Unyt

What Unyt does

Unyt (legal entity: Unyt Media Group BV) is a Dutch digital agency headquartered in Leeuwarden, Friesland, operating under trade names including UNYT, UNYT Web & Marketing, and UNYT WiFi. The company delivers web design and development (WordPress, custom builds, webshops), digital marketing (SEO, SEA, social media), graphic and brand design (logos, identity, print), hosting and domain services, Microsoft 365 implementation, and ongoing website maintenance to primarily small and mid-sized businesses across Friesland and broader northern Netherlands, with selective case studies in industries including flooring, construction, horeca, healthcare, food and beverage, and painting/coatings (including clients such as Owatrol and RIGO Verffabriek/Skyltlak).

The technical stack centers on WordPress as the primary CMS for marketing sites and webshops, supplemented by custom development for more specialized builds, with hosting operated in-house on monthly or annual contracts. Microsoft 365 is implemented and resold (€5.60-20.60 per user per month) as a managed productivity stack. In 2024 the company extended its delivery capability into mobile application development through a partnership with Noardcode, indicating an intent to move up the digital product stack.

Commercially, Unyt operates a hybrid revenue model: one-time project fees for design, web builds, and rebrands, plus recurring revenue from hosting, maintenance, SEO retainers, and M365 licensing. Go-to-market is weighted toward regional SMB clients with inbound demand generated through a content marketing engine (multi-city SEO pages for Leeuwarden, Heerenveen, and Drachten; ongoing blog and case studies), supporting modest contract sizes typical of an agency at this scale.

Name

Unyt

Legal name

Unyt Media Group BV

Website

https://unyt.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Unyt is a Leeuwarden-based Dutch digital agency that delivers web design and development, digital marketing, branding, hosting, and Microsoft 365 services primarily to small and mid-sized businesses in Friesland and northern Netherlands, with selective international projects.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Web design services
• Digital marketing agency
• WordPress development
• Microsoft 365 implementation
• Website hosting services

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Web Design and Development: One-time project fees for custom websites, webshops, and landing pages. Pricing varies based on complexity and scope of each project.
2. Microsoft 365 Subscriptions: Recurring monthly or annual subscription revenue from Microsoft 365 packages (Business Basic €5.60/user/mo, Business Standard €11.70/user/mo, Business Premium €20.60/user/mo). UNYT acts as an implementation and management partner.
3. Hosting and Domain Services: Annual recurring hosting packages (Klein €49/yr, Standaard €89/yr, Premium €179/yr, Extra groot €249/yr) plus domain name registration fees (e.g., .nl €15/yr, .com €17.50/yr).
4. SEO, SEA, and Social Media Management: Ongoing monthly retainer or project fees for search engine optimization, paid advertising campaigns, and social media management services.
5. Website Maintenance and Support: Recurring maintenance packages covering software updates, backups, security monitoring, and performance management.
6. Design and Print Services: Logo design, branding, print materials (flyers, brochures, posters, business cards, billboards) quoted per project.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Unyt is a Dutch web development and digital marketing agency that builds custom WordPress websites, webshops, and bespoke web applications for businesses. The agency provides integrated digital marketing services (SEO, SEA, social media management), design services (logo, brand identity, print), website hosting and domain registration, and Microsoft 365 implementation across three subscription tiers. Services are sold as one-time projects and recurring retainers, primarily to SMBs and mid-market companies in the Friesland region of the Netherlands.

Product overview

UNYT is a Dutch web development and digital marketing agency that operates as a unified service offering rather than a modular platform. The core portfolio centers on three interconnected service areas: (1) Website & E-commerce Development encompassing WordPress websites, custom webshops, and bespoke maatwerk solutions; (2) Digital Marketing including SEO, SEA, social media management, and concepting; and (3) Design Services covering webdesign, logo design, brand identity (huisstijl), photography, video, and print materials. Additional infrastructure services include website hosting and domain registration, Microsoft 365 implementation across three pricing tiers, and ongoing website maintenance and optimization. The offering functions as an integrated full-service package where clients typically combine multiple services (e.g., website development with SEO and hosting) for comprehensive online presence management.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Websites
• Webshops
• Maatwerk (Custom Web Development)
• Microsoft 365 Implementation
• Hosting & Domain Services
• SEO (Search Engine Optimization)
• SEA (Search Engine Advertising)
• Social Media Management
• Website Maintenance & Backups
• Design and Print Services

Quantifiable outcome

• For Duinstra Vloeren: 40% increase in organic traffic after combining SEO with content strategy
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mirabeau: Dutch digital agency focused on strategy, design, and technology solutions for brands including websites, e-commerce, and digital marketing. Overlaps with UNYT on web development, e-commerce, and marketing services but serves a more enterprise-skewed client base.
• Dept: One of the largest full-service digital agencies in the Netherlands, offering web development, marketing, design, and platform engineering for enterprise and mid-market clients. Comparable to UNYT because it sells the same integrated digital bundle (build + market + operate), but at significantly greater scale and with a national/international footprint.
• Born05: Dutch full-service digital creative agency combining branding, technology, and marketing. Comparable to UNYT in offering an integrated digital solution (brand + web + campaigns), but typically targets larger national clients.
• Emakina: European digital agency with Benelux presence offering web, e-commerce, marketing, and CRM services. Overlaps with UNYT on integrated digital service delivery, but operates at a much larger scale across multiple countries.
• Tam Tam: Amsterdam-based full-service Dutch digital agency delivering web, marketing, and creative work for mid-market and enterprise brands. Directly comparable service portfolio to UNYT (websites, SEO/SEA, content, design) but with broader geographic reach and larger team.
• Fabrique: Dutch design and digital agency working across brand, web, and campaign execution for public-sector and commercial clients. Similar integrated offering to UNYT but with significantly larger portfolio and award recognition.

Emerging players

• Q42: Dutch technology and digital agency building custom web platforms, apps, and data-driven experiences. Comparable to UNYT's maatwerk/custom development and WordPress work but with stronger engineering depth and a tech-first positioning.
• Vandejong: Independent Dutch creative agency combining brand strategy, campaign work, and digital execution. Comparable to UNYT in providing an integrated brand-plus-digital offering, but with a stronger creative/advertising orientation rather than web-development depth.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/UNYTBV
• LinkedInlinkedin.com/company/unyt
• Instagraminstagram.com/unyt_leeuwarden/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unyt