nandos
Nando's Australia operates franchise quick-service restaurants specializing in flame-grilled PERi-PERi chicken across all Australian states and territories and New Zealand, serving individual diners, families, and corporate catering customers through dine-in, takeaway, delivery, and retail CPG channels.
- Company typePrivate
- Founded-
- HeadquartersRichmond, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What nandos does
Nando's Australia is the Australian and New Zealand operating arm of the Nando's PERi-PERi grilled chicken restaurant brand, structured as multiple proprietary limited companies (Nando's Australia Pty Ltd, Nando's Peri-Peri Australia Pty Ltd, Nando's New Zealand Limited, and NNZ Restaurants Limited) headquartered in Richmond, Victoria. The business operates quick-service restaurants across all eight Australian states and territories plus New Zealand under a franchise model, serving flame-grilled chicken marinated in the proprietary PERi-PERi sauce (African Bird's Eye Chilli, herbs, lemon, garlic), alongside burgers, pitas, wraps, salads, bowls, snacks, sides, and kids meals. Customer segments include individual consumers and families (primary), corporate and event catering customers (minimum $150 orders), and young workers entering the workforce.
nandos firmographics
Firmographics- Name
- nandos
- Legal name
- Nando's Australia Pty Ltd
- Website
- https://nandos.com.au
- Company type
- Private
- Operating status
- Operating
- Short description
- Nando's Australia operates franchise quick-service restaurants specializing in flame-grilled PERi-PERi chicken across all Australian states and territories and New Zealand, serving individual diners, families, and corporate catering customers through dine-in, takeaway, delivery, and retail CPG channels.
- Ownership category
- akta.pro rank
nandos industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Chicken & Wings QSR (THAFAAAC)
- akta.pro secondary industries
- Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI), Ready-to-Eat/Ready-to-Heat Poultry Meals & Components (Meal Kits, Fully Cooked Items) (AFANACAG), Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)
Keywords
Where nandos is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
nandos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Food & Beverage Sales: Primary revenue stream from selling flame-grilled PERi-PERi chicken, burgers, wraps, salads, sides, and beverages through dine-in, takeaway, and delivery channels across all Australian restaurant locations.
- Catering Orders: Corporate and event catering orders with minimum $150 order value, placed online with scheduled pickup. Generates revenue from bulk orders with advance ordering requirements.
- Gift Cards: E-gift cards sold online in denominations of $50, $100, $200, or custom amounts. Valid for 3 years from purchase. Can be redeemed in-store or for online orders.
- PERi-Perks Loyalty Program: Loyalty program that drives repeat purchases through points accumulation (1 point per dollar spent), birthday rewards, exclusive offers, and event access. Points can be redeemed for food items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value Menu - Lunch deals under $15 |
| Unit Pricing | Pay-as-you-go | Snack Menu - Under $10 |
| Unit Pricing | Pay-as-you-go | Gift Cards - $50, $100, $200 preset denominations |
| Unit Pricing | Pay-as-you-go | Catering Minimum Order - $150 |
| Freemium | Pay-as-you-go | PERi-Perks Loyalty - Free signup with points earning |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
nandos product offering
Product offeringCore offering
Nando's operates a chain of casual dining restaurants specializing in flame-grilled PERi-PERi chicken, complemented by burgers, pitas, wraps, salads, sides, snacks, and a kids menu. Beyond restaurant service, the company sells PERi-PERi-branded retail products (sauces, marinades, rubs, and Bag & Bake kits) and runs the PERi-Perks customer loyalty program across dine-in, takeaway, delivery, catering, and digital channels in Australia and New Zealand.
Product overview
Nando's is a PERi-PERi grilled chicken restaurant chain operating across Australia and New Zealand. The core offering consists of flame-grilled chicken marinated in PERi-PERi sauce (made from African Bird's Eye Chillies), complemented by burgers, wraps, salads, sides, and kids meals. Nando's extends its brand into retail consumer packaged goods including PERi-PERi sauces, PERinaise, marinades, table sauces, rubs, and the PERi-PERi Bag & Bake home cooking product, all sold through Woolworths and other retailers. The digital ecosystem includes a mobile app, online ordering platform, Order at Table system, and the PERi-Perks loyalty program. Additional services include catering for events, e-gift cards, and free guest WiFi at restaurants.
Differentiator
Problem solved
Functional benefit
Brands
- PERi-Perks: Loyalty rewards program offering points, free birthday meals, exclusive offers and event access to members.
- PERi-Perks
Products and services
- Flame Grilled PERi-PERi Chicken
Quantifiable outcome
- 87% of staff recommend Nando's as a workplace (top 5% in hospitality industry)
- +2 more outcomes
Companies that use nandos
Customer profileSegments3 records
Ideal customer profiles1 record
nandos technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
nandos partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- UbercoreUber serves as Nando's delivery partner, fulfilling delivery orders placed through the Nando's website or app. When customers choose delivery, their order is fulfilled by Uber drivers from the selected Nando's restaurant.
- Third-Party Aggregators (UberEats, Menulog, DoorDash)minorThird-party food delivery aggregators are explicitly excluded from PERi-Perks loyalty program points earning. These platforms are mentioned in terms of service as separate ordering channels.
- WoolworthscoreWoolworths serves as retail distribution partner for Nando's PERi-PERi Bag & Bake product. The product is available for purchase at Woolworths stores in Australia.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
nandos competitors and assessment
Company assessmentDirect peers
- KFC Australia: Yum! Brands-owned chicken QSR chain that is Nando's most direct competitor in the Australian dine-in, takeaway and delivery occasions. Operates a similar national footprint and franchise model, competing head-to-head on flame-grilled/fried chicken meals.
- Red Rooster: Craveable Brands-owned Australian chicken QSR chain focused on roast and flame-grilled chicken. Most direct domestic chicken-specialist peer, with overlapping dine-in/takeaway/delivery channels and value-tier positioning.
- Oporto: Craveable Brands-owned Australian flame-grilled chicken and burger chain. Directly comparable menu (flame-grilled chicken, burgers, wraps) and franchise model, and often competes for the same chicken-lunch occasion.
Emerging players
- El Jannah: Fast-growing Australian Lebanese-style charcoal chicken chain. Targets the same flame-grilled chicken occasion with a different flavour profile and has been rapidly expanding dine-in and delivery locations, increasing competitive intensity in Nando's core category.
- Chargrill Charlie's: Sydney-based charcoal chicken takeaway chain with strong suburban dine-in and catering presence. Competes for the same flame-grilled chicken family-meal and catering occasions as Nando's, with a more limited geographic footprint.
Broad incumbents
- Hungry Jack's: Master franchisee of Burger King in Australia. Competes for QSR lunch/dinner occasions across dine-in, takeaway and delivery, and is a relevant peer for value-tier pricing and digital loyalty benchmarks, though anchored in beef rather than chicken.
- McDonald's Australia: Largest QSR chain in Australia by system sales, with a national franchise footprint and a mature MyMacca's loyalty program. A relevant benchmark for digital, loyalty, and franchise economics, despite a broader mixed-menu offering.
- Grill'd: Australian fast-casual healthier burger chain with a national franchise footprint. Competes for the same dine-in casual-dining occasion and mid-tier price point, and is comparable on loyalty/community positioning and franchise-led growth.
- Domino's Pizza Enterprises: ANZ-listed master franchisor of Domino's with an advanced own-channel digital ordering platform, loyalty program and strong delivery economics. Most comparable ANZ-listed peer on digital, loyalty and franchise unit economics, despite a different core menu.
Others
- Woolworths (Ready-Meals / Hot Roast Chicken): While not a restaurant competitor, Woolworths is a strategic retail partner (Nando's Bag & Bake) and its expanding hot roast chicken and ready-meals range competes for the same at-home protein occasions and impulse dinner occasions as Nando's retail SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
nandos social profiles
Digital presencenandos compliance and trust
Trust signalCompliance2 records
nandos financial estimates
Financial estimateRevenue estimate
Valuation estimate
nandos leadership team
Management profileNumber of profiles
nandos subsidiaries and ownership
Company hierarchySubsidiaries3 records
nandos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nandos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nandos
What does nandos do?
Nando's operates a chain of casual dining restaurants specializing in flame-grilled PERi-PERi chicken, complemented by burgers, pitas, wraps, salads, sides, snacks, and a kids menu. Beyond restaurant service, the company sells PERi-PERi-branded retail products (sauces, marinades, rubs, and Bag & Bake kits) and runs the PERi-Perks customer loyalty program across dine-in, takeaway, delivery, catering, and digital channels in Australia and New Zealand.
Is nandos a public or private company?
nandos is a private company. It is classified as family owned and is currently operating.
When was nandos founded?
nandos was founded in -1.
Where is nandos based?
nandos is headquartered in Richmond, Australia, in the Oceania region.
How does nandos make money?
Four revenue lines are on record. Restaurant Food & Beverage Sales are the primary driver. The others are catering Orders, gift Cards and PERi-Perks Loyalty Program.
Who are nandos's main competitors?
Direct peers on record are KFC Australia, Red Rooster and Oporto. Emerging players are El Jannah and Chargrill Charlie's. Broad incumbents are Hungry Jack's, McDonald's Australia, Grill'd and Domino's Pizza Enterprises. Woolworths (Ready-Meals / Hot Roast Chicken) is listed as an others.
Does nandos have an API?
No public API is recorded for nandos.
What industry is nandos in?
nandos's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAAAC, Chicken & Wings QSR, with a secondary code of THAFABAI, Chicken Concepts (Fried/Grilled/Hot Chicken). Its NAICS code is 722513 and its SIC code is 5810.