Mediafarm AS

What Mediafarm AS does

Mediafarm AS is a Norwegian digital learning solutions company founded in 1996 and headquartered in Stavanger. With 18 employees, the firm delivers four integrated service lines: consulting on learning strategy (Rådgivning), e-learning production, learning games (Læringsspill), and physical learning spaces (Læringsrom). Its technical backbone is a proprietary game engine branded COOL, which underpins the learning-game product line and has been externally validated through a German Design Award in 2023.

The company serves large institutional and corporate clients, with a particularly strong footprint in Nordic energy (Equinor, Aker BP, Repsol, Vår Energi, Aker Solutions, Wintershall Dea) and public-sector institutions (the European Parliament, the Norwegian Stortinget, and the Danish Folketinget). It supports content delivery in 24 EU languages, which is the basis for its expansion beyond the Nordic home market, most visibly via a 100M NOK framework agreement with the European Parliament. The firm has recently extended its product surface into AI with Lederboksen, an AI-driven conversation partner aimed at leadership training, indicating an intent to move from one-off project delivery toward more repeatable, software-mediated revenue.

Mediafarm's business model is built on bespoke, project-based consulting and content development engagements, supplemented by framework agreements with public-sector clients. Revenue is anchored by a small number of large institutional contracts rather than a long-tail SMB book, with the European Parliament contract serving as the single largest disclosed revenue signal. The company's strategic direction has been shaped by a founder transition that began in 2023 and concluded in June 2026 when founder Vilhelm Skjærpe stepped down, marking a generational handoff in a 30-year-old firm now operating at a modest headcount but with a meaningful institutional footprint.

Name

Mediafarm AS

Legal name

Mediafarm AS

Website

https://mediafarm.no

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediafarm AS is a Norwegian digital learning solutions firm founded in 1996, providing consulting, e-learning, learning games, and AI-powered leadership training to large European institutional and corporate clients, including the European Parliament and major Nordic energy companies.

Ownership category

akta.pro rank

Product category

Corporate Learning & Training Solutions

NAICS

Custom Computer Programming Services (541511), Professional and Management Development Training (611430), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Simulation & Scenario-Based Learning Authoring (EDAFAHAD)

akta.pro secondary industries

Interactive Learning Games & Gamified Courseware (EDAGALAL), Project- & Inquiry-Based Digital Learning Modules (EDAFACAD), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Learning Strategy, Instructional Design & Content Development (BPACANAG), Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ)

Keywords

• Digital learning solutions
• Gamified learning experiences
• Experiential learning design
• Interactive e-learning courses
• Immersive learning spaces

Headquarters

HQ city

Stavanger, Rogaland

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Custom Learning Solutions Development: Project-based custom development of digital learning solutions including e-learning courses, learning games, and immersive learning spaces. Revenue recognized upon project delivery with potential for multi-year support and maintenance contracts.
2. Framework Agreements: Long-term framework agreements with major public sector clients providing ongoing development, support, and maintenance services. The 100M NOK Europaparlamentet contract includes development plus 8 years of support and maintenance, plus potential for future updates and expansion.
3. Consulting Services: Pedagogical consulting services for learning strategy, instructional design, and organizational development.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Mediafarm AS designs and develops custom digital learning solutions spanning pedagogical consulting (Rådgivning), e-learning courses (E-læring), gamified learning experiences including digital games and board games (Læringsspill), and immersive physical learning environments (Læringsrom). They specialize in translating abstract theory into concrete, behavior-changing knowledge through experiential design, multimedia, VR/360-degree video, simulations, and role-playing games. Projects are delivered as end-to-end custom solutions from concept through installation and multi-year maintenance, with a flagship AI-powered leadership training product called Lederboksen.

Product overview

Mediafarm AS is a Norwegian digital learning provider offering a portfolio of four interconnected service areas: Rådgivning (pedagogical consulting), E-læring (digital courses), Læringsspill (gamified learning games including digital games and physical board games), and Læringsrom (immersive learning spaces). The company specializes in creating engaging learning experiences ranging from short mobile courses to large interactive installations. Key products include Lederboksen (AI-powered leadership conversation partner), Europaparlamentets demokratispill (24-language democracy game for EU Parliament), Valget er ditt (democracy game for Norwegian Parliament), Politiker for en dag (for Danish Parliament), Spaceship Aurora (VR experience), Champions of Easeetonia and Risky Business (cybersecurity board games), BFK læringsspill (child welfare training), and Pandemic-spillet (public health education). Mediafarm also developed the COOL game engine to power their interactive learning experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Rådgivning (Pedagogical Consulting) Pedagogical consulting services that help organizations develop learning strategies and design custom learning solutions tailored to their specific needs, covering instructional design and organizational development.
• E-læring (Digital Learning Courses) Custom-developed digital learning courses and e-learning modules delivered online, ranging from short mobile-friendly courses to complex interactive programs covering onboarding, HSE, leadership, compliance, and subject-specific training.
• Læringsspill (Learning Games) Gamified learning experiences including custom digital games, interactive simulations, and physical board games that engage learners through gameplay mechanics while teaching specific skills or knowledge. Built on Mediafarm's proprietary COOL game engine.
• Læringsrom (Immersive Learning Spaces) Immersive learning environments and role-playing experiences conducted in physical spaces, featuring multimedia installations, interactive displays, VR technology, and dramatic simulations for experiential learning delivered on-site.
• Lederboksen (AI Leadership Conversation Partner) A generative AI-powered conversation partner product that simulates realistic dialogue scenarios to help managers and leaders practice difficult workplace conversations in a safe environment. Sold as a standalone reusable offering to enterprise and government customers.

Quantifiable outcome

• 14 blind participants successfully completed the full role-playing game without issues using non-visual interface
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Stortinget (Norwegian Parliament)flagshipStrategic or Co-development Partner · 1 January 2026Mediafarm awarded contract to develop 'Millionen', a new interactive learning game about democracy and democratic erosion for youth aged 13-16. This replaces the existing 'Valget er ditt' (Your Choice) game that has been in operation since 2010. The project builds on Mediafarm's experience from similar work for Europaparlamentet and Folketinget.
• Europaparlamentet (European Parliament)flagshipStrategic or Co-development Partner · 1 January 2024Mediafarm won the international competitive tender for a 100M NOK framework agreement to develop and deploy an interactive democracy learning game across EU member states. The partnership includes concept development, production in 24 languages, installation at up to 23 locations, and 8 years of maintenance and support. This is Mediafarm's largest and most strategic partnership, positioning them as a leading European provider of democratic education solutions.
• Folketinget (Danish Parliament)coreStrategic or Co-development PartnerMediafarm developed 'Politiker for en dag' (Politician for a Day) learning game for the Danish Parliament's visiting center. The 280m2 facility runs 4 sessions daily with the game winning the German Design Award. Mediafarm provides ongoing support and maintenance for the solution.
• Workz (Denmark)minorStrategic or Co-development PartnerDanish partner involved in concept development for the Folketinget project, working alongside Mediafarm on the interactive learning game solution.
• MetronomeminorStrategic or Co-development PartnerMedia production partner for the Folketinget project, responsible for media production elements of the interactive learning game.
• SixSides ASminorStrategic or Co-development PartnerExhibition design partner for Andøya Space's Spaceship Aurora visitor center project, collaborating with Mediafarm on spatial and exhibition design.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Mangahigh: Gamified learning platform for K-12 mathematics and STEM. Comparable to Mediafarm's NDLA pandemic game and Stortinget education practice in terms of game-based pedagogy for school audiences.
• Talespin: Provider of immersive VR and spatial computing learning solutions for enterprise soft-skills and workforce development. Comparable to Mediafarm's Læringsrom and VR-driven Spaceship Aurora work in immersive learning delivery model.
• Area9 Lyceum: Adaptive learning platform using AI for personalized competency development. Comparable to Mediafarm's Læringsrom and Lederboksen AI ambitions in delivering tailored, interactive learning experiences at scale.

Others

• Oplerno: Norwegian online learning platform focused on professional development and continuing education. Indirect overlap with Mediafarm's professional training services in the Norwegian market.

Regional players

• Serious Games Interactive: Danish serious games developer producing 3D learning games for schools and institutions. Geographic and product overlap with Mediafarm's parliamentary work and Nordic education customers, especially the Folketinget project.
• EduLab Finland: Finnish educational technology group focused on digital learning solutions and assessment. Relevant Nordic peer in EdTech with similar mix of government, education, and enterprise training customers.

Broad incumbents

• Tietoevry (Education division): Large Nordic IT services and digital learning provider including solutions for public sector education and training. Overlaps with Mediafarm's government tender work and broader Nordic digital learning footprint.
• Kahoot: Norwegian gamified learning platform serving educators and enterprises globally. While much larger and product-led, it overlaps with Mediafarm's learning games and gamified training offerings, particularly in the education and corporate L&D segments.

Direct peers

• Mursion: US-based provider of AI-powered and human-simulated immersive training for leadership, healthcare, and public sector. Comparable to Mediafarm in simulation-driven soft-skills and civic education, particularly relevant for Læringsrom and Lederboksen-like use cases.
• Attensi: Norwegian-founded simulation-based training provider specializing in game-based and VR learning for enterprise and public sector. Closest comparable to Mediafarm in both technology approach (immersive simulations) and geographic focus on the Nordics, with the same oil & gas and public sector customer overlaps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mediafarm-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediafarm AS