Anchor Realty
Anchor Realty is a privately held, owner-operated residential real estate brokerage in Caledonia, Michigan, founded in 2006, providing full-service buyer and seller representation to individual homeowners and homebuyers in the West Michigan and Grand Rapids market through a team of approximately 12 licensed agents on standard commission terms.
- Company typePrivate
- Founded2006
- HeadquartersCaledonia, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Anchor Realty does
Anchor Realty is a privately held, owner-operated residential real estate brokerage headquartered in Caledonia, Michigan, serving the West Michigan and Grand Rapids area. Founded in 2006 and operating as an LLC, the company provides full-service buyer and seller representation through a team of approximately 12 licensed real estate agents, including founder/owner/broker David Scheid and Associate Broker David Scheid, alongside Realtors Mike Friar, Nicholas McAnallen, Marc Buist, Debra Grygiel, Donald Tourtellotte, Tami Huitsing, Regis Goetz, Barbara Ertl, Gene Panozzo, and Marci Terryn, with DeAnne Friar serving as Office Administrator.
The company's core products are Buyer Services (property search, mortgage guidance, negotiation support) and Seller Services (home valuation, marketing, showing scheduling, negotiation, transaction management), supplemented by an MLS-based property search portal showing 16 active listings and a historical database of 146 sold properties. The underlying technology stack is entirely commodity brokerage infrastructure: MichRIC for MLS access and IDX distribution, Dotloop for transaction management, LoneWolf Technologies for practice management, Showingtime for showing coordination, and Diverse Solutions for the website search interface. Anchor Realty uses no proprietary technology and has no AI/ML capabilities.
The business model is straightforward transaction-fee real estate brokerage: agents earn traditional commissions on closed buyer and seller transactions, with pricing that is per-deal and not publicly disclosed. The company markets through its website, Facebook, LinkedIn, and a Google Business Profile (5.0 stars across 11 reviews), and operates a community partnership with KIDS' FOOD BASKET donating per sale. The customer base is entirely individual residential SMB buyers and sellers in the Grand Rapids metro, with no enterprise accounts, recurring contracts, or institutional clients.
Anchor Realty firmographics
Firmographics- Name
- Anchor Realty
- Legal name
- Anchor Realty LLC
- Website
- https://anchorrealtygr.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anchor Realty is a privately held, owner-operated residential real estate brokerage in Caledonia, Michigan, founded in 2006, providing full-service buyer and seller representation to individual homeowners and homebuyers in the West Michigan and Grand Rapids market through a team of approximately 12 licensed agents on standard commission terms.
- Ownership category
- akta.pro rank
Anchor Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Anchor Realty is headquartered
LocationHeadquarters
- HQ city
- Caledonia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anchor Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate brokerage earning commissions on property sales and purchases. Agents assist clients in listing homes, finding properties, negotiating transactions, and closing deals in the West Michigan market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer Services |
| Transaction based/ take rate | Pay-as-you-go | Seller Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Anchor Realty product offering
Product offeringCore offering
Anchor Realty is a full-service residential real estate brokerage that represents home buyers and sellers in the Grand Rapids and West Michigan market. Services include property search assistance, buyer representation with mortgage guidance and negotiation support, seller representation including home valuation, marketing, showings, negotiation, and transaction management, all supported by MLS-based property listings and licensed real estate agents.
Product overview
Anchor Realty is a full-service real estate brokerage offering buyer representation, seller representation, and MLS-based property listings. The company operates as a unified service offering rather than a platform-plus-modules architecture. Their core products consist of Buyer Services (helping purchasers find and close on homes), Seller Services (marketing and selling homes), and MLS-based property search capabilities including available listings, sold property history, and advanced MLS search filters. The company specializes in the West Michigan market, particularly Grand Rapids and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Services Real estate buyer representation service for individuals purchasing residential property in the Grand Rapids and West Michigan market. Includes mortgage guidance, property search assistance, and negotiation support throughout the home buying process.
- Seller Services Real estate seller representation service for individuals selling residential property in the Grand Rapids and West Michigan market. Includes home valuation, marketing, scheduling showings, negotiation, and transaction management.
Companies that use Anchor Realty
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Anchor Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Anchor Realty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MichRIC, LLCcoreMLS (Multiple Listing Service) provider enabling Anchor Realty to list properties and access the broader real estate marketplace. Properties are distributed through MichRIC IDX software.
- KIDS' FOOD BASKETminorNon-profit organization that Anchor Realty donates to with each sale. Agents also volunteer time for food growing, collection, preparation and distribution efforts.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Anchor Realty competitors and assessment
Company assessmentBroad incumbents
- Berkshire Hathaway HomeServices: National residential brokerage network with Michigan presence. Comparable on full-service buyer/seller representation model and traditional commission-based revenue.
- Coldwell Banker: Established national residential brokerage with Michigan offices. Comparable in that it provides traditional full-service buyer and seller representation in the same regional markets.
- Keller Williams Realty: Large national residential brokerage franchise with agents serving the Grand Rapids market. Comparable on full-service buyer/seller representation, agent-centric model, and commission-based revenue.
- RE/MAX of Michigan: Global residential real estate franchise with significant presence in Michigan. Directly comparable because it offers the same buyer/seller representation model in overlapping West Michigan geographies.
- Century 21 Real Estate: Global real estate franchise offering traditional residential brokerage services with Michigan-area affiliates. Directly comparable business model and customer base.
Emerging players
- Redfin: Technology-enabled residential brokerage active in Michigan markets. Comparable in that it serves the same buyer/seller population but competes on a different cost and technology model.
Regional players
- Jaqua Realtors: Independent residential brokerage serving the greater Grand Rapids area. Directly comparable as a local full-service competitor in West Michigan.
- Howard Hanna Real Estate Services: Large privately held residential brokerage serving the Midwest and Mid-Atlantic. Comparable on full-service buyer/seller representation in regional markets.
- Five Star Real Estate Leaders: Large Michigan-based residential brokerage headquartered in Grand Rapids. Highly comparable as a regional incumbent competing for the same buyer/seller pool in West Michigan.
- Greenridge Realty: West Michigan regional residential brokerage. Comparable in geographic focus, full-service buyer/seller representation, and reliance on the Grand Rapids housing market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Anchor Realty social profiles
Digital presenceAnchor Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anchor Realty leadership team
Management profileNumber of profiles
Profiles12 records
Anchor Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anchor Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anchor Realty
What does Anchor Realty do?
Anchor Realty is a full-service residential real estate brokerage that represents home buyers and sellers in the Grand Rapids and West Michigan market. Services include property search assistance, buyer representation with mortgage guidance and negotiation support, seller representation including home valuation, marketing, showings, negotiation, and transaction management, all supported by MLS-based property listings and licensed real estate agents.
Is Anchor Realty a public or private company?
Anchor Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anchor Realty founded?
Anchor Realty was founded in 2006. It employs 11 to 50 people.
Where is Anchor Realty based?
Anchor Realty is headquartered in Caledonia, United States, in the North America region.
How does Anchor Realty make money?
One revenue line is on record: real Estate Commission.
Who are Anchor Realty's main competitors?
Broad incumbents on record are Berkshire Hathaway HomeServices, Coldwell Banker, Keller Williams Realty, RE/MAX of Michigan and Century 21 Real Estate. Redfin is listed as an emerging player. Regional players are Jaqua Realtors, Howard Hanna Real Estate Services, Five Star Real Estate Leaders and Greenridge Realty.
Does Anchor Realty have an API?
No public API is recorded for Anchor Realty.
What industry is Anchor Realty in?
Anchor Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.