What smart3 does

smart3 IT GmbH is a small, family-run Swiss web design agency headquartered in Bözberg, in the Brugg/Baden region of German-speaking Switzerland. Founded in 2005 by Brigitte Schweizer and currently operating with a team of 1-10 people, the company provides end-to-end web services for small and medium businesses and local service providers, including web design, web hosting, logo design, professional photography, and post-launch support. The portfolio spans roughly a dozen named clients across diverse verticals such as goldsmithing, hairdressing, food takeaway, chimney sweeping, driving schools, and cultural associations, all within a regional radius of the company's base.

The technology stack is built entirely on the open-source WordPress CMS, with WooCommerce layered in for e-commerce functionality, and a standard set of integrations including Google Analytics, Google Search Console, Tidio chat, Amelia booking, and Swiss-localized payment gateways (TWINT, PayRexx, PayPal). smart3 packages its offerings into a tiered modular system: startup (CHF 3,500 one-time for a 1-page site), smart3, clever, and premium multi-page packages, plus a webshop tier. Recurring revenue comes from hosting subscriptions (CHF 96-220/year) and ad-hoc support at CHF 110-130/hour, supplemented by professional photography and logo design services. The hosting infrastructure is delivered through a 20+ year partnership with Hoststar - Multimedia Networks AG.

smart3's business model is sales-led and relationship-driven, relying on direct website inquiries, phone and email outreach, and word-of-mouth referrals within the Brugg/Baden region. All sales follow a defined 5-phase methodology from free initial consultation through go-live, with fixed-price project quotes and additional hourly billing for out-of-scope work. The company is privately held, founder-owned (Brigitte Schweizer as Inhaberin), has no external investors or funding rounds, and does not serve any large enterprise or international accounts. The most recent operational signal — a public notice of reduced availability due to illness and summer holidays until August 17, 2026 — underscores the thin operational bench of a two-person leadership team.

Name

smart3

Legal name

smart3 IT GmbH

Website

https://smart3.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

smart3 IT GmbH is a family-run Swiss web design agency in Bözberg, serving SMBs and local service businesses in the Brugg/Baden region with WordPress-based websites, WooCommerce e-commerce, hosting, logo design, and photography services.

Ownership category

akta.pro rank

Headquarters

HQ city

Gebenstorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design Projects: One-time project fees for website creation. Pricing varies by package: startup package at CHF 3,500, custom quotes provided after initial consultation. Fixed-price approach for clearly defined projects with additional hourly work for extra features.
2. Web Hosting Services: Annual recurring hosting packages: hosting base at CHF 96/year with basic features, hosting clever at CHF 220/year including WordPress maintenance and monthly backups. Domain registration at CHF 17/year.
3. Support & Maintenance: Hourly support services at CHF 110/hour, including content updates, modifications, WordPress training, and technical assistance. Also includes optional support credit packages purchased in advance.
4. Professional Services: Additional services including photography sessions (CHF 130/hour), logo design/digitization (CHF 130/hour), and WordPress training workshops (CHF 120/hour).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

smart3 builds WordPress-based websites for small and medium businesses in German-speaking Switzerland, offering a modular package system (startup, smart3, clever, premium, webshop) that bundles design, CMS setup, responsive layout, SEO, and optional WooCommerce e-commerce. The full-service offering is rounded out by logo design, managed web hosting (hosting base and hosting clever), post-launch support, and professional photography.

Product overview

smart3 is a Swiss web design agency offering a modular website package system built on WordPress CMS. The core offering consists of four website tiers: startup Package (CHF 3,500) for 1-page sites, smart3 Package for multi-page professional sites (up to 8 pages), clever Package with SEO focus, and premium Package with multilingual support and security features. All websites are built on WordPress with responsive design. For e-commerce needs, the webshop Package adds WooCommerce functionality. Additional services include Logo Design, web Hosting (base at CHF 96/year or clever at CHF 220/year), Support Services, and Professional Photography. The company is operated by Brigitte and Emanuel Schweizer from Bözberg, Switzerland, with over 30 years of IT experience.

Differentiator

Problem solved

Functional benefit

Products and services

• startup Package Entry-level website package providing a cost-conscious 1-page WordPress website with responsive design, essential plugins, and a licensed design template. Starting at CHF 3,500 one-time. Includes WordPress setup, basic training, and the option to expand with modules such as news, blog, or online shop.
• smart3 Package Professional multi-page website package (up to 8 pages) built on WordPress CMS. Includes licensed design template, corporate design customization, content population, contact forms with spam protection, image galleries, OpenStreetMap integration, social media linking, and built-in search functionality.
• clever Package Mid-tier website package with WordPress CMS, responsive design, SEO optimization, content population for 8 pages, and image galleries. Mobile-optimized and Google-compliant. Price provided after initial consultation.
• premium Package Full-service website package with multilingual support, security package, WordPress CMS, up to 15 pages of content population, analytics integration, and comprehensive training. Designed for startups, larger associations, restaurants, non-profits, and SMEs targeting broader audiences.
• webshop Package Complete e-commerce solution combining WordPress with WooCommerce for online shop functionality. Includes responsive design, Google SEO optimization, corporate design, product content population, Google Maps integration, analytics setup, and coaching. Scales modularly without product quantity restrictions.
• Logo Design Professional logo design service including individual consultation, market analysis, concept development, multiple design variants, vector graphics delivery (Adobe Illustrator), and ongoing support for logo evolution. Covers typography, symbols, wordmarks, and combination marks.
• hosting base Basic hosting package at CHF 96/year. Includes web hosting, 10 GB storage, 5 email accounts, 1 database. No support included. Suitable for smaller business websites.
• hosting clever Enhanced hosting package at CHF 220/year. Includes WordPress system maintenance, monthly backup of WordPress website (or per customer request), and updates for WordPress/plugins/theme. Minimal support for website customers included.
• Support Services Post-launch support including website modifications, WordPress training, ongoing content updates, and technical assistance. Available via email, WhatsApp, Skype, TeamViewer, or on-site. Offers both contract-based and ad-hoc support options at CHF 110/hour (general support) and CHF 120/hour (WordPress training/workshops).
• Professional Photography On-site professional photography using Nikon D800 or Nikon Z6 equipment. Includes team portraits, product photography, location/building shots, drone aerial photography, and image editing/retouching. Delivered in high resolution via Dropbox or WeTransfer at CHF 130/hour.

Quantifiable outcome

• Websites load quickly with high availability through Swiss-based hosting partner
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Hoststar - Multimedia Networks AGcoreTechnology or Integrationsmart3 has partnered with Hoststar as their primary web hosting provider for over 20 years. Hoststar provides the infrastructure for all customer websites with high availability, fast access speeds, and reliable Swiss-based server infrastructure. This partnership ensures 99.9% uptime and professional security management for all hosted websites.
• WordPresscoreTechnology or IntegrationWordPress is the core content management system used for all website development. As a leading open-source CMS with 35% market share, WordPress provides the foundation for all smart3 web solutions. The platform's modular architecture, extensive plugin ecosystem, and large developer community enable smart3 to deliver scalable, customizable web solutions.
• WooCommercecoreTechnology or IntegrationWooCommerce is the e-commerce extension integrated with WordPress for online shop functionality. This free plugin enables smart3 to build professional online stores with product management, shopping carts, various payment gateway integrations, and inventory control for e-commerce clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Liip: Swiss digital agency with deep expertise in Drupal, Symfony, and modern web platforms. Comparable as a Swiss web agency serving similar SMB and mid-market customers, though typically at larger project scale.
• Zeix: Swiss web agency specializing in WordPress and custom web solutions for SMBs and public-sector clients. Directly comparable as a Swiss-headquartered agency serving similar customer segments with comparable service offerings.
• 3media: Swiss digital agency providing web design, web development, and digital marketing services. Comparable as a Swiss-headquartered agency serving similar SMB customer segments in the German-speaking part of Switzerland.
• Webrepublic: Swiss digital agency offering web design, development, and digital marketing services. Comparable as a Swiss-based agency serving SMBs with integrated web and digital services, though typically larger in scale.

Broad incumbents

• Wix: Global DIY website builder platform that competes with agency-built websites for the SMB target customer. While smart3 offers custom services, Wix targets the same end customers with self-service tools at lower price points.
• Squarespace: Global website builder platform popular with SMBs, creatives, and small retailers. Competes for the same end customers as smart3 by enabling self-service website creation without the need for an agency.
• Jimdo: European DIY website builder with strong presence in the DACH region. Directly competes with smart3 for SMB customers seeking affordable, self-service websites, particularly in the German-speaking Swiss market.
• WordPress.com: Hosted version of the same WordPress platform smart3 builds on. Represents a self-service alternative that competes directly with smart3's agency model for SMB customers in the same target market.

Others

• Infomaniak: Swiss hosting and cloud provider offering website, email, and domain services to SMBs. Adjacent competitor in the hosting and online presence space for the same Swiss SMB customer base.
• Hoststar: Swiss hosting provider and smart3's primary hosting partner for 20+ years. Ecosystem relationship rather than a competitor - both parties benefit from the partnership, but Hoststar could also serve SMB customers directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smart3.ch
• LinkedInlinkedin.com/company/smart3-it-gmbh
• Instagraminstagram.com/smart3_ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smart3