What Bioflow does

Bioflow UK is a Plymouth-based, privately held direct-to-consumer brand founded in the late 1990s that designs, markets, and sells static permanent magnet-based wellness wearables through its own e-commerce storefront (bioflow.com) and a parallel network of independent distributors. Its product portfolio spans magnetic jewellery (bracelets and bangles in stainless steel, copper, titanium, and gold finishes priced £70-£100), waterproof magnetic sport wristbands (£10-£30), a magnetic therapy pad (£50), a magnetic boost belt kit (£95), and magnetic dog collars — the company's deliberate extension into the pet wellness category. The underlying technology is described on-site as static permanent magnets paired with bespoke design, with no disclosed magnetic field specifications or materials-science detail.

The business operates a one-time-transaction revenue model with no subscription or recurring component, priced in GBP, and supports international shipping (UK and US confirmed) alongside a hybrid DTC-plus-distributor go-to-market. Marketing is primarily organic and owned-channel: Facebook, Instagram, Twitter, an email newsletter offering 10% off first orders, seasonal promotional events (Black November, Father's Day, Winter Sale), and earned media in UK outlets including The Sun, Men's Fitness, and several golf titles. Bioflow serves individual consumers seeking non-invasive, drug-free pain relief (human wearables) and pet owners seeking mobility support for aging dogs and cats (dog collars), with a base of ~1,317 verified reviews averaging 4.35 stars and testimonials referencing 10-25 years of continuous use. The company is independent and self-funded with no disclosed VC, PE, or parent entity.

Name

Bioflow

Legal name

Bioflow UK

Website

https://bioflow.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Bioflow UK is a privately held Plymouth-based brand that designs and sells static magnet-based wellness wearables, including bracelets, sport wristbands, therapy pads, belt kits, and dog collars, to individual consumers and pet owners via its DTC e-commerce site and independent distributor network.

Ownership category

akta.pro rank

Product category

Magnetic Therapy Wellness Products

NAICS

Health and Personal Care Retailers (456), Pet and Pet Supplies Retailers (459910)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

akta.pro secondary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Magnetic therapy products
• Magnetic jewellery
• Magnetic wristbands
• Pet wellness collars
• Alternative medicine wearables

Headquarters

HQ city

Plymouth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Bioflow generates revenue through one-time purchase transactions of physical magnetic therapy products sold directly to consumers via its e-commerce storefront. Products include magnetic jewellery (bracelets, bangles), sport wristbands, dog collars, magnetic therapy pads, and boost belt kits. There is no subscription or recurring revenue model mentioned; each sale is a discrete, one-time transaction. Customers can also purchase replacement parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Bioflow designs, sources, and sells wearable magnetic therapy products for humans and pets directly to consumers. Its catalogue includes magnetic jewellery (bracelets and bangles in stainless steel, titanium, copper, and gold finishes), durable waterproof magnetic sport wristbands, a magnetic therapy pad, a magnetic boost belt kit, and magnetic dog collars in canvas and leather. Products are positioned as non-invasive, drug-free wellness tools for chronic pain, arthritis, mobility, and general well-being in people and animals, sold primarily through bioflow.com and a network of independent distributors.

Product overview

Bioflow is a UK-based company offering a portfolio of magnetic therapy products for humans and pets. The product line includes magnetic jewellery (bracelets, bangles, and wristbands) in various materials such as stainless steel, copper, titanium, and gold; sport wristbands designed for active use; the Magnetic Therapy Pad and Magnetic Boost Belt Kit for targeted body therapy; and Magnetic Dog Collars for pet wellness. The products utilize static magnets as a non-invasive approach to wellness, marketed under the positioning of natural wellness and alternative medicine.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Jewellery Stylish unisex magnetic bracelets and bangles designed for everyday wear, available in a range of finishes including stainless steel, gold, copper, and titanium. Targeted at health-conscious consumers seeking drug-free, non-invasive therapy for chronic pain, arthritis, and general wellness.
• Duet Magnetic Bangle Stylish magnetic bangle featuring a dual-magnet configuration, priced at £70.00, designed for therapeutic everyday wear in unisex styling.
• Elite Magnetic Bracelet Stainless Steel Premium stainless steel magnetic bracelet with stylish unisex design, priced at £100.00, positioned at the top of the Magnetic Jewellery range.
• Magnetic Sport Wristbands Durable, waterproof magnetic sport wristbands designed for active lifestyles and outdoor use, available in multiple colour combinations including blue/orange and black/white. Targeted at sport-minded consumers seeking wearable magnetic therapy with athletic styling.
• Sport Flex Magnetic Wristband Blue/Orange Sport-style magnetic wristband in a blue and orange colour scheme, priced at £20.00 on sale (was £30.00), waterproof and durable for active use.
• Sport Magnetic Wristband Black/White Classic black and white sport-style magnetic wristband priced at £25.00, waterproof and durable.
• Magnetic Therapy Pad Magnetic therapy pad for targeted application on various body areas, priced at £50.00, marketed for non-invasive targeted therapy.
• Magnetic Boost Belt Kit Versatile magnetic therapy belt kit for targeted body therapy, priced at £95.00. Can be worn anywhere on the body, marketed for non-invasive, drug-free therapy of localised pain and strain.
• Magnetic Dog Collars Magnetic therapy collars for dogs, available in hard-wearing canvas and luxurious leather options. Marketed as natural, non-invasive therapy for pets experiencing arthritis, limping, and age-related mobility decline.
• Replacement Parts Replacement components and parts for Bioflow magnetic therapy products, supporting long-term customer use of bracelets, wristbands, and other wearables.

Quantifiable outcome

• Average customer rating of 4.35 out of 5 based on 1,317 reviews
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nikken: Nikken is a global wellness company whose portfolio includes magnetic sleep systems, insoles, and wearables. Broader incumbent in the magnetic-wellness category with overlapping products but a much wider portfolio beyond Bioflow's jewellery focus.
• Holland & Barrett: Holland & Barrett is the UK's largest health and wellness retailer, stocking magnetic bracelets and complementary therapies alongside vitamins and supplements. Comparable as a UK incumbent through which Bioflow-adjacent products reach consumers, though not a focused magnetic-therapy specialist.

Direct peers

• Power Balance: Power Balance markets performance and wellness bracelets with magnetic/holographic technology for athletic and lifestyle users. Comparable to Bioflow on sport-style magnetic wristbands and lifestyle wellness branding.
• MagnetRX: MagnetRX markets magnetic therapy bracelets, wraps, and sleep products to consumers seeking natural pain relief. Highly comparable to Bioflow's DTC catalogue and therapeutic claim framework.
• Energy Muse: Energy Muse sells wellness jewellery incorporating magnets, crystals, and minerals for energy and healing purposes. Comparable to Bioflow on wearable wellness positioning and direct-to-consumer e-commerce distribution.
• Trion:Z: Trion:Z is a Japanese-origin magnetic bracelet and accessory brand selling sport and wellness wearables globally. Directly comparable to Bioflow on magnetic wristband/collier product range and athletic-use positioning.
• Earth Therapeutics: Earth Therapeutics offers magnetic bracelets and self-care wellness accessories across retail and DTC channels. Comparable to Bioflow on magnetic jewellery product line and consumer wellness positioning.
• Sabona of London: Sabona is a long-established magnetic and copper bracelet brand offering wellness jewellery for arthritis and joint pain. Directly comparable to Bioflow on product category (magnetic bracelets), therapeutic positioning, and DTC retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bioflowdirect
• Facebookfacebook.com/bioflowdirect
• Instagraminstagram.com/bioflow
• LinkedInlinkedin.com/company/bioflow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioflow