Energia 97 FM

What Energia 97 FM does

Energia 97 FM (legal name Rádio Energia 97 FM) is a privately-held radio broadcast company headquartered on Avenida Paulista in the Bela Vista district of São Paulo, Brazil, operating on the 97.7 MHz FM frequency. The station produces dance pop, electronic, and flashback music programming alongside football talk and live sports coverage, targeting listeners aged 18–40 in the AB socioeconomic demographic. Core content is anchored by long-running programs including Estádio 97 (football and humor panel show, on air since 1999), Tempo de Jogo (daily weekday sports analysis), Morde e Assopra (weekly interview magazine), and music blocks such as Lunch Break, Energia na Véia, Energia na Noite, and Playlist Energia.

The underlying technology combines a licensed FM transmission footprint with a layered digital distribution stack: live streaming through the station website, dedicated iOS and Android mobile applications, and on-demand content (podcasts and replays) distributed across YouTube, Spotify, Apple Podcasts, Amazon Music, TikTok, Instagram, Twitter, and Facebook. The technical architecture is explicitly multi-platform rather than broadcast-only, which expands both reach (regional via FM, global via digital) and monetization surfaces. A partnership with InWeb Internet supports the website, hosting, and streaming layer.

The business model is advertising-led. The station does not charge listeners; commercial radio spots and sponsorships are sold via a direct sales team to advertisers seeking access to its young, AB-rated São Paulo audience. Pricing is quote-based and not publicly disclosed. Adjacent revenue streams include event promotion (such as Resort da Véia and the Energia na Véia anniversary festivals) and potential ancillary digital monetization. The operating company is independently owned with no disclosed parent, external investors, or funding rounds in the source data.

Name

Energia 97 FM

Legal name

Rádio Energia 97 FM

Website

https://97fm.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Energia 97 FM is a privately-held São Paulo-based radio broadcaster on 97.7 MHz delivering electronic/dance pop music, football talk, and entertainment programming to adults aged 18–40 in the AB demographic, distributed via FM, mobile apps, streaming, and major digital platforms.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Radio broadcasting
• Music programming
• Sports commentary
• Digital streaming
• Audio entertainment

Headquarters

HQ city

Bela Vista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional radio commercial advertising sold to businesses targeting the station's audience of young adults aged 18-40 in the AB demographic

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Energia 97 FM operates a São Paulo FM radio station at 97.7 MHz offering music, sports, and entertainment programming to listeners in the AB 18-40 demographic, with content also distributed via web streaming, iOS/Android mobile apps, podcast platforms, YouTube, and social media. The station sells advertising and sponsorships to brands seeking access to this audience and produces themed events such as Resort da Véia.

Product overview

Energia 97 FM is a São Paulo-based radio station (97.7 MHz FM) operating as a multi-platform entertainment brand. The core offering consists of a unified radio broadcast platform featuring multiple distinct programs: Estádio 97 (football and humor since 1999), Morde e Assopra (weekly interview magazine), Lunch Break (dance music at noon), Tempo de Jogo (daily sports analysis), and various music programs including Playlist Energia, Energia na Véia, Energia na Noite, Night Sessions, and Playlist #TBT. Supporting services include Energia em Campo (football coverage with pre-game, live, and post-game segments) and Replay (on-demand replay). The portfolio extends to podcasts such as Contos de Torcida. Distribution channels include a mobile application (iOS/Android), web streaming, and social media presence on Spotify, Apple Podcasts, Amazon Music, YouTube, Instagram, Twitter, Facebook, TikTok, and WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Estádio 97 Football and humor program on Energia 97 FM featuring discussions where hosts defend their teams, including Sombra, Mota, Marcão, Danilo, Mano, Lele, Domenico Gatto, RG 02, Vieira, Bento, and Portuga.
• Morde e Assopra Weekly interview magazine program on Energia 97 FM covering diverse topics, mixing information with anecdotes and pop culture content.
• Lunch Break Daily dance music program on Energia 97 FM featuring the latest news from the electronic music scene, hosted by DJ Ronaldinho and presented by Domênico Gatto, airing 13h00-14h00.
• Tempo de Jogo Daily sports information program on Energia 97 FM, hosted by Marcelo Lima, André Ranieri, Rafael Esgrilles, and Danilo Soto, discussing major sports events on weekdays 11h30-13h00.
• Playlist Energia Music programming block on Energia 97 FM featuring new launches, hits, and classic electronic dance and pop music without commercial breaks.
• Energia na Véia Early morning program on Energia 97 FM featuring dance pop classics from history, hosted by Silvio Ribeiro with flashback DJ sets.
• Energia na Noite (DJ Dimy Soler) Nighttime electronic music program on Energia 97 FM hosted by DJ Dimy Soler.
• Energia na Noite (Pagani) Nighttime electronic music program on Energia 97 FM hosted by DJ Pagani.
• Morde e Assopra Reprise Reprise version of the Morde e Assopra weekly interview magazine program on Energia 97 FM.
• Playlist #TBT Music programming block on Energia 97 FM focused on 2000s nostalgia content.
• Night Sessions House music program on Energia 97 FM hosted by DJ Johnny Drum.
• Energia em Campo Football coverage program on Energia 97 FM with pre-game, live game, and post-game segments, featuring multi-channel transmission with vibrant narrator, team representative commentators, and field reporters, airing on Wednesday evenings and weekends.
• Replay On-demand replay service from Energia 97 FM allowing listeners to hear past programming by selecting date and time.
• Contos de Torcida Podcast from Energia 97 FM featuring narrated stories of football fan experiences, with narrators including Mano, Marcao, Sombra, RG 02, Domenico Gatto, de Paula, Mota, Cadu Santos, Seu Bento, and Leticia Beppler.
• Energia 97 FM Mobile Application Mobile application available on Apple App Store (iOS) and Google Play Store (Android) for live streaming and program access from Energia 97 FM.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• InWeb InternetcoreTechnology or IntegrationInWeb Internet provides website development, hosting, and streaming services for Energia FM's digital platforms.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jovem Pan: One of São Paulo's largest radio networks, operating multiple FM stations plus national news and sports coverage. Directly competes with Energia 97 FM for the AB 18-40 audience and sports content share, especially in football talk and live broadcasts.
• Kiss FM (Brazil): Brazilian FM radio station focused on pop and electronic music, particularly targeting younger listeners. Direct format competitor to Energia 97 FM's electronic/dance music positioning with overlapping multi-platform distribution and event-driven branding.
• CBN (Central Brasileira de Notícias): Brazil's leading all-news radio network with strong São Paulo presence and a focus on sports talk programming. Competes for the same São Paulo advertising base and overlapping sports content listenership (particularly football).
• 89 FM - A Rádio Rock: São Paulo FM radio station targeting a younger, music-passionate demographic with rock and alternative content. Overlaps with Energia 97 FM in the AB 18-40 music and lifestyle listener segment and competing for live event and advertising revenue.
• Alpha FM: São Paulo-based FM radio station with a music-focused adult contemporary format. Competes for the same São Paulo listener base and advertising spend as Energia 97 FM, with a similar multi-platform streaming presence.
• Antena 1: Brazilian FM radio network with adult contemporary music format and multi-platform digital distribution. Directly comparable to Energia 97 FM in operating model — terrestrial FM plus streaming, mobile apps, and podcasts — while targeting overlapping AB demographics.
• Mix FM: Brazilian FM radio network with a dance/electronic-leaning music format and strong São Paulo presence. Directly comparable to Energia 97 FM in format, audience targeting, and digital distribution strategy.

Others

• Audioboom: Podcast hosting and monetisation platform used by radio broadcasters to distribute and monetise on-demand audio. Comparable to Energia 97 FM's podcast ambitions (Estádio 97, Contos de Torcida, Tempo de Jogo) and relevant as a partner or competitive benchmark for podcast ad insertion.

Broad incumbents

• Spotify: Global audio streaming platform that hosts Energia 97 FM's podcasts and competes for the same listener attention. Spotify's lean-back radio and podcast features overlap functionally with the station's lean-back streaming product, representing both a distribution channel and a competitive substitute.
• iHeartMedia: Global radio broadcasting conglomerate operating thousands of FM stations and digital audio platforms. While not a direct competitor in São Paulo, iHeartMedia is a useful benchmark for the multi-platform radio-plus-podcast-plus-events business model Energia 97 FM is building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/energia97fm
• YouTubeyoutube.com/user/radioenergia97
• Facebookfacebook.com/energia97fm
• Instagraminstagram.com/energia97fm
• TikToktiktok.com/@energia97fm
• LinkedInlinkedin.com/company/885458

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energia 97 FM