N-Way Group
N-Way Group is a Spanish, bootstrapped multi-brand e-commerce and technology company that sells GPS navigation devices, truck safety hardware, and driver apparel to professional truck drivers and transport companies across more than 20 countries via six brand-owned storefronts and over 1,000 distributor points of sale.
- Company typePrivate
- Founded2009
- HeadquartersRoquetas De Mar, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What N-Way Group does
N-Way Group (legal entity NavionTruck World Media S.L.) is a private, founder-led Spanish company headquartered in Roquetas de Mar, Almer\u00eda, that operates a portfolio of six sub-brands serving the professional road-transport sector: NavionTruck and Navrut (GPS navigation software and devices optimized for large-dimension vehicles), SaftyTruck (anti-theft and cabin-security hardware for trucks), Brodriver (driver-community and technology platform), Liontack (professional driver apparel), and HomeTrucker (driver lifestyle products). The company's technical foundation is a GPS navigation software stack developed over more than 30,000 hours specifically for trucks, supported by hardware products in the safety category and six brand-owned e-commerce storefronts.
The group distributes its products through a hybrid of own-brand e-commerce sites and a network of physical distributors operating across more than 20 countries, collectively reaching over 1,000 points of sale. The business model is product sales (one-time purchase of physical devices, apparel, and accessories) rather than subscription or licensing, and there is no publicly disclosed pricing structure. Revenue is fragmented across individual professional drivers, SMB fleet operators, and transport companies, with no named enterprise customer concentration.
N-Way Group is bootstrapped with no disclosed external funding and operates with a stated headcount of 1-10 employees. The group is led by four co-founders (Miguel Latorre as CEO, Alis Ojeda as CMO, Jose Angarita as CTO, and Marbelys Perez as CLO) plus a divisional general manager/CSO. Its commercial strategy pairs product sales with an ESG positioning anchored by a 2021 partnership with Ecologi, under which one tree is planted per product sold, with stated targets of 2 million trees by end-2023 and 30 million trees by 2030. Regional recognition includes finalist status at the 2022 Startup Andaluc\u00eda Roadshow and a 2023 Rising Star of Technological Innovation award at UniversoStartup in Madrid for the Brodriver brand.
N-Way Group firmographics
Firmographics- Name
- N-Way Group
- Legal name
- NavionTruck World Media S.L.
- Website
- https://n-waygroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- N-Way Group is a Spanish, bootstrapped multi-brand e-commerce and technology company that sells GPS navigation devices, truck safety hardware, and driver apparel to professional truck drivers and transport companies across more than 20 countries via six brand-owned storefronts and over 1,000 distributor points of sale.
- Ownership category
- akta.pro rank
N-Way Group industry classification
Industry- Product category
- Commercial Vehicle GPS Navigation & Safety Systems
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where N-Way Group is headquartered
LocationHeadquarters
- HQ city
- Roquetas De Mar
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
N-Way Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- E-commerce Product Sales: N-Way Group generates revenue through direct online sales of products across its six brands (NavionTruck, Brodriver, Liontack, SaftyTruck, HomeTrucker, Navrut) via its e-commerce platforms. Products include GPS navigation devices, truck safety systems, trucker apparel, and related accessories.
- Physical Distributor Sales: Revenue from sales through a network of physical distributors operating across 20+ countries, collectively representing over 1,000 points of sale.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
N-Way Group product offering
Product offeringCore offering
N-Way Group operates a multi-brand e-commerce and technology platform serving professional truck drivers and the transport sector. It develops and sells GPS navigation devices and software optimized for large-dimension vehicles, truck safety and anti-theft hardware, and professional trucker apparel across six independent brands (NavionTruck, Brodriver, Liontack, SaftyTruck, HomeTrucker, Navrut). Products are distributed through dedicated brand e-commerce sites and a network of physical distributors covering more than 20 countries and over 1,000 points of sale.
Product overview
N-Way Group is a multi-brand technology and e-commerce company focused on the professional transport sector and truck drivers. The company operates as a platform comprising six distinct sub-brands: NavionTruck (core GPS navigation product), Brodriver (technology startup for navigation), Liontack (driver clothing), SaftyTruck (vehicle safety technology), HomeTrucker, and Navrut. Products are sold through dedicated e-commerce platforms and physical distributors with over 1,000 points of sale across more than 20 countries worldwide. The company emphasizes empowering professional truck drivers and modernizing the transport industry.
Differentiator
Problem solved
Functional benefit
Brands
- NavionTruck: GPS navigation for trucks and professional transport
- Brodriver
- Liontack
- SaftyTruck
- HomeTrucker
- Navrut
Products and services
- NavionTruck GPS Navigation for Trucks GPS navigation system specialized for large vehicles and professional trucking, developed with over 30,000 hours of optimization for truck driver needs. Sold via dedicated e-commerce storefront and physical distributors.
- SaftyTruck Safety Technology Truck security and anti-theft hardware/technology providing solutions for fuel theft prevention, cabin access control, pallet theft prevention, and stowaway alerts notifying the driver.
- Liontack Professional Trucker Apparel Clothing line oriented toward professional truck drivers, designed to modernize and empower the trucking profession with apparel that reflects driver identity.
- Brodriver Truck Driver Technology & Community Technology and community brand for professional truck drivers offering navigation and driver-focused technology solutions; recognized as a Rising Star of Technological Innovation at UniversoStartup Madrid in 2023.
- HomeTrucker Truck Driver Lifestyle Products Brand under N-Way Group serving the professional transport sector through e-commerce dedicated to truck driver lifestyle products.
- Navrut GPS Navigation Technology Brand within the N-Way Group portfolio delivering GPS navigation technology for the professional transport and truck driver community.
Quantifiable outcome
- 1 product = 1 tree planted through Ecologi partnership
Companies that use N-Way Group
Customer profileSegments2 records
Ideal customer profiles2 records
N-Way Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
N-Way Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- UniversidadPymeminorUniversidadPyme promoted the first edition of the UniversoStartup awards, a prestigious startup technology competition held in Madrid where Brodriver, an N-Way Group brand, was recognized.
- Fundae (Fundación Estatal para la Formación en el Empleo)minorFundae (Fundación Estatal para la Formación en el Empleo) supported the UniversoStartup awards competition in Madrid, where Brodriver was recognized as the Rising Star of Technological Innovation.
- Consejería de Universidad, Investigación e Innovación (Junta de Andalucía)minorThe regional government body partnered with the Consejo Andaluz de Cámaras de Comercio to launch the Startup Andalucía Roadshow, a technology entrepreneurship program in which Brodriver was selected as a finalist from 72 applicants.
- Consejo Andaluz de Cámaras de ComerciominorPartnered with the Junta de Andalucía's Universidad, Investigación e Innovación department to organize the Startup Andalucía Roadshow program, selecting Brodriver as one of 32 finalists to participate.
- EcologicoreN-Way Group partnered with Ecologi, an environmental project that combines technology with human social evolution. Through this partnership, N-Way Group plants a tree in the name of each customer for every product sold, with the goal of eliminating the carbon footprint of product manufacturing and use. The company committed to planting 2 million trees by December 31, 2023, and 30 million trees by 2030.
- ElRetodelaHormigaminorElRetodelaHormiga (The Ant Challenge) is a social movement born within N-Way Group motivated by e-commerce, this time with 100% ecological and sustainable products. It seeks to contribute to the fight against climate change through sustainable consumer products.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
N-Way Group competitors and assessment
Company assessmentDirect peers
- Trucker Path: Trucker-focused navigation and community app. Closely comparable to Brodriver's community + navigation thesis and an emerging player in the same driver persona.
- Motive (formerly KeepTruckin): Fleet management platform combining GPS tracking, dashcams, and compliance tools for commercial trucking. Direct comparable to a future SaaS layer of N-Way's SaftyTruck and GPS products.
- Rand McNally: Long-standing maker of truck-specific GPS devices and over-the-road maps. Closest direct competitor to NavionTruck in dedicated navigation hardware for professional truckers in North America.
- RoadPro: Retailer and brand of trucker accessories and lifestyle products distributed through truck stops. Overlaps with Liontack and HomeTrucker in apparel and lifestyle SKUs for drivers.
Broad incumbents
- Garmin: Global leader in GPS hardware and navigation, including truck-specific dezl product lines. Directly competes with NavionTruck/Navrut in large-vehicle GPS, but at much broader scale and across many other verticals.
- Geotab: Large telematics and fleet management provider serving enterprise fleets. Competes in the same end-customer (fleet operators) as N-Way's SaftyTruck and broader transport offerings.
- Samsara: Connected operations cloud combining fleet telematics, video-based safety, and asset tracking. Represents the broader enterprise direction N-Way's SaftyTruck plus GPS could evolve into.
- TomTom: Major navigation and mapping company offering truck-routing software and APIs. Overlaps with N-Way's GPS navigation stack as a broad incumbent with enterprise telematics offerings.
- Trimble Transportation: Enterprise fleet, trucking, and logistics software suite. Overlaps with N-Way at the fleet operator level for navigation, routing, and operational safety tooling.
Emerging players
- Fleetio: Cloud-based fleet maintenance and operations management platform. Adjacent competitor for fleet-side spend that N-Way could address through software layer on top of its hardware brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
N-Way Group social profiles
Digital presenceN-Way Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
N-Way Group leadership team
Management profileNumber of profiles
Profiles5 records
N-Way Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
N-Way Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
N-Way Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about N-Way Group
What does N-Way Group do?
N-Way Group operates a multi-brand e-commerce and technology platform serving professional truck drivers and the transport sector. It develops and sells GPS navigation devices and software optimized for large-dimension vehicles, truck safety and anti-theft hardware, and professional trucker apparel across six independent brands (NavionTruck, Brodriver, Liontack, SaftyTruck, HomeTrucker, Navrut). Products are distributed through dedicated brand e-commerce sites and a network of physical distributors covering more than 20 countries and over 1,000 points of sale.
Is N-Way Group a public or private company?
N-Way Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was N-Way Group founded?
N-Way Group was founded in 2009. It employs 1 to 10 people.
Where is N-Way Group based?
N-Way Group is headquartered in Roquetas De Mar, Spain, in the Europe region.
How does N-Way Group make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are physical Distributor Sales.
Who are N-Way Group's main competitors?
Direct peers on record are Trucker Path, Motive (formerly KeepTruckin), Rand McNally and RoadPro. Broad incumbents are Garmin, Geotab, Samsara, TomTom and Trimble Transportation. Fleetio is listed as an emerging player.
Does N-Way Group have an API?
No public API is recorded for N-Way Group.
What industry is N-Way Group in?
N-Way Group's product category is Commercial Vehicle GPS Navigation & Safety Systems. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 42312 and its SIC code is 5013.