E2business Consulting and Training

What E2business Consulting and Training does

E2business Consulting and Training is a Tunis-based digital marketing consulting and professional training firm founded in 2010, operating with fewer than 10 employees from its headquarters in Centre Urbain Nord, Tunis. The company delivers a full-stack service portfolio covering SEO, SEA (Google Ads), Facebook/Instagram/TikTok/LinkedIn advertising, community management, growth hacking, web design and development on platforms such as PrestaShop and Magento, digital audits, and business/marketing plan elaboration. It concurrently operates a catalog of fee-for-service certification training programs — including Traffic Management, Google Ads, Community Management, LinkedIn Ads, Power BI Niveau 1, and AI SEO Niveau 1 — delivered online via Zoom or on-site at client locations in Tunisia.

The firm's underlying technology stack is entirely non-proprietary. Delivery relies on industry-standard advertising platforms (Facebook Ads Manager, Google Ads, TikTok Ads), analytics tooling (Google Analytics, Similarweb), and BI software (Microsoft Power BI). There are no patents, proprietary software products, API offerings, or disclosed data assets. The team is led by founder and CEO Mohamed Kais Khenine (MBA), supported by named specialists in community management, SEO/SEA/traffic management, account management, graphic design, and BI training.

Revenue is generated exclusively through bespoke professional services engagements and training course fees, priced on a quote-based, multi-session basis. The go-to-market is sales-led and event-driven, relying on content marketing (blog and recurring Tunisian e-commerce top-20 reports), organic social media presence on Facebook, Instagram, and LinkedIn, client testimonials and case studies, and direct outreach via phone, WhatsApp, and website contact forms. Primary customer segments are Tunisian SMEs and large enterprises; secondary segments include corporate L&D (Whirlpool Tunisie, Primatec Engineering, Autoliv) and university/student markets (Université Tunis Carthage). The company is privately held, bootstrapped with no external investors, and operates solely within Tunisia.

Name

E2business Consulting and Training

Legal name

E2business Consulting and Training

Website

https://e2b-consulting.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

E2business Consulting and Training is a Tunis-based digital marketing consulting and professional training firm serving Tunisian SMEs, enterprises, and universities with SEO/SEA, social media advertising, web development, and certified training programs in Google Ads, Power BI, and AI SEO.

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting

NAICS

Professional and Management Development Training (611430), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

akta.pro secondary industry

Corporate & Workforce eLearning Modules (EDAGAEAC)

Keywords

• Digital marketing consulting
• Professional training programs
• Search engine optimization
• Social media advertising
• Web development services

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Consulting & Advisory: Strategy-first consulting engagements including digital marketing audits, SEO/SEA strategy, social media strategy, and business plan development for Tunisian businesses. Delivered as bespoke professional services engagements.
2. Professional Training Programs: Fee-for-service training programs including certified courses in Facebook/Meta Ads, Google Ads, SEO, Community Management, LinkedIn Ads, Traffic Management, and Power BI. Delivered online (Zoom) or in-person. Certificates of participation are awarded upon completion.
3. Web Design & Development Services: Website and e-commerce site creation and development services in Tunisia, bundled with or independent of consulting engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

E2business Consulting and Training provides digital marketing consulting services and certified professional training programs to clients in Tunisia. The consulting offerings span SEO, SEA/Google Ads, Facebook & Instagram advertising, TikTok advertising, community management, web design and development, growth hacking, web analysis/digital audit, and business/marketing plan development. The training offerings include structured courses for Traffic Manager certification, Google Ads, Community Manager, LinkedIn Ads, Power BI, and AI SEO, delivered online (via Zoom) or in-person.

Product overview

E2business Consulting and Training is a Tunisian digital marketing consulting and training firm offering a portfolio of professional services and educational programs. The core offering consists of digital marketing consulting services (SEO, SEA, Facebook/Instagram Ads, TikTok Ads, Community Management, Growth Hacking, Web Development) alongside professional certification training courses (Traffic Manager, Google Ads, Community Manager, LinkedIn Ads, Power BI, AI SEO). The company positions itself as a full-service digital partner for businesses seeking to establish or improve their online presence and digital marketing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Consulting End-to-end digital marketing strategy consulting for Tunisian businesses, covering strategy, online visibility, advertising, and performance measurement.
• SEO Services Search engine optimization service offering visibility audits, technical optimization, content strategy, and netlinking to improve organic search rankings for Tunisian websites.
• SEA / Google Ads Management Search engine advertising service managing Google Ads campaigns for Tunisian businesses, including search, display, YouTube, and remarketing campaigns.
• Facebook & Instagram Ads Consulting Paid social advertising service managing Facebook and Instagram ad campaigns for Tunisian businesses to drive traffic, leads, and conversions.
• TikTok Ads Campaigns TikTok advertising service designing and executing TikTok ad campaigns for brands targeting younger Tunisian audiences.
• Web Design and Development Website design and development service building showcase sites, e-commerce stores on PrestaShop/Magento, and custom web solutions for Tunisian businesses.
• Community Management Social media community management service handling content creation, scheduling, engagement, and audience growth for Tunisian brands on Facebook, Instagram, TikTok, and LinkedIn.
• Growth Hacking Services Growth hacking service applying experimentation, data analysis, and rapid testing of marketing tactics to accelerate customer acquisition for Tunisian businesses.
• Web Analysis / Digital Audit Web analysis and digital audit service evaluating website performance, traffic, and digital marketing maturity, with strategic recommendations delivered free of charge.
• Business Plan & Marketing Plan Business plan and marketing plan development service producing strategic documents to support launches, fundraising, and structured growth for Tunisian businesses.
• Formation Devenir Traffic Manager Professional training course preparing individuals for the Traffic Manager role, covering Facebook advertising through Facebook Ads Manager, delivered online or in-person.
• Formation Maîtriser Google Ads Niveau 1 Level 1 professional training course covering Google Ads campaign creation, optimization, and certification preparation, delivered online or in-person.
• Formation Devenir Community Manager Professional training course preparing individuals for the Community Manager role, covering social media strategy, content creation, and platform management.
• Formation LinkedIn Ads Professional training course covering LinkedIn advertising campaign setup, targeting, and optimization for B2B lead generation.
• Formation Power BI Niveau 1 Level 1 professional training course covering Microsoft Power BI data visualization, dashboard creation, and reporting.
• Formation AI SEO Niveau 1 Level 1 professional training course covering AI-powered SEO techniques, including use of AI tools for search optimization.

Quantifiable outcome

• Three Université Tunis Carthage students obtained official Google Ads Search certification after completing the firm's training program (April 2025)
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered notable and minor.

• Whirlpool TunisienotableImplementation/ SI/ Consulting Partner · 1 April 2025E2B Consulting delivered a Power BI Niveau 1 training program ('Analyser et Visualiser les Données') to Whirlpool Tunisia employees. The training was conducted by M. Aymen Missaoui, a Business Intelligence and Data Analytics expert. Participants gained skills in data collection, transformation, model design, interactive visualization, and decision-support dashboard creation. The engagement is featured as a case study on the E2B website.
• Primatec EngineeringminorImplementation/ SI/ Consulting PartnerE2B Consulting conducted a LinkedIn Ads practical training session for Primatec Engineering teams in October 2022, as part of the firm's broader corporate training offerings.
• Université Tunis CarthagenotableImplementation/ SI/ Consulting PartnerE2B Consulting organized a digital marketing training program for students at Université Tunis Carthage in April 2025, focused on Google Ads Search certification. Three students successfully obtained official Google Ads Search certification upon completion.
• Autoliv TunisieminorImplementation/ SI/ Consulting PartnerE2B Consulting developed a Social Media HR strategy case study for Autoliv Tunisie (the Swedish automotive safety equipment manufacturer). The engagement involved designing an HR-focused social media strategy for the company's Tunisia operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Coursera: Global online learning platform offering courses, certificates, and degrees from universities and companies including Google, Meta, and IBM. Coursera's digital marketing, Google Ads, and Meta certificates are a much broader substitute for E2business's professional training programs across the French-speaking world.
• Semrush: Leading SEO and digital marketing SaaS platform widely used by Tunisian marketers. Semrush Academy offers free SEO, content marketing, and PPC courses that overlap with E2business's SEO and digital marketing training catalog, while the Semrush toolset itself is the de facto platform E2business's consultants recommend to clients.
• Ahrefs: Premium SEO toolset used by digital marketing professionals globally, with Ahrefs Academy offering free courses on SEO, link building, and content marketing. Like Semrush, it is an adjacent ecosystem participant whose training and tooling overlap with E2business's SEO services and SEO training courses.

Broad incumbents

• Google Skillshop: Google's official free online training platform offering Google Ads, Google Analytics, and other product certifications. It is a direct substitute for E2business's paid Google Ads and Google Ads Search certification training (the program through which Université Tunis Carthage students earned certification).
• Meta Blueprint: Meta's free official training and certification program for Facebook, Instagram, Messenger, and WhatsApp marketing. It directly competes with E2business's paid Facebook/Meta Ads and Community Management training courses by offering free, Meta-recognized credentials.
• HubSpot: Global CRM and marketing automation software platform that also operates HubSpot Academy, a free training library covering digital marketing, sales, and customer success. HubSpot Academy is a broad incumbent alternative to E2business's paid digital marketing training programs, and HubSpot's broader platform competes indirectly with the consulting offering.

Regional players

• 1min30: French digital marketing agency offering SEO, SEA, social media, and content marketing services to SMEs and mid-market clients. Like E2business, it is a full-service digital marketing consultancy focused on French-speaking clients and is comparable in service mix and target segment.
• OpenClassrooms: Major French online education platform offering diploma programs, certificates, and short courses in tech, marketing, and business. It is a regional alternative to E2business's professional digital marketing training programs for the French-speaking learner market.
• LiveMentor: French online training platform focused on helping entrepreneurs and small business owners build digital, marketing, and business skills. While broader in scope than E2business's curriculum, it competes for the same French-speaking entrepreneur and SMB training audience in France and North Africa.

Direct peers

• Eskimoz: French SEO and SEA agency founded in 2010 that has expanded internationally, including a Tunisia office. Eskimoz directly competes with E2business on SEO, paid search, and digital marketing consulting, and serves a similar mix of SMEs and enterprise clients in French-speaking markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/e2businessconsultingandtraining
• LinkedInlinkedin.com/company/e2b-consulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E2business Consulting and Training