What SimInsights does

SimInsights Inc. is a private, bootstrapped AI and VR/AR software company founded in 2009 and headquartered in Lake Forest, California, employing approximately 26 people as of 2025. The company builds HyperSkill, a no-code authoring and delivery platform that enables non-programmers to create, publish, and evaluate immersive VR/AR training simulations across VR headsets (Meta Quest, HTC Vive, Apple Vision Pro, Windows Mixed Reality), AR devices (Microsoft HoloLens 2, Magic Leap), mobile, desktop, and web browsers. The platform is differentiated by SimGenie, a proprietary agentic AI co-designer that generates interactive simulations, scenes, dialogues, and conversational avatars (tutor, interviewer, teammate, coach) from text prompts, and by Skillful, claimed as the world's largest VR/AR simulation catalog with over 1,000 simulations growing at approximately 30 per month.

The company serves enterprises and educational institutions across four primary verticals: manufacturing (new hire onboarding, safety, robotics, digital twins), healthcare (clinician communication and team training, infectious disease preparedness, human factors evaluation), education (K-12 career exploration, higher education virtual labs and metaversities), and enterprise soft skills training (conversational AI role-play). Notable customers include Shaw Industries (fiber manufacturing onboarding with reported 650% ROI and 9-day competency versus 4 weeks), UCLA Health (815 clinicians trained, deployment to nearly 200 hospitals), Texas A&M University (randomized controlled trial showing 106% greater learning gains), Purdue, Stevens Institute, Michigan Tech, Cal State Northridge, Instron, ARM Institute, and SCMEP. The company integrates with LMS/LRS systems (SCORM, xAPI, LTI, Moodle, Cornerstone OnDemand), deploys on AWS/Azure/GCP, and holds SOC 2 Type II, HECVAT, GDPR, and CCPA compliance.

SimInsights operates a hybrid revenue model combining SaaS subscriptions (Skillful Homeschooling at $30/year, Skillful for Schools at $149/month plus $1/student, custom-priced enterprise licenses), professional services for custom AR/VR development, and VR hardware leasing at $1,000/year per device with a 2-year minimum. Reported financials include $2.9M ARR and an $8.6M valuation as of 2025, achieved without external venture capital — the only disclosed external funding being two National Science Foundation SBIR grants totaling approximately $973,868 in 2017 and 2019. Distribution spans direct enterprise sales, PLG self-serve via web and mobile app stores, Meta AppLab, and channel partnerships with Manufacturing Extension Partnership centers and academic institutions.

Name

SimInsights

Legal name

SimInsights Inc.

Website

https://siminsights.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

SimInsights is a bootstrapped AI-powered VR/AR training platform offering HyperSkill (no-code authoring), SimGenie (agentic AI co-designer), and the world's largest 1,000+ simulation catalog, serving enterprises and educational institutions in manufacturing, healthcare, and education.

Ownership category

akta.pro rank

Product category

Immersive VR/AR Training Software

NAICS

Educational Support Services (61171), Computer Training (611420)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

akta.pro secondary industry

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• VR training platform
• Immersive learning simulations
• No-code authoring software
• AI VR co-designer
• Digital twin training

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Annual recurring revenue from HyperSkill platform subscriptions, including enterprise, education, and SMB tiers. The company reported $2.9M ARR as of 2025, indicating a subscription-based recurring revenue model with multiple pricing tiers.
2. Professional Services: Custom AR/VR development services for enterprise and academic clients including training development, VR/AR/MR development, AI development, digital twin development, 3D modeling, and deployment/maintenance support. Evidenced by extensive case studies with named clients (Shaw Industries, UCLA, Texas A&M, etc.).
3. VR Hardware Leasing: VR headset leasing program offered alongside software subscriptions. Device lease cost is $1,000 per year per device with a minimum 2-year contract. Headsets ship pre-installed with HyperSkill in kiosk mode.
4. Metaversity Digital Twin Services: HyperSkill Academy Suite services for creating full campus digital twin metaversities or portions thereof, including building exteriors/interiors, campus grounds, mega structures, and custom lab environments.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

SimInsights builds HyperSkill, an AI-powered, no-code VR/AR authoring and immersive training platform that lets organizations and educators create, deploy, and evaluate interactive simulations on standalone headsets, web, and mobile. Its product family includes the SimGenie AI co-designer, the Skillful asset and simulation catalog, vertical solution suites (Healthcare, Manufacturing, Education, Soft Skills), the HyperSkill Academy Suite, the Metaversity Campus Digital Twin, and a professional services practice for custom content and integration. The platform supports evidence-based training through analytics, SCORM/xAPI/LTI compliance, multiplayer collaboration, and turnkey distribution to consumer app stores.

Product overview

SimInsights offers a platform-plus-modules product architecture centered on its flagship AI-powered VR training platform, HyperSkill. HyperSkill enables users to author, publish, and evaluate immersive VR/AR training content without coding, and is complemented by the SimGenie AI co-designer (which generates simulations from prompts), the Skillful catalog (1,000+ pre-built VR/AR/AI simulations), HyperSkill Spark (conversational AI soft skills training), multiplayer collaboration features, an asset library/marketplace, and analytics/assessment tools. Professional Services provide custom AR/VR development for specialized industry needs. The portfolio spans sub-brands addressing Healthcare Training, Manufacturing Training, Education Training, and Soft Skills Training, each leveraging HyperSkill's core authoring and delivery capabilities. Supporting standalone or semi-independent products include Lifegames (AR biosensor education app), BladeMDA (wind turbine design simulation), Infectious Disease Simulations, and the Analytics Dashboard. The HyperSkill Academy Suite bundles the enterprise platform license with metaversity digital twin services for academic institutions.

Differentiator

Problem solved

Functional benefit

Brands

• HyperSkill: AI-powered VR training platform enabling users to author, publish and evaluate VR training content without coding. Flagship no-code authoring platform for creating immersive simulations.
• SimGenie
• Skillful
• VLab

Products and services

• HyperSkill AI-powered, no-code VR/AR/MR authoring and immersive training platform that lets non-programmers create, publish, and evaluate interactive training simulations deployable to VR headsets, web browsers, iOS, and Android for enterprises, educators, and training departments.
• SimGenie AI agent co-designer inside the HyperSkill ecosystem that uses natural language, speech, and computer vision to generate immersive 3D training scenes, dialog, and feedback for instructional designers and trainers.
• Skillful Searchable catalog of pre-built VR/AR/MR simulations, 3D spaces, objects, and avatars authored on HyperSkill, enabling instructors and training teams to discover, license, and deploy ready-made immersive scenarios.
• HyperSkill Academy Suite Education-focused bundle of HyperSkill authoring tools plus managed Skillful content, designed for K-12 districts and higher-ed institutions to deliver VR/AR labs and immersive courses at scale.
• Metaversity Campus Digital Twin Digital twin of a college or school campus delivered as an immersive VR/AR environment, supporting remote orientation, virtual tours, collaborative classrooms, and alumni engagement for higher-education institutions.
• VLab Flagship VR lab simulation offering used for public-safety and first-responder training scenarios, sold as a standalone VR application.
• Healthcare Training Solutions Vertical bundle of VR/AR clinical, patient-care, and procedural simulations authored on HyperSkill and aimed at hospitals, nursing programs, and allied-health training organizations.
• Manufacturing Training Solutions Vertical bundle of VR/AR equipment-operation, safety, and procedural simulations authored on HyperSkill and aimed at industrial manufacturers, operators, and technical training departments.
• Education Training Solutions Vertical bundle of VR/AR K-12 and higher-education classroom simulations authored on HyperSkill and aimed at schools, districts, and universities.
• Soft Skills Training Solutions Vertical bundle of VR role-play scenarios for communication, leadership, sales, and DEI training, sold to corporate L&D and HR teams.
• Professional Services Custom immersive content development, integration, training, and consulting services delivered by SimInsights engineers and instructional designers to customers building HyperSkill-based training programs.
• Lifegames Standalone consumer-facing VR simulation collection of educational and exploratory experiences aimed at students, lifelong learners, and home users.
• BladeMDA Standalone VR training simulation for aircraft/engine blade maintenance and damage assessment, targeted at aerospace maintenance technicians and instructors.
• Infectious Disease Simulations Bundle of VR simulations focused on infectious-disease response workflows, PPE donning/doffing, and infection-control training for healthcare workers and first responders.

Quantifiable outcome

• Time-to-competency reduced from 4 weeks to 9 days (77.5% reduction) in manufacturing onboarding
• +11 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability11 records

Feature10 records

Partnerships

23 partnerships are on record, tiered core, secondary and minor.

• AWS (Amazon Web Services)coreTechnology or Integration · 1 January 2025AWS is listed as a technology partner and AI/ML service provider. SimInsights uses AWS cloud services as one of its cloud infrastructure providers. AWS is also referenced in technology integrations, AI/ML services, and partner programs.
• Microsoft HoloLens 2 / Microsoft Mixed Reality Partner ProgramcoreTechnology or Integration · 1 January 2025SimInsights is a member of the Microsoft Mixed Reality Partner Program. The company supports Microsoft HoloLens 2 for AR training and has developed AR training applications (e.g., metal additive manufacturing with CSUN, human factors evaluation) using HoloLens 2.
• Nvidia Inception ProgramcoreTechnology or Integration · 1 January 2025SimInsights is a member of the Nvidia Inception program for AI startups. Team members presented work on XR digital twins at Nvidia GTC in March 2021. The company uses Nvidia TAO toolkit for fine-tuning BERT models for intent classification in conversational AI training.
• Magic Leap Enterprise AlliancesecondaryTechnology or Integration · 1 January 2025SimInsights is a member of the Magic Leap Enterprise Alliance program and supports Magic Leap AR devices alongside other AR/VR hardware.
• Meta / Oculus ISV ProgramcoreTechnology or Integration · 1 January 2025SimInsights is a member of the Oculus ISV (Independent Software Vendor) program. HyperSkill is available on Meta Quest via AppLab. Company supports Meta Quest, HTC Vive, and Windows Mixed Reality headsets.
• SolidWorkscoreTechnology or Integration · 1 January 2025SimInsights is a SolidWorks Solution Partner. HyperMock (now HyperSkill) is listed on the SolidWorks partner page. Supports SolidWorks models and has been used by students to import SolidWorks 3D designs for holographic visualization on HoloLens 2.
• Auth0secondaryTechnology or Integration · 1 January 2025HyperSkill supports authentication using Auth0 in addition to Google authentication. Provides enterprise-grade identity management and SSO capabilities.
• OpenEdXsecondaryTechnology or Integration · 1 January 2025SimInsights is a member of the OpenEdX partner program. HyperSkill supports LTI integration and SCORM export for LMS platforms including Moodle, Cornerstone OnDemand, and other OpenEdX-based systems.
• Microsoft AzurecoreTechnology or Integration · 1 January 2025SimInsights uses Microsoft Azure Cognitive Services as one of its AI/ML service providers alongside AWS and GCP. Azure cloud services are part of the platform's cloud infrastructure.
• Google Cloud Platform (GCP)coreTechnology or Integration · 1 January 2025SimInsights uses Google Cloud Platform AI/ML services as one of its AI/ML service providers alongside AWS and Azure.
• Purdue University (Manufacturing Extension Partnership)secondaryStrategic or Co-development Partner · 1 January 2024Purdue MEP partnership for delivering VR training to manufacturing companies. Also collaborated on ASME design competition hosting and career pathways for robotics simulation.
• SCMEP (South Carolina Manufacturing Extension Partnership)secondaryChannel Partner/ Reseller/ Distributor · 1 January 2023SCMEP is a Manufacturing Extension Partnership center that worked with SimInsights to deliver a VR training solution for a manufacturing client in South Carolina. SCMEP functions as a channel partner bringing SimInsights' solutions to mid-market manufacturers.
• Education Design LabminorStrategic or Co-development Partner · 1 January 2023Education Design Lab partnered with SimInsights, noting that HyperSkill SaaS platform creates opportunities for organizations to create learning and assessment content in AI-powered immersive medium at scale.
• Phillips CorporationminorStrategic or Co-development Partner · 1 January 2023Phillips Corporation partnered with SimInsights to create an AR application combining work instructions and remote expert features for field service engineers and customers. The AR app assists with issue resolution and troubleshooting skills development.
• ARM InstitutecoreStrategic or Co-development Partner · 1 January 2022SimInsights partnered with the ARM Institute to develop a VR-based robotics technician assessment. The project focused on analyzing a potential hire's expertise in palletizing robot maintenance in a virtual environment for credentialing and workforce assessment.
• California State University, NorthridgecoreStrategic or Co-development Partner · 1 January 2022Partnership to develop an AI-powered AR training system for metal additive manufacturing using HyperSkill and HoloLens 2. CSUN provided machine learning models for finger detection and text recognition, integrated with HyperSkill workflows.
• Stevens Institute of TechnologysecondaryStrategic or Co-development Partner · 1 January 2022Partnership for interactive AR visualizations using HyperSkill and Microsoft HoloLens 2 in additive manufacturing and senior design classes. Students imported SolidWorks 3D models for holographic design reviews and collaborative design sessions.
• Texas A&M UniversitycoreStrategic or Co-development Partner · 1 January 2021Partnership for VR materials testing lab training with Instron machines. Conducted randomized controlled trial with 118 students showing 106% learning gains. Also developed CNC machining simulation, chemical plant control VR, and tensile testing simulations for various engineering courses.
• InstroncoreStrategic or Co-development Partner · 1 January 2021Partnership for VR lab development for Instron testing and engineering materials lab course. Instron provided CAD models and technical information enabling SimInsights to create realistic virtual simulations of Instron machines.
• Shaw Industries Group, Inc.coreImplementation/ SI/ Consulting Partner · 1 January 2021Flagship case study: VR-based new hire onboarding for fiber manufacturing. SimInsights traveled to South Carolina facility, set up VR training room, deployed training, and provided ongoing technical support. Achieved 650% ROI over 3 years. Success story being replicated at Decatur, Tennessee factory.
• Michigan Technological UniversityminorStrategic or Co-development Partner · 1 January 2021Partnership for VR and AR content development for mechanical engineering courses using the HyperSkill platform. Faculty have been developing content for courses with SimInsights providing the software platform.
• UCLA HealthcoreStrategic or Co-development Partner · 1 January 2020Multi-year partnership for developing VR-based clinician communication and team training simulations. 815 users completed the training program. Also developed training for emerging infectious diseases (Ebola, COVID variants) and presented findings at IMSH and ICCH conferences.
• Health Quality Council of AlbertaminorStrategic or Co-development Partner · 1 January 2017Partnership for VR-based human factors evaluation system for healthcare facility design using digital mockups and machine learning behavioral analytics. ROI study from 2017 demonstrated substantial savings vs physical mockup approach.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interplay Learning: Interplay Learning provides VR-based skills training for HVAC, plumbing, electrical, and other skilled trades via a content catalog and multi-tenant SaaS. Most direct peer to SimInsights' manufacturing/technician training use cases and no-code content model.
• Strivr: Strivr delivers immersive VR training for enterprise frontline workforces, with a content platform and analytics layer. Directly comparable to SimInsights' manufacturing and soft-skills training business and analytics dashboard.
• Talespin: Talespin offers an XR-based workforce training platform with a content marketplace and authoring tools focused on soft skills and enterprise learning. Direct overlap with SimInsights' HyperSkill platform and Skillful soft-skills catalog.
• Mursion: Mursion provides AI- and VR-powered simulations for soft-skills development in healthcare, education, and corporate learning. Closest peer for SimInsights' conversational-AI soft-skills training and healthcare clinician training.
• Transfr: Transfr delivers VR-based career exploration and skills training for workforce development and CTE programs. Direct competitor in SimInsights' education vertical and Skillful career-pathway use cases.
• PIXO VR: PIXO VR provides enterprise VR/AR training content and managed services for industrial and manufacturing customers. Comparable to SimInsights' professional services and manufacturing training solutions.
• Immerse: Immerse operates a VR language and business-skills training platform with a content marketplace for enterprises. Comparable business model (SaaS + catalog + enterprise distribution) and overlapping platform architecture.

Broad incumbents

• Cornerstone OnDemand: Cornerstone OnDemand is an established enterprise learning platform with broad LMS, content, and talent management offerings. Already integrated as SimInsights' HyperSkill SCORM target; a broad incumbent rather than a direct creator competitor.
• zSpace: zSpace provides immersive STEM learning hardware and software for K-12 and CTE classrooms. Larger established player in the same AR/VR education category, with a hardware-plus-software model overlapping SimInsights' education vertical.

Emerging players

• ClassVR (Avantis Education): ClassVR (Avantis Education) supplies VR headsets and a content portal for K-12 schools globally. Direct overlap with SimInsights' Skillful Education tier in price-sensitive K-12 purchasing environments, with a stronger hardware-led distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@siminsights
• LinkedInlinkedin.com/company/siminsights-inc
• Xx.com/siminsights

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimInsights