What Classic Data does

Classic Data Marktbeobachtung GmbH & Co. KG, headquartered in Bochum, Germany, operates a classic vehicle valuation and market intelligence platform built around a proprietary five-grade condition system (Zustandsnoten 1-5) and a Four-Eye Principle that separates physical inspection by a local certified appraiser from market value determination at the central office. The company's core technology asset is a proprietary database of more than 300,000 historical vehicle evaluations and an auction archive of more than 800,000 entries going back to 1992, supplemented by a multi-decade KBA (Kraftfahrt-Bundesamt) number decoding library. Service products include short and comprehensive vehicle assessments (from €180 and €600 respectively), authenticity and type verification, damage and evidence reports, market analysis, and the annual Classic Data Marktspiegel publication.

The business is distributed through a network of more than 400 certified appraisal partner offices across Germany and nine international representative offices (Finland, Poland, Switzerland, Luxembourg, the Netherlands, Slovakia, the Czech Republic, Austria, and Spain). Commercial customers include private classic vehicle owners, certified automotive appraisal professionals, classic vehicle dealers, and a roster of specialty insurance providers (Württembergische/Belmot, AXA, Zurich, Gothaer, ADAC, LVM, Mannheimer, WGV, Jüche) that use Classic Data valuations for underwriting and claims. Distribution also extends through editorial relationships with leading German classic vehicle publications (Oldtimer Markt, Auto Bild Klassik, Octane) and an e-commerce shop for publications.

The company generates revenue primarily through unit-priced evaluation services performed by network partners (with revenue shared or licensed centrally) and through sale of the Marktspiegel market report and specialty literature via its e-commerce shop. Classic Data operates as a privately held KG under holding company Verlag für Technik und Wirtschaft VTW Beteiligungs GmbH, with Martin Stromberg and Marius Brune serving as managing directors following the 2010 transition and 2011 merger with Olditax. The company positions itself as an independent valuation provider, unaffiliated with insurers, vehicle dealers, or restoration businesses.

Name

Classic Data

Legal name

Classic Data GmbH & Co. KG Marktbeobachtung

Website

https://classic-data.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Classic Data is a Bochum-based classic vehicle valuation and market intelligence firm operating a proprietary condition grading system and a 400-partner appraisal network across Germany and nine European countries, serving owners, appraisers, specialty insurers, and dealers.

Ownership category

akta.pro rank

Product category

Classic Vehicle Valuation Services

NAICS

Testing Laboratories and Services (54138), Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)

akta.pro secondary industry

Classic / Collector Car Insurance (FSAJAAAG)

Keywords

• Classic vehicle valuation
• Vehicle appraisal services
• Market observation
• Vehicle condition grading
• Auction data analytics

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vehicle Appraisal Services: Classic Data generates revenue through fees charged for vehicle evaluations. Short evaluations (Kurzbewertung) start at €180, comprehensive evaluations (Ausführliche Bewertung) start at €600. These are performed by network partners with revenue shared or licensed through the Classic Data system.
2. Publications and Market Reports: Revenue from sale of the Classic Data Marktspiegel (market report), specialty literature, and rare publications through the company's e-commerce shop (classic-data-shop.de).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Classic Data provides standardized classic vehicle valuation and assessment services, leveraging its proprietary Zustandsnoten (condition grades 1-5) system and a database of over 300,000 vehicle evaluations. The company delivers short assessments (Kurzbewertung) starting at \u20ac180 and detailed assessments (Ausf\u00fchrliche Bewertung) starting at \u20ac600 through a national network of 400+ certified appraisal partners. It also offers specialist services including damage reports, evidence reports, type verification, authenticity checks, market analysis, and the annual Marktspiegel market report.

Product overview

Classic Data operates as a vehicle valuation and assessment network for classic automobiles, operating a platform model with over 400 certified assessor partner offices across Germany. The core offering centers on the proprietary Classic Data Zustandsnoten (Condition Grades) system—a five-level grading scale (1=mint to 5=restoration-needed) that has become the German industry standard. The product portfolio comprises three tiers: (1) Short Assessment (Kurzbewertung, from 180 EUR) for basic visual inspection and insurance classification; (2) Detailed Assessment (Ausführliche Bewertung, from 600 EUR) for comprehensive inspection including test drive and paint measurement; and (3) Specialist services including Originality Checks, Damage Reports, Evidence Reports, Type Verification, Purchase Advisory, and Market Analysis. All certificates follow the four-eyes principle with dual verification. The company also publishes the annual Classic Data Marktspiegel market report and operates the Premium Partner portal for certified assessors.

Differentiator

Problem solved

Functional benefit

Products and services

• Kurzbewertung (Short Assessment) Basic vehicle assessment based on a brief visual inspection by a Classic Data certified assessor, covering identification verification, technical data listing, optical inspection, surface originality check, engine test run, and a Classic Data certificate with overall condition grade and value, minimum 6 photos, and condition grade definitions. Starting price: \u20ac180.
• Ausf\u00fchrliche Bewertung (Detailed Assessment) Comprehensive vehicle evaluation involving intensive inspection of all assemblies without disassembly, vehicle underside inspection, paint thickness measurement, test drive, comprehensive documentation with photos, and a Classic Data certificate with condition grade and vehicle value. Starting price: \u20ac600.
• Bewertung mit Wiederherstellungswert (Restoration Value Assessment) Additional assessment module attesting to the restoration value of a vehicle, listing individual repair/restoration costs and calculating total investment including own work. Available only as an add-on to the detailed assessment, with pricing to be arranged with the appraisal partner.
• Schadengutachten (Damage Report)
• Beweisgutachten (Evidence Report)
• Typenpr\u00fcfung (Type Verification)
• Originalit\u00e4tspr\u00fcfung (Authenticity Check)
• Neupreise (New Prices)
• Marktanalysen (Market Analysis)
• Kaufberatung (Purchase Advisory)
• Classic Data Marktspiegel 2026/27 (Market Report)
• Classic Data Zustandsnoten (Condition Grades 1-5)
• Classic Data Zertifikat (Certificate)
• Classic Data Premium Portal

Quantifiable outcome

• Every fourth vehicle registration certificate for classic vehicles in Germany contains errors, making originality verification essential
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Classic Data Finland (classicdata.fi)coreChannel Partner/ Reseller/ Distributor · 1 January 2014Finnish representative office of Classic Data, established in 2014 as part of international expansion. Provides local classic vehicle valuations using the Classic Data system.
• Classic Data Switzerland (classicdata.ch)coreChannel Partner/ Reseller/ Distributor · 1 January 2014Swiss representative office established in 2014. Enables Classic Data valuations for the Swiss classic vehicle market.
• Classic Data Spain (classic-data.es)coreChannel Partner/ Reseller/ Distributor · 1 January 2014Spanish representative office providing Classic Data valuation services for the Iberian classic vehicle market.
• Expert Auto Luxembourg (expertauto.lu)minorChannel Partner/ Reseller/ Distributor · 1 January 2014Luxembourg representative enabling Classic Data valuations for the Luxembourg market.
• Maikel de Munnik (Netherlands)minorChannel Partner/ Reseller/ Distributor · 1 January 2014Dutch representative providing Classic Data valuation services in the Netherlands.
• IBS Expertises Czech Republic (ibs-expertises.cz)minorChannel Partner/ Reseller/ Distributor · 1 January 2014Czech representative office providing Classic Data valuations for the Czech classic vehicle market.
• Württembergische VersicherungcoreGTM or Marketing PartnerInsurance partner offering specialized classic vehicle insurance tariffs. Württembergische (WW) promotes Classic Data valuations for policy underwriting and claims settlement.
• Belmot (Württembergische subsidiary)coreGTM or Marketing PartnerSpecialized classic vehicle insurance brand under Württembergische, with close integration with Classic Data services for valuation and policy purposes.
• AXA DeutschlandcoreGTM or Marketing PartnerMajor insurance provider offering classic vehicle tariffs that utilize Classic Data valuations for coverage determination.
• Zurich VersicherungcoreGTM or Marketing PartnerInternational insurance group providing classic car coverage in Germany with Classic Data integration.
• Gothaer VersicherungcoreGTM or Marketing PartnerGerman insurance provider offering classic vehicle insurance products using Classic Data valuations.
• ADACcoreGTM or Marketing PartnerGermany's largest automobile association offering classic vehicle insurance through Classic Data partnership.
• LVM VersicherungminorGTM or Marketing PartnerLandesbrandversicherung Münster providing classic vehicle insurance with Classic Data valuation services.
• Oldtimer MarktcoreGTM or Marketing PartnerMajor German classic vehicle magazine and network partner. Classic Data market values are regularly published in Oldtimer Markt and the publication features Classic Data as a trusted valuation partner.
• Auto Bild KlassikcoreGTM or Marketing PartnerLeading German classic vehicle magazine network partner featuring Classic Data valuations and market analyses.
• BVSK (Bundesverband der Sachverständigen)coreStrategic or Co-development PartnerFederal association of vehicle appraisers. Classic Data maintains close partnership with BVSK for professional standards and industry representation.
• FIVA (Fédération Internationale des Véhicules Anciens)minorStrategic or Co-development PartnerWorld association of old vehicle clubs. Classic Data supports FIVA as a Professional Member, engaging in international classic vehicle preservation and standards.
• Verlag für Technik und Wirtschaft VTW Beteiligungs-Gesellschaft mbHcoreOthersParent holding company that owns and manages Classic Data Marktbeobachtung GmbH & Co. KG. Martin Stromberg serves as managing director of both entities.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ClassicData
• Instagraminstagram.com/classicdatabochum
• LinkedInlinkedin.com/company/classic-data

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic Data