What Rand McNally does

Rand McNally (legal entity RM Acquisition, LLC) is a privately held US technology and navigation company founded in 1856 and headquartered in Skokie, Illinois, currently operating under private equity ownership by Teleo. The company has undergone a deliberate transformation over the last five years, shifting from a traditional map and atlas publisher into a fleet management and connected-vehicle software provider. Its core business today is the Rand Platform, an integrated fleet management suite that combines GPS tracking, FMCSA-compliant electronic logging (Rand ELD), truck-safe navigation, video telematics, maintenance, fuel, asset tracking, and driver management into a single dashboard with open API and webhook-based automation.

The product portfolio spans consumer hardware (Rand Tablet truck GPS in 6/7/8-inch sizes priced $329.99-$549.99, ClearDryve Bluetooth headsets at $149.99-$249.99, Rand DashCams), enterprise hardware (GX6 vehicle tracker, Rand Vehicle Link ELD), platform software modules (Fleet Tracking, Commercial Navigation, SafetyDirect ADAS integration, Rand Video Telematics with AI dashcam, Asset Tracking, Fuel Management, Maintenance, Automation, ELD/Compliance, Driver Management), and partner-facing data products (Rand Road IQ truck attribute database, Rand Navigation SDK, white-label fleet management, OEM Services). The company's principal data moat is the Rand Road IQ database, covering over 656,000 miles of 53-ft trailer-allowed roads and 508,000 miles of double-trailer routes, which is also licensed to third-party navigation and telematics platforms.

Revenue is generated through a hybrid model: one-time hardware sales (consumer GPS, headsets, dashcams, ELD devices), recurring SaaS subscriptions (Rand Platform fleet management, ELD coverage plans, SafetyDirect Premium), data and SDK licensing (Rand Road IQ, Rand Navigation SDK), white-label and OEM services, and traditional publishing (Motor Carriers' Road Atlas, National Park Guides, MileMaker mileage service). Distribution combines direct e-commerce, third-party marketplaces, physical retail (including truck stops), dedicated enterprise fleet sales, and OEM-embedded channels. SafetyDirect is pre-installed as factory equipment in trucks from Freightliner, Volvo, Mack, Peterbilt, Kenworth, and International, and the company has expanded its partner ecosystem to include Platform Science (October 2025) and Toyota Halo in Australia (February 2026). Customer concentration is dispersed across a long tail of owner-operators and small-to-mid fleets served via direct channels, with named enterprise logos including Avis, Budget Truck Rental, Aramex, and Toyota.

Name

Rand McNally

Legal name

RM Acquisition, LLC d/b/a Rand McNally

Website

https://randmcnally.com

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

251–500 employees

Short description

Rand McNally is a US-based fleet management and truck-safe navigation technology company serving commercial trucking operators and owner-operators through its Rand Platform SaaS, hardware (Rand Tablet, Rand ELD, GX6 tracker), and the proprietary Rand Road IQ truck attribute database.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

akta.pro secondary industries

Driver Behavior Scoring & Coaching Platforms (TLAEANAB), Trailer & Chassis Fleet Tracking / Telemetry Services (as part of lease/rental) (TLABACAL), Truck Telematics, ADAS & Fleet Electronics Manufacturing (IMACABAM)

Keywords

• Fleet management software
• Truck GPS navigation
• Electronic logging devices
• Vehicle tracking systems
• Truck-safe routing

Headquarters

HQ city

Skokie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales (GPS Tablets, Headsets, Dashcams, ELD Devices): One-time hardware sales of GPS tablets, wireless headsets, dash cams, ELD devices, and accessories. Products include Rand Tablet ($329.99-$549.99), ClearDryve 220 ($249.99), ClearDryve 100 ($149.99), Rand ELD ($249.00), and certified refurbished options.
2. ELD Subscriptions: Recurring subscription revenue from ELD coverage plans for compliance. Rand ELD for Owner Operators includes 2 years of coverage upfront ($249.00), with options to purchase additional coverage. Fleet ELD solutions billed on multi-year contracts.
3. Rand Platform Fleet Management Subscriptions: SaaS platform subscriptions for fleet management covering GPS tracking, video telematics, maintenance, fuel management, driver management, and automation. Flexible pricing based on fleet size with custom quotes for enterprise customers.
4. Publishing Products (Atlases, Maps): Traditional publishing revenue from road atlases, motor carriers' road atlas (since 1982), national park guides, and educational materials. Available in multiple formats including paperback, spiral-bound, and large-scale editions.
5. SafetyDirect Premium: Premium fleet safety platform connecting to pre-installed truck ADAS systems, offering comprehensive driver scoring and incident video access. Part of Rand Platform integration with additional subscription tiers.
6. Data Licensing (Rand Road IQ): Licensing of Rand Road IQ truck attribute database to partners including navigation SDK integration, white-label fleet management platforms, and OEM services.
7. Partner/OEM Services: Custom software and hardware development partnerships with OEMs including Toyota Motor Corporation Australia. Includes multi-brand fleet management capability expansion and platform integration services.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels9 records

Core offering

Rand McNally sells truck-specific GPS navigation tablets, electronic logging devices (ELDs), wireless headsets, dashcams, and vehicle trackers to individual professional drivers, while providing the Rand Platform — an integrated SaaS fleet management suite covering GPS tracking, ELD compliance, video telematics, fuel/maintenance management, asset tracking, and SafetyDirect ADAS integration — to commercial fleet operators. The company also licenses its Rand Road IQ truck attribute database and Navigation SDK to OEMs and partners such as Platform Science, Toyota, and major truck manufacturers.

Product overview

Rand McNally is a fleet management and navigation technology company offering a platform-plus-modules architecture centered on the Rand Platform. The core product portfolio includes Rand Tablets (truck-specific GPS navigation devices in 6/7/8-inch sizes), Rand ELD (FMCSA-compliant electronic logging devices in owner-operator and fleet versions), GX6 Vehicle Tracker (real-time GPS tracking), and ClearDryve headsets (wireless Bluetooth audio). The Rand Platform provides integrated fleet management modules including Fleet Tracking, Commercial Navigation, Safety and Video Telematics (Rand Video Telematics and SafetyDirect), Asset Tracking, Driver Management, Maintenance, Fuel Management, Automation and Alerts, and ELD/Compliance. Partner offerings include Rand Road IQ (truck attribute database API), Rand Navigation SDK, White-Label Fleet Management, OEM Services, and integrations with Toyota Halo and Platform Science. The company also publishes traditional navigation products (Road Atlases, National Park Guides) through Rand Publishing and provides mileage services through MileMaker.

Differentiator

Problem solved

Functional benefit

Brands

• Rand Tablet: Truck GPS navigation tablet designed and built for professional truck drivers with truck-specific routing and navigation features.
• Rand ELD
• ClearDryve
• Rand Platform
• SafetyDirect
• MileMaker
• Rand One

Products and services

• Rand Tablet Rugged truck-specific GPS navigation tablet available in 6, 7, and 8-inch sizes with magnetic or slide-in mounts, real-time traffic, weather, fuel prices, 3D mapping, intelligent truck routing, and ELD integration. Sold to professional truck drivers and fleet operators.
• Rand ELD FMCSA-compliant electronic logging device for hours-of-service tracking, available as owner-operator version (Rand Vehicle Link, $249 for 2 years) or fleet version (combined with GX6 or Rand Tablet). Includes DVIR, IFTA reporting, and Bluetooth connectivity.
• GX6 Vehicle Tracker Plug-and-play GPS tracker with LTE-M1, Wi-Fi, Bluetooth 4.2, multi-constellation GPS (GPS, GLONASS, BeiDou, Galileo, QZSS), 1000mAh battery, OBDII/J1939/Multi-ECU support, and real-time fault code detection for fleet tracking and telematics.
• ClearDryve 220 Headset Convertible over-the-ear wireless Bluetooth headset with Qualcomm aptX HD Audio, dual-microphone noise cancellation, 20-hour talk time, 200-hour standby, convertible mono/stereo design, and memory foam padding.
• ClearDryve 100 Headset Wireless Bluetooth headset for hands-free calling and music streaming, designed for commercial drivers with adjustable microphone and comfortable fit.
• Rand DashCam GPS-enabled dash camera with active VideoKeeper, wide-angle lens, 1080p HD recording, G-sensor for automatic incident recording, and loop recording for road footage capture.
• Rand Video Telematics AI-powered cloud dash camera with forward-facing 1080P HD lens, optional driver-facing 720P HD IR camera, machine vision behavior detection, live streaming, and Qualcomm Snapdragon quadcore processor for fleet safety monitoring.
• SafetyDirect Premium fleet safety platform connecting fleets to pre-installed OEM cameras and ADAS systems (collision mitigation, lane departure, forward collision, brake pressure) from Freightliner, Volvo, Mack, Peterbilt, Kenworth, and International trucks, providing real-time safety data and ADAS health diagnostics.
• Rand Platform Comprehensive SaaS fleet management platform combining GPS tracking, ELD compliance, video telematics, fuel management, maintenance scheduling, driver management, asset tracking, and automation workflows into a single dashboard for commercial fleet operators.
• Rand Road IQ (Truck Attribute Database) North America's most complete truck attribute database providing bridge heights, weight limits, hazmat restrictions, 656,000+ miles of 53-ft trailer-allowed roads, and 33% more truck-specific data than basic mapping applications. Licensed to navigation providers, OEMs, and fleet platforms.
• Rand Navigation SDK Software development kit enabling partners to embed truck-safe routing, turn-by-turn navigation, and fuel pricing/POIs directly into their own applications and platforms.
• White-Label Fleet Management Fully branded fleet management platform for partners to offer under their own brand, including enterprise-level controls, dedicated partner support, and the partner's own domain and devices.
• OEM Services Custom software and hardware development partnership for OEM products, leveraging decades of expertise and established partnerships across leading OEMs for connected vehicle technology and telematics hardware.
• MileMaker Truck route and mileage service providing city-to-city routing and mileage calculations for shippers, brokers, carriers, and 3PLs.
• Rand Publishing Traditional publishing division producing road atlases, motor carriers' road atlases, national park guides, and travel reference materials in paperback, spiral-bound, and large-scale editions.
• Rand Accessories Cables, mounts, chargers, and add-ons for Rand products including TND car chargers, magnetic mounts, DB15 pigtail cables, Y-cables for various truck brands (PACCAR, Freightliner, International, Peterbilt), hardwire kits, and GPS USB cables.
• GPS Map Updates Map update service for Rand GPS devices providing updated map data for the useful life of the device with 24-month minimum availability.

Quantifiable outcome

• 15% increase in fleet efficiency
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• Toyota Motor Corporation Australia (TMCA)coreStrategic or Co-development Partner · 17 February 2026Rand McNally developed multi-brand fleet capability for Toyota Halo portal in partnership with Toyota Motor Corporation Australia. The GX6 in-vehicle telematics unit is the only approved device for enabling multi-brand functionality within Toyota Halo, extending commercial reach to mixed-fleet customers in Australia.
• Platform SciencecoreTechnology or Integration · 24 October 2025Rand McNally partnered with Platform Science to introduce Rand Navigation powered by Rand Road IQ into the Platform Science fleet ecosystem. The collaboration enables fleets to deploy truck-safe connected navigation directly within their existing telematics systems without additional hardware, enhancing connected-vehicle technology offerings.
• FreightlinercoreOEM/ Whitelabel/ Licensing PartnerSafetyDirect platform is pre-installed as factory equipment in Freightliner trucks, providing real-time ADAS health monitoring and safety insights through onboard truck cameras and safety systems.
• VolvocoreOEM/ Whitelabel/ Licensing PartnerSafetyDirect platform is pre-installed as factory equipment in Volvo trucks, enabling comprehensive driver scoring and safety monitoring using onboard ADAS data.
• MackcoreOEM/ Whitelabel/ Licensing PartnerSafetyDirect platform is pre-installed as factory equipment in Mack trucks, providing access to collision mitigation, brake pressure, and other safety system data.
• PeterbiltcoreOEM/ Whitelabel/ Licensing PartnerSafetyDirect platform is pre-installed as factory equipment in Peterbilt trucks, enabling proactive safety monitoring and driver coaching using factory-installed ADAS.
• KenworthcoreOEM/ Whitelabel/ Licensing PartnerSafetyDirect platform is pre-installed as factory equipment in Kenworth trucks, providing comprehensive safety system integration and ADAS health diagnostics.
• International TruckscoreOEM/ Whitelabel/ Licensing PartnerSafetyDirect platform is pre-installed as factory equipment in International trucks, offering real-time safety insights and incident video from factory-installed cameras.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geotab: Geotab is one of the largest fleet telematics platforms globally, offering GPS tracking, ELD compliance, and driver-behavior analytics. It directly competes with the Rand Platform for mid-market and enterprise fleet customers across North America.
• Samsara: Samsara provides a modern cloud-based fleet management platform combining GPS tracking, ELD, video-based safety, and IoT sensors. It is a primary competitor to Rand McNally in commercial trucking and overlaps directly with Rand Platform and Rand Video Telematics.
• Motive: Motive (formerly KeepTruckin) is a fleet management and ELD platform targeting commercial trucking, with strong overlap on ELD compliance, GPS tracking, and driver safety — competing head-to-head with Rand ELD and the Rand Platform.
• Verizon Connect: Verizon Connect offers fleet tracking, ELD, and asset management solutions for commercial fleets. It competes directly with Rand Platform across enterprise fleet accounts and benefits from carrier-integrated connectivity.
• Lytx: Lytx is a video telematics and fleet safety specialist using AI dashcams for driver behavior and risk detection. It competes directly with Rand Video Telematics and SafetyDirect for fleet safety budgets and ADAS integrations.
• Omnitracs (Solera Holdings): Omnitracs is a legacy commercial trucking telematics and fleet management provider serving large enterprise carriers. It competes with Rand Platform for long-haul and enterprise fleet contracts across North America.
• Trimble Transportation: Trimble Transportation provides fleet management, routing, mileage, and telematics solutions for trucking fleets and shippers. It overlaps with Rand Platform, MileMaker mileage services, and commercial navigation offerings.

Broad incumbents

• Webfleet (Bridgestone): Webfleet is a Bridgestone-owned fleet telematics platform serving commercial fleets globally with GPS tracking and vehicle management. It is comparable to the Rand Platform but competes more strongly in Europe, providing a benchmark for global fleet expansion.
• Garmin: Garmin's dezl line of truck-specific GPS navigators directly competes with the Rand Tablet hardware product. Garmin is a broader consumer/automotive GPS incumbent that overlaps on truck navigation hardware though not on full fleet management SaaS.

Others

• Platform Science: Platform Science operates a Virtual Vehicle Marketplace for commercial fleets and is also a distribution partner for Rand Navigation. While not a direct competitor in the same product set, it is a key ecosystem participant that influences fleet telematics purchasing decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/randmcnally
• YouTubeyoutube.com/@RandMcNallyOnline
• Facebookfacebook.com/randmcnally
• LinkedInlinkedin.com/company/rand-mcnally

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rand McNally