BTN
BTN Pte. Ltd. is a Singapore-based tech studio founded in 2015 that builds bespoke system dynamics simulations, decision support systems, and immersive 3D virtual spaces for universities, research institutions, and civil society organizations across five continents.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BTN does
BTN Pte. Ltd. is a Singapore-based tech studio founded in 2015 that builds bespoke simulations and decision support systems for complex problems. The company operates with a lean three-person core team — Ninad Jagdish (Coding), Andreas Größler (Modelling), and Divya Choudary (Creative) — and has completed 31+ projects for clients across five continents. Its service offering spans system dynamics modeling, immersive 3D virtual spaces with spatial audio and avatars, and decision support systems, targeting academic, government, civil society, and healthcare institutions.
BTN's product portfolio includes specialized simulations such as the Hydrogen Supply Chain Simulator and SESAMME (University of Queensland), the CiTaDeL city testing platform, ResiMod VUI (a standalone desktop application providing visual interfaces for an Olifants catchment system-dynamics model built for AWARD), and the MITsdm Virtual Space (a modular 3D virtual environment for community connection). Core technology centers on system dynamics modeling — capturing feedback loops among ecosystem, infrastructure, and society — combined with visual interfaces designed to make complex models accessible to non-specialists while preserving technical rigor. Auxiliary capabilities include causal loop diagrams, 2.5D landscape visualization, and behavior-over-time graphs.
The business model is primarily professional services delivered through a four-stage consultative engagement process (Discussion, Design, Development, Delivery), supplemented by one-time software licensing of standalone products such as ResiMod VUI and Operations Manager. Customer segments are primarily universities and research institutions (University of Queensland, MIT, University of Stuttgart), educational and professional associations (FPSPI, System Dynamics Society), and government/civil society organizations (AWARD), with healthcare (Mayo Clinic) as a secondary vertical. BTN is privately held, founder-owned, has not disclosed any external venture or private equity funding, and operates from a single Singapore headquarters at 160 Robinson Road.
BTN firmographics
Firmographics- Name
- BTN
- Legal name
- BTN Pte. Ltd.
- Website
- https://btn.sg
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BTN Pte. Ltd. is a Singapore-based tech studio founded in 2015 that builds bespoke system dynamics simulations, decision support systems, and immersive 3D virtual spaces for universities, research institutions, and civil society organizations across five continents.
- Ownership category
- akta.pro rank
BTN industry classification
Industry- Product category
- Simulation Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF)
- akta.pro secondary industry
- Simulation-Based Learning & Virtual Labs (EDAGAEAG)
Keywords
Where BTN is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
BTN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Bespoke Simulation Development: Custom simulation and decision support system development for clients, likely project-based with ongoing maintenance options
- Software Products: Distribution of software products (e.g., Operations Manager, ResiMod VUI) to clients including universities and organizations
- Software Licensing: Software and Services are licensed, not sold. Developer Services include software (apps, browser-based tools) and services with non-exclusive, non-transferable limited license for personal non-commercial use
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BTN product offering
Product offeringCore offering
BTN builds bespoke simulations and decision support systems as virtual testbeds for complex problems, enabling clients to experiment with thousands of ideas quickly and effectively. They develop custom system-dynamics models with visual interfaces for non-specialists, 3D virtual spaces for community and events, and domain-specific simulations. The studio employs a participatory design methodology combining technical rigor in feedback loop modeling with accessible visual presentation.
Product overview
BTN is a tech studio building bespoke simulations and decision support systems as both standalone platforms and project-based deliverables. The core offering consists of custom simulation development for complex systems, including system-dynamics models with visual interfaces (such as ResiMod VUI), 3D virtual spaces for community and events (MITsdm Virtual Space), and specialized domain simulations (Hydrogen Supply Chain, SESAMME, Operations Manager). BTN operates as a project-based studio, producing tailored solutions for academic and institutional clients rather than a packaged SaaS product.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydrogen Supply Chain Simulator A bespoke simulation platform for modeling and analyzing hydrogen supply chain operations, developed for the University of Queensland.
- CiTaDeL (City Testing and Design Lab) A city-scale testing and design laboratory simulation platform enabling urban planning analysis and design exploration.
- ResiMod VUI A standalone desktop application providing a visual interface to the ResiMod expert system-dynamics model of the Olifants catchment. Features a Scenario Library with preconfigured climate and management combinations, Causal Loop Diagram view, 2.5D landscape visualization, and behavior-over-time graphs for policy exploration by non-specialists.
- MITsdm Virtual Space A modular 3D virtual spaces platform featuring secure authentication, 3D avatars, spatial audio, presentation boards, teleports, event features (confetti, fireworks, dance floors), seasonal environments, and breakout rooms for community gathering. Developed for MITsdm to maintain community connection during campus closures.
- SESAMME A simulation platform developed for the University of Queensland, used for virtual conferences and educational purposes.
- Operations Manager A simulation and operations management tool developed for the University of Stuttgart, accessible via desktop browsers.
- FPSPI Virtual Conference Platform A virtual conference platform developed for the Future Problem Solving Program International to support virtual event delivery.
- ISDC Virtual Conference Platform A virtual conference platform developed for the System Dynamics Society to host virtual conferences.
- SYSTORY An interactive simulation platform developed for the University of Queensland for storytelling and system dynamics visualization.
- UQ Cases A case-based simulation platform developed for the University of Queensland for educational purposes.
- RESIMOD An expert system-dynamics model of the Olifants catchment developed for the Association for Water and Rural Development (AWARD), part of the RESILIM-O programme.
Quantifiable outcome
- Shortens onboarding to first meaningful run for complex simulation tools
- +2 more outcomes
Companies that use BTN
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
BTN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BTN partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
BTN competitors and assessment
Company assessmentBroad incumbents
- Unity (Industrial/Simulation Solutions): Unity's real-time 3D platform underpins many enterprise simulation, training, and virtual event applications; a broad incumbent whose tooling is increasingly used to build what BTN custom-develops, and a potential substitute or enabling partner.
Direct peers
- Strategy Dynamics Society / Strategy Dynamics Ltd: Strategy Dynamics provides system dynamics consulting, modeling, and training built around the methodology popularized by Kim Warren; directly comparable to BTN's bespoke system dynamics work for universities and policy organizations.
- Ventana Systems: Ventana Systems is a long-standing system dynamics consulting and modeling firm with deep academic ties; comparable to BTN in methodology and customer base (universities, NGOs, policy researchers).
- AnyLogic: AnyLogic provides a multi-method simulation platform (system dynamics, agent-based, discrete event) widely used by academics and enterprises; directly comparable to BTN's system dynamics simulation work for universities and research institutions.
- Labster: Labster provides interactive 3D virtual lab simulations for university science courses; directly comparable to BTN's simulation and immersive learning products sold to higher education institutions.
- Forio (now Simudyne): Forio/Simudyne built web-based simulation tools and bespoke simulation services for business and education, closely mirroring BTN's hybrid of simulation platform development and client co-creation for complex systems.
- Mursion: Mursion builds immersive VR simulations for soft-skills training in healthcare, education, and corporate settings; overlaps with BTN's bespoke simulation and 3D virtual space offerings for institutional clients.
Emerging players
- SimInsights: SimInsights offers HyperSense, a 3D simulation and authoring platform used for training and research; intersects with BTN's MITsdm-style virtual space and simulation work.
- Virbela: Virbela builds immersive 3D virtual worlds for collaboration, events, and education; comparable to BTN's MITsdm Virtual Space and conference platforms (FPSPI, ISDC).
- ThingLink: ThingLink provides interactive 360-degree and immersive learning content tools for educators and training organizations; overlaps with BTN's education-focused simulation and virtual space work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BTN social profiles
Digital presenceBTN financial estimates
Financial estimateRevenue estimate
Valuation estimate
BTN leadership team
Management profileNumber of profiles
Profiles3 records
BTN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BTN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BTN
What does BTN do?
BTN builds bespoke simulations and decision support systems as virtual testbeds for complex problems, enabling clients to experiment with thousands of ideas quickly and effectively. They develop custom system-dynamics models with visual interfaces for non-specialists, 3D virtual spaces for community and events, and domain-specific simulations. The studio employs a participatory design methodology combining technical rigor in feedback loop modeling with accessible visual presentation.
Is BTN a public or private company?
BTN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BTN founded?
BTN was founded in 2015. It employs 1 to 10 people.
Where is BTN based?
BTN is headquartered in Singapore, Singapore, in the Asia region.
How does BTN make money?
Three revenue lines are on record. Bespoke Simulation Development is the primary driver. The others are software Products and software Licensing.
Who are BTN's main competitors?
Unity (Industrial/Simulation Solutions) is listed as a broad incumbent. Direct peers are Strategy Dynamics Society / Strategy Dynamics Ltd, Ventana Systems, AnyLogic, Labster, Forio (now Simudyne) and Mursion. Emerging players are SimInsights, Virbela and ThingLink.
Does BTN have an API?
No public API is recorded for BTN.
What industry is BTN in?
BTN's product category is Simulation Software. Its primary akta.pro industry code is EDAFACAF, Digital Labs, Simulations & Virtual Practicals (Non-XR), with a secondary code of EDAGAEAG, Simulation-Based Learning & Virtual Labs. Its NAICS code is 541511 and its SIC code is 7371.