ThingLink
ThingLink is a Finland-based immersive learning platform founded in 2010 that enables no-code creation and delivery of interactive 360° content, VR/XR experiences, AR annotations, and scenario simulations to K-12 schools, higher education, vocational institutions, and enterprise customers worldwide.
- Company typePrivate
- Founded2010
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What ThingLink does
Thinglink Oy is a Finland-domiciled (Helsinki headquarters; registered office in Kontiolahti) privately held software company founded in 2010 that operates a cloud-based, AI-assisted immersive learning platform. The platform enables no-code authoring and cross-device delivery of interactive 360° images, VR/XR experiences, AR annotations, scenario-based simulations, and 3D model captures, supporting both educational institutions and enterprise customers. Its core technology stack runs on Google Cloud and integrates with Apple Vision Pro, Meta Quest and Pico VR headsets, Microsoft authentication, Okta SSO, and the Canvas and Moodle LMS ecosystems via the LTI standard; an AI image-generation capability and a partnership with Blockade Labs' Skybox AI extend authoring into text-to-360° generation.
The company monetizes through tiered subscription plans segmented into K-12, Higher Education/Vocational, and Business/Government tracks, with a freemium entry point for individual educators and multi-year custom enterprise contracts for workforce and government customers. Go-to-market is hybrid: product-led growth via self-serve registration, enterprise field sales with demo bookings for larger accounts, and community-led demand generation through a certified trainers program, webinars, ISTE/BETT conference presence, and a curated library of case studies. Named customers span manufacturing (Mitsubishi Electric UK, Stora Enso), energy (Fingrid, Vaisala), higher education (Stanford, Queen's University Belfast, TCU, University of Hertfordshire), and cultural institutions (Smithsonian, Royal Ontario Museum, V&A Dundee, Budapest Museums).
ThingLink has raised approximately $4.3M across three disclosed rounds (2010, 2013, 2016) and made two acquisitions (Pixboom in 2012, SMARTAG in 2014). The company is led by founder and CEO Ulla-Maaria Koivula, holds ISO 27001 certification as of 2026, and operates with a small team of 11–50 employees. Recent product launches (Apple Vision Pro support, AR App, AI image generation, Pano to 360) and a 2025 Skolon marketplace partnership indicate active investment in product surface area and channel expansion despite the absence of recent external financing.
ThingLink firmographics
Firmographics- Name
- ThingLink
- Legal name
- Thinglink Oy
- Website
- https://thinglink.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ThingLink is a Finland-based immersive learning platform founded in 2010 that enables no-code creation and delivery of interactive 360° content, VR/XR experiences, AR annotations, and scenario simulations to K-12 schools, higher education, vocational institutions, and enterprise customers worldwide.
- Ownership category
- akta.pro rank
ThingLink industry classification
Industry- Product category
- Immersive Learning Software (EdTech / XR Authoring Platform)
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
Keywords
Where ThingLink is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ThingLink business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans - Education: Tiered subscription pricing for K-12 schools, higher education institutions, and vocational schools with plans based on features and user counts
- Subscription Plans - Business & Government: Enterprise-level subscriptions for workforce development, customer education, and government training with custom pricing based on organization size and requirements
- Freemium Model: Free tier available for individual educators with limited features; premium features require paid subscriptions. Free Pano to 360 converter available without account.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | K-12 Education Plans - Plans for teachers, schools & districts |
| Subscription | Annual | Higher Education & Vocational Plans - Plans for colleges & universities |
| Subscription | Multi-year contract | Business & Government Plans - Plans for workforce and enterprise |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
ThingLink product offering
Product offeringCore offering
ThingLink provides a cloud-based, AI-powered immersive learning platform that lets users create, edit, and share interactive content such as 360° images and videos, virtual tours, VR/XR experiences, augmented reality annotations, and scenario-based simulations without coding. The platform delivers this content across browsers, mobile devices, and VR headsets, with LTI-compliant integration into LMS systems, and is sold via tiered subscriptions to both educational institutions and enterprise/government customers.
Product overview
ThingLink is an AI-powered immersive learning platform offering a unified solution with modular components. The core platform consists of ThingLink for Creation (no-code authoring with integrated AI tools) and ThingLink for Learning (scalable delivery), supplemented by specialized modules including ThingLink XR (VR headset support), ThingLink for Apple Vision Pro (spatial training), ThingLink Capture (3D model creation), Pano to 360 (panoramic image conversion), and Scenario-Based Simulations (gamified learning). The platform integrates with LMS systems (Canvas, Moodle), content tools (Canva), and AI services (Skybox AI). ThingLink serves multiple verticals including education (K-12, Higher Ed, Vocational), enterprise workforce development, healthcare, museums, and safety compliance training, offering both platform subscriptions and industry-specific solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- ThingLink Platform Core AI-powered immersive and spatial learning platform enabling users to create, edit, and share interactive content including 360° images, virtual tours, VR experiences, and augmented reality annotations across devices and LMS systems.
- ThingLink for Creation No-code authoring module for creating and editing immersive content with integrated AI tools for generating images and 360° media; converts PDFs and slideshows into interactive immersive learning materials.
- ThingLink for Learning Learning delivery module that scales immersive learning across organizations with cross-device compatibility and accessibility features, enabling learners anywhere to access content.
- ThingLink XR Extended reality module that delivers ThingLink immersive learning content to VR headsets including Meta Quest and Pico, enabling truly immersive VR training experiences.
- ThingLink for Apple Vision Pro Spatial training solution for Apple Vision Pro that enables scanning, editing, and deploying immersive training experiences in spatial computing environments.
- ThingLink Capture Smartphone-based object scanning tool that creates 3D models for use in immersive learning content.
- Scenario-Based Simulations Interactive scenario builder for creating gamified, branched learning experiences and virtual escape rooms that enable practice of real-world decision-making.
- Pano to 360 Conversion tool that turns panoramic images captured on any smartphone into 360° photospheres; free converter available without an account.
- Skybox AI Integration AI-powered text-to-image tool (via Blockade Labs' Skybox AI) integrated into ThingLink to generate unique 360° environments for immersive learning content.
- 360 Image Library Free library of ready-made 360° images and videos from locations around the world including world heritage sites and national parks, used as source content for immersive learning.
- ThingLink Certified Trainers Program Certification program for trainers to become certified in creating and delivering immersive learning using the ThingLink platform.
- Safety Training & Compliance Solution Vertical immersive-learning solution for workplace safety training and compliance, focused on reducing risk in manufacturing and facility services environments.
- Healthcare Education & Training Solution Vertical immersive-learning solution for healthcare education, including site- and role-specific clinical scenario training and patient education.
Quantifiable outcome
- Mitsubishi Electric UK saved $260,000 and 462,600 travel miles annually by replacing in-person training with ThingLink XR
- +4 more outcomes
Companies that use ThingLink
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles5 records
ThingLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature10 records
ThingLink partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and selected partner.
- SkoloncoreThingLink became available on Skolon platform in April 2025, bringing immersive learning to K-12 schools in Nordics and UK. Skolon is a marketplace for educational software in the Nordics and UK regions, enabling schools to easily access and manage ThingLink subscriptions.
- ApplecoreThingLink has native support for Apple devices including iPads, iPhones, and Apple Vision Pro spatial computing device. Dedicated app and integration for Apple ecosystem.
- MicrosoftcoreGoogle Cloud Partner status with Microsoft integration including Azure cloud infrastructure and Microsoft authentication support.
- MetacoreThingLink XR content delivered on Meta Quest VR headsets. Partnership enables immersive virtual reality training experiences.
- CanvacoreIntegration with Canva enables users to create professional-looking maps, infographics, and worksheets using Canva templates within ThingLink content.
- Blockade Labs (Skybox AI)coreStrategic partnership integrating Skybox AI text-to-image technology to generate AI-powered 360° environments for immersive learning experiences.
- Canvas (Instructure)coreLTI-compliant integration with Canvas LMS enabling seamless deployment in educational institutions. Instructure serves 19 million unique users annually.
- MoodlecoreLTI-compliant integration with Moodle open-source learning platform enabling deployment in institutions using Moodle infrastructure.
- Epsonselected partnerEpson immersive solutions partner providing laser projectors for shared immersive learning spaces. Epson projectors create large-scale vibrant displays for educational and corporate environments.
- BenQselected partnerBenQ provides interactive touch screen displays and ultra-short-throw laser projectors for immersive learning spaces. Google EDLA-certified BenQ Boards used in education and corporate settings.
- Igloo Visionselected partnerIgloo Vision is a leader in immersive 360° projection environments transforming spaces into fully interactive collaborative experiences. Igloo Core Engine software creates immersive learning environments.
- OiOi Smart Spacesselected partnerOiOi specializes in creating interactive immersive environments transforming any surface into touch-enabled spaces for collaborative learning and creative workshops.
- Picoselected partnerVR headset partner for delivering ThingLink immersive content on Pico VR devices alongside Meta Quest support.
- ClassVRselected partnerVR headset partner for delivering immersive educational content through ClassVR devices in classroom settings.
- OktacoreSingle sign-on (SSO) integration partner enabling enterprise customers to manage ThingLink access through Okta identity platform.
- Google CloudcoreGoogle Cloud Partner status providing cloud infrastructure for the platform. Google authentication support and Google App Licensing integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ThingLink competitors and assessment
Company assessmentDirect peers
- Interplay Learning: Interplay Learning provides VR-based training for skilled trades (HVAC, plumbing, electrical, multifamily) using VR and 3D simulations. Highly comparable to ThingLink's vocational/technical education and manufacturing training use cases.
- Labster: Labster offers VR-based virtual science labs used by higher education institutions globally. Directly comparable as immersive, simulation-based learning content for higher ed buyers — the same segment ThingLink serves.
- VictoryXR: VictoryXR builds VR and AR educational content and operates virtual campuses, including for K-12 and higher education. Direct peer in immersive VR/AR learning content delivery to education customers.
- Wonda VR: Wonda VR is a web-based collaborative VR platform for creating, sharing, and experiencing immersive learning content. Closely mirrors ThingLink's authoring + cross-device delivery model for enterprise and education.
- Avantis Systems (ClassVR): ClassVR by Avantis Systems provides VR headsets and managed classroom content for K-12 schools. Direct competitor in VR-enabled K-12 immersive learning; also a ThingLink technology/integration partner, highlighting the competitor-partner overlap in this space.
- Nearpod: Nearpod is an interactive lesson platform for K-12 and higher education with VR field trips and 3D objects. Overlaps with ThingLink's interactive multimedia learning content, virtual field trips, and K-12 buyer base.
- Strivr: Strivr is a VR-based immersive training platform for enterprise workforce development, focused on soft skills and operational procedures. Directly comparable to ThingLink's enterprise training use cases (safety, manufacturing, customer education).
- Talespin: Talespin delivers XR-based immersive learning for enterprise soft skills and workforce upskilling, with authoring and deployment capabilities. Direct competitor in the immersive enterprise L&D category, especially around scenario-based simulations.
- Articulate: Articulate 360 is a leading eLearning authoring suite (Storyline, Rise) used to build interactive courses for the same enterprise L&D and education buyers ThingLink serves. Directly comparable as a subscription-based authoring platform targeting trainers and instructional designers.
Broad incumbents
- Adobe (Captivate): Adobe Captivate competes with ThingLink in immersive and interactive eLearning authoring, while Adobe's broader Creative Cloud and learning content portfolio gives it incumbency advantages in enterprise procurement. Most direct incumbent competitor in authoring tooling.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ThingLink social profiles
Digital presenceThingLink compliance and trust
Trust signalCompliance1 record
ThingLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThingLink leadership team
Management profileNumber of profiles
Profiles5 records
ThingLink funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThingLink M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThingLink
What does ThingLink do?
ThingLink provides a cloud-based, AI-powered immersive learning platform that lets users create, edit, and share interactive content such as 360° images and videos, virtual tours, VR/XR experiences, augmented reality annotations, and scenario-based simulations without coding. The platform delivers this content across browsers, mobile devices, and VR headsets, with LTI-compliant integration into LMS systems, and is sold via tiered subscriptions to both educational institutions and enterprise/government customers.
Is ThingLink a public or private company?
ThingLink is a private company. It is classified as venture growth investor backed and is currently operating.
When was ThingLink founded?
ThingLink was founded in 2010. It employs 11 to 50 people.
Where is ThingLink based?
ThingLink is headquartered in Palo Alto, United States, in the North America region.
How does ThingLink make money?
Three revenue lines are on record. Subscription Plans - Education is the primary driver. The others are subscription Plans - Business & Government and freemium Model.
Who are ThingLink's main competitors?
Direct peers on record are Interplay Learning, Labster, VictoryXR, Wonda VR, Avantis Systems (ClassVR), Nearpod, Strivr, Talespin and Articulate. Adobe (Captivate) is listed as a broad incumbent.
Does ThingLink have an API?
Yes. ThingLink supports Learning Tools Interoperability (LTI), an industry standard for education and corporate learning integration. The platform integrates with third-party authentication services (Google, Microsoft, Clever accounts) via OAuth. ThingLink also uses YouTube API Services to receive information about YouTube audiovisual content such as width, height, title, duration, description and other parameters. Developer documentation is at support.thinglink.com/hc/en-us/sections/360004635834.
What industry is ThingLink in?
ThingLink's product category is Immersive Learning Software (EdTech / XR Authoring Platform). Its primary akta.pro industry code is EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 541511 and its SIC code is 7372.