Vintners

What Vintners does

Vintners is a privately held New Zealand wine importer and distributor founded in 2001 and headquartered in Auckland (PO Box 41433, Mt Roskill). The company curates a portfolio of 47+ wineries sourced from seven countries — New Zealand, Italy, France, Spain, Australia, Argentina, and Portugal — and distributes them to New Zealand consumers and trade customers through three channels: a direct-to-consumer e-commerce platform at vintners.nz, wholesale supply to restaurants, hotels, and wine retailers, and annual roadshow events in Auckland, Wellington, and Christchurch. The portfolio includes international prestige names (Taittinger, Chateau de Beaucastel, Miraval, Umani Ronchi, Leeuwin Estate, Maison Les Alexandrins, Telmo Rodriguez) and prominent New Zealand producers (Kumeu River, Framingham, Escarpment, Greenhough, Albariño Brothers).

The e-commerce platform features standard storefront functionality augmented with a Product Finder tool and a multi-filter system that allows customers to search by country, varietal, price range, and certifications (BioGro Certified Organic, Vegan, In Conversion, Demeter Certified Biodynamic, Organic Grapes). Pricing spans entry-level wines under NZ$20 to ultra-premium selections exceeding NZ$900 per bottle, including large-format cuvées such as Taittinger Comtes de Champagne Balthazar 12L, with case-pack discounts available. The product surface also extends beyond wine into adjacent categories such as olive oil. Marketing relies on the e-commerce site, customer email communications, an annual printed catalogue, and roadshow events.

The business operates on unit-pricing with pay-as-you-go billing across both B2C and B2B channels. The company is privately held with no disclosed ownership, headcount, funding, or revenue data; the only public contact points are a customer service line ([email protected], 0800 687 9463) and the Auckland head office. Co-founder Eric Barroca is identified in leadership data; no other management team members are disclosed. Several of Vintners' winery partners have earned notable industry recognition between 2023 and 2025, including awards from The Real Review, Gambero Rosso, James Halliday, and the National Wine Awards of Aotearoa NZ, which the company leverages for marketing positioning.

Name

Vintners

Legal name

Vintners

Website

https://vintners.nz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Vintners is a privately held New Zealand wine importer and distributor founded in 2001, curating 47+ wineries from seven countries and selling through a DTC e-commerce platform, wholesale distribution, and roadshow events to consumers, hospitality, and retailers across New Zealand.

Ownership category

akta.pro rank

Product category

Wine Distribution & Retail

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine importer
• Wine distribution
• Wine retail
• Specialty wines
• Organic wines

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Import and Distribution: Vintners imports wines from international wineries and distributes them within New Zealand through both wholesale and retail channels. They represent 47+ wineries from New Zealand, Italy, France, Spain, Australia, Argentina, and Portugal.
2. Direct-to-Consumer E-commerce: Online retail sales through their e-commerce platform where customers can purchase wines directly, create accounts, and access order history

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vintners imports and distributes premium wines from 47+ international wineries across New Zealand, Italy, France, Spain, Australia, Argentina, and Portugal. The company sells these wines through a direct-to-consumer e-commerce platform and through wholesale channels to restaurants, hotels, and retailers across New Zealand, with a focus on certified organic, biodynamic, and vegan selections alongside prestigious producers such as Taittinger and Chateau de Beaucastel.

Product overview

Vintners is a New Zealand wine importer and retailer offering a portfolio of wines sourced from multiple countries including New Zealand, Italy, France, Spain, Australia, Argentina, and Portugal. The product range spans White Wines (Albariño, Chardonnay, Chenin Blanc, Gewürztraminer, Muscat, Pinot Gris, Riesling, Sauvignon Blanc), Red Wines (Cabernet Sauvignon, Grenache, Malbec, Merlot, Montepulciano, Pinot Noir, Sangiovese, Shiraz/Syrah, Tempranillo), Sparkling Wines and Champagne, Rosé Wines, Sweet & Digestive Wines, and Olive Oil. The portfolio includes represented wineries such as Greenhough (Nelson, organic/BioGro certified), Escarpment (Martinborough, Pinot Noir specialist, BioGrow certified), Framingham (Marlborough, aromatic wines, BioGro estate wines), and Dune (McLaren Vale, organic farming). Products are filterable by certifications including Organic Grapes, BioGro Certified Organic, Vegan, In Conversion, and Demeter Certified Biodynamic.

Differentiator

Problem solved

Functional benefit

Products and services

• White Wines
• Red Wines
• Sparkling Wines & Champagne
• Rosé Wines
• Sweet & Digestive Wines
• Olive Oil
• Greenhough Wines
• Escarpment Wines
• Framingham Wines
• Dune Wines

Quantifiable outcome

• Eight of their winery partners named in The Real Review NZ Wineries of the Year 2023
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Albariño BrotherscoreChannel Partner/ Reseller/ DistributorNew Zealand's leading specialist producer of Albariño, founded by three friends Ant, Ollie, and Shaye. The only winery in the world producing four different Albariño wines each vintage, crafted in Gisborne – home of Australasia's first Albariño vines.
• MiravalcoreChannel Partner/ Reseller/ DistributorNamed #1 Provence Estate & Most Desirable Provence Rosé wine in the World. Vintners distributes Miraval's premium rosé wines.
• Perrin (Famille Perrin)coreChannel Partner/ Reseller/ DistributorFrench wine family producing Chateau de Beaucastel and Coudoulet wines from Chateauneuf-du-Pape region. Includes premium wines like Famille Perrin Hommage A Jacques Perrin.
• Chateau de BeaucastelcoreChannel Partner/ Reseller/ DistributorPrestigious Chateauneuf-du-Pape estate represented by the Perrin family, producing renowned Rhône wines.
• TaittingercoreChannel Partner/ Reseller/ DistributorPremium Champagne house offering full range from Brut Reserve to prestige cuvées including Comtes de Champagne Blanc de Blancs. Available in standard bottles and large formats up to 12L Balthazar.
• Umani RonchicoreChannel Partner/ Reseller/ DistributorNamed Gambero Rosso Italian Winery of the Year 2024. Premier Marche region producer specializing in Verdicchio and other Italian varietals.
• GreenhoughcoreChannel Partner/ Reseller/ DistributorNelson-based winery founded in 1991 by Andrew Greenhough and Jenny Wheeler. Pioneered organic farming in 2008, all wines BioGrow certified. Award-winning Sauvignon Blancs and Pinot Noirs.
• EscarpmentcoreChannel Partner/ Reseller/ DistributorMartinborough winery established by Larry McKenna (Prince of Pinot) in 1999. Acquired by Torbreck Vintners in 2019. Vineyards BioGrow Certified since 2019.
• FraminghamcoreChannel Partner/ Reseller/ DistributorWairau Valley winery since 1981, known for acclaimed Rieslings and distinctive aromatic wines. 43-year-old Riesling vines. Estate wines BioGro certified. Winemaker Andrew Brown and viticulturist James Bowskill lead the team.
• DuneminorChannel Partner/ Reseller/ DistributorMcLaren Vale project by brothers Peter and Duncan Lloyd (sons of Mark Lloyd, Coriole Wines). Farming organically (not yet certified) in Blewit Springs. Producing Negroamaro, Nero d'Avola, and Cinsault.
• Telmo RodriguezcoreChannel Partner/ Reseller/ DistributorSpanish wine project from Telmo Rodriguez featuring premium wines from various Spanish regions including Pago La Jara, Falcoeira, Matallana, Las Beatas, and Tabuerniga.
• Maison Les AlexandrinscoreChannel Partner/ Reseller/ DistributorNorthern Rhône specialist producing wines from Crozes-Hermitage, Saint-Joseph, and other prestigious appellations including Le Cabanon Rouge Syrah.
• Leeuwin EstatecoreChannel Partner/ Reseller/ DistributorMargaret River icon famous for Art Series Chardonnay (95+ points consistently) and Cabernet Sauvignon. Prelude and Siblings ranges also represented.
• Coriole VineyardscoreChannel Partner/ Reseller/ DistributorMcLaren Vale historic estate producing Shiraz, Cabernet, and emerging varieties like Fiano. Lloyd Reserve Shiraz flagship wine.
• Kumeu RivercoreChannel Partner/ Reseller/ DistributorAuckland's grand cru, renowned for Chardonnay rivaling Burgundy's finest. Also producing Pinot Noir and Crémant Blanc de Blanc.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Treasury Wine Estates: Global wine producer and distributor (Penfolds, Wolf Blass, etc.) with NZ market presence. Comparable to Vintners as a premium wine supplier in NZ but with proprietary production rather than a curator/agent model.
• Pernod Ricard Winemakers New Zealand: NZ arm of global drinks major Pernod Ricard, distributing a broad portfolio including premium wine brands. Comparable to Vintners as a multi-channel wine distributor in NZ but operating at vastly greater scale and across multiple beverage categories.

Direct peers

• Wine Central: NZ online wine retailer offering a broad multi-country portfolio. Direct competitor to Vintners in DTC e-commerce wine sales, though with a broader mass-market price positioning.
• Advintage: NZ-based wine importer and distributor with a portfolio of premium international producers. Comparable to Vintners as a specialty wine distributor serving both trade and direct customers in New Zealand.
• Glengarry Wines: One of New Zealand's largest independent wine importers, distributors and retailers. Directly comparable to Vintners in operating model — multi-country premium imports, wholesale plus DTC retail, and broad portfolio of international wineries — making it the closest local competitor.
• Fine Wine Delivery Co. New Zealand wine importer and online retailer offering a curated international portfolio with same-day NZ delivery. Competes with Vintners in the premium DTC and gift-channel wine retail segments.
• Vino Fino: NZ specialist wine importer and online retailer focused on premium and boutique international producers. Closely aligned with Vintners in target customer (premium wine enthusiasts), curated import portfolio, and DTC e-commerce emphasis.
• EuroVintage: New Zealand wine importer specialising in premium European (particularly French and Italian) producers. Overlaps with Vintners in curated premium European imports and B2B/B2C hybrid distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vintners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vintners