Actual
Actual is a privately held, Portland-based company founded in 2017, classified in firmographic records as an advertising firm offering creative and promotional services. It operates with a small team of 1–10 employees and maintains a brand presence across Instagram, Facebook, and LinkedIn.
- Company typePrivate
- Founded2017
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Actual does
Actual is a private, small-scale company headquartered in Portland, United States, founded in 2017. Per firmographic records, it operates as an advertising company offering creative and promotional services, although the source material is sparse and a competing interpretation in extracted product data describes the firm as a financial management platform providing actionable financial insights; the company's own public-facing materials do not disambiguate between these characterizations and disclose only the tagline "Relevant Truth.Singular Action."
The firm's public footprint is limited to a minimalist website and branded social media profiles on Instagram, Facebook, and LinkedIn, used primarily for top-of-funnel brand awareness and community engagement. There is no disclosure of named products, technical platform architecture, integrations, APIs, SDKs, certifications, intellectual property, or patents in the source material. No management team, founders, or key hires are named.
Actual has no recorded funding rounds, investors, M&A activity, partnerships, awards, regulatory actions, or restructuring events. Its operating geographies, customer segments, pricing model, and revenue figures are not publicly disclosed. Headcount is reported at 1–10 employees, consistent with a boutique services or micro-agency operating model rather than a scaled enterprise. The website carries a 2024 copyright notice and was confirmed active at the time of extraction.
Actual firmographics
Firmographics- Name
- Actual
- Website
- https://thisisactual.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Actual is a privately held, Portland-based company founded in 2017, classified in firmographic records as an advertising firm offering creative and promotional services. It operates with a small team of 1–10 employees and maintains a brand presence across Instagram, Facebook, and LinkedIn.
- Ownership category
- akta.pro rank
Actual industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Strategy & Positioning (BPAFAEAA), Naming & Verbal Identity (BPAFAEAB)
Keywords
Where Actual is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Actual business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Marketing channels3 records
Actual product offering
Product offeringCore offering
Actual is an advertising company offering creative and promotional services. The firm, founded in 2017 and based in Portland, United States, works with business clients to develop advertising creative and promotional content under the tagline "Relevant Truth. Singular Action." Its operations are run by a small team of 1-10 employees.
Product overview
Actual is a financial management platform focused on providing actionable financial insights. The source material does not specify individual product names or module architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative and promotional services
Companies that use Actual
Customer profileIdeal customer profiles1 record
Actual technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Actual partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Actual competitors and assessment
Company assessmentDirect peers
- Mekanism: Independent creative agency producing brand campaigns, content, and integrated advertising for consumer brands. Comparable as an independent creative-shop competitor offering full-service creative and promotional work in a similar segment.
- Preacher: Independent creative agency producing brand strategy, advertising, and content for consumer and tech brands. Comparable as a boutique independent creative competitor with a similar service mix and mid-market client focus.
- Anvil Media: Portland-based creative, digital, and media agency serving regional and national brands across integrated campaigns. Comparable as a same-market independent agency offering advertising and creative services to a similar mid-market client profile.
- Periscope: Minneapolis-based independent creative and brand agency serving challenger and growth-stage consumer brands. Comparable as a same-tier independent creative-shop competitor offering integrated brand and creative services to a similar mid-market client base.
- Instrument: Portland-based independent creative and design agency offering brand, digital, and creative services to a mix of consumer and tech clients. Closely comparable as a same-city independent creative firm of similar scale focused on brand-led work for growth-stage clients.
- Arts & Science: Independent creative agency producing brand and campaign work for challenger and growth-stage brands. Comparable as a similarly sized independent creative boutique competing for brand-strategy and creative mandates.
- North (Portland agency): Portland-based independent creative agency focused on brand strategy, identity, and campaign work for challenger and mid-market brands. Directly comparable as a Portland boutique offering brand strategy and creative services to a similar client profile.
Broad incumbents
- Wieden+Kennedy: Globally recognized independent creative agency headquartered in Portland, operating across advertising, brand strategy, and integrated creative for major brands. Comparable as a fellow Portland-based independent creative shop, though orders of magnitude larger and serving global enterprise clients rather than boutique accounts.
- Mother: Globally recognized independent creative agency network producing advertising, brand, and content work for major brands. Comparable as an independent creative-agency peer in business model and creative ethos, though significantly larger and operating across multiple geographies.
- 72andSunny: Global independent creative agency network producing brand and campaign work for major consumer and entertainment clients. Comparable in service category and creative-agency positioning, though materially larger and serving global enterprise brands.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Actual social profiles
Digital presenceActual financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actual leadership team
Management profileNumber of profiles
Actual funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actual M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actual
What does Actual do?
Actual is an advertising company offering creative and promotional services. The firm, founded in 2017 and based in Portland, United States, works with business clients to develop advertising creative and promotional content under the tagline "Relevant Truth. Singular Action." Its operations are run by a small team of 1-10 employees.
When was Actual founded?
Actual was founded in 2017. It employs 1 to 10 people.
Where is Actual based?
Actual is headquartered in Portland, United States, in the North America region.
Who are Actual's main competitors?
Direct peers on record are Mekanism, Preacher, Anvil Media, Periscope, Instrument, Arts & Science and North (Portland agency). Broad incumbents are Wieden+Kennedy, Mother and 72andSunny.
Does Actual have an API?
No public API is recorded for Actual.
What industry is Actual in?
Actual's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAA, Brand Strategy & Positioning. Its NAICS code is 54181 and its SIC code is 7311.