Muse by Clios
Muse by Clios is a creative-industry publishing platform within The Clios ecosystem that curates and showcases global advertising campaigns through editorial coverage, a newsletter, and the Best Brands on Earth podcast, serving agencies, brands, and creative professionals.
- Company typePrivate
- Founded1959
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Muse by Clios does
Muse by Clios is a publishing and content platform that curates and showcases advertising creative work for the global marketing industry. Operated as part of The Clios alongside the Clio Awards program (founded 1959) and the sister property Ads of the World, Muse produces editorial coverage of brand campaigns, creative trends, and award-winning work, distributing this content across its owned website, a newsletter product, and the Best Brands on Earth podcast launched in 2026 on YouTube.
The platform's core product is editorial — campaign writeups, curated creative galleries, and long-form brand-side storytelling — built on top of a content infrastructure that draws material from the Clio Awards submission pipeline and the Ads of the World community. Notable recent extensions include the Clio Creators 2026 and Clio Sports 2026 awards programs, plus event-driven content partnerships such as the Getty Images collaboration around the 2026 FIFA World Cup and an MLS-branded podcast series. Geographic coverage spans the US, UK, China, Morocco, Philippines, and Colombia, indicating a multi-region contributor base rather than a US-only editorial footprint.
The business model is a mix of advertising revenue, sponsored 'Partner Content' placements (with named sponsors including AT&T, Google, Bayer, and Syneos Health), and revenue sharing with the parent Clio Awards ecosystem. Go-to-market is direct sales to brand-side advertisers and agencies, supplemented by the natural demand from Clio Awards entrants seeking visibility. The company is privately held, headquartered in New York City, and operates with a small team of 11-50 employees.
Muse by Clios firmographics
Firmographics- Name
- Muse by Clios
- Legal name
- Muse by Clios
- Website
- https://musebycl.io
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Muse by Clios is a creative-industry publishing platform within The Clios ecosystem that curates and showcases global advertising campaigns through editorial coverage, a newsletter, and the Best Brands on Earth podcast, serving agencies, brands, and creative professionals.
- Ownership category
- akta.pro rank
Muse by Clios industry classification
Industry- Product category
- Advertising Industry Media
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Podcast Networks & Studio Platforms (MPAIADAC)
- akta.pro secondary industries
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Podcast Discovery & Recommendation Apps (MPACAKAF)
Keywords
Where Muse by Clios is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Muse by Clios business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Advertising and Sponsorships: The platform generates revenue through advertising placements, including banner ads and sponsored content sections such as Partner Content and podcast sponsorships like the Best Brands on Earth podcast.
- Clio Awards Integration: The platform serves as an extension of the Clio Awards organization, driving awareness and entries for Clio Awards events including Clio Entertainment, Clio Sports, Clio Health, and Clio Creators.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Muse by Clios product offering
Product offeringCore offering
Muse by Clios is a digital editorial publishing platform that curates and showcases advertising campaigns, industry interviews, trend analysis, and entertainment content for creative professionals. The platform publishes regular editorial content series including '2 Minutes With' interviews, 'Ad of the Week' features, 'Art of the Album' analysis, and hosts the 'Best Brands on Earth' podcast. It operates as the editorial content arm of The Clios (Clio Awards) organization, cross-promoting award programs across entertainment, sports, health, and creator verticals.
Product overview
Muse by Clios is a single unified content platform that showcases creative advertising inspiration and industry coverage. The platform features curated editorial content including articles, interviews, and campaign spotlights organized across content categories (Advertising, Entertainment, Lifestyle, Community Voices, The Clios). The site also aggregates content from sister brand Ads of the World and hosts the 'Best Brands on Earth' podcast series.
Differentiator
Problem solved
Functional benefit
Brands
- Best Brands on Earth: A podcast series by The Clios featuring interviews with industry leaders shaping brand culture
Products and services
- Muse by Clios Editorial Website
Companies that use Muse by Clios
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Muse by Clios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Muse by Clios partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and featured.
- Ads of the WorldcoreAds of the World is a sister platform under the Clio organization, serving as an additional database for advertising campaigns. The platforms are cross-linked and share content, with Ads of the World providing campaign-level creative work that complements Muse's editorial coverage.
- The ClioscoreMuse by Clios is the editorial content arm of The Clios (Clio Awards), the prestigious international advertising awards organization. This includes cross-promotion of Clio Entertainment, Clio Sports, Clio Health, and Clio Creators award programs.
- Major League Soccer (MLS)featuredMLS is featured as a guest on the Best Brands on Earth podcast, with co-hosts interviewing MLS executives about brand strategy and marketing initiatives. This represents content collaboration and cross-promotion.
- Getty ImagesfeaturedGetty Images provides behind-the-scenes photography coverage for major sporting events featured on Muse, including the 2026 World Cup. Photographer Patrick Smith contributed exclusive content.
- YouTube (@BestBrandsOnEarth)coreThe Best Brands on Earth podcast is distributed through YouTube, expanding reach for the Clio's podcast content and providing a video platform for brand storytelling interviews.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Muse by Clios competitors and assessment
Company assessmentDirect peers
- Shots.net: Creative advertising publication showcasing TV commercials, digital campaigns, and creative work globally. Directly comparable as a curated advertising creative inspiration platform for agency creatives.
- Ads of the World: Sister site to Muse by Clios under The Clios organization, providing an advertising creative database with campaign-level work. Directly comparable as part of the same parent and a frequent cross-promotion partner.
- Adweek: Leading US advertising trade publication covering campaigns, agencies, and the ad industry. Highly comparable as both serve creative professionals with editorial coverage of advertising work, breaking news, and industry analysis.
- Little Black Book (LBB): Creative industry publication covering advertising production, agencies, and creative work across film, design, and digital. Comparable in serving creative professionals with campaign coverage and industry news.
- Digiday: Trade publication covering the digital media and advertising industry, with editorial focus on campaign coverage and marketing trends. Comparable in audience (brand marketers, agencies) and editorial model.
- It's Nice That: Creative publication covering advertising, design, illustration, and broader creative industries. Comparable in audience of creative professionals and editorial focus on creative inspiration and case studies.
- Contagious: Marketing intelligence platform providing creative case studies and strategic insight into innovative campaigns. Comparable in editorial model and audience of brand marketers and creative professionals.
- Campaign Magazine: Global advertising trade publication delivering editorial coverage of creative campaigns, agency news, and industry trends. Directly comparable in audience (agency creatives, brand marketers) and editorial mission.
- The Drum: Digital advertising and marketing trade publication with global coverage of creative work, agencies, and brands. Compares directly in serving creative professionals and marketers seeking campaign inspiration and industry news.
Broad incumbents
- Fast Company: Major business and advertising media brand covering innovation, creative campaigns, and brand marketing. Broader in scope but overlaps significantly on advertising creative coverage and a brand-focused audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Muse by Clios social profiles
Digital presenceMuse by Clios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muse by Clios leadership team
Management profileNumber of profiles
Profiles2 records
Muse by Clios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muse by Clios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muse by Clios
What does Muse by Clios do?
Muse by Clios is a digital editorial publishing platform that curates and showcases advertising campaigns, industry interviews, trend analysis, and entertainment content for creative professionals. The platform publishes regular editorial content series including '2 Minutes With' interviews, 'Ad of the Week' features, 'Art of the Album' analysis, and hosts the 'Best Brands on Earth' podcast. It operates as the editorial content arm of The Clios (Clio Awards) organization, cross-promoting award programs across entertainment, sports, health, and creator verticals.
Is Muse by Clios a public or private company?
Muse by Clios is a private company. It is classified as corporate owned and is currently operating.
When was Muse by Clios founded?
Muse by Clios was founded in 1959. It employs 11 to 50 people.
Where is Muse by Clios based?
Muse by Clios is headquartered in New York, United States, in the North America region.
How does Muse by Clios make money?
Two revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are clio Awards Integration.
Who are Muse by Clios's main competitors?
Direct peers on record are Shots.net, Ads of the World, Adweek, Little Black Book (LBB), Digiday, It's Nice That, Contagious, Campaign Magazine and The Drum. Fast Company is listed as a broad incumbent.
Does Muse by Clios have an API?
No public API is recorded for Muse by Clios.
What industry is Muse by Clios in?
Muse by Clios's product category is Advertising Industry Media. Its primary akta.pro industry code is MPAIADAC, Podcast Networks & Studio Platforms, with a secondary code of MPACADAD, Podcast Ad Sales Networks & Monetization Platforms. Its SIC code is 2721.