North Shore Sports Medicine

What North Shore Sports Medicine does

North Shore Sports Medicine (NSSM) is a privately held, multi-disciplinary healthcare clinic founded in 1986 and headquartered in North Vancouver, British Columbia. It operates two clinic locations (Brooksbank and Deep Cove) and a team of 40+ practitioners and staff delivering physiotherapy, registered massage therapy, chiropractic care, naturopathy, kinesiology, acupuncture/TCM, dietetics, and concussion care, supplemented by specialty programs such as GLA:D (hip and knee osteoarthritis), vestibular and TMJ physiotherapy, shockwave therapy, prolotherapy, Pilates classes, and a physiotherapist-led running group. Pediatric physiotherapy and senior fall-prevention services round out the clinical portfolio.

NSSM generates revenue primarily on a fee-for-service basis through direct-to-consumer patient visits, with direct billing relationships that process claims through extended health insurance providers, ICBC (motor vehicle accident claims), and WorkSafeBC (workplace injury claims). Patients are acquired and booked through a multi-channel approach including the Jane App online booking platform, phone, walk-in, and a website supported by SEO, content marketing, and an active social media presence on Facebook, X, and Instagram. Telehealth and in-home physiotherapy extend the clinical delivery model beyond the physical clinics.

The business is founder/owner-operated with no disclosed external investors, no parent company, no M&A history, and no funding rounds. It is positioned as a long-tenured local healthcare brand (38+ years in North Vancouver) with moderate distribution advantages (two locations, extended hours, insurance billing) and switching cost signals tied to longer appointment times and integrated multidisciplinary care. Revenue is not publicly disclosed.

Name

North Shore Sports Medicine

Legal name

North Shore Sports Medicine LLC

Website

https://nssm.ca

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

North Shore Sports Medicine is a multi-disciplinary private healthcare clinic in North Vancouver, BC, operating two locations with 40+ practitioners delivering physiotherapy, massage, chiropractic, and rehabilitation services to local consumer, insurance, and ICBC/WSBC payer patients.

Ownership category

akta.pro rank

Product category

Outpatient Rehabilitation & Sports Medicine Clinics

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAKALAB

Sports Medicine

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

SECONDARYHSADAIAB

Sports Physical Therapy & Return-to-Play Rehab

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

• Sports medicine clinic
• Physiotherapy services
• Registered massage therapy
• Chiropractic care
• Injury rehabilitation services

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Treatment Services: Fee-for-service healthcare services including physiotherapy, massage therapy, chiropractic care, acupuncture, and other therapeutic treatments. Revenue generated through patient visits with direct billing to extended health insurance, ICBC, and WSBC.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

North Shore Sports Medicine is a multi-disciplinary healthcare clinic that delivers in-person and remote rehabilitation, pain management, and wellness services through a team of over 40 practitioners. Core offerings span physiotherapy (including pediatric, vestibular, TMJ, and concussion care), registered massage therapy, chiropractic care, kinesiology and active rehabilitation, naturopathy, acupuncture and Traditional Chinese Medicine, registered dietitian services, and structured programs such as the GLA:D osteoarthritis program, Pilates classes, and a running group. Services are delivered from two North Vancouver clinic locations and through telehealth and in-home physiotherapy.

Product overview

North Shore Sports Medicine is a multi-disciplinary healthcare clinic offering a comprehensive range of rehabilitation and wellness services from two North Vancouver locations. The portfolio centers on core physiotherapy, massage therapy (RMT), and chiropractic care, supplemented by specialized programs including vestibular and TMJ physiotherapy, concussion care, and naturopathy. Treatment modalities include shockwave therapy, prolotherapy, acupuncture, cupping, and dry needling. The clinic also offers fitness-oriented services including Pilates classes, a running group, and active rehab/kinesiology, plus nutrition services through a registered dietitian. A notable protocol offering is the GLA:D program for osteoarthritis. Services support various patient populations from athletes to children to seniors recovering from motor vehicle accidents (ICBC).

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Expert physiotherapy services for injury rehabilitation, pain management, and mobility improvement, including specialized care for kids, vestibular conditions (vertigo/dizziness), and TMJ disorders.
• Kids Physio Pediatric physiotherapy services tailored for children to address developmental concerns, injuries, and movement disorders.
• Vestibular Physiotherapy Treatment for vertigo, benign paroxysmal positional vertigo (BPPV), and dizziness disorders through specialized vestibular rehabilitation techniques.
• TMJ Physiotherapy Physiotherapy treatment for temporomandibular joint (TMJ/TMD) disorders to relieve jaw pain, headaches, and related symptoms.
• Registered Massage Therapy (RMT) Registered massage therapy services including Swedish massage, deep tissue massage, sports massage, and prenatal massage, customized to patient needs.
• Shockwave Therapy Non-invasive shockwave therapy for chronic tendon and soft tissue pain, promoting healing and reducing recovery time.
• Chiropractic Care Chiropractic treatment for spinal adjustments, joint mobilization, and musculoskeletal pain relief.
• Prolotherapy Proliferant injection therapy for connective tissue injuries and joint instability.
• Naturopathy Natrauropathic medicine services providing holistic healthcare approaches including natural therapies and lifestyle counseling.
• Active Rehab and Kinesiology Exercise-based rehabilitation and kinesiology services for injury recovery, wellness, and athletic performance enhancement.
• GLA:D Program Good Living with Osteoarthritis - a 7-week evidence-based education and exercise program specifically designed for hip and knee osteoarthritis pain reduction.
• Traditional Chinese Medicine and Acupuncture Acupuncture and Traditional Chinese Medicine services including cupping therapy and dry needling (intramuscular stimulation therapy) for pain relief and wellness.
• Cupping Therapy Traditional Chinese medicine technique using suction cups to improve blood flow, reduce pain, and promote healing.
• Dry Needling / Intramuscular Stimulation Therapy IMS therapy targeting muscle knots and trigger points to release tension and alleviate pain.
• Concussion Care Comprehensive concussion assessment, treatment, and management services for recovery from head injuries.
• ICBC Claims and Motion Medicine Motor vehicle accident rehabilitation services covered by ICBC insurance, including kinesiology and physiotherapy programs.
• Registered Dietitian Services Nutrition counseling and dietetics services to support physical rehabilitation, sports performance, and overall wellness.
• Pilates Classes Physiotherapy-led Pilates classes in small groups to strengthen the body, improve flexibility, and prevent injury. Available in daytime and evening sessions.
• Running Group Physiotherapist-led running group offering coached training at five different paces for runners of all levels, focused on building stamina and preventing injury.

Quantifiable outcome

• Research shows each additional hour of physiotherapy treatment time results in corresponding improvement in functional independence (2021 study cited by NSSM)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ICBC (Insurance Corporation of British Columbia)coreOthersICBC claims processing partner. The clinic handles motor vehicle accident rehabilitation claims under ICBC coverage, providing specialized kinesiology and physiotherapy programs for post-accident recovery.
• WSBC (WorkSafeBC)coreOthersWorkers' SafetyBC claims processing partner. The clinic processes workplace injury claims and provides rehabilitation services for injured workers.
• North Shore Girls Soccer ClubminorGTM or Marketing PartnerCommunity partnership providing injury prevention sessions to young athletes. Practitioners volunteer time for educational sessions on injury prevention and athlete wellness.
• Extended Health Insurance ProviderscoreOthersDirect billing partnerships with various extended healthcare insurance providers, allowing patients to have claims processed directly without out-of-pocket expenses.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Lifemark Health Group: National Canadian provider of physiotherapy, rehabilitation, and wellness services across 300+ clinics. Competes for ICBC, WorkSafeBC, and extended-health referrals at a chain-scale that pressures independent clinics like NSSM.
• Fortius Sport & Health: Integrated athlete development and rehabilitation facility in Burnaby combining clinical sports medicine, physiotherapy, and training under one roof. Comparable multidisciplinary sport-medicine offering at a larger scale.
• CBI Health Group: Canada's largest network of community-based healthcare clinics offering physiotherapy, rehabilitation, and occupational health across the country. Provides scale and payer-contract advantages NSSM cannot match as an independent.

Direct peers

• Myodetox: Canadian multidisciplinary physiotherapy and sports-recovery brand operating multiple urban clinics in Toronto and Vancouver. Highly comparable multi-discipline model (physio, RMT, chiropractic) with strong digital brand and consumer positioning.
• ProActive Health & Performance: Multi-disciplinary Vancouver-area clinic offering physiotherapy, chiropractic, massage therapy, kinesiology, and sports rehabilitation. Closely comparable service portfolio and direct-to-consumer clinical model.
• MVMT Physio: Multi-location physiotherapy and performance clinic in Metro Vancouver. Comparable in offering physio, RMT, and active rehab under a clinic-led, multidisciplinary model.
• Allan McGavin Sports Medicine Centre: UBC-affiliated sports medicine and physiotherapy clinic in Vancouver providing physio, RMT, physician consultations, and sports injury rehab. Comparable sports-medicine clinical delivery model in the same metropolitan area.
• Physiomoves Health & Performance: Multi-disciplinary physiotherapy, chiropractic, and sports-medicine clinic operating in the Lower Mainland of BC. Closely comparable in service mix, regional footprint, and direct-to-consumer clinical delivery model.
• City Sports and Physiotherapy: Vancouver-based multidisciplinary physiotherapy and sports medicine clinic offering physio, RMT, and active rehab. Closely comparable independent-clinic operating model in the same metro market.

Emerging players

• Shift Concussion Management: Specialized Canadian concussion assessment and management provider with affiliated clinics. Niche overlap with NSSM's concussion care service line and similar insurer-aligned rehabilitation positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nssportsmed
• Facebookfacebook.com/nssportsmed
• LinkedInlinkedin.com/company/north-shore-sports-medicine
• Instagraminstagram.com/nssportsmed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Shore Sports Medicine