Tangrystan Productions As

What Tangrystan Productions As does

Tangrystan Productions AS is a privately held, Oslo-based boutique production company operating in the Norwegian and Scandinavian advertising market. The company represents a curated roster of 14 directors and produces commercial advertising content, music videos, series and TV content, short films, and branded entertainment for advertising agencies and direct brand clients. Core service delivery is project-based creative production, with distinct director brands providing stylistic differentiation (humor, character-driven drama, music videos, international production). The company operates from its headquarters at Huitfeldts gate 11 A in Oslo and has a small internal team of seven or more visible members handling production, line-producing, and administrative functions, while directors function as independent creative talent attached to the roster.

The business model is agency-driven and project-based. Productions are commissioned either by advertising agencies (including Schjærven, Nord DDB, ANTI, HK, Try, Morgenstern, and others) on behalf of brand clients, or directly by brand clients. Revenue is generated per project via production fees, with directors commissioned based on creative fit. The client base spans more than 100 named brands across Norwegian enterprise, financial services, telecom, retail, food, healthcare, government, nonprofit, and music sectors, including DNB, McDonald's Norway, TV2, Equinor, Telenor, Coop, Rema 1000, Tine, Finn.no, Telia, and Norsk Tipping.

The company competes on director talent rather than proprietary technology, with credentialled directors including Hedda Mjøen (Amanda and Gullstolen award winner), Jakob Ström (Cannes Lion winner), and Pekka Hara (international production experience). Marketing is conducted through an online portfolio website (tangrystan.no), Instagram, and Facebook presence. No external funding, no parent company, no acquisitions, and no public listing are documented. The company is independently owned, with partner Gry Sætre listed among key personnel.

Name

Tangrystan Productions As

Legal name

Tangrystan Productions AS

Website

https://tangrystan.no

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Tangrystan Productions AS is an Oslo-based boutique production company representing 14 directors, producing commercials, music videos, series, and short films for Norwegian and Scandinavian advertising agencies and brand clients.

Ownership category

akta.pro rank

Product category

Commercial Film and Video Production Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM)

Keywords

• Commercial film production
• Music video production
• Advertising production services
• TV series production
• Branded content production

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Commercial film production: Tangrystan Productions AS generates revenue by producing visual and humorous television and digital commercials for advertising agencies and direct brand clients. Revenue is project-based, commissioned per production.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tangrystan Productions AS is a boutique Oslo-based production company that crafts visual and humorous television and digital commercials, music videos, TV/series content, short films, and branded entertainment. The company represents a roster of 14 directors with diverse specializations (humor, drama, character-driven, music videos, international) and delivers project-based production services commissioned by advertising agencies and direct brand clients across Norway and Scandinavia.

Product overview

Tangrystan Productions As is a boutique production company based in Oslo, Norway, specializing in crafting visual and humorous commercials. The company operates as a collective of directors who produce advertising content for various clients. Their services include commercial production, directing, and post-production work. The company represents multiple directors including Andrea Eckerbom, Jakob Ström, Sander Dahl, Trond Fausa Aurvåg, Ida & Andreas, Sondre Røe, Hallvar Witzø, and others. Projects span TV commercials, digital content, music videos, series, and short films for clients across Norway and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Film and Video Production Project-based production of television and digital commercials for advertising agencies (e.g., Schjærven, Nord DDB, ANTI, HK) and direct brand clients. Services span visual and humorous commercial production across TV, digital, and social platforms, delivered through Tangrystan's roster of 14 directors.
• Music Video Production Production of music videos for record labels and artists, including work for Warner Music (Kristian Kristiansen, Feit liten taper), Honningbarna (Avanti, Rød bic, Heute ist mein tag), Chris Holsten, Metteson (Look To A Star, Put it to Sleep), Astrid S (Two Hands), ARY (Running in a dream), and Ida & Andreas.
• TV Series and Series Content Production Production of television series and episodic content, including trailers and clips for Norwegian and international series. Examples include VGS sesong 3, Pørni seasons 4 and 5, INNAFOR (Sex eller overgrep), SINNSYKT, HODET I KLEMME, PORNO 2022, TYPEN TIL, Jordskott II (Swedish crime series for SVT), and Torpederna (Swedish action comedy series for TV4).
• Short Film Production Production of short films, including work such as "Nåde" (Klipp) for NRK.
• Feature Film Production Feature film (spillefilm) production, including "Alle Hater Johan" (Hallvar Witzø's feature film debut).
• Branded Content Production Production of branded content, channel idents, and sponsored/influencer content for brands and platforms, including Discovery channel idents for Warner Bros. Discovery, branded content for influencer Sophie Elise, and episodic content such as Vy Julekalender.

Named customers166 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bacon: Bacon is a Copenhagen-based boutique commercial production company representing a roster of directors across Denmark and the Nordics. Like Tangrystan, it serves Scandinavian agencies and direct brand clients for TV, digital, and music-video work, and competes for the same Nordic agency mindshare.
• Anorak: Anorak is a Nordic production company with offices in Sweden and Denmark producing commercials, films, and digital content for Scandinavian agencies. Its boutique model and director-representation structure closely parallel Tangrystan's approach.
• Mbrella: Mbrella is a Stockholm-based production company producing commercials, branded content, and music videos for Nordic and international brands. It competes directly with Tangrystan in the Swedish and pan-Nordic production market.
• Hob Studio: Hob is a Stockholm-based production company producing commercials, brand films, and digital content. It targets the same Nordic and pan-European agency clients and competes for similar directing talent.
• New Land: New Land is a Stockholm- and Copenhagen-based boutique production company representing directors for commercials, music videos, and branded content. It mirrors Tangrystan's model of director representation, Nordic agency relationships, and cross-format production.
• Tool: Tool is a US-headquartered commercial production company representing directors for global advertising campaigns. It is comparable as a direct competitor in the boutique production-representation model, with broader international reach that Nordic boutiques sometimes lose briefs to.
• Kyma: Kyma is a Stockholm-based production company producing commercials, music videos, and branded content for Nordic and international clients. It operates with a similar boutique director-roster model and competes for the same Swedish and pan-Nordic agency briefs.
• Bleck: Bleck is a Stockholm-based production company specializing in commercials, music videos, and short films for Nordic and international clients. It serves a similar agency-and-brand client base and operates with a comparable boutique director-roster structure.

Broad incumbents

• B-Reel: B-Reel is a Stockholm-headquartered digital creative and production company with broader capabilities spanning commercials, interactive content, and digital experiences. It is a larger incumbent that agencies sometimes route integrated briefs to instead of boutique competitors like Tangrystan.
• Stink Studios: Stink Studios is a global production and creative studio with offices across Europe and the US, offering commercials, digital content, and design. It is a larger incumbent that competes for the same pan-Nordic and global brand briefs as Tangrystan, with a more integrated service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tangrystan
• Instagraminstagram.com/tangrystanproductions
• LinkedInlinkedin.com/company/tangrystan-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangrystan Productions As