CriPax Creations

What CriPax Creations does

CriPax Creations S.r.l.s. is an Italian limited liability company founded in 2017, operating as a bespoke 3D graphics, virtual reality (VR), and augmented reality (AR) studio. The company is headquartered legally in Biella (Via Avogadro, 29/b) and operates from a development and creative studio in Milan (Via Giovanni Durando, 38), with Cristian Garzena as Founder and CEO and Paolo Silvestri as Co-Founder and Designer. Its core service lines include VR development (including a dedicated automotive-focused product called Miano), AR solutions such as an Outfit Configurator for fashion/apparel, 3D character modelling and animation, and video game development exemplified by the in-house title DIGITUS BOT.

The company's most strategically distinct offering is "A product in youR hand," an AR/3D product configurator ecosystem co-developed with Innodrive that enables e-commerce buyers of mechanical components to configure products and receive real-time parameter feedback. This platform was supported by grant funding from Regione Lombardia under the regional R&D and new-enterprise incentive program. The configurator represents a shift from pure custom services toward a potentially licensable product.

CriPax operates a primarily project-based professional services model with direct, founder-led enterprise engagement: pricing is quote-based and not publicly disclosed, and the stated go-to-market is direct outreach via the company website and direct phone contact with the founders. The company serves three identified verticals — automotive (primary), fashion and apparel, and mechanical-components e-commerce — all within a domestic Italian geographic footprint centered on Lombardy. With 1–10 employees, the studio functions as a small specialist provider of immersive content rather than a scaled software business, and there are no disclosed institutional investors, acquisitions, or material M&A activity.

Name

CriPax Creations

Legal name

CriPax Creations S.r.l.s.

Website

https://cripaxcreations.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CriPax Creations is an Italian 3D, VR, and AR studio founded in 2017, serving enterprise clients in automotive, fashion, and mechanical-components e-commerce with bespoke immersive content and the "A product in youR hand" AR configurator platform.

Ownership category

akta.pro rank

Product category

Immersive Technology Development Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Virtual reality development
• Augmented reality solutions
• 3D graphics services
• Interactive application development
• Product configurator software

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom VR/AR/3D Development: Bespoke development of virtual reality, augmented reality, and 3D graphics applications tailored to client specifications. Projects span automotive visualization, outfit configuration, character design, and interactive experiences
2. Product Configurator Software: Licensing or implementation of 'A product in youR hand' AR configurator platform that enables e-commerce customers to interactively configure mechanical products with real-time parameter feedback

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CriPax Creations is an Italian studio that designs and develops custom virtual reality experiences, augmented reality applications, 3D character models, and interactive product configurators for enterprise clients. Its flagship proprietary product, "A product in youR hand," is an AR/3D product configurator ecosystem that allows e-commerce customers to interact with mechanical products, configure components, and receive real-time parameter feedback before purchase.

Product overview

CriPax Creations S.r.l.s. is an Italian 3D graphics and immersive technology studio based in Milan. The company offers a portfolio of interconnected digital content creation services: VR Services (including the Miano VR product for automotive visualization), AR Services (with an Outfit Configurator), 3D Character Modelling and Animations, video game development (DIGITUS BOT), and the 'A product in youR hand' AR/3D product configurator platform. The offerings are unified by expertise in 3D graphics, immersive technology, and interactive application development.

Differentiator

Problem solved

Functional benefit

Brands

• A product in youR hand: An ecosystem enabling customers to interact directly with products they are purchasing, configuring components and receiving real-time feedback on parameters. Developed with support from Regione Lombardia.

Products and services

• Miano Virtual Reality solution for immersive project visualization and interactive applications, particularly targeting the automotive sector.
• VR Services Virtual Reality development services enabling clients to immerse themselves in their projects and develop interactive VR applications.
• AR Services Augmented Reality solutions including an Outfit Configurator for interactive product visualization, targeting fashion and apparel clients.
• 3D Character Modelling and Animations 3D character modeling and animation services for creating detailed characters and visual assets for games and interactive applications.
• DIGITUS BOT Video game developed and published by CriPax Creations.
• A product in youR hand AR/3D-powered product configurator ecosystem enabling customers to interact directly with products they are purchasing, configure components in real-time, and receive feedback on parameters derived from component modifications. Specifically targets mechanical components e-commerce.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• InnodrivecoreStrategic or Co-development PartnerInnodrive is featured prominently on the 'A product in youR hand' page with their logo displayed. This partnership appears to be focused on the AR configurator product for mechanical components e-commerce, suggesting co-development or integration of CriPax's AR technology with Innodrive's ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sayduck: Sayduck offers a 3D and AR product visualization platform for e-commerce and brands. Comparable to CriPax's AR configurator approach, both targeting the gap between static product imagery and physical inspection in online retail.
• Roomle: Roomle is an Austria-based 3D/AR room and product planning platform. Comparable to CriPax for AR-driven product configurator functionality, especially in furniture and home goods visualization.
• Obsess: Obsess creates immersive AR/VR shopping experiences and virtual stores for retail brands. Comparable to CriPax for delivering VR showroom and AR product visualization experiences for retail and fashion clients.
• Configura: Configura produces CET Designer, a space planning and product configuration software used in furniture, office, and kitchen industries. Comparable to CriPax for delivering interactive configuration of complex parametric products.
• Threekit: Threekit provides 3D product visualization and configuration software used by major retailers and manufacturers. Directly comparable to CriPax's configurator and 3D visualization capabilities, particularly in automotive and e-commerce.
• Emersya: Emersya is a French 3D/AR product visualization and configurator platform for e-commerce. Highly comparable to CriPax's 'A product in youR hand' AR configurator, both enabling real-time product configuration for online retail.
• Marxent: Marxent's VisualCommerce platform delivers AR/VR product visualization and configurator experiences for retailers and manufacturers. Comparable to CriPax in offering AR configuration tools that address the inability to physically inspect products online.
• Smartzer: Smartzer delivers interactive video and AR shopping experiences for retail and e-commerce. Comparable to CriPax for immersive AR/3D product interaction that increases online purchase confidence.

Broad incumbents

• Unity Technologies: Unity is the dominant real-time 3D engine used across VR/AR/3D content creation. CriPax likely builds on Unity or similar engines; Unity is a broad incumbent whose tooling and ecosystem overlap CriPax's VR/AR/games offering.
• Autodesk: Autodesk provides 3D design software (Maya, 3ds Max, Fusion) used across product design, 3D modeling, and animation. As a broad incumbent, Autodesk's tooling underpins much of CriPax's 3D character modeling and visualization work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cripaxcreations
• LinkedInlinkedin.com/company/cripax-creations

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CriPax Creations