Story Wear
Story Wear is a Taiwan-based zero-waste fashion social enterprise founded in 2018 that upcycles post-consumer denim and deadstock fabric into handmade patchwork apparel, accessories, and bespoke pieces produced by local artisans and five nonprofit partners for conscious consumers, B2B corporate clients, and pet owners.
- Company typePrivate
- Founded2018
- HeadquartersTaipei, Taiwan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Story Wear does
Story Wear is a Taiwan-based zero-waste fashion social enterprise founded in 2018 (operating under legal entity 七棵橡樹國際股份有限公司 / Beauterama Trading Limited) and headquartered in Taipei. The company specializes in upcycling post-consumer denim jeans and deadstock fabric into handmade patchwork garments and accessories, with cumulative impact reported at 11,305+ pairs of recycled jeans and 1,775+ yards of deadstock fabric processed. Production is executed by a network of local artisans and five NPO partners — including the Cerebral Palsy Association, women's associations, the Tsaichih Foundation, Ball Sprout Foundation, and indigenous weavers — with each garment carrying an 'identity tag' documenting the artisan's signature and production hours (1-30+ hours per piece).
The product portfolio spans accessories (NT$280-NT$4,280), mid-range apparel (NT$4,500-NT$13,800), and premium artisan garments (up to NT$120,000 for kimono pieces), alongside bespoke custom tailoring (30-45 day lead time) and pet accessories. Revenue is generated through direct-to-consumer e-commerce on story-wear.com (SHOPLINE-powered, multi-language, multi-currency), the House of Story Wear sustainability department store in Daqotai, B2B corporate gifting with no minimum order quantity, gift voucher membership (NT$3,000), and workshops/exhibitions. The brand has participated in London Fashion Week, Tokyo Fashion Week SS26, and multiple Taipei Fashion Week seasons (SS24 ZERO, AW24 Cultural Olympics, SS25 ONE, SS26 Story of Taiwan), and maintains a deep crossover portfolio with 15+ cultural and brand collaborators including Xia Hai City God Temple, Kai En Tailoring, Steiff, Sleepy Tofu, HIBORU, and FamilyBros.
Story Wear firmographics
Firmographics- Name
- Story Wear
- Legal name
- 七棵橡樹國際股份有限公司
- Website
- https://story-wear.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Story Wear is a Taiwan-based zero-waste fashion social enterprise founded in 2018 that upcycles post-consumer denim and deadstock fabric into handmade patchwork apparel, accessories, and bespoke pieces produced by local artisans and five nonprofit partners for conscious consumers, B2B corporate clients, and pet owners.
- Ownership category
- akta.pro rank
Story Wear industry classification
Industry- Product category
- Sustainable Fashion
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where Story Wear is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices3 records
Markets served
Story Wear business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer Fashion Retail: Sale of upcycled fashion garments and accessories through the official e-commerce website. Products include jackets (NT$8,892-NT$52,800), blazers (NT$12,800-NT$88,000), shirts (NT$1,600-NT$9,800), bags (NT$980-NT$15,000), and pet accessories. Most items are made-to-order with 30-60 working day lead times. International shipping available to Hong Kong, Macau, Singapore, and other markets.
- Gift Voucher Program: Sale of NT$3,000 gift vouchers (containing 6 x NT$500 voucher cards). Purchase of a voucher grants SW Sustainable Partner VIP membership status. No expiry, redeemable on Story Wear website products.
- B2B Corporate Custom Merchandise: Custom tote bags and merchandise for corporate clients. No minimum order quantity; volume discounts available. Products include custom logo canvas tote bags (NT$1,000-NT$3,500 per unit). Production by local women and NPO artisan groups.
- Workshop & Experience Services: Hands-on workshop experiences including zero-waste denim aromatherapy zongzi making courses and sustainable workshops held at House of Story Wear. Additional sustainable exhibitions and lectures are offered through the business division.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and small goods (NT$280 - NT$4,280) |
| Unit Pricing | Pay-as-you-go | Mid-range apparel and lifestyle (NT$4,500 - NT$13,800) |
| Unit Pricing | Pay-as-you-go | Premium and artisan garments (NT$14,000 - NT$88,000) |
| One time/ perpetual license | Pay-as-you-go | Gift voucher and membership program (NT$3,000) |
| Unit Pricing | Pay-as-you-go | B2B custom tote bags (NT$320 - NT$3,500 per unit) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Story Wear product offering
Product offeringCore offering
Story Wear designs and sells zero-waste fashion garments and accessories (jackets, blazers, suits, shirts, dresses, bags, pet accessories, lifestyle goods) made from upcycled post-consumer denim jeans and deadstock fabric. Products are handcrafted in Taiwan by local artisan women and nonprofit groups, sold via DTC e-commerce, a physical sustainability department store, and a B2B corporate gifting channel, with bespoke custom services available.
Product overview
Story Wear is a Taiwan-based zero-waste sustainable fashion brand and social enterprise founded in 2018. The company offers a comprehensive portfolio of fashion products and services built around upcycling and sustainable practices. Core offerings include ALL COLLECTION featuring handcrafted patchwork clothing from recycled denim and surplus fabric, NEW ARRIVALS (SS26) with the Story of Taiwan series, and Formosan Project products featuring Taiwan native dogs. The CROSSOVER collaboration line includes partnerships with artists (Yao Jui-chung, Fish Wang), cultural institutions (City God Temple), and other brands. Product categories span SUIT (零廢西裝), JACKET (外套), KIMONO (外罩), TOP (上衣), VEST (背心), DRESS (洋裝), BOTTOM (下著), ACCESSORY (配件), and LIFESTYLE (家居生活). Services include BESPOKE custom tailoring, corporate BUSINESS GIFT solutions, and sustainability workshops/exhibitions. All products are handcrafted by local artisans and non-profit organizations including Cerebral Palsy Association, Women's Association, and Family Care Center. The company has upgraded 11,305 pairs of recycled jeans and 1,775 yards of surplus fabric.
Differentiator
Problem solved
Functional benefit
Brands
- 永續百貨 HOUSE OF STORY WEAR: A physical retail location in Dadaocheng, Taipei featuring over 20 domestic and international sustainable brands, along with sustainable beverages, clothing rental and repair services, and sustainability exhibition space
Products and services
- ALL COLLECTION (Full Line of Upcycled Apparel and Accessories)
- SS26 New Arrivals - Story of Taiwan Collection
- Formosan Project (Taiwan Native Dog Series)
- Suit Collection (Zero-Waste Suits and Blazers)
- Crossover Collaboration Products
- Bespoke Atelier Custom Tailoring Service
- SW Sustainable Partner Gift Voucher (NT$3,000)
- Business Gift (Corporate Custom Merchandise)
- Sustainability Workshops and Exhibitions
- Corporate Sustainable Experience Programs
- Patchwork Oversized Casual Jacket (Bai Shu)
- Double-faced Fabric Blazer
- Black Dog Asymmetric Jacket (Formosan Project)
- Taiwan Wins Omamori (Baseball Charm)
- Taiwan Baseball Triple Omamori Gift Set
- Indigenous Woven Bucket Bag (Seediq Collaboration)
- Denim Double-sided Antibacterial Pet Clothing
- Pet Accessories (Pet Apparel, Charms, Leashes, Bow Ties)
- Lifestyle and Home Goods
- Fashion Uncut Podcast (永續白皮書)
Quantifiable outcome
- 11,305+ pairs of recycled jeans and 1,775+ yards of deadstock fabric upcycled since 2018
- +3 more outcomes
Companies that use Story Wear
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Story Wear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Story Wear partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, key and minor.
- 腦麻協會 (Cerebral Palsy Association of ROC)coreStory Wear and the CP Association run the '一加一職前培訓計畫' (One Plus One Pre-employment Training Program). CP-affected youth create artwork for fabric prints and beadwork for accessories, while learning e-commerce operations. Co-branded products include bucket bags, scarves, and gift sets, with proceeds supporting the program.
- 婦女協會 (Women's Association)coreStory Wear's production network includes local women's associations. Women re-entering the workforce serve as artisan sewers, hand-cutting and sewing upcycled denim garments. Production spans jackets, blazers, and other hand-crafted pieces.
- 家扶中心 (Tsaichih Foundation / Family Support Center)coreOne of five NPO production partners making Story Wear garments. Families in the Tsaichih Foundation network contribute to production of upcycled denim items as part of the social enterprise model.
- 凱恩西洋 (Kai En Tailoring)keyHeritage Taipei tailor with 30+ years history providing rare premium deadstock suit fabrics for double-faced blazers and limited edition armor suits. Founder Fan Louda brings deep fabric sourcing expertise. Featured in City God Temple armor suit collaborations.
- SHOPLINEkeyE-commerce platform provider powering story-wear.com. Story Wear and SHOPLINE co-run the '一加一職前培訓計畫' with the Cerebral Palsy Association, using the platform for training CP youth in e-commerce operations.
- 昇恒昌 (EverRich Duty Free)keyExclusive retail distribution partner for Steiff × Story Wear limited edition teddy bears at airport duty-free locations in Taiwan.
- 霞海城隍廟 (Xia Hai City God Temple)keyAnnual Dantuo cultural festival partnership producing limited edition armor suits, 百福御守 omamori charms, story shirts, and themed merchandise. The 2025 collaboration introduced city god festival fashion pieces infused with traditional faith and modern tailoring.
- 眠豆腐 (Sleepy Tofu / Minotani)keyTaiwanese mattress brand founded 2018, crowdfunding success. Mattress production offcuts used as padding in Story Wear laptop bags, tote bags, and home wear sets. Multiple co-branded products including tofu-inspired bags, denim laptop cases, and bed sheet upcycled home wear.
- 萬秀洗衣店 (Want Show Laundry)minorCollaboration at 2025 GQ 潮流文化祭 (GQ Street Culture Festival) creating limited denim camping vests using recycled denim. Features custom denim pocket flaps with Want Show branding and gift of laundry detergent with purchase.
- HIBORU (Local Streetwear Brand)minorStreetwear brand collaboration producing limited five-panel hats made from recycled denim with HIBORU laser-printed logo.
- 相信音樂 (Rock Records)minorArtists 宇宙人 (Cosmos People) and 白安 (An) participated in the '相信愛' co-creation painting workshop with CP youth. Their song-inspired artwork was transformed into fabric prints for bucket bags and scarves sold through Story Wear.
- 台北市視障者家長協會 (PAVI)minorGift box collaboration: Story Wear zero-waste drawstring bags paired with tea selected and packaged by visually impaired students from PAVI. The tea packaging features artwork created by PAVI students.
- TINTOREMUS (Spanish Natural Indigo)minorSpanish natural indigo dye powder (50g, made from Persicaria tinctoria via fermentation) offered as a DIY kit add-on with upcycled pocket squares. Enables customers to create custom cyanotype-dyed accessories at home.
- 余美玲 Maluda Awi (Seediq Weaving Artisan)minorRenowned Seediq indigenous weaver. Hand-woven buckwheat flower and diamond-pattern bags using 100% ramie, paired with recycled denim for the indigenous woven bucket bag. Strap hand-woven for the green plaid reversible tote bag.
- 球芽基金會 (Ball Sprout Foundation)keyFounded 2013 by professional baseball player Zhou Siqiu. Story Wear collects retired youth baseball jerseys from across Taiwan and upcycles them into bags, zipper pulls, and accessories. 12% of Taiwan Wins series proceeds support the Hualien Light Recovery Project.
- 礁溪老爺酒店 (Hotel Royal Chiao Hsi)minorHotel discarded bed sheets collected and upcycled into denim patchwork garments, pocket squares, and indigo DIY kit sets. Closes the textile loop between hospitality and fashion.
- 聯通漢芳 (Lian Tong Han Fang TCM Shop)minorTraditional Chinese medicine shop in Daqotai providing herbal aromatherapy sachets (rosemary, mint, lavender) for the zero-waste denim aromatherapy zongzi charm products and incense bags.
- TSPCA 台灣防止虐待動物協會minorReceives 10% of proceeds from the Formosan Project (Taiwan Dog Story) series. Series also donates 2% to 相信動物協會. Total 12% of collection revenue goes to animal welfare causes.
- 相信動物協會 (Faith Animal Association)minorReceives 2% of proceeds from the Formosan Project (Taiwan Dog Story) series. Works alongside TSPCA (10%) for total 12% animal welfare donation from the collection.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Story Wear competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Story Wear social profiles
Digital presenceStory Wear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Story Wear leadership team
Management profileNumber of profiles
Profiles1 record
Story Wear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Story Wear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Story Wear
What does Story Wear do?
Story Wear designs and sells zero-waste fashion garments and accessories (jackets, blazers, suits, shirts, dresses, bags, pet accessories, lifestyle goods) made from upcycled post-consumer denim jeans and deadstock fabric. Products are handcrafted in Taiwan by local artisan women and nonprofit groups, sold via DTC e-commerce, a physical sustainability department store, and a B2B corporate gifting channel, with bespoke custom services available.
Is Story Wear a public or private company?
Story Wear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Story Wear founded?
Story Wear was founded in 2018. It employs 11 to 50 people.
Where is Story Wear based?
Story Wear is headquartered in Taipei, Taiwan, in the Asia region.
How does Story Wear make money?
Four revenue lines are on record. Direct-to-Consumer Fashion Retail is the primary driver. The others are gift Voucher Program, B2B Corporate Custom Merchandise and workshop & Experience Services.
Does Story Wear have an API?
No public API is recorded for Story Wear.
What industry is Story Wear in?
Story Wear's product category is Sustainable Fashion. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAOADAJ, Sustainable / Ethical Apparel & Accessories Wholesale. Its NAICS code is 315 and its SIC code is 2300.