Tabbler
Tabler is a Hamburg, Germany-based mobile games company founded in 2023, employing 1–10 people, that develops custom playable branded gaming experiences for enterprise marketing teams and agencies seeking engagement, loyalty, and coupon-conversion outcomes.
- Company typePrivate
- Founded2023
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Tabbler firmographics
Firmographics- Name
- Tabbler
- Legal name
- GameGame
- Website
- https://tabbler.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tabler is a Hamburg, Germany-based mobile games company founded in 2023, employing 1–10 people, that develops custom playable branded gaming experiences for enterprise marketing teams and agencies seeking engagement, loyalty, and coupon-conversion outcomes.
- Ownership category
- akta.pro rank
Tabbler industry classification
Industry- Product category
- Branded Mobile Gaming
- SIC
- Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Tabbler is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Tabbler business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Branded Game Development Services: GameGame creates custom mobile games for brands to engage consumers through playful marketing experiences. Revenue appears to be generated through custom development contracts with brand clients seeking to connect with audiences through interactive gaming experiences rather than traditional advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom branded game solutions - pricing upon inquiry |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Tabbler product offering
Product offeringCore offering
Tabller develops and delivers custom mobile games that enable brands to engage consumers through playable marketing experiences. Operating via its GameGame brand, the company creates interactive mobile games that attract, engage, and spark curiosity among target audiences, replacing traditional pushed advertising with played brand experiences. Reported outcomes include 14.1 minutes average playtime, 40% brand engagement, 24% loyalty opt-in, and 24% coupon redemption.
Differentiator
Problem solved
Functional benefit
Products and services
- GameGame GameGame is a mobile gaming platform that enables brands to connect with consumers through playable marketing experiences. The service creates custom branded games that drive user engagement, with reported metrics including 14.1 minutes average playtime, 40% brand engagement rate, 24% loyalty opt-in rate, and coupon redemption functionality. It is targeted at brand marketing departments and agencies seeking to replace pushed advertising with interactive, gamified consumer engagement.
Quantifiable outcome
- 14.1 minutes average playtime per session
- +3 more outcomes
Companies that use Tabbler
Customer profileSegments1 record
Ideal customer profiles1 record
Tabbler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tabbler partnerships and signals
Strategic signalScale indicators4 records
Tabbler competitors and assessment
Company assessmentBroad incumbents
- AppLovin: AppLovin operates a large mobile advertising and gaming platform with significant reach into both brand marketers and mobile game developers. A broader incumbent that overlaps GameGame's branded playable experiences category within a much wider adtech and gaming portfolio.
- Zynga (Take-Two Interactive): Zynga is a major publisher of mobile social and casual games with extensive brand partnership history. While Zynga's model is consumer-facing rather than custom branded builds, it represents the incumbent scale of mobile game publishing that GameGame operates adjacent to.
- ironSource (Unity): ironSource, now part of Unity, is a major mobile game publishing and monetization platform. Comparable to GameGame as a mobile game publishing infrastructure provider, though operating at vastly larger scale and across multiple monetization formats beyond branded custom builds.
- Voodoo: Voodoo is one of the largest publishers of casual and hyper-casual mobile games globally. Comparable as a high-volume mobile game publisher, providing a reference point for what scale looks like in mobile game distribution and user acquisition.
Others
- Kargo: Kargo is a mobile-focused brand advertising platform serving premium brand marketers with high-impact ad formats. Comparable as a serving infrastructure for brand marketing on mobile, though it focuses on display/video ad inventory rather than playable game experiences.
Direct peers
- Supersonic (Unity): Supersonic is Unity's mobile game publishing arm focused on casual and hyper-casual mobile games. Comparable to GameGame's mobile game development capability and go-to-market motion, though Supersonic operates at publisher scale rather than custom branded builds.
- Nifty Games: Nifty Games develops mobile games tied to major sports and entertainment brands (e.g., NFL, FIFA, WWE). Directly comparable to GameGame as a studio building mobile games primarily for brand-driven audiences rather than purely organic consumer acquisition.
- Miniclip: Miniclip is a global publisher of casual mobile games with a portfolio spanning original and licensed IP. Comparable to GameGame's mobile game publishing capability, though Miniclip focuses on consumer reach rather than custom branded builds for marketing teams.
- PlayStudios: PlayStudios operates mobile games integrated with real-world loyalty and rewards programs for brands and hospitality partners. Highly comparable to GameGame's branded engagement and loyalty opt-in value proposition, with overlapping brand-marketer target customer base.
- Playable Factory: Playable Factory specializes in creating playable ads and interactive mobile experiences for brands and agencies. Directly comparable to GameGame as both companies monetize branded playable mobile experiences targeted at brand marketers seeking higher engagement than static or video ads.
Market position
Customer concentration
Tabbler social profiles
Digital presenceTabbler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tabbler leadership team
Management profileNumber of profiles
Tabbler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tabbler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tabbler
What does Tabbler do?
Tabller develops and delivers custom mobile games that enable brands to engage consumers through playable marketing experiences. Operating via its GameGame brand, the company creates interactive mobile games that attract, engage, and spark curiosity among target audiences, replacing traditional pushed advertising with played brand experiences. Reported outcomes include 14.1 minutes average playtime, 40% brand engagement, 24% loyalty opt-in, and 24% coupon redemption.
Is Tabbler a public or private company?
Tabbler is a private company. It is classified as corporate owned and is currently operating.
When was Tabbler founded?
Tabbler was founded in 2023. It employs 1 to 10 people.
Where is Tabbler based?
Tabbler is headquartered in Hamburg, Germany, in the Europe region.
How does Tabbler make money?
One revenue line is on record: branded Game Development Services.
Who are Tabbler's main competitors?
Broad incumbents on record are AppLovin, Zynga (Take-Two Interactive), ironSource (Unity) and Voodoo. Kargo is listed as an others. Direct peers are Supersonic (Unity), Nifty Games, Miniclip, PlayStudios and Playable Factory.
Does Tabbler have an API?
No public API is recorded for Tabbler.
What industry is Tabbler in?
Tabbler's product category is Branded Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its SIC code is 7311.