Max Schierer

What Max Schierer does

Max Schierer GmbH is a family-owned building materials wholesaler (Baustoffhandel) headquartered in Cham, Bavaria, Germany, operating seven physical branch locations across eastern Bavaria (Cham, Straubing, Bad Kötzting, Nittenau, Roding, Viechtach) plus a recently opened branch in Regen, with one international branch in Pilsen, Czech Republic. The company serves two customer segments: trade professionals (Handwerker/Gewerbekunden) — primarily small and mid-sized construction companies, tradespeople, and craftsmen — as its primary segment, and private consumers (Privatkunden) as a secondary segment. Its core offering is a comprehensive building materials assortment spanning structural materials (Baustahl, Hochbau, Tiefbau, Holzbau, Dach, Fassade, Dämmung, Trockenbau), interior finishing (Treppen, Fliesen, Bodenbeläge, Bad/Wellness), and garden and landscaping, supplemented by proprietary private-label brands (MAXSTONE, MAXWALL, MAXCOLOR, MAXPRIMER, MAXCLEAN, MAXTILE, BASone, sparky) under the MAXklusiv umbrella.

The company's technology backbone consists of a proprietary B2B e-commerce platform (shop.maxschierer.de) featuring the IDS (Integrierte Datenschnittstelle), a data interface integrating the shop with over 30 German craftsman/ERP software solutions for seamless article data, shopping cart, and order exchange. A second differentiator is the in-house Eisenbiegerei at the Straubing branch — a steel bending workshop equipped with 3D bending automation that fabricates custom Betonstahl (reinforcement steel) products to engineer-specified static reinforcement plans. Two StilHaus exhibition showrooms (Cham and Straubing) provide material inspiration and consultation, and a company-owned truck fleet handles last-mile delivery with crane unloading services.

Revenue is generated through one-time transactional sales of building materials to trade customers at individually negotiated account-based pricing, plus ancillary transaction-fee revenue from logistics services (delivery, crane unloading, pallet deposits), equipment rental, and quote-based sales to private consumers. Distribution runs through the branch network, the B2B online shop, and direct delivery; go-to-market combines field sales support at branches with self-serve e-commerce for registered trade customers and dedicated account management features (multi-employee accounts, budget limits, construction site management). The group operates three wholly-owned subsidiaries — Max Schierer Metallbau GmbH (metal construction), Max Schierer Brennstoffe GmbH (fuels and heating), and Max Schierer Baustahl GmbH (reinforcement steel) — under family management (Martina Schierer, Max Schierer, Josef Schmidberger), with no external investment or public listing.

Name

Max Schierer

Legal name

Max Schierer GmbH

Website

https://maxschierer.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Max Schierer GmbH is a family-owned building materials wholesaler headquartered in Cham, Bavaria, operating seven physical branches across eastern Bavaria and the Czech Republic, serving trade professionals and private customers through a B2B e-commerce platform with ERP integration, in-house steel fabrication, and private-label building product brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Cham

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Building Materials Sales: Sale of building materials across categories including structural steel, civil engineering, roofing, facade, insulation, dry construction, windows, doors, tiles, flooring, garden & landscaping, paints, tools, and hardware. Revenue is generated through direct point-of-sale at branch locations and through the professional online shop for registered trade customers. Pricing is individually negotiated for trade customers; private customers receive quote-based pricing.
2. Logistics and Delivery Services: Crane unloading services, delivery charges, freight fees, and toll charges. Palette (pallet) deposit and wear fees, with credits issued for undamaged returns. Special packaging services for pool pallets and slab pallets.
3. Equipment Rental: Rental of construction equipment including pipe hangers, hand trucks, compaction plates, clamping machines, steel props, screed guides, and saws. Daily rental rates with replacement value charges for non-returned items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Max Schierer is a regional building materials retailer and wholesaler operating seven physical branch locations across Bavaria and the Czech Republic, selling structural, interior finishing, and garden/landscaping materials to trade professionals and private consumers. The offering combines direct product sales through branch showrooms and a B2B online shop with custom steel reinforcement fabrication, equipment rental, delivery logistics, and dedicated StilHaus consultation centers.

Product overview

Max Schierer is a building materials retailer operating primarily in the Cham and Straubing regions of Bavaria, Germany. The company offers a unified portfolio combining physical retail operations with a B2B e-commerce platform (Online-Shop) and exhibition showrooms (StilHaus). The core product is the Online-Shop enabling 24/7 ordering of comprehensive building material categories including Baustoffe (building materials for construction: Baustahl, Hochbau, Tiefbau, Holzbau, Dach, Fassade, Dämmung, Trockenbau, Fenster, Türen, Tore, Photovoltaik), Ausbauen (interior finishing: Treppen, Wand & Decke, Bodenbeläge, Fliesen, Bad & Wellness), and Garten- und Landschaftsbau. The offering is supplemented by specialized services such as Baustahl/Eisenbiegerei (steel bending workshop with 3D automation), Beratungstermin (personal consultation), and exhibition showrooms (StilHaus). The proprietary brand portfolio includes MAXklusiv (umbrella for MAXProdukte and sparky), own-brand product lines under MAXLINE (MAXCOLOR, MAXPRIMER, MAXCLEAN, MAXTILE, MAXSTONE in multiple lines, MAXWALL), and BASone (construction chemistry including tile adhesives, mortars, concrete, tile profiles, and decorative concrete products). The IDS (Integrierte Datenschnittstelle) enables integration with craftsmen software solutions for streamlined ordering workflows.

Differentiator

Problem solved

Functional benefit

Brands

• MAXklusiv: Private label brand umbrella encompassing various product lines including building materials, paints, tiles, and stones.
• MAXColor
• MAXPrimer
• MAXClean
• MAXTile
• MAXStone
• MAXWall
• sparky
• StilHaus
• BASone

Products and services

• Baustoffe (Building Materials) Comprehensive range of building materials for construction projects covering Baustahl (reinforcement steel), Hochbau (structural construction), Tiefbau (civil engineering), Holzbau (timber construction), Dach (roofing), Fassade (facades), Dämmung (insulation), Trockenbau (drywall), Fenster (windows), Türen (doors), Tore (gates), and Photovoltaik products. Available at branch locations and through the online shop.
• Max Schierer Online-Shop Professional B2B e-commerce platform at shop.maxschierer.de enabling 24/7 online ordering of building materials with individual customer pricing, real-time inventory checks, order management, wish lists, construction site management, multi-employee accounts with budget controls, and direct IDS software integration with craftsmen solutions. Targets registered trade customers.
• StilHaus Ausstellungen Exhibition showrooms located in Cham and Straubing providing inspiration and consultation for building, renovation, and interior design projects. Functions as a material sampling and selection center serving both private customers seeking design ideas and trade professionals as a Bemusterungszentrum (sample center).
• Baustahl / Eisenbiegerei Custom steel bending service operated from the company's own Eisenbiegerei (iron workshop) at the Straubing location, using 3D bending automation to fabricate Q- and R-mats, reinforcement baskets, and custom steel components according to static reinforcement plans. Finished products are delivered via the company's own truck fleet.
• Ausbauen (Interior Finishing) Interior finishing product line including Treppen (stairs), Wand und Decke (wall and ceiling), Bodenbeläge (floor coverings), Fliesen (tiles), and Bad und Wellness (bath and wellness). Offered at branches and through the online shop.
• Garten- und Landschaftsbau Garden and landscaping materials including paving, planting, irrigation systems, fences, gates, and garden tools/machinery for landscaping and outdoor construction projects.
• Beratungstermin Service Personal consultation appointment service for construction projects, providing expert on-site advice, inspiration visits to StilHaus exhibitions, and support in matching customers with craftsmen and installers.
• GrünStoffe Sustainable building materials product line focused on environmentally friendly and sustainable construction materials for building, renovation, and interior finishing projects.
• MAXSTONE Own-brand paving stones and garden wall products available in multiple lines: BasicLine, PremiumLine, ProLine, and corresponding Light variants. Includes paving stones, garden walls (MAXWALL), and terrace slabs.
• MAXWALL Own-brand garden wall products available in ProLine and ProLine Light variants as part of the MAXSTONE family.
• MAXCOLOR & MAXPRIMER Own-brand wall paints (MAXCOLOR) for interior and exterior applications and primer products (MAXPRIMER) for surface preparation prior to painting.
• MAXTILE Own-brand tile products and accessories for floor and wall applications, sold under the MAXklusiv umbrella.
• MAXCLEAN Own-brand cleaning products for construction and surface maintenance applications, sold under the MAXklusiv umbrella.
• BASone Own-brand construction chemistry products including tile adhesives, mortar, concrete, sealants, tile profiles (Classic CL, Largo LAC), and decorative concrete elements (Concrete SL, Ideale, Piato Premium, natural stone products).
• Equipment Rental Rental of construction equipment including pipe hangers (€20.00/day), hand trucks (€5.00/day), compaction plates (€22.00/day), clamping machines, steel props, screed guides, saws, and Ytong saws (€250.00/4 weeks). Daily rental rates with replacement value charges for non-returned items.
• Delivery and Crane Unloading Services Logistics and delivery services including crane unloading (€4.75/pallet for bricks, €6.90/m³ for Ytong, €7.50/Euro pallet), delivery flat rate (Anfuhrpauschale) of €70.00 per warehouse delivery, toll charges of €19.50 per delivery, and special packaging for pool/slab pallets via the company's own truck fleet.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature2 records

Partnerships

One partnership is on record.

• IDS-Compatible Software Partners (Sander & Doll, Blue:Solution, PDS, Label, INFORM, Softbauware, M-Soft, Streit, IDA Labs 2.0, Huonker, Tooltime, IN-Software, MOS'aik, UNI Excellent, Smarthandwerk, HAPAK, BIZS, SHM Software, KWP Software, CASA, TAIFUN, Bau Faktura / GeoCapture, WEKA Handwerksbüro, Optimus, MF Dach, work4all, HACOM, Bosch Office On, Sage 50 Handwerk)coreTechnology or IntegrationMax Schierer's IDS (Integrierte Datenschnittstelle) enables direct integration between the company's online shop and over 30 trade professional software solutions. This allows customers to transfer article data, shopping carts, and orders seamlessly between their existing business software and the Max Schierer shop, eliminating duplicate data entry and reducing errors. The IDS is free for registered shop customers. The company provides direct support for integration setup through its shop manager.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OBI: German DIY/home improvement chain competing for private and prosumer share of building materials, garden, and renovation products. Same end-customer segments, lower overlap on heavy structural and steel products.
• Eurobaustoff Handelsgesellschaft: German buying and marketing group for independent building materials and tile retailers. Adjacent competitive layer; an independent dealer like Max Schierer could plausibly be a member or a competitor in the same trade channel.
• Bauhaus: Large European DIY and building materials chain with strong store footprint and own-brand depth. Overlaps with Max Schierer's finished and DIY-oriented categories (paints, tiles, tools, garden) more than heavy structural materials.
• Hagebau: Central purchasing cooperative and brand for hundreds of independent German building materials dealers. Overlaps with Max Schierer in assortment and trade customer profile but operates through member-owners across Germany rather than as a single corporate entity.
• Hornbach Baumarkt: German home improvement and building materials big-box chain with strong trade and DIY assortment and deep private-label program. Competes for trade and private customer share, especially on price and assortment breadth in larger categories.

Direct peers

• Raab Karcher: German B2B building materials specialist serving tradespeople with multi-branch distribution, online shop, and consultation. Directly comparable in target customer, assortment, and field-sales-plus-e-commerce go-to-market.
• STARK Deutschland: One of Germany's largest B2B building materials wholesalers with deep trade-customer focus and a growing digital procurement proposition. Directly comparable to Max Schierer's multi-branch Baustoffhandel model with online shop and individual account pricing.
• Bauking (now STARK group): Regional German Baustoff-Fachhandel with branch network and B2B online shop targeting tradespeople. Directly comparable in product breadth, branch model, and trade-segment focus.
• BayWa Bau & Gartenmärkte: Bavarian-rooted agricultural and building group with building materials and garden center operations across southern Germany. Direct overlap on assortment (lumber, construction materials, garden) and core Bavaria footprint.

Regional players

• Schewe Baustoff-Fachhandel: Independent Baustoff-Fachhandel with branch network in eastern Germany, serving tradespeople and private customers. Comparable mid-sized regional building materials dealer model with branch and digital sales mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stilhaus
• Instagraminstagram.com/maxschierer_gruppe
• Pinterestde.pinterest.com/maxschierergmbh
• LinkedInlinkedin.com/company/mobi-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Schierer