Women in Games France

What Women in Games France does

Women in Games France is a French non-profit association (loi 1901) founded in 2017 and headquartered in Paris, dedicated to promoting gender diversity in the French video game industry. Its mission is to double the proportion of women and gender-marginalized professionals in the sector within ten years, pursued through professional development, mentorship, advocacy, awareness campaigns, and safe-space programs. The association serves a community of over 3,000 members as of late 2023, comprising women, non-binary, and transgender individuals working in or aspiring to enter French video game development, publishing, streaming, esports, and adjacent fields. The Board of Directors operates entirely on a volunteer, unpaid basis, with a 2025-2027 term led by President Marie-Lou Dulac.

The association's product portfolio consists of programs rather than commercial software: an expert directory (intervenantes) connecting professionals with event organizers; the Checkpoint initiative for sexual violence and harassment prevention at esports events, deployed at Gamers Assembly, Evo France, and the Major Rocket League 2026; the WIGrow mentorship program (30 mentees in its 2024 edition, supported by Xbox France); the BOOST! workshop cycle (e.g., 'Pitcher son jeu' at Focus Entertainment); the Hall of Femmes virtual museum in Minecraft (co-created with Endorah); the Press Start Twitch interview series; a Steam Curation Group; and an esports incubator running mixed-gender tournaments. The organization also produces annual infographics on women in the French gaming ecosystem (sourcing SELL data) and a November 2025 advocacy position on cyberviolence.

Revenue is generated through a hybrid of individual and corporate membership fees (via HelloAsso), corporate sponsorships from publishers, studios, and financial institutions (notably La Banque Postale, Xbox France, Plaion, Unity, Focus Entertainment, Ubisoft, DON'T NOD, FromSoftware), occasional public subsidies, and donations. Membership fees are nominal and all major programs are free for qualifying members. The association is pursuing 'intérêt général' status to enable tax-deductible donations. No funding rounds, M&A, or equity capital are involved.

Name

Women in Games France

Legal name

Women in Games France

Website

https://womeningamesfrance.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Women in Games France is a Paris-based non-profit association founded in 2017 that promotes gender diversity in the French video game industry through a community of 3,000+ members, mentorship, advocacy, and safe-event programs.

Ownership category

akta.pro rank

Product category

Non-Profit Industry Advocacy & Professional Development

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gender Equality & Women’s Rights (BPADAGAF)

Keywords

• Gender diversity advocacy
• Video game industry
• Professional development
• Esports inclusion
• Community association

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership fees: Individual and corporate membership fees collected via HelloAsso platform. Revenue supports association activities, event participation, and member services.
2. Corporate sponsorships: Financial and in-kind support from companies in the video game industry (publishers, studios, financial institutions) in exchange for association with diversity and inclusion initiatives.
3. Public subsidies and grants: Occasional project-based public funding for specific events and programs.
4. Donations: Individual donations from supporters of gender diversity in the video game industry. The association is working toward 'd'intérêt général' status which would enable tax-deductible donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Women in Games France is a French non-profit association that operates a portfolio of professional development, community, and advocacy programs for women and marginalized-gender professionals in the French video game industry. Its core offerings include the WIGrow mentorship program, Cycle BOOST! workshops, the Checkpoint harassment-prevention initiative, an expert speaker directory, esports incubators and mixed-gender tournaments, the Press Start Twitch interview series, the Hall of Femmes Minecraft museum, and a Discord-based community of 3,000+ members.

Product overview

Women in Games France is a non-profit association (Association loi 1901) dedicated to promoting gender diversity in the French video game industry. Rather than a traditional technology product company, the organization operates a portfolio of programs and initiatives including: an expert directory connecting industry professionals with event organizers; the Checkpoint initiative for harassment prevention at esports events; the BOOST! professional development workshop cycle; the WIGrow mentorship program; an esports incubator with mixed-gender tournaments; the Hall of Femmes virtual Minecraft museum; the Press Start Twitch interview series; and a Steam curation group for visibility. The association also provides resources, guides, and maintains an active Discord community for member networking. Founded in 2017, the association is headquartered at 42 avenue Kléber, 75 116 Paris.

Differentiator

Problem solved

Functional benefit

Products and services

• Annuaire d'expertes (Expert Directory) Online directory of women and marginalized-gender video game professionals available for speaking engagements, conferences, panels, TV appearances, interviews, and masterclasses. Professionals register via a form and are organized by expertise area.
• Checkpoint Prevention and support initiative deployed at esports and gaming events to make them safer and more inclusive. In partnership with La Banque Postale and The Sorority, Checkpoint provides listening cells, harassment prevention, and support for people experiencing inappropriate behavior at events.
• Cycle BOOST! Professional development program offering workshops and coaching sessions (such as 'Pitcher son jeu') with industry partners like Focus Entertainment to help members improve skills in pitching, interviews, and other career areas.
• WIGrow Mentorship Program Mentorship program connecting experienced industry professionals with members seeking to advance their careers in video games, with support from partners like Xbox France.
• Incubateur (Esports Incubator) Seasonal incubator program supporting esports projects and mixed-gender tournaments for the esports community.
• Hall of Femmes Virtual museum created in Minecraft in partnership with Endorah, celebrating women in gaming, streaming, and esports. Features over 2.5 million blocks with themed zones, NPC portraits, and a companion website at halloffemmes.net.
• Press Start Twitch stream series interviewing women about their careers in video games, featuring professionals like Lucie Bidault, Capucine Chauffourier, Silvia Gaillard, and Edwige Lelievre.
• Discord Community Online community platform for members to network, exchange, and access professional spaces and resources.
• Steam Curation Group Community initiative to surface and highlight games featuring diverse representations, making visibility recommendations to the broader gaming community on Steam.
• Infographie annuelle (Annual Industry Infographic) Annual infographic presenting statistics and data on women's representation in the French video game ecosystem, based on industry reports like SELL 'Les Français et le Jeu Vidéo' studies.

Quantifiable outcome

• 800,000 increase in female players reported in France (SELL 2025)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Focus EntertainmentcoreStrategic or Co-development PartnerCo-organized the 'Pitcher son jeu' (Pitch Your Game) workshop as part of the Cycle BOOST! program. Five members of Women in Games France attended the workshop at Focus Entertainment headquarters, receiving professional pitch feedback from veteran editors.
• EndorahcoreStrategic or Co-development PartnerCo-created the Hall of Femmes project — a virtual museum in Minecraft and companion website (halloffemmes.net) showcasing women in gaming, streaming, and esports. Endorah developed the Minecraft environment using over 2.5 million blocks.
• La Banque PostalecoreGTM or Marketing PartnerPrimary sponsor for the Checkpoint device program — a VHSS (Violences et Harcèlements à Caractère Sexiste) prevention and listening cell deployed at esports and gaming events. Deployed at Gamers Assembly and Evo France 2025.
• devcomcoreStrategic or Co-development PartnerIn partnership with devcom, Women in Games France administers a scholarship program offering free digital or in-person passes to the devcom game developers conference and Gamescom for three people of marginalized gender. Partnership includes dedicated Discord workshops and networking support.
• Triskell InteractiveminorStrategic or Co-development PartnerSponsored two members to attend ADDON 2025 in Rennes, a professional game development conference. Participants attended conferences, masterclasses, and networking sessions.
• The SororitycoreStrategic or Co-development PartnerPartner in the Checkpoint VHSS prevention program at esports events, contributing to safe-space initiatives at events including Evo France 2025, alongside La Banque Postale.
• AudiensminorStrategic or Co-development PartnerPartnership for VHSS (sexual violence and harassment) prevention and member well-being resources within the association's well-being pole.
• AfrogameusescoreGTM or Marketing PartnerSister association co-organizing the Adelphe Game Fest (International Women's Day gaming festival) along with Project AWR, WitchGamez, Stream'Her, and Game'Her. Also partnered for ADDON networking event in Rennes.
• WitchGamezminorGTM or Marketing PartnerPartner in the Adelphe Game Fest collaborative initiative and broader advocacy coalition against sexism and cyberviolence in video games.
• Stream'HerminorGTM or Marketing PartnerPartner in the Adelphe Game Fest collaborative initiative for International Women's Day.
• Game'HerminorGTM or Marketing PartnerPartner in the Adelphe Game Fest collaborative initiative for International Women's Day.
• Project AWRminorGTM or Marketing PartnerPartner in the Adelphe Game Fest collaborative initiative for International Women's Day.
• KayaneminorGTM or Marketing PartnerEsports ambassador and partner in organizing mixed-gender TEKKEN 8 tournaments and the French esports delegation to the XP Game Summit in Toronto via the Embassy of France in Canada.
• Ambassade de France au Canada (French Embassy in Canada) and Institut FrançaisminorGTM or Marketing PartnerPartner in organizing a mixed-gender TEKKEN 8 esports tournament to select a French esports delegation to attend the XP Game Summit in Toronto, Canada.
• Women & Girls in TechminorStrategic or Co-development PartnerCollaborated on multiple tables rondes at VivaTech 2024, addressing diversity, inclusion, accessibility, and philanthropy in gaming.
• Simplon.cominorGTM or Marketing PartnerPartner promoting inclusive training programs in video game development (coding, design) offered in Nice, Marseille, and Versailles for job seekers — including equipment loans.
• SNJV (Syndicat National du Jeu Vidéo)minorGTM or Marketing PartnerCo-sponsored three members to attend Game Camp 2024; collaborated on free game submission slots to the Pégases awards.
• FromSoftwareminorStrategic or Co-development PartnerSponsored the Adelphe Game Fest afterwork event and provided venue at Cité des Sciences for the International Women's Day conference.
• UbisoftminorStrategic or Co-development PartnerOrganized coaching workshops on interview techniques for WiG FR members; hosted Women's Day events at Ubisoft Bordeaux.
• DON'T NODminorStrategic or Co-development PartnerHosted a 'Pitcher son jeu' workshop at Focus Entertainment (an affiliate/publisher context). Association also features DON'T NOD employees in professional interview content (e.g., Associate Producer interview).
• Asobo StudiominorStrategic or Co-development PartnerFeatured in member profiles (e.g., Maurine Micol, UX Designer at Asobo, sponsored to devcom 2024).
• France EsportsminorGTM or Marketing PartnerAffiliated through esports advocacy work and mixed-gender tournament organization; referenced alongside France Esports Sud.
• SELL (Syndicat des Éditeurs de Logiciels de Loisirs)minorStrategic or Co-development PartnerPrimary source of industry statistics cited by WiG France on gender representation in French video gaming (annual 'Les Français et le Jeu Vidéo' studies).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• AbleGamers Foundation: US-based non-profit advocating for accessibility and inclusion in gaming for players with disabilities. Emerging peer: comparable non-profit advocacy model within the gaming diversity space, but focused on accessibility rather than gender and active in a different geography.
• AnyKey: Non-profit initiative supporting diversity and inclusion in competitive gaming/esports. Emerging peer: comparable advocacy and event partnership model in the esports inclusion space, but with a global rather than France-specific scope.

Direct peers

• Women in Games International: Global non-profit umbrella organization for women in games chapters worldwide. Direct peer as the federation WiG France sits within; both run mentorship, advocacy, and corporate partnership programs targeting gender diversity in the video game industry.
• Game'Her: French non-profit association supporting women in gaming and esports through events, community and tournaments. Direct peer and named co-organizer of the Adelphe Game Fest with WiG France; highly comparable mission targeting the same French female gamer community.
• Stream'Her: French association promoting women and marginalized genders in video game streaming. Direct peer and co-organizer of the Adelphe Game Fest; comparable non-profit community and event model focused on a specific gaming sub-segment where WiG France also operates (Louise Le Guen heads its streaming pole).
• Afrogameuses: French non-profit association promoting representation of Black women and marginalized genders in video games and esports. Sister association and named co-organizer of the Adelphe Game Fest with WiG France; highly comparable non-profit advocacy model targeting the same French gaming community.
• Women in Games (UK): The UK-based Women in Games charity is the closest direct peer: a non-profit advocating for gender diversity in the video game and esports industries, offering mentorship, awards (Women in Games Awards), and corporate partnerships. Highly comparable mission, structure, and program portfolio to Women in Games France.

Broad incumbents

• France Esports: French national federation representing the esports ecosystem (players, clubs, organizers, publishers). Broad incumbent peer: overlapping constituency and events with WiG France, but a wider industry-wide remit rather than a gender-focused advocacy niche.
• IGDA (International Game Developers Association): Global non-profit association for game developers, with diversity and inclusion special interest groups. Broad incumbent peer: comparable non-profit advocacy mission around developer community-building and inclusion, but with a much larger, global, industry-wide scope.
• SNJV (Syndicat National du Jeu Vidéo): French trade association for video game studios and publishers. Broad incumbent peer: co-sponsors programs with WiG France (Game Camp 2024, Pégases awards) and shares a stakeholder base, but represents industry economics rather than diversity advocacy specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wig_fr
• YouTubeyoutube.com/channel/UCH3ylKukbQZCk8pN3XALyhQ
• Facebookfacebook.com/wigfrance
• LinkedInlinkedin.com/company/women-in-games-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Games France