Insure Quality

What Insure Quality does

Insure Quality Insurance Solutions LLC is an independent insurance agency founded in 2020, headquartered in Pasadena, California (El Monte per firmographics). The agency provides business insurance, personal insurance, and hard-to-place insurance products, with specialty offerings including cannabis dispensary coverage, liability, property, business auto, excess liability, workers compensation, and renter's insurance.

The agency operates as an independent broker, placing coverage with multiple carriers rather than being captive to a single insurer, and earns revenue primarily through carrier commissions on policies written. It is licensed across California, Colorado, and Texas with concentrated focus on Southern California communities including Covina, West Covina, San Dimas, Glendora, and Azusa. There is no proprietary technology platform disclosed; the firm's digital footprint consists of a Wix-hosted marketing website, a Client Center portal for account management, an epaypolicy payment page, and presence on Twitter, Instagram, and Yelp. The firmographic headcount of 1-10 employees underscores a relationship-driven, sales-led GTM model emphasizing personalized advisory service over technology-led scale.

The company positions itself around education and guidance for SMB business owners, including those underserved by mainstream insurance channels, with content marketing via a blog on consumer insurance topics. One named customer testimonial from a business owner (Matthew M.) cites personalized guidance as the primary value received. The agency is privately held with no disclosed outside funding, parent company, or institutional investors.

Name

Insure Quality

Legal name

Insure Quality Insurance Solutions LLC

Website

https://insurquality.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Insure Quality Insurance Solutions LLC is an independent insurance agency founded in 2020, placing business, personal, and hard-to-place insurance for SMB owners across California, Colorado, and Texas, with specialty cannabis coverage and a community-focused, education-led service model.

Ownership category

akta.pro rank

Headquarters

HQ city

El Monte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Insure Quality earns commissions from insurance carriers for policies placed. The agency offers a comprehensive suite of insurance solutions including business insurance, personal insurance, and hard-to-place insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Insure Quality is an independent insurance agency that places business and personal insurance policies on behalf of clients by brokering coverage from multiple carriers. Its core book spans commercial lines such as general liability, property, business auto, workers compensation, excess, and cannabis dispensary coverage, alongside personal lines including home, auto, and renter's insurance, with a specialty hard-to-place insurance practice for non-standard risks. Distribution is agent-led with a digitally enabled client center for account servicing and payments.

Product overview

Insure Quality Insurance Solutions LLC is an independent insurance agency offering a comprehensive suite of insurance solutions. The product portfolio centers on Business Insurance and Personal Insurance as the two core offerings, supplemented by Hard-To-Place Insurance for difficult-to-cover risks. Key products include Cannabis Insurance for dispensaries, Liability Insurance, Property Insurance, Business Auto, Excess Insurance, Workers Compensation, and Renter's Insurance. The agency operates as an independent broker, providing access to multiple insurance carriers to match clients with appropriate coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Emerging players

• Thimble: Pay-as-you-go small business insurance provider (now part of NEXT Insurance) targeting freelancers, contractors, and SMBs. Overlaps with Insure Quality's SMB customer base with an on-demand digital delivery model.
• Lemonade: Digital-native InsurTech offering renters, home, auto, and pet insurance via a mobile app with AI-driven underwriting. Represents the technology disruption risk to traditional agencies like Insure Quality in the personal lines segment.

Broad incumbents

• The Hartford: Large incumbent carrier with a deep SMB business owners' policy offering distributed through independent agents. Overlaps with Insure Quality's small business customer base and serves as one of the underlying carriers Insure Quality likely places business with.
• State Farm: Mass-market personal and small commercial insurance carrier with a large captive agent network. Competes with Insure Quality for personal lines (home, auto, renters) and small commercial risks, though with a very different captive-agent distribution model.

Direct peers

• NEXT Insurance: Digital-first carrier/agency providing small business insurance online (general liability, workers' comp, commercial auto). Targets the same SMB customer base as Insure Quality but delivers through a fully online experience rather than a local-agent model.
• Leavitt Group: Large independent insurance agency network offering personal, commercial, and specialty lines across multiple U.S. states. Comparable to Insure Quality as an independent multi-carrier agency but with materially greater scale, geographic reach, and carrier leverage.
• Brown & Riding Insurance Services: National wholesale insurance brokerage specializing in non-standard, hard-to-place, and surplus lines risks. Comparable to Insure Quality's hard-to-place specialty but operating at wholesale scale through retail-agent partnerships.
• CoverHound: SMB-focused online insurance brokerage (now part of Simply Business) that distributes commercial coverage across multiple carriers. Competes head-to-head with independent agencies like Insure Quality for digital-first SMB buyers.
• Simply Business: Online insurance marketplace and brokerage aggregating small business insurance quotes from multiple carriers. Competes with Insure Quality for the same SMB customer but reaches them through a digital comparison platform instead of a local agent relationship.
• Hiscox: Specialist small business insurer focused on professional liability, general liability, and niche commercial lines for SMBs. Comparable to Insure Quality in its specialization on underserved small business segments and willingness to handle non-standard risks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/InsurQuality
• Instagraminstagram.com/weinsurequality
• Facebookfacebook.com/InsureQuality
• LinkedInlinkedin.com/company/insurequality

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insure Quality