Interlace Marketing
Interlace Marketing GmbH is a German boutique consulting firm based in Markdorf that delivers end-to-end E-Commerce, Product Information Management, and After Sales E-Business solutions — including its proprietary RESCCUe methodology — to DACH-region machine manufacturers, retailers, and consumer-goods clients.
- Company typePrivate
- Founded2011
- HeadquartersMarkdorf, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Interlace Marketing does
Interlace Marketing GmbH is a privately held German professional services firm founded in 2011 and headquartered in Markdorf am Bodensee, with an additional office in Immenstaad. The company specializes in end-to-end E-Commerce and Product Information Management (PIM) solutions for B2B and B2C clients in the DACH region, with a particular vertical depth in industrial after-sales e-business for machine and plant manufacturers. Its core technology stack consists of established E-Commerce platforms (Magento, Oxid eSales) integrated with the DAM Group's mediacockpit PIM/DAM suite and supplemented by custom development in PHP, MySQL, JavaScript, and Ajax. The firm also operates as "Interlace Digital Solutions."
The business runs a modular services portfolio covering shop conception and technical implementation, PIM/master-data management, after-sales e-commerce (its proprietary RESCCUe methodology, branded as four strategic building blocks — Revenue, Sales, Competition, Customer), ongoing shop administration and hosting, logistics and fulfillment, and integrated online and offline marketing services. Revenue is generated primarily through project-based consulting engagements (E-Commerce and PIM implementation work) supplemented by recurring managed services (shop administration, hosting, content updates) and project-based marketing campaigns. Customer segmentation is vertical-led, with three primary verticals: machine and plant engineering (after-sales monetization), retail and consumer goods (B2C online shops), and B2B/B2C E-Commerce generally. Named reference customers include UVEX (sports/safety), Alpina Sports, Müller (large retail chain), Listen Consulting, IHSE GmbH (broadcasting/IT), and MUNDO GmbH.
The go-to-market combines direct enterprise field sales with event-driven demand generation (industry conferences, user meetings such as DAM Group Anwendertreffen 2012 and Meyle+Müller New Media Symposium 2014, plus Wirtschaftsförderung Bodensee events), supported by SEO/SEM, newsletter, content marketing, and a Facebook brand channel. Distribution leverages the direct sales force, the technology partnership network (notably DAM Group), and a registered customer service portal for ongoing engagement. Founder-managed by Anil Biswal (Geschäftsführer), the firm operates at a deliberately small scale (1-10 employees) as a specialist boutique, with current hiring postings for Web Developers and Project Managers/Product Owners indicating active but measured expansion intent.
Interlace Marketing firmographics
Firmographics- Name
- Interlace Marketing
- Legal name
- Interlace Marketing GmbH
- Website
- https://interlace-marketing.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Interlace Marketing GmbH is a German boutique consulting firm based in Markdorf that delivers end-to-end E-Commerce, Product Information Management, and After Sales E-Business solutions — including its proprietary RESCCUe methodology — to DACH-region machine manufacturers, retailers, and consumer-goods clients.
- Ownership category
- akta.pro rank
Interlace Marketing industry classification
Industry- Product category
- E-Commerce Consulting and PIM Solutions
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
- akta.pro secondary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Interlace Marketing is headquartered
LocationHeadquarters
- HQ city
- Markdorf
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Interlace Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-Commerce Consulting and Implementation: Project-based consulting and implementation services for E-Commerce solutions, including PIM systems, online shops, and digital transformation projects. Services include requirements analysis, concept development, project management, and technical realization.
- Ongoing Administration and Support: Continuous shop administration, hosting, maintenance, product data management, and content services for operational E-Commerce platforms.
- Marketing Services: Online and offline marketing campaign services including SEO, SEM, newsletter, social media, display advertising, affiliate marketing, and direct marketing.
- Logistics and Fulfillment Services: Order fulfillment, warehousing, returns management, procurement, and supply chain management for E-Commerce operations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Interlace Marketing product offering
Product offeringCore offering
Interlace Marketing is a German professional services firm that conceives, implements and operates holistic E-Commerce and Product Information Management (PIM) solutions for B2B and B2C clients. Its offering spans shop conception and development, hosting and administration, PIM/master data management, After Sales E-Business concepts for industrial machinery and plant manufacturers, and integrated online/offline marketing — packaged as modular building blocks tailored per client project.
Product overview
Interlace Marketing offers a modular portfolio of E-Commerce and Digitalization solutions built around a core E-Commerce platform and PIM (Product Information Management) system. The portfolio is organized as interlocking service modules: E-Commerce Solutions (covering shop conception, development, and hosting), PIM for master data management, After Sales E-Business (spare parts and service commerce for industrial sectors), Shop Administration services, E-Business Portals (B2C and B2B platforms), Logistics and Fulfillment, and integrated Online/Offline Marketing. These modules are combined and customized per client project using established shop software platforms and individual developments.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Information Management (PIM) Master data management solution enabling the structured creation, maintenance, and distribution of product information across multiple channels and languages, delivered as part of full-service consulting and implementation projects for enterprise clients in the DACH region.
- E-Commerce Solutions Full-service E-Commerce consulting and implementation covering shop conception, shop development, hosting, administration, marketing, fulfillment, and ongoing shop management, delivered as project-based engagements for B2C and B2B enterprise clients.
- After Sales E-Business E-Commerce and service solutions for the after-sales sector — including spare parts logistics, maintenance, repair, and upgrade commerce — targeted at industrial machinery and plant engineering companies seeking to monetize service offerings across maintenance, repair, spare parts, upgrades, security and quality.
- Online Shop Solutions (B2C and B2B) B2C online shops and B2B portals with individual pricing and customer-specific assortments, covering shop concept, design, technical realization and ongoing operation.
- Logistics and Fulfillment Services End-to-end logistics services including order processing, warehousing, shipping, returns management, procurement, and supply chain management for E-Commerce operations.
- Online and Offline Marketing Services Integrated marketing campaign services combining online and offline measures including SEO, SEM, newsletter, social media, display advertising, affiliate marketing, and direct marketing for E-Commerce clients.
- Shop Administration and Support Continuous technical administration, hosting, maintenance, product data management, and content services for operational E-Commerce platforms, delivered through Interlace's registered customer service portal.
Companies that use Interlace Marketing
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Interlace Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Interlace Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DAM GroupcoreInterlace Marketing and DAM Group agreed on close cooperation for holistic E-Commerce projects. DAM Group's software solution 'mediacockpit' combines media**suite**, media**pim**, media**projects** and media**epaper** in a unified web interface. This partnership enables efficient content management and administration for media and information-intensive E-Commerce solutions, combining DAM/PIM with E-Commerce capabilities. First joint projects were planned for 2012.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Interlace Marketing competitors and assessment
Company assessmentBroad incumbents
- Stibo Systems: Established global MDM/PIM software provider with deep European enterprise footprint; overlaps with Interlace's PIM-centered value proposition for large manufacturers and retailers.
- Salesforce Commerce Cloud: Enterprise E-Commerce platform with strong penetration among large German retailers; Interlace's B2B and B2C commerce work frequently competes with or is built on top of this incumbent stack.
- Shopify (Shopify Plus): Global hosted commerce platform increasingly used by mid-market and enterprise brands in DACH; competes with Interlace at the commerce platform layer where Interlace also implements and operates shop stacks.
Emerging players
- inriver: PIM SaaS vendor focused on product information and digital shelf use cases; represents a software-led alternative to consulting-led PIM delivery models like Interlace's mediacockpit-based services.
- Akeneo: Independent PIM SaaS vendor increasingly adopted by European mid-market and enterprise retailers; competes with Interlace on the PIM layer and often displaces partner-based PIM delivery in new RFPs.
Direct peers
- netz98 (by valantic): Adobe/Magento Gold Partner and one of the largest dedicated E-Commerce agencies in Germany, comparable to Interlace as a DACH-focused E-Commerce/PIM implementation specialist serving enterprise clients across B2B and B2C.
- Censhare: German PIM/DAM software vendor whose stack is conceptually similar to Interlace's DAM Group/mediacockpit partner platform; competes for the same German-speaking enterprise PIM and product content management budgets.
- valantic: German-Austrian digital solutions, consulting and technology firm with a dedicated E-Commerce and customer experience practice. Comparable to Interlace as a DACH professional services firm delivering PIM, E-Commerce implementations, and digital transformation projects for enterprise clients.
- novomind: Hamburg-headquartered digital commerce and customer service software + services provider with PIM/DAM-adjacent capabilities; overlaps with Interlace on E-Commerce platform delivery and managed services for B2B/B2C clients in DACH.
Regional players
- mediawave (by diva-e): German digital agency within diva-e Group, offering E-Commerce, PIM, content and marketing services; comparable peer for Interlace given similar DACH B2B services portfolio and channel structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Interlace Marketing social profiles
Digital presenceInterlace Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interlace Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Interlace Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interlace Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interlace Marketing
What does Interlace Marketing do?
Interlace Marketing is a German professional services firm that conceives, implements and operates holistic E-Commerce and Product Information Management (PIM) solutions for B2B and B2C clients. Its offering spans shop conception and development, hosting and administration, PIM/master data management, After Sales E-Business concepts for industrial machinery and plant manufacturers, and integrated online/offline marketing — packaged as modular building blocks tailored per client project.
Is Interlace Marketing a public or private company?
Interlace Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Interlace Marketing founded?
Interlace Marketing was founded in 2011. It employs 1 to 10 people.
Where is Interlace Marketing based?
Interlace Marketing is headquartered in Markdorf, Germany, in the Europe region.
How does Interlace Marketing make money?
Four revenue lines are on record. E-Commerce Consulting and Implementation is the primary driver. The others are ongoing Administration and Support, marketing Services and logistics and Fulfillment Services.
Who are Interlace Marketing's main competitors?
Broad incumbents on record are Stibo Systems, Salesforce Commerce Cloud and Shopify (Shopify Plus). Emerging players are inriver and Akeneo. Direct peers are netz98 (by valantic), Censhare, valantic and novomind. mediawave (by diva-e) is listed as a regional player.
Does Interlace Marketing have an API?
No public API is recorded for Interlace Marketing.
What industry is Interlace Marketing in?
Interlace Marketing's product category is E-Commerce Consulting and PIM Solutions. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services, with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its SIC code is 7373.