Target Aid

What Target Aid does

Target Aid (legally Target Aid AB, corporate identity number 559065-2037) is a Swedish for-profit, privately held company founded in 2016 and headquartered in Stockholm/Nacka, Sweden, with 11-50 employees. It operates a digital SaaS platform for corporate social responsibility (CSR), fundraising, and social engagement, connecting five distinct user types — companies, NGOs, sports organizations, peer-to-peer fundraisers, and donors — within a single ecosystem to generate social impact. The platform is built on Microsoft Azure infrastructure and was developed by external partner UKAD.

The product surface is modular, comprising Impact Profiles and Fundraising Widgets for companies to visualize and embed CSR activity; Cause Pages, NGO Pages, and Association/Team Profiles for organizations; Event Tools, Storytelling Tools, Social Collaboration Tools, and Donor Care Tools for engagement; and a suite of promotional utilities (social sharing, QR codes, downloadable banners/posters, email watermark icons, and built-in SEO tools). Donation processing is handled through licensed partners Ping Payment AB (a Payment Institute licensed and supervised by the Swedish Financial Supervisory Authority) and Pennybridge AB, which perform KYC/AML vetting of donation recipients and support Swish, card, and invoice payments.

The business model is a tiered, multi-sided monetization structure: NGOs and sports associations pay no upfront fee but are charged an annual platform fee of SEK 5,000 plus VAT and a 5% commission on funds raised, billed only upon successful fundraising; companies pay a flat annual subscription of SEK 11,988 for full access; individual and peer-to-peer fundraisers use the platform free of charge (freemium), and a collection cost of up to 5% covers payment/transaction fees with Target Aid retaining no portion of it. Go-to-market is product-led via self-service registration at targetaid.com, augmented by partnership-driven distribution (Norwegian Sports Federation integration, Mastercard #föridrotten, Charity Rebels influencer network). The platform reports 879 active causes and 496 user profiles, and serves NGO, sports, corporate CSR, and individual-fundraiser segments primarily in Sweden and Scandinavia.

Name

Target Aid

Legal name

Target Aid AB

Website

https://targetaid.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Target Aid operates a Swedish digital SaaS platform for CSR, fundraising, and social engagement, connecting companies, NGOs, sports organizations, peer-to-peer fundraisers, and donors within one ecosystem, with licensed payment processing and success-based monetization.

Ownership category

akta.pro rank

Product category

Fundraising and CSR Software

NAICS

Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Corporate Foundations & CSR Grantmaking (BPAGAKAC), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Fundraising platform software
• CSR engagement software
• Nonprofit donation software
• Sports fundraising tools
• Peer-to-peer fundraising

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NGO and Sports Organization Platform Fees: NGOs and Sports Associations pay no fees in advance. Once fundraising begins, Target Aid deducts an annual platform fee of SEK 5,000 plus VAT and 5% from funds raised. Fees are only charged when results are achieved.
2. Company Subscriptions: Companies pay an annual subscription fee of 11,988 SEK for full access to tools and services. Subscription automatically renews annually unless terminated with one month notice.
3. Payment Processing Fees: Collection cost of maximum 5% is charged to cover payment solution, bank and transaction fees (Swish, card, invoice), as well as control of donation recipients and payment flows. Target Aid does not retain any portion of this fee.
4. Individual and Peer-Fundraiser Platform: The platform is free of charge for individual users and peer-to-peer fundraisers, providing a freemium model to grow the network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Target Aid is a digital SaaS platform that connects companies, NGOs, sports associations, peer-to-peer fundraisers, and individual donors in a single ecosystem for CSR visualization and fundraising. The platform provides tools for cause pages, impact profiles, fundraising widgets, event management, donor care, and integrated payment processing via licensed partners Ping Payment AB and Pennybridge AB. Companies pay an annual subscription to access CSR communication tools, while NGOs and sports organizations pay a success-based platform fee and percentage of raised funds.

Product overview

Target Aid is a digital platform providing CSR, fundraising, and social engagement solutions. The core Target Aid Platform connects companies, sports organizations, NGOs, peer-to-peer fundraisers, and individual donors through a unified ecosystem. The platform includes modular components: Association/Team Profiles and Cause Pages for organizations; Impact Profiles, Fundraising Widgets, and Email Watermarks for companies; Event Tools, Storytelling Tools, and Social Collaboration Tools for engagement; and Donor Care Tools with integrated Payment Solutions via Ping Payments for processing donations. All components share the same underlying platform infrastructure, enabling seamless fundraising campaigns, peer-to-peer fundraising, and social impact tracking across different user segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Target Aid Platform Core digital SaaS platform providing companies, NGOs, sports organizations, peer-to-peer fundraisers, and donors with CSR, fundraising, event management, and donor engagement tools, including integrated payment processing via Ping Payments.
• Corporate CSR Subscription Annual subscription offering for companies at SEK 11,988 per year providing full access to Impact Profiles, fundraising widgets, watermarks, event tools, and donor care features to visualize CSR commitment and engage stakeholders.
• NGO and Sports Organization Platform Access Platform offering for NGOs and sports associations billed only upon fundraising results, with an annual platform fee of SEK 5,000 plus VAT and 5% of funds raised. Provides Cause Pages, NGO Pages, Association Profiles, event tools, and integrated payment processing.
• Peer-to-Peer Fundraising Free offering for individuals, influencers, and community advocates to create personal fundraising pages supporting specific causes or organizations using promotional tools including social sharing, QR codes, and storytelling features.
• Integrated Payment Solution Compliant payment processing service supporting Swish, bank card, credit card, and invoice donations, administered through Ping Payment AB (licensed by Swedish Financial Supervisory Authority) with KYC/AML vetting by Pennybridge AB. Includes a maximum 5% collection cost passed to donors.
• Promotional Tools Suite Marketing toolkit including social media sharing, QR codes, downloadable posters and flyers, web banners, email signature watermark icons, and SEO optimization tools (keywords, hashtags, meta titles and descriptions) for fundraising campaigns.
• Event Management Tools Tools to organize fundraising events with marketing, participant attraction, ticket sales, donation enabling, effect tracking, and follow-up communication with participants.

Quantifiable outcome

• 89% of students visiting Mattecentrum Räknestugor show positive improvement in math grades
• +2 more outcomes

Named customers31 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Pennybridge ABcoreTechnology or IntegrationPennybridge AB (corporate identity 556903-2021) administers Target Aid's payment solution and services for controlling donation recipients and payment flows. They perform KYC/AML vetting of all donation recipients and review payment processing flows in accordance with the Payment Services Act.
• Ping Payment ABcoreTechnology or IntegrationPing Payment AB (corporate identity 559123-5378) mediates donated funds from donors to donation recipients and ensures compliance with financial transaction laws. Holds a license as Payment Institute issued by the Swedish Financial Supervisory Authority and is under its supervision.
• Norwegian Sports Federation (NIF)flagshipStrategic or Co-development PartnerStrategic partnership for delivery and integration of Target Aid digital CSR services into NIF's operations. Represents a major enterprise-level partnership for sports federation digital transformation.
• MastercardflagshipGTM or Marketing PartnerMastercard partnered with Target Aid #föridrotten campaign during the COVID-19 pandemic to support small local sports clubs. The partnership provided visibility and funding through the Target Aid platform for clubs facing survival challenges.
• Swedish Ice Hockey AssociationcoreGTM or Marketing PartnerOngoing partnership for campaigns and events with transparency on fundraising goals. Notable anti-bullying campaign with Tre Kronor National Hockey Team received wide media coverage, increasing donations and ticket sales.
• Charity RebelscoreGTM or Marketing PartnerCharity Rebels works with influencers who wish to raise funds and activate their followers for specific causes. They use the Target Aid Platform to offer influencers a variety of causes and have generated significant awareness and fundraising for NGOs through campaigns.
• Kista Sports ClubminorGTM or Marketing PartnerKista Sports Club in Sweden partnered with Target Aid to support Save Omwana Africa, raising funds for Ugandan youth soccer club equipment including footballs and football shoes.
• Stockholms SquashklubbminorGTM or Marketing PartnerStockholms Squashklubb members used Target Aid to raise funds for Ukraine support in partnership with SOS Barnbyar.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BetterNow: Digital donation platform focused on nonprofits with recurring giving, campaign pages, and donor management tools. Comparable mid-market alternative in the European fundraising SaaS space.
• Benevity: Corporate CSR, employee giving, volunteering, and grantmaking platform used by large enterprises. Directly overlaps with Target Aid's company/CSR segment (Impact Profile, corporate subscriptions) at the higher enterprise end.
• RaiseNow: Swiss-headquartered digital fundraising specialist serving European nonprofits with donation pages, peer-to-peer fundraising, and payment-integrated tools — the closest European direct competitor to Target Aid.
• CharityEngine: All-in-one nonprofit platform combining CRM, donation processing, peer-to-peer fundraising, events, and email — comparable scope and SMB positioning to Target Aid's NGO segment.
• Funraise: US-based fundraising and donor management platform serving nonprofits with peer-to-peer fundraising, event tools, and donor CRM. Directly comparable as a multi-segment SaaS fundraising platform for NGOs and charities.
• Classy (Bonterra): Online fundraising platform for nonprofits offering donation forms, peer-to-peer fundraising, events, and CRM-style donor management — comparable SMB/SMB+ tier fundraising SaaS to Target Aid.
• Givebutter: Modern free-tier fundraising platform offering donation forms, events, auctions, and peer-to-peer fundraising for nonprofits and individuals. Closely aligned with Target Aid's freemium SaaS model and multi-sided marketplace approach.

Broad incumbents

• JustGiving: One of Europe's largest online fundraising platforms (Blackbaud-owned) serving individuals and charities with peer-to-peer campaigns. Broader brand and geographic reach than Target Aid but a comparable product.
• GoFundMe Charity: Global leader in personal and charitable peer-to-peer online fundraising with mass-market brand recognition. Comparable to Target Aid's free individual/peer-to-peer offering but at much larger scale.
• Network for Good: Established US donor management and online fundraising software serving small to mid-sized nonprofits with donation forms, CRM, and event tools — overlaps with Target Aid's NGO subscription tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TeamTargetA
• LinkedInlinkedin.com/company/target-aid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target Aid