Game IN

What Game IN does

Game IN is a French professional association (association loi 1901) founded in 2009 by Ahmed Khelifi and Bilal Guelmami, headquartered in Tourcoing, Hauts-de-France. It functions as the trade body for the regional video game industry, bringing together game studios, publishers, training institutions, students, and public stakeholders under a single umbrella. Its mission is to structure, represent, and promote the local game development ecosystem in the Hauts-de-France region, in coordination with national bodies such as the SNJV and the CNC.

The association operates a small operational team (three staff referenced) and delivers a portfolio of non-software services: membership, networking events branded as "Afterworks," the recurring professional convention Game Camp France (created in 2017), the Take OFF incubation program for early-stage studios, and a coordinated regional delegation at Gamescom to give member studios international exposure. There is no proprietary technology platform or core software product; the value proposition is built on event programming, member intermediation, and institutional advocacy.

Revenue is generated through a mix of membership fees and grants from regional public authorities, notably the Région Hauts-de-France and the Métropole Européenne de Lille, with additional ecosystem support from Pictanovo, CNC, and La Plaine Images. Distribution is direct-to-members through professional events and a member network rather than a self-service SaaS or transactional channel, and the association's go-to-market is anchored in institutional partnerships rather than commercial sales.

Name

Game IN

Legal name

Game IN

Website

https://game-in.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Game IN is a French non-profit professional association founded in 2009 that represents and supports the video game industry in Hauts-de-France, delivering membership services, networking events, the Game Camp France convention, and the Take OFF incubation program for regional game studios.

Ownership category

akta.pro rank

Product category

Professional Industry Association

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Live Operations & Game Management (Events, Economy Tuning, Content Drops) (MPAFAKAC)

Keywords

• Video game association
• Industry networking events
• Game studio incubation
• Regional game development
• Industry advocacy services

Headquarters

HQ city

Tourcoing

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership fees: Game IN operates as a membership-based association with companies paying to become members (adhérent·e·s). Members include studios, publishers, schools, and other video game industry professionals.
2. Regional institutional funding: The association receives active support and funding from the Région Hauts-de-France and Métropole Européenne de Lille to develop and structure the local video game industry ecosystem.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Game IN is a non-profit professional association serving the video game industry in Hauts-de-France, France. It sells membership to studios, publishers, and schools, and runs recurring service programs including the annual Game Camp France conference, monthly Afterworks networking events in Lille, the Take Off – Jeu Video business incubation program, masterclasses, financing guides, and middle school internship stages. It also represents the regional industry through advocacy, funding guidance (CNC, Pictanovo), and delegation participation at major events such as Gamescom.

Product overview

Game IN is a professional video game industry association in Hauts-de-France, France, not a product company. Its offerings consist of membership services and programs including: Game IN Association Membership connecting regional studios, publishers, and schools; the annual Game Camp France conference event; monthly Afterworks networking gatherings; and the Take Off – Jeu Video incubation program supporting video game entrepreneurs. Additional offerings include a school internship program, annual financing guide, masterclasses, and regional delegation events at public gaming conventions.

Differentiator

Problem solved

Functional benefit

Brands

• Game Camp France: Annual gathering of French video game professionals organized by Game IN and SNJV since 2017
• Take Off - Jeu Video
• Afterworks

Products and services

• Game IN Association Membership Professional membership program connecting video game studios, publishers, and schools in the Hauts-de-France region, providing networking, advocacy, and business development support. Members include studios, publishers, schools, and other video game industry professionals who pay recurring fees.
• Game Camp France Annual professional video game industry gathering organized by Game IN and SNJV, featuring conferences on Game Design, Image and Sound, Technology, Production/Business, and Marketing over 2 days.
• Afterworks Monthly networking events in Lille for video game professionals and students in Hauts-de-France, featuring themed presentations and knowledge sharing.
• Take Off – Jeu Video Incubation Program First video game-specific business incubator offering 6 months to 1 year of free support for entrepreneurs before company creation, with specialized workshops, studio visits, and mentorship. For aspiring studio founders from animation, video game, or project management backgrounds.
• 3rd Year Middle School Internship Program Collective internship program offering 10 students the opportunity to discover video game production professions through hands-on experience at Plaine Images.
• Financing Guide Annual financing guide presenting various funding programs and support mechanisms available for video game companies at different stages of business development.
• Masterclasses and Thematic Conferences Training sessions with carefully selected industry experts to support skill development for professionals and future video game professionals.
• Hauts-de-France Delegation Events Participation opportunities for Game IN members to attend major public events with the Hauts-de-France regional delegation.

Quantifiable outcome

• 10+ years of free incubation support for game entrepreneurs
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Région Hauts-de-FrancecoreStrategic or Co-development Partner · 1 January 2009Regional government authority that actively contributes to the strength of the local video game industry. Provides institutional support and funding to Game IN and the broader regional ecosystem for over 30 years of audiovisual industry investment.
• Métropole Européenne de LillecoreStrategic or Co-development Partner · 1 January 2009Metropolitan authority for the Lille area that actively supports Game IN and contributes to the development of the regional video game ecosystem.
• PictanovocoreStrategic or Co-development PartnerRegional film and audiovisual fund for Hauts-de-France. Pictanovo provides funding opportunities for video game projects and is a key partner in financing the regional game development ecosystem. Listed as a key deadline on Game IN's funding calendar.
• La Plaine Images / EuraCreativecoreStrategic or Co-development PartnerLa Plaine Images is a creative industries district managed by EuraCreative. It hosts Game IN's operations and the Take OFF incubation program. Provides physical space and an ecosystem for creative businesses from startups to international companies.
• SNJV (Syndicat National du Jeu Vidéo)flagshipStrategic or Co-development PartnerNational video game professional union representing French production and publishing companies. Game IN co-organizes the annual Game Camp France with SNJV, the major gathering of French video game professionals.
• Women in Games FranceminorStrategic or Co-development PartnerAssociation working for gender diversity in the video game industry through 4 main axes: improving visibility of women and non-binaries, communicating about video game careers to young girls, facilitating networking, and raising awareness about diversity benefits.
• CNC (Centre National du Cinéma)coreStrategic or Co-development PartnerNational film and audiovisual center providing the Video Game Aid Fund (Fonds d'aide au jeu vidéo). Listed as a key deadline on Game IN's funding calendar with application deadline of May 11, 2026.
• GamescomminorGTM or Marketing PartnerMajor international gaming trade show. Game IN offers members the opportunity to participate with the Hauts-de-France delegation at Gamescom, providing international exposure.
• Games Made in FranceminorGTM or Marketing PartnerSteam sale event featuring French-made games. Game IN promotes member participation and visibility through this channel.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• La Plaine Images / EuraCreative: Creative industries district and cluster hosting Game IN's offices and the Take OFF incubation program. Adjacent ecosystem operator providing physical infrastructure and complementary services rather than directly competing.

Direct peers

• UKIE (UK Interactive Entertainment Association): UK-wide trade body for the interactive entertainment industry. Comparable structure: member-based association delivering events, advocacy, and business services to studios, publishers, and educational institutions.
• TIGA (The Independent Game Developers' Association): UK trade association representing the video game industry. Closely comparable mandate: policy advocacy, networking events, business support services, and training for member studios and publishers.
• SNJV (Syndicat National du Jeu Vidéo): France's national video game trade union, representing studios and publishers. Direct peer as a French professional association serving the same industry; co-organizes Game Camp France with Game IN but operates at a national rather than regional level.
• Capital Games: Paris/Île-de-France video game industry cluster and professional association. Comparable model: regional trade body supporting local studios, organizing events, advocating with regional authorities, and running incubation-style programs.

Broad incumbents

• IGDA (International Game Developers Association): Global professional association for game developers. Comparable community-led model with chapters, events, and advocacy, but at global scale and focused on individual developers rather than studios/publishers in a specific region.
• EGDF (European Games Developer Federation): Pan-European federation aggregating national game developer associations. Comparable mission (industry representation, advocacy, networking) but operates one tier above Game IN as a meta-association across Europe.

Emerging players

• Women in Games France: French association promoting gender diversity in the video game industry. Listed as a Game IN partner; comparable in operating model (non-profit industry association running events and advocacy) but specialized on diversity rather than regional industry structuring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gamein_north
• YouTubeyoutube.com/@gamein_north
• Facebookfacebook.com/gameinnorth
• LinkedInlinkedin.com/company/game-industry-north

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game IN