Apparat
Apparat is a Bergen, Norway-based private limited company operating two divisions: IT consulting (enterprise software, cloud microservices, mobile apps) and film/animation production. It serves major Norwegian enterprises and international clients including Equinor, TV 2, DNB, Bulder Bank, and Alan Walker.
- Company typePrivate
- Founded2017
- HeadquartersBergen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Apparat does
Apparat AS is a Bergen, Norway-headquartered private limited company founded in 2017 that operates two specialized service divisions under a single brand: IT Consulting and Film & Animation. The IT consulting division delivers enterprise application development, cloud-native microservices (built primarily in Go on Kubernetes across GCP, OVH, and AWS), mobile applications (Android, iOS, Flutter), UX design, and project management. The Film & Animation division (operating under the Apparat Studio sub-brand) produces commercials, music videos, VFX, sponsor vignettes, 3D animation, and live-action content. Notable technical implementations include Bulder Bank's mobile platform for Sparebanken Norge, TV 2's content discovery and advertising microservices stack (Go, Kotlin, Kafka, Elasticsearch, Kubernetes), and Equinor's Prevent Breakdowns frontend (React, TypeScript, Python/Django). On 19 August 2024, Apparat was acquired by Sonat Group (with VIA equity as Sonat's shareholder since 2023), and existing Apparat shareholders largely reinvested for a minority stake in Sonat.
Apparat generates revenue primarily through quote-based professional services engagements across both divisions. IT consultants typically work onsite at client locations on multi-month engagements; the film/animation division delivers project-based production work. Customer concentration is anchored in Norwegian enterprises and a small set of international clients, including TV 2, Equinor, DNB, Sparebanken Vest, Sparebanken Norge (Bulder), Norwegian Air, Fiskeridirektoratet, Warner Music, Alan Walker, ASUS, and Eqology. The company serves three primary segments: enterprise IT modernization, media & entertainment production, and Norwegian brand content.
The company employs approximately 20 FTEs across Bergen and Ålesund, up from 11 at the August 2024 acquisition. Apparat positions itself as a senior-only specialist consultancy with a distinctive open-salary employee handbook, monthly internal hackathons ("Apparatdager"), and an annual conference ("Apparatconf," cancelled for 2025). Disclosed revenue is "30+ million NOK" (careers page), and the company maintains its own brand identity within the Sonat Group of companies post-acquisition.
Apparat firmographics
Firmographics- Name
- Apparat
- Legal name
- Apparat AS
- Website
- https://apparat.no
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Apparat is a Bergen, Norway-based private limited company operating two divisions: IT consulting (enterprise software, cloud microservices, mobile apps) and film/animation production. It serves major Norwegian enterprises and international clients including Equinor, TV 2, DNB, Bulder Bank, and Alan Walker.
- Ownership category
- akta.pro rank
Apparat industry classification
Industry- Product category
- IT Consulting and Creative Media Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Computer Systems Design Services (541512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
Keywords
Where Apparat is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Apparat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT Consulting Services: Provides specialized IT consultants to enterprise clients for projects including enterprise solutions, cloud architecture, application development, UX design, and project management. Consultants typically work on-site at client locations.
- Film and Animation Production: Produces commercials, music videos, VFX, sponsor vignettes, and animated content for clients including major Norwegian brands and international artists.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Apparat product offering
Product offeringCore offering
Apparat is a Bergen-based creative technology and media consultancy operating two specialized divisions. The IT consulting division provides senior consultants for enterprise solutions, cloud microservices (Go), mobile applications, UX design, and project management, with consultants typically embedded on-site at client locations. The Film and Animation division produces commercials, music videos, VFX, sponsor vignettes, 3D animation, and live-action content for Norwegian brands and international artists.
Product overview
Apparat is a creative tech and media consultancy based in Bergen, Norway, founded in 2017/2018. The company operates two main service divisions: IT Consulting and Film & Animation. IT Consulting provides system development, cloud microservices (Go), mobile development (Android, iOS, Flutter), UX design, and project management services. Film & Animation delivers commercials, music videos, VFX, TV graphics, and sponsor vignettes. The company serves notable clients including Bulder Bank, TV 2, Equinor, Alan Walker, and Eqology, and operates Apparatconf as an annual industry conference.
Differentiator
Problem solved
Functional benefit
Brands
- Apparat Studio: Film production, animation, motion graphics, and VFX operations within the Sonat Group, part of Apparat's media division.
Products and services
- IT Consulting Senior IT consulting services covering system development, cloud microservices (Go), mobile applications (Android, iOS, Flutter), UX design, and project management for enterprise clients. Consultants work on-site at client locations.
- Film and Animation Production Film and animation production services delivering commercials, music videos, VFX for fiction and advertising, TV graphics, sponsor vignettes, explainer films, 3D animation, and live-action footage for brands and artists.
Companies that use Apparat
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Apparat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Apparat partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Apparat competitors and assessment
Company assessmentBroad incumbents
- TietoEVRY: Largest Nordic IT services and software company, serving banks, telecoms and public sector across Norway; broadly comparable as the dominant incumbent Apparat competes against for enterprise consulting mandates in Norway.
Direct peers
- Bouvet ASA: Norwegian publicly listed IT consulting firm headquartered in Oslo with regional offices; comparable because it sells senior specialist consulting across enterprise software, cloud, and UX to Norwegian enterprises in the same industries Apparat serves.
- Tangrystan Film Production: Norwegian commercial and music video production company with strong Scandinavian artist and brand portfolio; comparable to Apparat Studio on music video and commercial production scale and client type.
- TRY Apt: Norwegian creative and content agency producing film, animation and brand campaigns; comparable to Apparat Studio's commercial production, sponsor vignette and music video business serving Nordic brands.
- Netlight Consulting: Nordic IT strategy and engineering consultancy with offices in Oslo and other capitals; comparable to Apparat as a senior-consultant-led firm serving enterprises on digital transformation, with similar culture-driven talent model.
- Knowit AB: Nordic digital and IT consultancy with offices across the Nordics, providing software development, design and digital transformation; comparable to Apparat on multi-disciplinary tech consulting for enterprise and public-sector clients.
- Mediafarm: Norwegian production company producing commercials, branded content and digital campaigns; comparable to Apparat Studio's film/animation commercial work for Norwegian consumer brands.
- Iterate: Norwegian IT consultancy focused on software development, UX and design with offices in Oslo and Bergen; highly comparable to Apparat's IT consulting division on tech stack (modern web/cloud), customer profile and Bergen presence.
- Qvisten Animation: One of Norway's longest-running animation studios, producing commercials, TV graphics and feature animation; directly comparable to Apparat Studio's animation/VFX/sponsor-vignette work for Norwegian broadcasters and brands.
- Storm Films: Norwegian film and commercial production house with strong Nordic brand and music video portfolio; comparable to Apparat Studio on premium commercial and music video production for international and Norwegian clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Apparat social profiles
Digital presenceApparat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apparat leadership team
Management profileNumber of profiles
Profiles5 records
Apparat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apparat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apparat
What does Apparat do?
Apparat is a Bergen-based creative technology and media consultancy operating two specialized divisions. The IT consulting division provides senior consultants for enterprise solutions, cloud microservices (Go), mobile applications, UX design, and project management, with consultants typically embedded on-site at client locations. The Film and Animation division produces commercials, music videos, VFX, sponsor vignettes, 3D animation, and live-action content for Norwegian brands and international artists.
Is Apparat a public or private company?
Apparat is a private company. It is classified as corporate owned and is currently acquired.
When was Apparat founded?
Apparat was founded in 2017. It employs 11 to 50 people.
Where is Apparat based?
Apparat is headquartered in Bergen, Norway, in the Europe region.
How does Apparat make money?
Two revenue lines are on record. IT Consulting Services are the primary driver. The others are film and Animation Production.
Who are Apparat's main competitors?
TietoEVRY is listed as a broad incumbent. Direct peers are Bouvet ASA, Tangrystan Film Production, TRY Apt, Netlight Consulting, Knowit AB, Mediafarm, Iterate, Qvisten Animation and Storm Films.
Does Apparat have an API?
No public API is recorded for Apparat.
What industry is Apparat in?
Apparat's product category is IT Consulting and Creative Media Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP). Its NAICS code is 512 and its SIC code is 7812.