS EuropeminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.
• ProtagonistminorChannel Partner/ Reseller/ DistributorPartner agency in DVM's network of partner agencies for marketing services collaboration.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Deutsche Post Adress (Deutsche Post Direkt): Deutsche Post's address broking arm is the largest address/listbroking provider in Germany, directly competing with DVM in address rental and direct marketing services. Operates at substantially larger scale with broader address inventory and enterprise client base across DACH.
• Schober Information Group: German address broking and data services company providing listbroking and direct marketing solutions across DACH. Closely comparable niche focus on address-based marketing and customer acquisition, similar mid-sized profile.
• AZ Direct: Axel Springer's direct marketing subsidiary offering address broking, data, and direct marketing services in Germany. Comparable B2B client base and direct mail/address services focus, with media group parent backing.
• infoScore: German data quality and address services firm offering address validation, listbroking, and marketing data services. Comparable mid-size DACH operator in the address/data marketing space directly adjacent to DVM's core listbroking offering.

Broad incumbents

• Acxiom (LiveRamp): Global data and identity resolution provider (formerly Acxiom) offering marketing data, audience targeting, and addressable advertising services. Comparable in address data and B2B marketing services but at vastly larger scale and digital-first orientation rather than physical mail focus.
• Arvato: Bertelsmann's marketing services division offering address broking, direct marketing, and broader customer relationship management services. Much larger scale with international presence; overlaps with DVM in listbroking and direct marketing execution but operates as a diversified marketing services incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DVM MARKETING UND WERBUNG